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THE EVENING TELEGRAM, LAKELAND, FLA., JAN. 21, 1913, m CEWGY CHANGEWBUSINESS Thave purchasedthe J.W.Chiles &Sons’ Mercantile 3usin“es\s and Good Will, and for Ten Days I will havea STARTER SALE which will long b remembered by the people of Lakeland and vicinity, because of the ridiculously Low Prices and Genuine Bargains in this merchandise for MEN, WOMEN AND CHILDREN J.W.CHILES & SONS Have an established reputation for strictly high-grade goods, and this immense stock of Dry Goods, Notions, Shoes, Ladies’ and Gents’ Furnishings, Hats, Caps, Clothing, Etc, Is offered right now in the midst of the shopping season with prices cut to a point that makes a money-saving opportunity that you can’t afford to miss, even if you have to come many miles to attend this great sale. DOLLARS SAVED ARE DOLLARS MADE. The firm bought heavily of Winter Goods,~--$10,000 worth of Sweaters, Blankets, Dress Goods, Etc. These goods must positively be cleaned out to make room for the large spring stock which will soon be here, and the prices have been slashed regardless of cost, Beginning \WWednesday, Jan. 22 3:30A. M. ( This is no fake sale; it is strictly on the square. [ have located here permanently and I could not afford to have it otherwise. (@ The fact is I bought this stock at a sacrifice price, and | am extending to you the benefit of the reduction in this STARTER SALE. Don’t Forget the Date, Jan. 22d to Feb. 1st, inclusi‘;; Establishment closed Monday and| I haven’t much space to mention prices, but below Tuesday, Jan. 20th and 21st, to make|you will find a few extraordinary opportunities, and necessary arrangements. Sale opens|l will guarantee everything in the store to be a bar- Wednesday, Jan. 22 at 8:30 p. m. SPECIAL 2,500 yds 40-inch Brown Sheeting, 10c value at 6. ga‘n to the customer who visits us during this sale. Notions Unde'rwear s “ n E s | Sweaters Piece Goods Ladie’'s Handkerchiefs Ic All fleece-lined beloly cost : 1 . Wool, Silk, Serge and all ivir Paper Pins.___..._____ lc | Men’s 50c undershirts Q. The entire stock of about $3000 They must GO, and here are tor Ipeight piece goods Men'’s and Ladies’ 10c atthissale_.__._. 35¢ “"3“]{ of Shoes marked down at prices that ill mobe them, 1.0C and 1.25 Silks. S : prices that will cause you to buy. \ 33 Hose....... ... 7c | Ladies’ 50c U shirts 3Yc et Sh 75 $1.00 S t erges, Wool.... 83 5¢ Towels for .... 3c | Misses 50 and 75 Un- ; b 9:1 t?es : il and Fec tanoy wools Siiiaaia 10 Hoes b aalle . 35¢ .\~\v30b lot Imo palrss(l)lf Men’s and | 1.50 and 2.00 * __ 99¢ and briliantines_ 36¢ ‘omen s Low- 3 Supporters .. 7c | Children’s 25 and 35¢ that 3ol os $1. 1o S50 c 2,00 and 3.00 .. 1,49] '° 80C 800 GGtinA ser : - at §1. . : - _ges reduced to. . I5¢ 10c Talcum Powder. 5¢c| Vests........____. will close them out at__. . 5.00and 6.00 **_ 3.49 and 121/2 and 15¢ Serges 10¢ J. W. CHILES & SONS’ STAND YOURS FOR J LAKELAND BUSINESS : - FLORIDA e —————————————————————————————" LOOK FOR THE SIGN: FOLLOW THE CROWD