Lakeland Evening Telegram Newspaper, July 22, 1912, Page 6

4 { il Iy | % Vi Vo ; H ) j ) [l 1 y W i h | » Ceryright 19:eq, ""‘u zw«vu". mark io make in life | The dollar mark is the only mark that is recognized in all lands. Moncy rules the world. Yoy can be one of the rulers if You open a bank account. Only the habit of saving secures this dollar the mark mark of the world’s most successful men, Start your career on the high road to succoss by ° opening an account at this bank. A dollar will do it. FIRST NATIONAL OF LAKELAND Under Control of U. 8. Government TAKE A PEEP. at our up-to-date bath room equip- ments. You cannot fail to admire their beauty and cleanly daintiness. And how completely they cater to the comfort and luxury of the bath, Such an outfit is a necessity in the modern Lome. If yours is without one have ve tell you how unexpectedly little it will cost you to have one. [akeland Iiardware & I’Iumbing Co R. L. MARSHALL CONTRACTOR AND BUILDER Will furnish plans and specifications or will follow any plans and specifications furnished. BUNGALOWS A SPECIALTY. Let me show you some Lakeland Lomes I have built, LAKELAND, Phone 267-Green, FLORIDA Live Where You Will Like Your Neighbors We are exercising great care to sell our ROSEDALE lots only to the best class of people. Thus we give you desirable neighbors in addition to ROSEDALE'S other attratcions. Wide strects, shade trees, fertile sail, building restrictions. Inside the city, one block ecast from Jake Mor- ton. SMIT'' & STEITZ and G. C. ROGAN Deen-Bryant Building. Whatever you want in rea lestate. we have it SOOTADIDIREOHOB000 500105050108 0400S0HIS0I0S000 We Always PLEASE Our Patrons We keep everything to be found in an up-to-date book store, and will be pleased to wait on you. Lakeland Souvenirs, the Latest Books, and All the Popular Maga- ines. ' Ll LakelandBook Store THE INFLUENCE OF UNRIPE FRUIT ON THE GITRUS FRUIT MARKET. ! By R. P. Burton, Fiorida Citrus Exchange. The discussion cf this subject is necessarily a discussion of ci effect, as there a cause, There is no subject minds of the citrus grower ida today so vital to the growers as the influence of immature citrus fruits in the markets of th. country, as it effeets d tly the income of every citrus grower, not only in Flor- ida, but in California, i The growing of citrus fruits is one '0( the most fascinatinz. It properly grown and marketed, there is no oth- er fruit grown in this country that pays more handsomely, and the own ing and handling of a citrus grove, aside from fits intrinsic value, is one that appeals to the fancy. In con- ge and is no effect without in the of Flor- sidering the influence of immature fruit on the citrus market, we must take into account the fact that we are all human and are actuated pri- marily by .the same instincts. If we will bring the matter home to our selves, consult our wives «and fami- lies, we will find that any class of fruits or vegetables are bought and placed before the family for consump- tion with one idea alone in view: that of presenting something that is not only pleasant to the eye, bhut pal- atable and wholesome. A well-ma- tured, highly-colored, bright Florida orange is very inviting to the eye and, when eaten, very delicious to the palate. When once eaten, a de- sire is created for another. If they are kept continuously before the peo- ple who buy oranges and eat them, they will be recommended by those who do eat them to others, and they become an advertisement of them- selves for themselves, On the con- trary, a green, unsightly, sour Flor- fda orange is repulsive to the eye repelling rather than attracting pur chasers. It is generaily kmown in a large section of the United States that a large part of the Florida crop of citrus fruits are russets. Prior to the New Year, there is a universal demand for bright Florida oranges; russets and goldens are not desired. The brights are sold for the reason that, they look good to eat; the rus sets and goldens are not desired, be cauge they do not look 1o be good to | eat P'rior 1o the great freeze of 1894 Florida made her reputation for the quality of her fruits, There was very little of this fruit shipped out of the state that had not reached a suffi- cient state of maturity to appeal not | only to the eye, but to the palate. | There had been built up in this coun- try a widespread and universal de- mand for Flosida oranges, Grapefruit | had not become a factor. The freeze ! of February, 1895, practically wiped out the citrus industry in this state. There was a gradual increase from year to year, but the factors that had | been engaged in marketing prior to this freeze, for lack of business, had either left the state or en in other enterprises, A new set came | into prominence with the growth of the industry, having at their hands, ready made, an insistent demand for Florida oranges, which was many times in excess of the supply. Much of this demand was from territory that was not discriminating as to quality or maturity. They wanted a few oranges for Christmas, and car lier. This demand was taken care of largely by small shipments throuch | the cxpress company, many of its agents operating as the distributors The limited quantity of frait could L hemselves, that Florida orances were e | O green, ! be taken cate of in this and no | serions harm was done . { nothi to follow feets, As the ont Lume and thes {gan to buy. an effo | €hip it all out of 1l (first of January, ments of i markets, a large number f would my but once. and the { became prevalent that Fl 'flro\\ good oranges no more For a [ nu mlm of years in the territo of Pittsburg, dealers had arrived at | the conclusion. and exprossed | 'V West 0 | no longer worth handling: that Flor-| | ida could not produce a zood orang las she formerly did. The shipments immature oranges ont of | ‘this state had beem carried to such |an extent that this became a fixed | idea, not only in the minds of the| rs, but of the comsumers. The | cars that were bought by the i wholesalers were for the purpose of | flling in between California valen- {mh and navels. The statement was | frequently made by these wi fruit dealers that after they tributed a few cars of F [ | few le d dis- R O | anges, the demand was and | | ther would shift from them Cali-| | fornias, Jamaicgs or Por‘o Ricos; | that while Californias mizlt not be any sweeter, they @id havo o hetter, appearance, were vfl’ nd they d it was ¢ Prior istomary | Iy against the movement | ture | green, immature stuff on the market, | I who were buyers and shippers prior ! had reached such a stage that they | country lture, rel-| 10 the coloring of green citrus It would appear (from the ruling of the board of food and drug | inspection that it is not intended to | interfere with the commercial move- ment of oranges or lemons, \\hen THE EVENING TELEGRAM, _AKELAND, FLA., JULY 22, 1912, for handlers of Florida oranges oper- @wm TPFga '@ ating in this state to begin to move g in many instances before the oranges § A = were fully grown. A few early ship-| g : e ments would sell for fair prices, but : Always ln ELIM”\AT +l3 as soon as the movement began in i ik earnest the market would collapse, The Lead ! ‘v DISTA Cn ol and would remain in that condition { ._ : : v1.til late in the scason. The growers » { H b then selves were not responsible for That's What We Phonc ¢ that condition, as the pcople lwlm Aim To Be | Your MM Ve loinz this shipping were either | : H loing $ L . on their own zccount or hand- ; Always in the lead, when | Order sl i'me cn account for the growers, If f o ": i, :rowers Who sold felt It comes to fresh, pure, | po:: try your - i I » frui iv | atience, sim:, e u.! nln, lfxlun.];i\;(l!t:c;c:\v p full-strength drugs tol- | i ! : H he had no rig say | ¥ lephore H ¢ * that he should wait g let articles, sundries, and 62, ang y : : rt UL was ““‘“r; Th"l tl""r |~ z all drug store merchan- nected with ;- i chus v hat it was his right te! g Order Dipa: sm ond 5 it to market early|} E dise. You'll be sutisfied PR 2; nn w} ;n‘vm- pate -ch d.('chn(-‘g: ¥ when you deal at our Bira iy be @l I id wipe ont his profit and| 513 e Gt b 3 t in a loss. Those who, K £ store for our service s raEw i): for the account of the = :é' taealie s ug e :|3 not interested beyond | &f & pleasinz in every way. 15 box that they received) § 3 Wt i :!: es, Much of it was| 3 |% (.__.,,,. iR W il i a fixed price per box, re-| : ' i ~ - of what it netted the grow- ‘ they were interested in be- ’f HENl E Y & HENL[ v ¢« carly as possible; shippin";g S | us possible and moving as| ‘h a- possible as ithe volume mov- | 2 THE WH’TE DRUG ST()RE \(J governed the net amount of lhelr‘ & } income for the season’s business, In| & : 3 private conversation with a number | bad ""'”"’"”“*“'““’“*nu of the most intelligent of these oper-| SPEEEPEPE IRt 4900, ators, 'hey admitted that it was| — = wrong, that the shipping of this green | o stuff killed the market, but took the | & position that if they did not ship it, somelody else would, and they were in the deal for all they could get out of it. [ have studied this question|$ closely, both in California and in Florida, as well as in the markets, I|% have s en promising markets go to|¢ pieces when the volume of fruit of-|$ fered was not excessive, but I never saw it g0 to pieces under a normal supply unless there was some inher ent defect in the fruit. California navels often cross the continent, en- countering extremely low tempera- |3 tures in transit, are frozen en route, | and, when they finally reach destina- tion, arc thawed out and become bit: (¢ ter. The most disastrous season that I ever saw in California fruits was|¢ the season of 1903 and 1904, one of the severest winters on record, when | practically everything that reached the Eastern markets for six weeks had been scriously damaged by cold |3 in transit. Prices were disastrous. |§ When this period passed, a large vol- | g ume of good fruit, well matured and in perfect eondition and sizes, was sold at about the same price as that the damaged fruit sold for before lhe( consumers were convinced that they were good. When confidence hadl again been established, it seemed to || be practically impossible to overstock | these markets. Knowing these things to be true, the management of the| Florida Citrus Exchange, in its first| season's business, placed itself square- | of imma- fruits, as there was no other . way to rchabilitate the market for! Florida oranges aad place them where | they should stand, in the lead of all! others in this country, The growers | themselves, in the main, had come to learn the effect of putting this| RESTAURANT Cakes and Pies a Specialty Cream Bread and Light Rolls “Like Mother s To Make.” Rye and Graham Bread on H.g-fl Sandwiches 5¢c. Short Orders Reasonable W. A. YAUN. Pror 107 Seouth Florida Ave, Phone 29 Peacock Bidy. B.—fish Market, No. 218 North Kentucky Mullet, Pompano and Red Bas and they are not to be held responsi- | ble for the shipments that were made by brokers and spceulators. Growers that YOU could enjoy this summer if you will place thu! the installation of electric fixtures, wiring, etc., with us 50% Our figures are right—they're the lowest possible ! workmanship and first-class materials and fixtures. You do us a favor when you ask us for an estimat to the organization of the Exchange have assured me that the industry could make nothing on their own fruit, but that they evened up and man-| aged to live on the profits that they made in handling the fruit of their neighbors. A sad state! So far as I know, tMere isn't a factor today operating in Florida, California or in any other of the markets of this who doesn’t admit that the influence of green or immature citrus fruits on the market is such as to destroys values, It curtails consump- tion, reduces the volume of business that can be handled by wholesale fruit dealers, who, of necessity, are the reaches ! 4 t Florida Electric & Machiner) Co DRANE BUILDING @ PHON DID YOU KNOW 11 the markets, and deprives the grow-| i or of a living price for his product. | The cause producing this effect is| the fa t of the consum- r to aceept this and pay their cood money for it The Western Prait Johly ation of Av ca hel ention rs’ \un(’ mn renort 0' nd the fol- n the rn On ]'u % oof t Louis. O\\l G to the enlarzome newspaper and pu. - tee nitte it has been necessary to move FRUITS. our | secretary sted the advice of the con upon ‘food inspec- tion decision No. 133 of the United I h N J b Ofl‘l\\' <iates department of azric e ews O ative | fruits. up-stairs where it will be found K 11 and 12, Kentucky Building, in petent charge of Mr. G. J. William- the fruit has attained maturity, size v, even if the color should ! pe greenish. In our opinion. this rule will pot hurt business, but, on the contrary, it will caution the :ro“er and shippers not to be in too zreat hurry to pack and market their fruit. | Green fruit. or immature fruit, arti-| ficially colcred at the opening of the | season, is often detrimental to the‘ jobbers’ interests. that if growers and hold the frui and acl anything that can be printed, if the best work at the right priccs Mr. Williams, The News Job th»» Room: 11 and 12 (upstairs) Kentucky 3- and we Aue¢ shippers w oulxl1 it matures, 111@1 consumption would be increased. \\e recognize the difficulty of d1=crxml nating between the various grades of nd feel that the hcard' of spection should be rervi careful in tifeir decisions to the end