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PAGE FOUR. i The Evening Tel2gram Publishcu cvery afternoon irom lhei Kentucky Building, Fla. | Lakeland, l'.'l:h-.zml in the ]u..\lrullin-fl at Lake-| land. Florida, as mail matter of the second ¢l M. F. HETHERINGTON, EDITOR. : i i 2L s My A. J. HOLWORTHY | and Circulation : Business Manager. SUBSCRIPTION RATES i One year g . Six months Three months Delivered anywhere within the limits of the City of Lakeland for 10 cents a week, From the same office is issued ] Tl LAKELAND NEWS a weckly newspaper giving a rc-‘ sume of local matters, crop condi- tions, county affairs, etc. Sent arywhere for $1.00 per year. The Lake Butier Star refers to him as “Cloud " LK him look threatening., Lowhich may make the Ocala St tl neral impression thai little <I_\'n:unhv~i the thing for| risal of » gain its editor believes a row and then is just union men. O | We doubt ir the Stan ther that cove ! as thoroughly as does The Evening | It is getting ditlicult now for us to tind any material to work on wWhen we would solicit subserip- tions, as everybady is already taking the paper. Telearam, o The county division fever is be- coming prevalent in the Sanford sec- tion. Cutting large into smaller ones is natural as the coun- try devilops, and to stop this you wiil have to stop development.—Fort Pierce Tribune, counties PSS SRINSERPLISIY , v i The special cancellation stamp au- thorized by the Post-office Depart- ment in honor of the Over-Sea Rail- road Celebration was placed in use at | the oflice in Key West on January 2. The stamp reads: “Key West, Fla.. Over-Sea Railroad Celchration, Jan. 22 to Feb. 3, 1912, SR Ay L’Engle has promised the Ocala Star editor the post of Ambassador to Graustark in case he is elected as Congressman-at-large. Now, if he will do, as a®certain candidate for| the State Legislature did some years ago—promise lLakeland a govern- ment light-house—we will feel hound | to give him our support. s oy The Pensacola Journal publishes an article entitled “Twenty-live points in davor of the 13w All of the good things told of E relades land may be trae. and, iu! fact, we { relades,” the are i ! | 14 i n i anat an is a paper in} o3 the Joval field ], Loles into a dreain., Hned 1o beliove most of them, hut there are thousands of! 1o good | acres in Pol connty, clos 1 | towns, good churches, good school<] 15, the value of which standpoint and zood ro productive { from a quires no tons of literature to demon- | At can I bought for practically the same pric- wtrate, these lands es as is charged for those in the - erg e, We are not knocking the Everglades, and have never done so, but whe what's the use of an experiment Leertainty is available? ADVERTISING ABSOLUTELY i ESSENTIAL TO SUCCESS. Advertising is a guarantee of zood, faith, SNCCess, The public thus learns from perience that local store advertising is trustworthy. s it deals with such subjects of surpassing interest cost of living and the fashions of the | day, every line of it is read with the most discriminating attention, says the Gainesville Sun. People like to read and think about shopping before visiting a store. A great many purchasers are practi- cally made from the newspaper he- fore the buyer leaves home. Furthermore, liberal advertising tells the public that a merchant is| making good., Lack of it is intef-| preted as lack of confidence in one's! It is evidence of efliciency andg! eX-| | as business. The firm that is classed with the firm that seeks aq | obscure location in some remote side £ does not advertise street, as too small to serve the pub-* lic efiicic When a firm gives the idea trade to pay the expenses of the licity. A Dbio, i achievement is conveyed Nothin weeeds like success man nature ch one must often gzive impression that he has already succeeded. The public is slow to deal with proposi- wdvertises freely, that it has a 1 breezy impression Hu- that to succeed ure | {the flow cut off at will from any por- | part. [system costs about $100 an acre, di- tions that do not sugs; Mliciency, The man who has faith enough to liscount the fuiure a little, to put his HHINGS Ainio his business and 1iby by al advertising give the impres- of having a big trad. already. sure to get it if only his goods are SANFORD SYSTEM OF IRRIGATION So far as is known the Sanford system of sub-irvigation is not used «noany other part of the world, Gos- crnment experts who have cated it, pronounce it the best poised method of applying moisture to plant 2rowth that has ever heen brought ta their attention, Land that has heen tiled for this system has been brought upin value frem $150 10 as high as FLIO0 per acre, this being the ree- ord price paid for a l0-acre plot in HRETN Conditions at Santord make this lecally evolved system the only prac- or s it s Known s roon crops average In a few place Wis stib=oil is feund oniy 24 the el Lelow othe feot, surface, while at coints the depth may reach five Fds tis subsoil which forms siy oF the unigue j the tiog =ystem has mude amons. This same hard pan found at many points in the Good drainage is anothep o sential element that enters into th stecess of the system sinee the tiling the water during a heavy rainfall, Auzain, a1 largely enters into the sue | uigo helps to remove surplus 2rowing of root crops and here ; aid, the Santord sysiem has the I, the tiling stand the very of their What s portance as pipes hring air roots of the plant at a time growth when most of equad v even more is the fact that sub-i needed, tion is also a great protection against | frost. A flowing artesian well costing only $50 and $100 is the first neces- i There are 2,700 of these wells, varying in depth of 150 and 200’ feet, in the celery delta, though not all are used for irrigation. Next cach acre vequires 2,000 and 2,500 drain tiles of eight-inch size laid iin rows, six feet apart, at a depth of about 18 inches from the surface lengthwise of the plot and connected by oa supply main of six-inch which terminates at the artesian weli with which it is connected by ap 18- inch standpipe of tile. One end of cach row of tiles is connected with the supply pipe, while the other emp- The rows of iiling are givey a slight tall, At the diteh nd, each row has a T plug, whic ity | i e of by rainfall, can b cpened through a stand-pipe so that | the surplus water reaches the diteh vapidly. Thus each line of tiles ains an arvea siv feet wide the en- | e length of the plot. The sta pipes are ol eight-inch tile, the reach enabli farmer to the phng with Pe- | 0 [ these cach line of ti pipe. 15 Stand-pipes, siv foo ,oronaect main supply 1o the wdoplues comn the farmer by v the supply pipe to such | of tiling which have their open receiving the water, ia this way any sclected portion of the, Held may he wetter withont any oth- | 0oporiion receivin drop of water ' This is the real seeret of the suecess | ef the system, the ability to so thor-, ovzhly control the supply of moist- ! that it specifically wanted, when most neesdt- ! may he supplicd where Ca, inosuch quantities as needed and | “ | tion of the field, although at the same time it may be covntinued on another Beyond the cost of a well which usually supplies 10 and 15 acres, the vided equally between cost of tiling d labor in laying. Some plots cosi 0 and $350 per acre. Three years' cultivation brings such a plot to its maximum in production. The firs year the fertilizer which may be ap-; plied is taken up by the soil and by means of the water is widely dis-! tributed over the plot. The smonlll season’s preduction is I much greater as to repay the first ir.-' vestment in fertilizer, As | 1eps can be grown ecach season. th =0il can be built up rapidly througi | the planting of cowpeas, the vines of | tarned ander at the prop of their growth, forming usually ss several which are stage upply of unexcellsd nitrozenous fi Sach land has produced as high as 70 ables per acre in a sin- Experts | | mns of veg season of nine montl may yet break this record through 2 successful TFRANK DIXON LECTURED investi- f cable one tor the suecesstul cultiva-| the g | Saiiford celery tile | THE EVENING TELEGRAM LAK¥! \ND. FLA. JANUARY e — e ———— 3, 1912, : LAST NIGHT AT THEATER. Although the weather was ver f" recable last night, a fair-siz Jdience cre 1 Frank Dixon, 1) noted lecturer, last nignt at the Hei- | ron th er, coming here undey th uspices of the Alkahest | Bystem, Lycenm | Frank Dixon possesses as an ori [ tor three requisites rarely found i lcne man, namely: a judicial mind [ontagious magnetism and an ele- mental warmth that can either driv (# conviction or see a vision. He gave his famous lecture, “The Square Deal,” last night, in which he went into the very heart of social evils, wWhich should be heard and under- ?smml by every American citizen, ‘ Eesll PAUWAY ITEMS. Mrs. A, L. Shiles and little son, Edear, of Knights, Fla., were guests [t the Burgner farm Saturday and | Sunday. | Missoes Mary *ud Mattie Burgn Ihave returned home after a deligh: { tul visit to their sister, Mrs, J. Mor- ceryof Gardner, Fla, | Eriends are glad to know that Mr Cliftton's Jittle sister is improvin: an illness of two weeks, There will be preaching at kell Sunday. Rev, Mann will pre We hone 1o sec a I crowd cit, L M Perey Hurn of I visiting home folks Sunday, Uncle Ben Willinms i | We hope to see him ont S00u, | fatter Has Jartow, wa iniproving There was ponnd party miven ar home of My, Wiley 11i1 P Thursiday evening, quite a e larg: crowd were ont, Wer Several games FEiayed and afterwards freshment All seem to l-njn,\"-d‘ "themselves and departed with a joy- ful heart, | Mr, Waymer was in Phusiness trip a fow days ago. Sere gerved, | town on .j | ' FARMERS' CLUB T0 MEET WITH MR. CLIFFORD. [ The Parmers Club will he held a: the home of W, 11 Clifford, of i ‘wlinummrlh. on January 20th, It w; | ‘.;.'i\vn out at the last meeting tiat they would hold their next meeting with Mrs. AL K. Blaine, but efreun stances are such that she can not on tertain them this month, so it wi be held at the hospitable home of W, b, Cliftord, welcome any new comers . Come and i bring your baskets well-filled and en- joy the day with us. Lakeland Furniture & Hardware Co. rotation of crops the real key to sue- |, cess of all intensive systems. & 3, We are always glad to i @fl-vc'o-vocumooorxmooooo 202000000 CHOOO0COOGOITONO0L SN0 DUCOOOOOO DIVOORODIOC 2 .~C’C’0¢*DOOO’.~WJOC“D¢O‘I¢:“:OMOWOOC~ PRE-INVENTORY SALF E have had a warm Fall and Winter, and [ have a lairge stock of niercl, that I want to sel! before I take stock the last week in this month, 1., is casier counted than Dry Goods, and [ will start a sale tomorrow (W, day) and continue sale untii Saturday evening, January 27th, 1912, 7). . will be conducted on a strictly honest basis, and ail goods guaranteed to he tiya I will reduce prices on every article, and give you first-class merchandise at a by My stock is new and up-to date, and [ invite you tosee what [ have to offer befoye v I guarantee my shoes as to workmanship and quality. and should Yyou buy of and the goods do not come up tothis guarantee, I will replace them or refund your ;. . LADIES’ SHOES ; MEN'S SHOES Ladies® Shoes worth $1.75 will be sold for o 2.50 will be sold for 3.50 will be soid for-....... 400 will be sold for. .. O re_——— S N - BOYS’ SUITS g0 at shoes wil! go for shees will go for shoes will go for shoes will go tor MEN'S PANTS § 5100 to go lor 5 go at 3,18 £0 at §.6¢ WOOLEN DRESS GOGBS &0 value at . BRI | V8¢ value at - £1.25 value a: 150 value at- - 150 to go at 0 to go at i \ ] | 3?50’ to go at 00 go at §.00 €00 at Sale Starts Jan. 10th, Sale Ends Jen. 27th. I have one lotof Ladies’ and Chiildren's Shees that will be <ol o | Also one lot of Men's and Boys' Suits, My suits for men ave guarantecd to hold the « ¢ oy and shiape, and at Bargain Prices. Will make vory b prices on Men's and Boys® Hats I haven’t space to give prices on o/ wonds, but depend on ittt you honest deal, Call to see me at 105 Vdams 3o Nentueky Avenue \ Notraly, JWENE 105 ADAMS BLOCK, KENTUCKY AVENUE HOOO0O0BGHOOOODOLICHOMICTDOOODOMOCC OISO OO I OO SOBEHED DOOOOOOOEH Direct from Chicago, Sent AT OUR REQUEST by GTRAUSS BROTHER S Master Tailors, Chicago Wili Be At Our Store On FRIDAY AND SATURDAY JANUARY 19th and 20th e — e et He will have with him their entire line in Full 11-3 Yard Pieces =-=five hundred newest woolens. “Let him skillfully meas- ure you.” «...We Guarantee Your Entire Satisfaction..... Come and look over the SEASON’S LATEST IDEAS in Woolens whether ready to buy or not. CLOTHING CO. Lakeland JOS. LEVAY Florida