The Key West Citizen Newspaper, May 8, 1954, Page 6

Circulating Freshwater Swimming Pool At Marine Motel Nears Completion NEW POOL—Here is a view of the partially completed fresh- ‘water swimming pool that is under construction at the Marine Motel, 1325 Simonton Street. pects the job to be completed Citizen Staff Photo, Karns, Melvin Levitt, motel owner, ex- about the end of this month.— New Interior Wall Decorating Method Combines Color, Design A fascinating new departure in the world of home decoration has been revealed by The Sherwin- Williams Co, of Cleveland and its allied companies - Acme: Qaulity Paints, Inc., The Lowe Brothers Co., John Lucas and Co., and The Martin - Senour Co. the design roller in the process of application. Anyone Can Do It “This modern method of applica- ion results in a blending of color jand design, even in inexperienced hands,” said Ray H. Hookway, head of the Sherwin - Williams It is a unique method to create Decorative Studios. “In each of us interesting designs on walls by there is a bit of the creative art- means of a twin roller. The meth- ist, a desire for decorative color od includes the use of a new pro- duct, Super Kem-Tone Applikay, which contains materials that were laboratory curiosities a year ,or two ago. Applikay has an opalescent sheen that gives a silk - brocade effect when viewed from various angles. The material comes ready -. to- use in eight translucent colors: Sapphire Blue, Moonmist White, Spun Gold, Silvery Gray, Crystal Green, Frosty Lilac, Radiant Pink and Medallion Yellow. Applikay in all colors is completely washable when dry. New Frontier in Decor “Applikay and the tethnique of application represents a wholly new frontier in attractive and eco- nomical decoration for the home,” commented President Arthur W. Steudel of Sherwin Williams. “Home decorating counsellors who were given a preview of Applikay were unanimously enthusiastic. It has been acclaimed similarly by home builders and architects.” Designs are applied to surfaces first coated with Super Kem-Tone, the washable latex base wall paint brought out by Sherwin - Williams and allied companies in 1950. A chemical affinity exists between Applikay and Super Kem-Tone. Their formulations establish a bond which results in both proper adhesion and complete washabil- ity. A double roller is employed. Joined on a single handle are a fabric covered roller and a molded plastic roller on which the design is embossed. The fabric roller picks up the Applikay from a paint tray and distributes it evenly over and interesting design. This new method fulfills the desire for new decorative effects which Mr. and j Mrs. America are constantly seek- ing.” The Applikay colors may be ap- plied in any of five designs. These are called: Jackstraw, Falling Fea- ther, Birchbark, Homespun and Silken Fleece. Each design is em- bossed on its own plastic roller so that it repeats itself with every roll over the wall surface. ; These designs are non-direction- al, capturing the texture theme so popular with homemakers. Since the designs are not geometric; it is not necessary to match their lines while applying Applikay. Taking into account the hundreds of shades in which Super Kem- Tone is available as the wall back- ground color, it is possible to create almost countless effects with Applikay’s designs and col- ors, Combination of Designs Combinations of the designs may be used to achieve individualized effects. Some designs and combina- tions. lend themselves to interest- | ing decor by cross-rolling the wall surface, vertically and horizontal- ly. Combining Applikay colors, one ‘upon the other, also is strikingly ! effective. Rollers with different designs are readily interhcange- } able on the Applikay roller frame. Applikay can be applied over Super Kem-Tone after this latex aint has dried as briefly as one jhour. This assures a perfect weld- ing of the two types of materials and there by provides unlimited washability. The average room in a home, re- | Bar and The Maxwell Co., Inc. South’s Largest Furniture Dealers COMPLETE HOME FURNISHINGS Custom Made Venetian Blinds (FAST DELIVERY) Ouidoor Aluminum and Patio Furniture (TO PLEASE YOUR EYE AND POCKETBOOK) Apariment - Motel - Hotel Supplies {DECORATOR SERVICE) Restaurant Equipment (COMPLETE LINE) 901 - 909 Fleming Street Telephone 2-6031 SPRAYED CONCRETE—Concrete is applied pneumatically to the si sa iat A et ee and bottom of the new pool at the Marine Motel. This method—called the Gunite method—is being used for the first time here. built in conjunction with the pool—Citizen Staff Photo, Karns. Job Figures In U.S. Indicate Lack Of Confidence In Future By NORMAN WALKER WASHINGTON # — The govern- ment’s latest job figures indicated today the main trouble with the nation’s economy may be a lack of business and consumer confi- dence in the immediate future. Business and consumers alike are investing heavily in the long- term future. The booming con- struction industry is an indication of that. Business is spending heavi- ly on new plants and equipment, consumers are continuing to buy new homes. But a Labor-Commerce Depart- ment survey on April employment showed yesterday that major trou- ble spots in the economy are the factories, the mines and the trans- portation field. 7 This report said pwemploy- ment was 60,600, ~hearly half a million from March and that unemployment»had dropped } from 260,000 from“Wfarch to an April total of 3,465;000/"This con- forms to seasonal, experience. However, the number of factory jobs continued to drop last month, with a decrease of 250,000 from March and 1,350,000 below a year ago. Mining: employment was 23,000 under March and 100,000 un- der last year. There was a 15,000 gain in transportation employment in April, but the level still was 200,000 below a year ago. A top government economist reasons the situation this way: Consumers, worried about how ee quiring probably less than a quart of Applikay material can be coat- ed with Super Kem-Tone and Appli- kay for approximately $15, includ- ing the cost of the application e- quipment. Applikay comes ready-to-use except for stirring. No thinner is required. The application technique is simple. After coating the fabric roller in the paint tray. place the design roller against the wall. Then simply draw the roller down or. across the wall. The Applikay rollers are easily cleaned with soap and water. You can install this 6°x9 floor in durable KENFLEX PLASTIC TILE for only $14.58 LINOLEUMS FELT BASE AND PLASTIC finish Felt base INLAY with or without Plastic finish things will go in the next year or so, are reluctant to take on short- term debts. This affects sales of such things as autos, refrigerators, |TV sets and so on. Manufacturers of such items, noting slackened demand, are keeping. stocks low. This is de- | pressing factory activity and jobs. This in turn has lowered demand for coal, steel and other raw ma- terials, reducing employment in | those industries. Lower factory output and pro- duction of raw materials then have affected the transportation industry, where there have been heavy railroad layoffs. The rest of the economy seems to be thriving. . : The Labor-Commerce report showed an encouraging employ- ment pickup in farming, trade, construction and other seasonal activities. Consumers apparently are will- ing to spend on day-to-day needs at the grocery and department store, but seem unwilling to take on one and two-year installment plan obligations. Government economists say pri- vately that sooner or later either steadiness of the trade-construc- tion segment of the industrial economy will fnspire confidence in the hesitating durable goods-min- ing-transportation group, or the effect will be the other way around. Secretary of Commerce Weeks and Secretary of Labor Mitchell said in a joint statement the over- all employment-unemployment im- provement was largely seasonal, but represented the first sizeable gain “since the start of the em- ployment downturn last summer.” A three - inch pencil stub which George Washington used in making land surveys on the Ohio River was exhibited at the Centennial Exhibition in New York in 1889. Markings on Mars are a dark, greenish blue in the Martian sum- mer but turn to a browner shade in fall and winter. The pool will be surrounded by decks and patios. A shuffleboard court also will be =——— l= April Building Permits Show Sharp Drop County building permits dur- ing April dropped to $168,000 compared with March when $456,000 in permits were issued. March was the biggest month since the county has been is- suing building permits on Oc- tober 1, 1952. | Warranty Deed Filing Is Slow Among the warranty deeds on ‘file this week in the office of Earl Adams, county clerk, were the fol- lowing: J. B. Pinder, Sr., and others sold land in Stratton’s Subdivision to Clara May Downey for $3,500. Margaret and Jennie Sweeting sold a lot near Fleming and Mar- garet Streets to John V. and Ellis C. Archer for $13,000. Key Largo Park, Inc., sold two lots in Key Largo Park subdivision for $1,000 each to Morton J. Kay and to Irving Leipsig. Land on Key Vaca was sold to L. S. Kenney by C. F. Tingler for 18,000 Tingler also sold another parcel to Kenney for $22,000. Hugh E. Rhodus sold a lot on Plantation Beach to Hugh E. Rho- dus for $12,000. When the moon is a crescent, the whole disk often can be seen because it is illuminated by “earthshine” (sunlight reflected from the earth in the same way it is reflected from the moon to make moonlight). Some bird’s eggs have a shell so thin as to be translucent. Cabinets - Counters - Book- eases - Ete., Custom Built FLOOR COVERINGS Free Estimates KEY WEST HOME IMPROVEMENT COMPANY 515 Front St. Tel. 2-6501 Cleans Easier . . . Even grease, ink, bleaches, cleaning fluids or fruit acids won’t harm KenFlex. Wears Longer ... this new stay-clean under the loveliness won’t change hardest wear. Withstands Any Weather Never Needs Waxing Never Wears Out Wide Choice of Colors in Stock The Most Complete Selection of Floor Coverings On the Island HEAVY GAUGE battleship lino- leum PLASTIC WALL TILES, cheap grade and also the BEST QUALITY INK RIMS, all sizes, for your : own installation bios GENUINE FORMICA and other sink covering material ALL TYPES of aluminum trims for your own installation The KEY WEST FLOOR COVERING CO. 132. DUVAL STREET M. E. STUTZ TELEPHONE 2-2512 Page 6 THE KEY WEST CITIZEN Small House Design SEDROOM WAG IS pining | TH3KEG Living DESIGN C-270—This pleasing design offers a full basement, three comfortable bedrooms, combination living-dining room and kitchen dinette. Privacy is assured by the hall leading to all rooms including the kitchen. Ample*light and cross ven- tilation are provided in the L-shaped living-dining room as well as the kitchen. eis Coat closets are located in the front vestibule and rear en- try. wardrobes in the bedrooms, linen cabjnet and closet in the hall. Exterior finish includes wide siding. asphalt shingles, cov- ered front entrance, a touch of face brick*and vertical redwood siding in front and entrance. Floor area’ is 1123 square feet with 21,278 cubic feet. For further infermation about DESIGN C-270, write the Small House Planning Bureau, St. Cloud, Minn. SMALL HOUSE PLANNING BUREAU St. Cloud, Minnesota Please send me more information, without obligation, about the plan features and the type of conatpuction used in the house as pictured a in The Key West Citizen. NAME ADDRESS Saturday, May 8, 1954 Summer Slump Hits Building Industry Here Apparently the summer slump | already has hit construction here. | There were only a few city build- | ing permits on file at city hall this | week and the largest of those was | for $3,000. That one was taken out by the Jungle Bar, 801 Duval Street, for an air conditioning job. Varker Refrigeration is the contractor. ‘ Other permits on file were: H. K. Canfield, 519 Francis, fence $170. Wardlow Landscaping is the contractor. William Kerr, 430 Eliza, repairs, $300. G. A McKillip, 500 United, paint, 60. Joe Boza, 1411 First St., porch, $250. Fred Edwards, 714 Vincent Lane Porch, $100. Alton Parker, Porch, $300. Oscar Cuerva, 526 Olivia re-roof, $125. Mary Micolan, 1127 Packer, floor 521 Simonton, tag Africa has 20 per cent of the | World’s land surface, but produces only 5 per cent of its food. ROBERTS Office Equipment 126 Duval Street Phone 2-5634 Royal Typewriters Portables and Standards SALES - SERVICE RENTALS Key West Radio and TV Service Calls Answered Promptly WE DO ANTENNA cITY Look For This Crown on Every Post it Is Your Trademark ef Quality! Subscribe To The Citizen--25c Weekl STATE « REALOCK Exclusive Dealers e REALOCK and | H KING PATENTED; © Fittings . FHA 437i t 0. Weekdays 8 te 8 — Sun. 2 te © CROWN FENCE CO. 283 N.E. 71 St. (Showroom) INSTALLATIONS Car Radios A Specialty 826 Duval Street TEL. 2-8511 For FREE Estimate 2-2545 Ph. 84-0651 IN ALUMINUM JALOUSIES Ha CLEARVIEW 'N ALUMINUM AWNING SHUTTER Oth STORM FOR absolute PROTE VLOP ON Key West Venetian Blind Co. S. R. SILBER MAN—Owner J ‘Awnings - Jalousies - Windows - Lawn and Patio Furniture 716 Duval Street Telephone 2-5531