The Key West Citizen Newspaper, October 13, 1952, Page 2

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Page 2 THE KEY WEST CITIZEN Monday, October 13, 1952 The Key West Citizen Published daily (except sunday} by L. P. Artman, owner and pub- lisher, from The Citizen Building, corner of Greene and Ann Streets. Only Daily Newspaper in Key West and Monroe County — L. P. ARTMAN NOHMAN D. ARTMAN n ca Ee TER STRETTON e Entered at Key West, Florida, as Second Class Matter TELEPHONES 51 and 1935 rh Member of The Associated Press—The Associated Press is exclusively entitled to use for reproduction of all news dispatches credited to it or not otherwise credited in this paper, and also the local news » published here. < Publisher aetna nee BUSINOTS Manager Oe ee ee eae Member Florida Press Association and Associate Dailies of Florida Subscription (by carrier) 25¢ per week, year $12; By Mail $15.60 ADVERTISED RATES MADE KNOWN ON APPLICATION AL The Citizen is an open forum and invites discussion of public issue and subjects of local or general interest, but it will not publish anonymous communications. IMPROVEMENTS FOR KEY WEST ADVOCA' BY THE CITIZEN sia More Hotels and. Apartments. Beach and Bathing Pavilion. Airports—Land and Sea. Consolidation of County and City Governments. Community Auditorium. ee ———— SOVIET SUBMARINES Secretary of the Navy Dan A. Kimball recently re- vealed that the Russians now possess 300 submarines, or about four times as many as the Nazis had at the begin-, ning of World War II. The Secretary also noted that the! Navy's job would be primarily to neutralize the Russian ' submarines in the event of war. } While the Germans reached a stage of production, | through which they were operating more than 300 sub- marines later in the war, it is true that they had less than | 100 operational at the beginning of the war in September, !: 1939. However, the Germans had far’ better and more practical operational bases for their submarines than the Russians possess today. It is also thought that the Germans j excelled in training and tactical techniques, lp } Assuming that Soviet submarines are at least equal ‘if or improved, compared with the German submarine of: World War II, and that the crews are perhaps not quite |? as efficient as the U-boat crews were, the fact that the Russians already have 300 submarines operational is a serious threat to democratic supremacy of the seas. Some © military experts think Russia would attempt to «deliver atomic bombs on U. §. cities through the use of subma- rines, which could fire atomic shells from the surface of . the sea, only a few miles from major targets, | It is also interesting to note that if the United States! were to become embroiled in a war with Russia, she* would face a submarine threat, not.only in the Atlantic, | but in the watens of the Far East and elsewhere. Anyone j who remembers the slaughter which took place off the| Atlantic Coast during the first years of World War Il I will recognize the seriousness of the Soviet submarine | menace, In case of another war, the United States cannot af- ford to wait for a year or two before inaugurating con-! voy services. Preparations for such protection of mer- chant shipping should be made now and not after hostili- ties begin — as was the case in 1942 and 1943. L 2 L Cy § Sunshine Construction company will open for the By LAURANCE F. STUNTZ MEXICO CITY — Mexico’s build their capital is rapidly losing the fine street fold French flavor which marked was mostly French. its most important avénue and the But these old hou: architects, at least, are irate. fit for modern living The Paseo de la Reforma, one of the most beautiful avenues in the world, was opened by Maxi- ; milian and Carlotta, who governed j briefly and tragically behind, the shield of French bayonets. As soon as it was opened, the French offi-! palaces Now have owners. some some : ‘ been This new-fangled white chocolate tastes surprisingly good, though we’re still suspicious, eeeeereeieetanmtitncameannesincseniny President Truman has described himself as only a down to make way The street itself they were abandoned by EUROPE Ns Architect’s Sketch Of Sirugo Motel THE SUMPTUOUS NEW MOTEL, on Roosevelt bouleyard being erected by Joe Sirugo and his p 1953 season. The lobby will have a fireplace. Parking facilities will be located directly behind the units. | LIFE ABROAD ycials and rich Mexicans began to along the Naturally, the architecture ses were not Big and cold their lie. derelict, turned into schools and many have been torn for skyscrap ers (any building over 10 stories) was changed Crossword Pusise ACROSS 31. Dock . Summon 33. Knock . Sheltered . Not any inlet ; tadeewaree . First even Vapor — . Soft drink ley Diminutive of Debora . Great fear 45. Mourn 48, Golf mound 4. Moving backward $4. inhabitant of: ix private in the rear ranks, now that he is out of the elec-| tion picture, which, if true, represents something of a record demotion. ___ SLICE OF 4AM |] FORT JACKSON ; TAILORS UNIFORMS CLEANED uci — ASISIE IT) substitute Term of address . Indolent Be cH Pee Poe i Pitt peer Te We 2 JURE: UB. 4 3 ce ah INITIO} LEE SMRANE| [Twit (6) Valse Nerve network ? Reman road Britiant coler 1 Small tab hb lettaw Sea cage HAL BOYLE SAYS: By HAL BOYLE NEW YORK ®—The world will of the man who makes a better mousetrap. The world is teo busy, The man who wants to peddle a better mousetrap now has to give it an alluring shape, an attractive color, a catchy name. He has to make it so irresistible that a housewife, on seeing it, says to herself: “TRAP OR DIE. My life won't be complete without it.” For in this supermarket era in which clerks act merely as change- | makers a product has to be its own silent salesman—it has to sell it- feels or the eye appeal of its package. ~ This has given rise to a little- known but highly important figure in modern sales industrial designer. One of the most) successful is a young Army veteran who supervised the modification of! the B-29 airplane that dropped the’ atom bomb on Hiroshima. | At 32 Gerald Stahl is head of, one of the nation’s top industrial designing firms, and all but two women on ‘his staff of 13 are war veterans. “We are a new breed in a new field,” he said. “Industrial design- ing as a specialized profession is only about 30 years old. But al- ready it is turning from an art into a science. “We are trained now not only to think in terms of styling, but how a product should look and feel, how it can be made more cheaply and how it can steadily be im- proved, That requires a knowledge of psychology, color dynamics, market research and sales promo- tion techniques.” This fight for the housewife’s dol- lar has become so competiti Stahl said, that “there isn’t a ma: jor manufacturing firm today that doesn’t use an industrial designer either on its staff or on a retainer basis. '5 FIRST FEDERAz, TITUTION ion in this respect in the last quar- ter century.” A housewife shopping in a super- market, usually doesn’t know why she selects one package of rice from a shelf containing a half dozen bra’ The reason is usually subconscious, and it is up to the industrial designer to know her own mind better than she does herself. “A large percentage of sales now are impulse sales,” Stahl said. “The product that catches their eye is the one they buy. The pack- age that is the greatest attention- getter is the one she puts in her market basket.” Red, orange, and yellow have been found to be the best eye- grabbing colors, Greens and blues are fine for feminine cosmetic products. They convey a feeling of coolness. But purple, black and | muddy reds repel, because they | are associated with death. “You'd never put a hand soap in a black or purple package if you wanted mass appeal,” said Stahl, ‘‘And the industrial design- not Fifth Each unit will be air conditioned. ‘ | ter aims at Main St., Ave.” two years ago. The lanes for traf- | fic were widened, wiping out the} By HAL SOYLE bridle paths which let charros, the | ‘NEW YORK #—The Allied world fashionable Mexicans in rich cow- | as a new battlefield hero today, boy costumies, ride almost to the | Private Kim, a first class fighting center of the city. Progress, said} man. — ‘ the city government—cars need-| Kim is known to his United Na- ed the space. tions comrades as a ‘Rok,’ _and One historic building has come | he is the GI Joe of the Republic of down amid nostalgic sighs. |Korea, where the name Kim is It was long the site of the Roy- |€ven more common than Smith is alty Bar, sometimes known as the | in America. “Press Room” or “Foreign Office | For more than two years Pvt. Branch No. 1.” The site, across | Kim has been too lightly regarded, the street from the Foreign Min- | often distrusted as a rabbit in uni- istry and in the shadow Mexi- |form who would throw down his co's beloved “Little Horse” statue, | gun and run if the going got rough. was cleared to make way for That never was a fair picture of | parking lot the average South Korean soldier, In the bad old days the Royalty ion —— few to point out the | was headquarters for plotters | facts al im. against the government. News- But Pvt Kim is now telling his | papermen who had met their own story in the best way he can— sources there continued fo fore- | with bayonet and -hand grenade. gather in it after the plotters dis- | Whatever he was two years ago, appeared. The red leather uphol- | the terrible fighting on White stery in the booths got older and | Horse Mountain has shown that more frayed, the domino games | Kim has graduated into one of the longer and louder and the Spanish | world's best infantrymen. proprietor richer and richer. That peak isa key terrain fea- The Spaniard sold it to his neph- | ture dominating the supply road to ew during the war and the news- Seoul, only 50 miles away. And papermen dropped off. About that | Seoul is to Kim what London is to time harassed diplomats who need- | an Englishman or Paris to the ed a quick one found it was the | French nearest relaxing station. It was| In five days end nights of con- full of diplomatic jargon between | tinuous battle fought in mud and 11 a.m. and 1 p.m. lcold rain the vital peak changed The new tich and acres in G and the ly didn’t get alc 2 pro onged strike threw it into bank ruptey. The lease was not renewed _ peoples of the Western world, who and down it came—another broken | have ofien asked, “Why doot the link with the past. Sowth Koreans Go more to defend d to bis ancestral outsumbering hordes of Chinese The new owner | Reds pushed Kim cfi the top ridge, ¢ apparent back. Bean sprouts taste good served iiss: SLOPPY JOE'S BAR se t hem wel 2 Fanuies og water for a minute, then drain MARCELLA LYNN end JEANIE od chil Serve « welbses CRISTIAN, DUSTY DeLOUR. oned dressing with tbe beaa sprout aled, i STAR * BRAND | , ond CUBAN ‘ .—TRY A POUND TOVAT— : no longer beat a path to the door | self to the customer by the way it! “There has been a real revolu- |. rietor in turn got |hands 20 times. Every time the ( he stubbornly clawed a bloody path | Kim dit it on his own while the | New Air-Sea’ Rescue Boat For 15 Persons In keeping abreast with latest developments in air-sea rescue Cungene ir esnetinne: theneiee mpany is & 15-person abandon ship boat for the United States Navy. Fifteen feet eight inches long and seven feet four inches wide, it has especially-de- = dual wall canopy which of rs -protection against ext hot or cold weather. oe A fabric floor extending beneath an inflatable floor provides excels lent insulation against all types of weather, In case of emergency, the inflatable floor can be removed and thrown overboard to assist those im the water. A life-line is attached te the inflatable floor. Measuring six feet by 22 inches by 30 inches in its carrying ca: beni country?” watched in growing wonder. These people of the West proba: bly still fail to realize the real sig- nificance of, the battle for White Horse Mountain. Whether it is fi- nally won or lost it is a kind of Alamo to the new Republic of Ko- area army. Psychologically, Pvt. Kim for centuries has felt inferior to Pvt. Chang of China. He has always been “the little brother’ in an Oriental sphere bossed by “‘the big brother,” Pvt. Chang. But Pvt. Kim now has proved to himself and a doubtful world on ; White Horse peak that man for man be is eg:al to or Potter than Pvt. Chang—that David still can take on Goliath, And Pvt. Kim won't forget it. The truth is, of course, that Pvt. Kim, whenever he has been bios trained, well officered iven enough weapons, has good soldier all along. He stubborn as two Irishmen mule, he can walk a Chinese legged, and pad along for ng a burden that would a Jap. The trouble with the ROKs that their 100,000-man force at outbreak of the war was pawed mangled by the sprearhead of North Korean army that attacked with 300,000 men and 300 Russian tanks. South Korea acted with a mag- nificence that nas received small Ee g Peeé #if oxide, it can withstand a drop 35 feet into.the water without dame age. Named the Mark Ill, abandon ship boat, it is training because of the scarcity of bullets. Others marched into battle empty-handect and were told to pick up a weapon from the first man to fall. Often they had to forage off the countryside: There often was no morphine for the badly wounded. Comrades held them as a surgeon operated. It is a combat miracle the ROKs were able to hold on their front as well as they did for many months of emergency. Yet all the time they had more men in action than any other member of a yar tions, including the U: tates. At the same time, guided by American officers, they forged and trained a new army of several hundred thousand men equipped with American arms. f The key man in that reborn army is Pvt. Kim, now able to fight with the best. His morale is high. He can dogtrot and shuffle 35 miles in a day on his thin rubber shoes, and he sings as he marches. The songs are about two of tme oldest dreams in his ‘‘Land of the Morning Calm"’—victory, and a boy called Kim at peace in a beautiful field of waving rice; golden in harvest. In 1952 Greece and Turkey agreed to permit citizens to cross the border between the two coun- tries without passports. RAR URES RSSRNBRDS RUGS CLEANED AND Stored Free of Charge IF DESIRED UNTIL NOV. 30 WE IMPRINT ' We rent typewriters for Civil Sere vice Examinations Free Delivery CLOSED ALL\ DAY EVERY MONROE conto Last Times Today DRUMS OF THE DEEP SOUTH JAMES CRAID AND GARARA PAYTON Coming: WITHOUT WARNING SAN CARLOS LAST TWO DAYS TODAY AND TUESDAY Robert Newton Edmund Gwenn Michael Renine Debra Paget VICTOR HUGO'S “Les Miserables with Sylvia Sydney, Cameron Mitchell, Elsa Lanchester, James Robertson, Justice Joseph Weisman, Rhys Williams, and Florence Bates FROM A LITERARY GEM INTO A neem BOA OFFICE OPENS 1:45 PM CONTINUOUS PERFORMANCE Fox News Cartoon COMPLETELY AIR CONDITIONED | i | i f | j i

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