The Key West Citizen Newspaper, September 2, 1952, Page 2

THE KEY WEST CITIZEN The Key West Citizen PERO ASE SES PD eS RE ES oc ORE SO Ee CE Published daily (except Sunday) by L. P. Artman, owner and pub- tisher, from The Citizen Building, corner of Greene And Ann Streets. Oniy Daily Newspaper in Key West and Monroe County i P. ARTMAN Publishe: NCRMAN D. ARTMAN Business Manager Entered at Key West, Florida, as Second Class Matter TELEPHONES 51 and 1935 —_—————— Member of The Associated Press—The Associated Press is exclusively entitied to use for reproduction of all news dispatches credited to it or noi otverwise credited in this paper, and also the iocal news gublishea here. —_———_$$$_—_——— Member Florida Press Association and Associate: Dailies of Florida Page 2 Tuesday, September 2, 1952 Subscription (by carrier) 25¢ per week, year $12.00; By Mail $15.60 ADVERTISED RATES MADE KNOWN ON APPLICATION —_—_ eee The Citizen is an open forum and invites discussion of public issue and subjects of local or general interest, out it will not publish anonymous communications. —_-————_— IMPROVEMENTS FOR KEY WEST ADVOCATED BY THE CITIZEN 1. More Hotels and Apartments. 2 Beach and Bathing Pavilion. & Airports—Land and Sea. 3 4 Consolidation of County and City Governments. 5. Community Auditorium. YOU WANT ONIONS FOR YOUR BUNIONS,. OR FANCY RICE AT KNOCKOUT PRICE? What would be your reaction if you entered a gro- cery and a clerk sang to you: You want onions for your bunions, Or fancy rice at a knockout price? You would think the clerk was at least slightly nuts if he sang that to you or sang about any of the other pro- ducts in the store. You would think also he knew little about human nature in assuming that singing played an important role in salesmanship. And yet radio singing commercials, though they have been roundly criticized, still clutter the air. Don’t blame a radio station or a radio network for them. The station or the network has nothing to do with trying to sing you into buying anything. The blame lies wholly in advertising agencies, whichseem to think they can in- crease the public’s interest in a product by singing it. In- stead, the singing taxes the public’s patience and often disgusts the public. Advertising is the mainspring of our flourishing eco- nomy. But advertising gains its greatest results when it is sound and simple. When you wish to buy a product, your chief interest in it is its quality and its price. Models of ad- vertising with pulling power appear in The Citizen every day. Consider, for instance, Key West's supermarkets. You are given the names of products, with whose quali- ties you are familiar, and you are given the prices. The information is complete in a few words. No attempt is made into¢high-powering you into buying. Price is the nucleus of advertising. The Citizen has advised advertisers repeatedly that, if they have some- thing to sell, to tell the price at which it is offered. To say it is a “bargain” means nothing; to say it is “reasonable” means nothing. for a potential buyer may not agree with what you consider a bargain or reasonable. He wants to know the price, If it suits him, he will buy what you have to sell. If you don’t tell him the price, he won’t bother, nine times in 10, to inquire about it. Another sound principle in advertising is not to over- rate what you have to sell. For instance, a certain bath soap is now subject of a singing commercial. It is a good soap; all bath soaps, so far as we know, are good, for all of them conform with the requirements of our Pure Foods and Drugs Act, the best law, so far as protecting the pur- chasing public is concerned, that has been adopted by congress. After you get an earful of singing about this soap in question, an announcer intones, “It brings your Skin out of the shadows into the light of new loveliness.” In advertising or anything else, don’t underrate the public mind, which, in the aggregate, is quick to pounce | upon the frillys that festoon any statement. The American | public mind has been, and still is, the dominant factor in | our way of living. SLICE OF HAM HOLLYWOOD ' NOTES By BOB. THOMAS HOLLYWOOD — “Yep, ’'m doing it again. And darned if I don’t like it.” This was Will Rogers Jr., talk- ing. The same fellow who told me a few months ago that his job por- | traying his father would be strict- | ly a one-shot affair in films. He claimed he didn’t have the talent, desire or energy to pursue a steady career as an actor. But now he’s back before the | cameras. He’s starring with Mar- guerite Chapman in “Life, Liberty and Orrin Dooley,” a television film being made by screen gems for the Ford Theater. He plays an | ex-GI who returns to grammar | school to finish his education. That would seem to reguire no acting nor a Stanford man and former | congressman like Rogers. “Tt does take a lot of acting,” | | admitted Rogers in a drawl that | | is a combination of Oklahoma and | Beverly Hills. ‘But ‘fortunately, | the studio had me studying with a drama coach for a couple of | days, And we have three days re- hearsal, so that helps. I’m not like an experienced actor, who could pick up any part and read it right off. It takes a great deal of prac- tice for an amateur like me.” “Well, I don’t know,” he said in contrast to his previous firm- ness against it. “I won’t do any more portrayals of my father, ex- cept in the Eddie Cantor biog- raphy, to which I’m already com- mitted. That’s in exchange for Eddie appearing in ours. I might do other things on television. But primarily I’m in the newspaper business.” He operates the Beverly Hills Citizen. I asked him about his reaction to the film about his father. “I thought it turned out all right,” he said. “It was a fac- tual account except for one thing— Will’s father lived longer in the story than he did in real life. The main thing I was worried about |was what the rest of the family ‘and our friends in Oklahoma would think about it. But when he showed it to them in Claremore, they thought it was fine. “The business in big cities was not up to expectations, but it’s do- ing well in the smaller towns. We stand to make some money from it, since we have a percentage. “As for my own performance, I can’t say. I did whatever Michael Curtiz, the director, told me t« do. Whatever credit or biame there is belongs to him.” Will said the picture changed his life in some respects. When he stopped at the Algonquin Hotel recently, a young voice telephoned and asked if he were coming to the lobby soon. He said yes, and was greeted by 30 young auto- graph seekers. “That never hap- pened to me before,” he said. Aside from acting and newspa- per business, Will is keeping his finger in politics. He said he won't run for public office again, but he will campaign for Gov. Stevenson. He is also a leader of the Holly- | wood committee for the Democrat- ic nominee and helps supervise the making of one- and 5-minute TV ads for the campaign. “Yes, we'll have singing com- mercials, too,” he remarked. FLAMES SPREAD OVER CALIFORNIA SACRAMENTO, Calif. nm Flames spread over some 10,000 acres of bone - dry Northern and Central California timber and grasslands, but with luck, most fires will be controlled by mid- | week, the State Division of Fores- | try, reported today, Sterling Dangaard, assistant ACROSS 34. Weird 36. Age oy = . Villages 41, Masculine nickname 42. Wardle 44. Wobbly 46. Metal fastener 48, Require 49. Sparkle 52. Wise men 55. Take food 56. Wife of Geraint 58. English sand hill i 58. Rope used to lower a yard 1. At a distance 5. Vegetable 9. Cha . rt 12, 1 % Calamitous 3. Feminine name 14. Marsh-elder 15. Papal scart . Figures of speech . Talk enthusi- astically . Motion of the sea Noisy 5. Leading strap French article Sagas . Malarial tever 32. Imitate eT _aane Campaign Promises Of Efforts To End Filibusters Produc ¢ Knowing Smiles. Among Senate Veterans; Tried Before WASHINGTON # — Political campaign promises of an effort to end Senate filbusters are produc- ing some knowing smiles from Sen- ate veterans these days. They recall that it has been at- tempted many times, most recent- ly in 1949, and has ‘invariably failed. Both Goy. Adlai Stevenson, Dem- ocratic presidential candidate, and Sen. Henry Cabot Lodge (R.- Mass.), a booster for Dwight D Eisenhower, the Republican nom- inee, have pointed up the filibuster issue during the current campaign A filibuster is simply a protract- ed debate or talk to prevent a vote on a controversial issue. In recent years in the Senate this usually has involved such civil rights leg- islation as anti - poll tax, anti- racial segregation or similar pro- posals. of unlimited debate, Senate rules now make it virtually impossible to end a filibuster unless at least | 64 ‘senators — two - thirds of the | 96 — are willing to do this and | stay on the job for long hours to accomplish it. Technically a test of cloture — or limiting debate to obtain a vote — can be obtained if 16 sen- ators sign a petition. The difficulty comes in muster- ing enough senators to approve what opponents always call ‘‘a gag rule.” Usually Southern Democrats line up almost solidly against cloture and with the aid of 10 or 12 sena- enough votes — 33 — to block such attempts. The Democratic platform this year — in an obyious bid for Negro Slayer Of State Senate Nominee Must Stand Trial LIVE OAK (®— Ruby McCollum is scheeduled to go to trial Sept. 29 in the Aug. 3 slaying of Dr. C. Leroy Adams, Democratic nom- inee for the State Senate. Judge Hal Adam:, no relation to Dr. Adams, set the trial date Mondav after denying the wom- an’s request for change of venue. P. Guy Crews, Jacksonville, at- torney for the woman, argued that she could not get an impartial trial here because she is a Negro and Dr. Adams had been a prom- inent white man. Judge Adams said an informal survey of prominent whites in the tially tried here. The judge ordered a 100-man venire drawn Sept. 24 for jury selection the following day. The woman, who sat through Monday’s hearing, was ar- rested shortly after Dr. was shot in his downtown office and taken to the State Prison at Raiford for safekeeping when a crowd gatherec around the county jail. Witnesses said there had been an argument over the size of her medical bill. The woman, who has pleaded in- nocent to a murder charge, has been held in the county jail since Thursday when she was brought back from Raiford. state fire dispatcher, said “A good {10,000 acres are burned or are burning” in several scattered areas. He blamed record high temperatures, low humidity, dry winds and the carelessness or will- fulness of man. Crossword Puzzle Solution of Saturday's Puzzle Down City in Germany Send out Ancient Hindu i< ~ Feeae ose gf , fed Under a long respected tradition | area showed she could be impar- | calmly , ‘Adams | and other minority votes — con- | tains some general statements about improving congressional ma chinery to assure majority action. It refers to both the Senate and | House. | Gov. Stevenson last week pledged ' | that as President he would use his influence “to get the Senate to | change its rules under which fili- | busters have killed civil rights leg. islation.”” Stevenson noted, however, that the “precise nature of the changes that should be made in the rules of Congress is, of course, a prob lem for the Congress itself — as President, I could not make the decision.” | Sen. Lodge, emerging from | a conference’. with Eisenhower, promptly accused Stevenson of a “pious, insincere piece of double talk,” noting that Democrats had controlled the Senate for four years and had done nothing about ending filibusters. } Lodge now is ranking Republican on the Senate Rules Committee and a candidate for re - election. | If he wins and Republicans get control of the Senate, Lodge said that as rules chairman: “] will fight filibusters as long as it takes to end filibusters.” Senate officials said this prob- ably would be a long, long time. They point out that even the rule | permitting 64 senators to shut off debate does not apply to any change in the rules of the Senate itself. And veterans agree that as few as eight senators could conduct a | permanent filibuster — that would prevent action on any legislation— if they decided that was the only way to preserve present rules. House Probers Call Caudle On Tax Cases WASHINGTON (®— House inves- tigators called T. Lamar Caudle into a closed - door session today } to tell about his handling of tax ! cases before he was fired as an assistant attorney general last Nov. 16. Caudle’s name figured in two cases which came under the scru- tiny of a House judiciary subcom- mittee last week. ' The first was the alleged at- tempt to “whitewash” a grand jury inv-stigation in St. Louis which eventually led to the indict- ment and conviction of Internal Revenue Collector James P. Fin- negan-on charges of misconduct in office, Finnegan is appealing. | The second was a war frauds case against a Detroit man which languished without prosecution for six years and finally was dropped | because, as Subcommittee Counsel Robert A. Collier put it, it became “enfeebled by age.” Caudle was in charge of tax' prosecutions for the Justice De- partment at the time both cases were pending. Whether he will appear later at a public hearing depends largely, said Rep. Keating (R.-N. Y.), on what develops at this afternoon's closed - door session (time uncer- | tain). Keating is ranking minority member of the subcommittee. Caudle, before leaving his home | | at Wadesboro, N. C. last week-end, | said he would te “delighted to co- | operate with the committee as I have with other committees.” | Federal Judge George H. Moore | told the subcommittee in a state- ‘ment last Thursday that the Jus tice Department, from former At- ty.-Gen. J. Howard McGrath on down, dragged its feet in the grand jury investigation of the St. Louis revenue office. Moore said the department took no action to get a complete inves- tigation going until he served no- tice he was going to order an in quiry himself. There was earlier testimony that, until Judge Moore intervened, the St. Louis grand jury did nothing but present a preliminary report which one juror called a white wash. Ellis N. Slack, who was Caudle's assistant at the time and who now holds Caudle’s pob, denied sugges tions that he had approved this preliminary report. Brace For Storm MANILA # — The typhoon-torn braced for nother tropical blow as the known death toll from disastrous winds and floods last week-end rose to 121 Delayed reports said 16 pe: were believed drowned whe motorboat sank in a typhoon off Northeast Luzon Island Sunday ditional deaths were reported on the Zamboanga Peninsula of Mindanso Isiand in the Southern Philippines. Heavy rains there turned mountain streams into rag ing torrents The new tropical disturbance was reported 400 miles east of Samar Island and storm warnings were hoisted in the Southeastern Philip- pines. The storm has winds of 45 | miles an hour near the center, PV FV VIVO CICS COC IGG STV SVC T VCC SSCS C TCC ON THIS ROCK OF OURS BILL GIBB 00444 64444444444444444444444444444444 Congratulations to Dr. Ralph | Herz, Hospital Superintendent Wil- lard Albury and County Commis- sioner Joe Allen as well as all the others who were instrumental in making araangements for Mon- roe General Hospital to have a blood bank. Incidently, you people — the pub- lic — deserve the most credit. You've shown by your unfailing re- sponse in the past that you stand ready to donate your blood where- ever it can do the most good. If the blood bank is administered pro- perly, there is little to fear con- cerning a plentiful supply at all times. I wouldn’t be human if I didn’t also point with pride at the part the KW Citizen has played in pro- moting a local blood bank. The newspaper has generously donated space whenever needed to inform , the public of the importance of blood plasma. Monroe County has once again made a progressive step for the health and safety of its residents. Larry Karns If Larry Karns wanted revenge for some of my criticisms of mod- ern art, he certainly won his point by giving me a book entitled “A Grammar of Motives” by Kenneth Burke. The book is a study of semantics based on what the author ealls “dramatism”. “Dramatism” is broken down into five key terms — , act, scene, agent, agency, and pur- pose. Burke uses these five terms to analize various philosophies and “Title of owner transferred to Bill Gibb of the KW Citizen. No | obligation.” “The former owner has given up. This book is abstraction of the abstract.” (Double Talk). “Maybe Gibb can take it — being plato-ish. Former owner will stick with S. Feud.” I know now how a dog feels when he’s given a mouthful of mo- lasses candy and can neither swallow nor spit it out! Like the dog, all I can do is chew on the subject matter of \the book. It is interesting because it is incompre- hensible. Gosh, I’m writing like the book now. Guess it is time to mark this 30-. Dies kc Sale a RUGS CLEANED AND Stored Free of Charge IF DESIRED UNTIL NOV. 30 All Formal Garments chemically processed. All work guaranteed and fully insured. ‘POINCIANA DRY CLEANERS 218 Simonton St. Tel. 1086 A TODAY AND to perhaps lead authors into a new | | approach to literature. Such statements as “metonymy, may be treated as a special ap- plication of syneedoche” have put me into a flat spin. I've worn out one dictionary and had to order a new one, Larry inscribed on the inside cov- er of the book: Nation’s Coal « Mines Resume PITTSBURGH (#—The end of another United Mine Workers memorial holiday cleared the way today for resumed’ production in the nation’s coal fields. The 10 - day memorial period, called by UMW President John L. Lewis to honor victims of mine disasters, ended at midnight, after | keeping the union’s 475,000 miners out of the pits since Aug. 23. Most of the coal producers pre- dicted operations will be back in full production by late afternoon. The holiday cut the nation’s coal pile down about 10 million tons. And it came at a time when Lewis is bargaining with both the soft and bituminous hard (anthracite) coal operators for new contracts. The Mine Workers chief served notice several weeks ago that con- tracts will expire Sept. 30. The UMW has long observed a tradi- tion of “no contragt, no work.” Lewis paved the way for a strike by notifying the federal govern- | ment that a dispute exists in the | coal talks. Such action is required under the Taft - Hartley Law. Union Wants Donaldson Fired NEW YORK ~The National Association of Letter Carriers wants Congress to order restora- tion of more than one-a-day resi- dential deliveries, The AFL union, in a resolution | unanimously adopted Monday at the opening session of its 38th bi- ennial convention, also rapped Postmaster General Jesse M. Don- aldson for curtailing deliveries. William C. Doherty, president of the association for 19 years, called for replacement of Donaldson in a speech just before the union adopt- ed the resolution. “Regardless of whether the Dem- | ocrats or Republicans win, there | is bound to be a change for the better for the postal service,” Do- Ist SHOW 2nd SHOW 3rd SHOW .. 4th SHOW .. herty said. “We are convinced that | the answer to the problem of what is wrong is that we need a new | postmaster general.” STRAND <.nciiones Tuesday and Wednesday JUMPING JACKS DEAN MARTIN, JERRY LEWIS, MONA FREEMAN AND DON DEVORE Coming: HIGH NOON Gary Cooper and Grace Kelly MONROE Tuesday and Wednesday CLOUDBURST win aR COOLED ear OX AND ELLEN SELLERS Coming: CRY DANGER Dick Powell an@ Rhoads Firming STRAND: SAN CARLOS TKIATRE LAST TIMES TODAY HALF ANGEL Starring ... LORETTA YOUNG and JOSEPH COTTON Barbers Elect : Young President « ' SILVER SPRINGS @— The Florida Barbers Association re- elected Pryor T. Young, Tallahas- see, president here Monday. L. C. Price, Daytona Beach, was chosen second vice president. All other officers were re - elected. The Inns of Court are schools for legal training. piring legal students, rr an RL Your Grocer SELLS that Good STAR * BRAND AMERICAN COFFEE and CUBAN -—TRY A POUND TODAY—— “SLOPPY JOE'S BAR Starring The Fabulous é SALLY & MARCELLA LYNN AND GOGO GABE, CATHY CARROL, SANDRA LANE AND A HOST OF OTHERS Dancing To MARK STANLEY'S TRIO Never An Admission or Minimum Charge TOMORROW Hy * s a BOX OFFICE OPENS 1:48 P.M. CONTINUOUS PERFORMANCE TIME SCHEDULE THEATRE with CECIL KELLOWAY, BASIL BUYSDELL, JIM BACKNES, IRENE RYAN, JOHN RIDGLEY 20th Century Fox Color By Technicolor “THE CONFESSIONS OF A SLEEPWALKER” TOMORROW ALL SPANISH PICTURE