The Key West Citizen Newspaper, May 10, 1946, Page 4

YAGE FOUR a tn tanta tn tnt Ont ttnetntntintntntantntntind ' (CORAL ROCKETS By L, P. ARTMAN, JR. oka : Rye a, THE KEY WEST CITIZEN \“Charm School” To Be Presented By Seniors At High School Tonight “The Charm School”, a com- 8:30 o'clock. PALBLAAAARAAALABARAA LARA m|edy by Alice Duer Miller and| I had been hearing this pecu-| liar proposition for some time mow about waiting five years or something like that and then starting to advertise Key West! and so I got a big bang out of the expressed voice of the business-| men of the community in which; they. said that we should posi- tively advertise and that we should start planning now for next fall's advertisement. . . I could not believe that a com- munity which is bright and awake as Key West seems’ to be right now could be so lulled that it would not advertise. E not disappointed. Tt men I interviewed we for advertising. Joe Pearlman’s two quoted past experiences with advertising were highly signific- ant. The old slogan, “It Pays to Advertise”, still holds true. Just last week The Key West Citizen, Radio Station WKWF and The Miami Herald were presented cer- tifigates of appreciation for pub- licity given the Jaycees. Presi- dent Jack Delaney, before mak- ing the presentations, told the press and radio that without their efforts many of the Jaycee proj- ects would have been lacking in @rive. The old slogan of (1) Pub- licity and (2) Work in the old American way, is pretty hot stuff to combat. . . Incidentally, Pearlman gave the instance of around 1927, which I vemember as a wide-eyed kid listening to all the talk about} boom days in Florida and the flappers in Miami and lands - the the old Key West expiess with a smart advertising program! e e The “defeatist” group whose motives are very much in ques- tion, say, “Wait”. Paul Sher, Key West jeweler, wers that one, “We have hidden our on i under a puget long endugh.” pt ae iter at © Finally, we come to Dan Na- varro’s concrete suggestion. Tet the Chamber of Coffimercé Qouf with. the Overgeas(\Road.dnd Bridge District commission, with the county. -commission, whieh should have a’ new” bidget’ for this summer, I believe, and with city government, .. whiéhi should have a new -budget by next fall, and see if the “various political subdivisions” of the city cannot make a major’ contribu- tion toward an advertising fund for a campaign this winter. Be- sides this, and I have talked to the majority of businessmen, con- tributions may be obtained from local businessmen for another bolstering of the drive. To put out one dollar this fall is to bring ten dollars back. It is an old rule in advertising and I ‘have seen it work ‘time and time again. ree e 6. May I state once point: We don’t kne' the Navy will be<shére*1 \tourist program oR bei) as a steady thi Nvadic waiting and talk in blind esi The fitst adverts war ended which was,¢irculated night. | Robert Milton, will be presented | by the Senior class of Key West | High school at the auditorium to-; ior class sponsor and Mrs. Vir- ninth grade : ginia The production will be directed by Mrs. Lorine Thompson, hist-! ory and civics teacher and Sen- Williamson, The curtain is due to rise at; and dramatic arts instructor. Warsaw’s Population 289,000. PILKINGTON STUDIO , WILL CLOSE MAY 25" No Sittings Will Be Made After May 15th 10,30 A.M. — 8 P.M. DAILY 10:30 A.M. — 1 P.M. THURS. PILKINGTON STUDIO 515 FLEMING STREET PHONE 399 Overlooking Biscayne Bay BISCAYNE BOULEVARD AT 8th STREET CLOSE TO THEATRES, SHOPS. TRANSPORTATION SPECIAL SUMMER, RATES NOW IN EFFECT ,.Latge, Aity Rooms $2.50 up Single; $4.00 up Double ‘WRITE OR PHONE FOR RESERVATIONS of Warsaw has a population of WARSAW—AP—Poland’s first 477,000. The 1939 figure was Bike census shows the city! 10 | | bursting into being overnight. in Miami was put there by the Key West in those days put in a Hotel Association of Key West. new ‘hotel, built a Boulevard The Key West Citizen then fol- around the Island and started lowed with permission grafted the Road to the Mainland. Also to Florida Sportsman and. other | it started an advertising program publications to pick up the quaint with a local non-profit commit. feature stories of Key West; to-| tee, which sought expert advice gether with the tremeridotis ar-} @m proper advertising. This ad- ticles on fishing catches Made | Vertising brought results. Mr. here. Also, much material was: Peariman said. After that, it was supplied newspaper and ook’ let to drop and business subse- writers. Now, John Spottswood ' quently slumped. of Radio Station WKWF tells me' a ° | that he has contracted for a daily | Mr. Pearlman then spoke about 2d in The Miami News, ‘which WPA days, vshen « group of gov- Will advertise Key West. The} emment publicity men did one first signs of aecphy advertising | of the few bang-up jobs of those Program are undétway! government dole days. They put Bermuda Market JOHN COBO, Proprietor An Up-to-Date Sanitary Market — Complete Refrigeration WHITE at ELIZA Street PHONE 52 SHOP HERE FOR QUALITY MEATS BEEF and POULTRY GROCERIES and Fresh VEGETABLES Key West on the map through publicity. ome to Key West in those days. Pearlman said that this publicity brought 5,000 to 10,000 persons to Key West, with that many in the ity in one day. The WPA moved @ut. Nobody picked up the ball and ran with it again. Key West- ers, must we always fumble with the ball with an open field ahead = us? We've got the money, 7" got the stuff, let’s highball BSEeeeaaeaaue Strand Theater GEORGE RAFT in “JOHNNIE ANGEL” Coming: “Mildred Pierce” s Sean SEEB a Lal ' Monroe Theater ROSALIND RUSSELL in “Roughly Speaking” Shorts - News - Sports BSGBeeeuan y > bene WEST . Business Men’s Association DINNER MEETING at CASA CAYO HUESO Monday, May 13th, at 7 o'Clock Members Requested to Attend Good Food - Entertainment CUSTOM TAILORED _ VENETIAN BLINDS “Awnings 7 *Window Shades Available in the Best Materials and Workmanship WE SPECIALIZE IN THE COMPLETE SERVICE of VENETIAN BLINDS Retaped, Recorded and Repainted KEY WEST Venetian Blind Co. 120 Duval. Jefferson Hotel Bldg. CALL 1042 for Estimates’ Everyone wanted to: The Haast ae 1232 to’ répulse’ the Kublai Khan. Thre. TRUMPETER tapEL See eee —a small thing to look son O ONLY. in clothing | «+-@ big thing to find... “The Best the Market Affords” “tt eye tee for HART SCHAFFNER & MARX | tailored by i | LEWINSKY’S DUVAL STREET _ 146 Men’s Shop Girl Scouts Guests Members of Girl Scout troops and Brownie units will be guests! never see you again.” \of the First Presbyterian Church, ; cdirid |White and Washington streets, Girl Scouts, is set for Wednesday Sunday at 7:30 p.m. Bee te meeting of ee 8,' Varela street. Beautiful Selection of. MOTHER'S DAY GIFTS| Give Your Mother A Gift That Will Say, “I Love You” 718 DUVAL ST.—PHONE 1000—OPEN ‘til 9 P.M. AAUQOOUSUOUCUOUAOCGEURUAUUE AGE AGUAS SH ARCHER’S Fresh Ham - Smoked Ham Grits and Oleomargarine | Staple and Fancy GROCERIES eDAIRY Products *Also A NICE Selection of FROSTED FOODS Plan to Bring Your List to ARCHER’S and You'll Always Do Better When You Shop at Archer's 814 FLEMING ST, : 417 Duval Street | Good-by! Recruit: Cadet Officer: Recruit: “Well, “Of course.” I guess Pl | at 3:30 p.m., at Wesley House on NEXT SUNDAY IS’ MOTHER'S DAY James J. McManus, Owner SHOP AT VVV IV VI CIV IIT TIT We Have Plenty of GRADE ‘A’ BEEF SPECIALS ¢Fresh FRUITS and VEGETABLES VV VV VV Vw ewwe Convince Yourself of Quality and Vaiues Archer’s Grocery “The Store That Serves You Best” PHONES '67.and 47 §) i i Sy si cnareny abe ct SEGRE | STYLE. CENTER Women’s Apparel and Accessoties Exclusively a “Opposite the La Concha Hotel” | Key West. Florida Lovely Gift Selections for MOTHER Mother’s Day Is Next Sunday . “Do I have to hold| Your Grocer | At Presbyterian Church | my head like this all the time?” LEE’S ORIENT Duval and Angela Streets Owned and ¢ ted eo L ani AMERICAN LUNCHES & DINNERS Served Daily from Noon Except Tuesdays iyo We Cater to Parties, Weddings and Banquets Baad il 7 Fashion Store of Quilty” ——— a aes imeepeacieenn [STARLING’S STAR * B Rates Reasonable Located in the Heart of the City ROOMS ar nccteston with BATH and TELEPHONE Ford Hotel 60 N.E. 3rd Street sisi Ace setape 3 BLOCKS FROM UNION BUS ‘STATION Pershing Hot Hotel 160 eae aoe WE “SUGGEST A SHOPPING TRIP To Our Market 7; «+. Where you will find many time-saving, ready- to-eat foods . . . that will minimize your budget . . . and keep you out of the kitchen these hot days, and be @ de- light to your family’s appetite, At WING LEE’S Food Center Ask For What You Want By Brand Name You Can Usually Get lt! ; ‘SERVICE IS NOT OUR ‘MOTTO . Give to Live! Contribute to Fight Cancer, Our No. 1 Baemy The JEWEL BOX 518 Fleming Street Operated Under the Personal Ownership of Harriet M. Maxwell Magnificent white in a. dress that floor in regal splen- dor — the perfect dress for that day of days. sleeved bodice dips in back to catch up a froth of ruffles encircling the skirt. We Can Have You Ready for the Occasion Demands BRIDAL CONSULTANT Attend to the Details BRIDE See the Exclusive, Summer Apparel Now On Display for the JUNE cloud sweeps the The long * Wedding on Short Notice if the * Let Our New i i i i t% WE CLOSE EVERY THURSDAY AT 1:00 o'CLOCK we A TT. Next Sunday, May See R YOUR MOTHER The Perfect Mother Gift Is.. JEWELRY Because Its Perfectly Beautiful 12th, Is Why Not Choose and Give Mother A Gift She'll Remember and Cherish for Years! That Is 7] Something New! PLA Something New! The Game Plus Excitement It is a distinctively different game . It's sensational .. . A guaran- tee of many interesting evenings. EXPERT aN Watch Repairs All Work Done on the eemtaes PROMPTLY and. Absolutely Gusrentead - We Close eee Thursday At Neen i - But IT IS OUR BUSINESS’ seine ae F rames yierunea SOREN TTR STOP and SHOP at) PORN saeme Hand Bags 3 f “summer Bags ; WING LEE S cere *Costume JEWELRY and eUnusual GIFTS > Duval and PHONE Tropical Trader Angela Sts So: Store Closes at 1 p.m. Every gtaeinecanendl | I