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ADVERTISING RATES J - known on rier ‘ uth f Al reading noti [cpa nggtem gpg ean geet open forum and in subjects of local or general Ay wih yo gen ~ay anonymous communi- YXAL ADVERTISING REPRESENTATIVES OST, LANDIS & KOHN ow York; 35 East Wacker Drive, (iCAGO; General Motors Blag., DETROIT; Walion Bidg. ATLANTA. : Can Key West take it?» Ail the PERA’s got. The best remedy against hard luck is - a stout heart. Mae West and Key West are in the Things grow well in this: weather— especially fish from catching to the telling. For a fellow who insists on sleeping + in the open air, nothing beats a job as out- + side night watchman. Pen rern ere kmene A pugilist doesn’t need to spend money with a plastic surgeon. He can get his face lifted by an opponent’s uppercut. “The accusation has been made that > men want “shirtless” bathing because they = want to show the hairs on their chests. Not 5 alfmen! heer er nenreere In its bulletins; the FERA frowns on any “shirking” of voluntary work duty. But life in the tropics is easy going and needs frequent stimula- F °w Everyone appears so friendly when the ancient Model T sputters down the street. The sight of these vehicles evi- dently must spread cheer and happiness. Atleast they make everyone smile. Now is the time for the police of Mi- ami te make raids on dives of various sorts.” That gives the appearance of honest indignation with the least destructive re- sults. In the winter time when the picking is ever so much better, such conduct on the i part of the minions of the law would be frowned upon. Pee eee Pee ee eee Oe - . . . The White Way will again be turned on next Saturday night—if local mer- il chants and progressive minded residents * contribute. The entire cost-of keeping the main thoroughfare lighted:on the all-im- * portant Saturday night is about eight dol- * lars. Divide that between thirty. or forty willing to contribute and each one’s share will be a few cents. Certainly, the White Way is worth that much! The Roosevelt family isa family of travelers. The boys of the president are ever on the go, the president himself is en tour, his wife vacationing, and his mother ie “somewhere in France.” Coming nearer home Florida’s chief executive flatters the nation’s chief by doing some tall gallivant- ing himself. Roosevelt and Sholtz should do a mileage marathon. In this, however, the president would win as he has a $25,- ))0 start on the governor. Duval street, which is Main Street to ‘ey West, will become the: Great White Way of the rejuvenating city next Satur- | © day night. The Kappa Pi club of that city - © will pay the bill, the Key West Citizen re- ; ports, and expects the business men to © fied the experiment so profitable that = they will bear the expense on future . Saturday nights. Here's another instance > i» which the city is helping itself. And in- Gientally, more than 4,000 volunteer workers have agreed to help the FERA program without pay. Even the juvenile court judge, Miss Teen Williams, has of- fered to return her salary checks to the \_gounty.—Miami Daily News, rer weer ee . . A BIG TREE PROJECT Another large government project has been planned as a result of the disastrous , drought in the middle west. It is ‘no. less than that of planting a “shelter belt” of trees, 100 miles wide and 1,000 miles long, in an effort to counteract to some extent the destructive effects of western winds. During periods of extreme drought, destroy the fertility of the ground. Experi- ments on a small scale by government scientists lead them to believe that a wind- break such as is being planned will greatly reduce this soil erosing by winds and re- tard the evaporation of moisture cont the | ground, According to a map prepared by the Forest Service, this barrier of trees would be planted from the Canadian line, extend through the Dakotas, Nebraska, Kansas, } Oklahoma and into northern Texas. The trees would be planted in belts 100 feet wide with a one-mile strip of farming land between belts, of which there would be 100, covering a total width of 100 miles. The project would require about 10 years in which to complete the planting. and the estimated cost of the experiment is | $75,000,000. The area to be planted ‘to trees would be about 2,000,000 ‘acres, | which Would be leased, rented or bought } , owing instructions prepared by the from its owners by the government: Forestry officials assert that the full effect of the proposed tree belt should be felt in} about 15 years. THE YOUTH PROBLEM From the earliest times it appears that the problem of directing young folks in the proper way has engaged the serious busy bodies, A book on etiquette published in 1850 gravely warns young women of the perils of the waltz and declares that ‘unmarried ladies should refrain from the waltz alto- gether, in public and in private.” It is as- sumed that married ladies were supposed to be immune to its demoralizing effects. Every once in a while someone digs up an old newspaper or magazine containing an article which throws light on this ten- dency to worry about the young people of the past.. The boys and girls of the present generation are causing consternation among the self-appointed guardians of morality. There is little reason, however, for be- lieving tnat the young folks of 1934 are any worse, morally or otherwise, than those of former times. Like others before them, they will probably grow up to worry about their own children and_ grand- children. THE BOSS (Omaha (Neb.) World-Herald) During these changing days when labcr is go- ing on the 40 hours week and men by the hun- dreds of thousands are going to have more leisure than they ever had before, it is well, perhaps, to give thought for a moment to the one who isn’t going to be quite so happy. We mean the boss. He’s the man that the national recovery ad- executive who is shorter He is exempt for the simple reason that he is going to work harder and longer hours and carry greater burdens than before. He’s the guy who must think up ways and means of changing his business methods to meet code conditions and still, if possible, keep out of the red. He’s the fel- low who has to dig up the newer and higher wage seale cash, so that the pay envelopes will still be available on Saturday night. ministration refers to as an exempt from the code provisions for the week. He’s the man who must answer “I will” to the President, and, in or- der to get that precious eagle emblem think and work and worry as never before, In some future day when, we all hope, his- and record it as the period of a new emancipation of the American people; when they will tell the story of a nation united to destroy dat ol’ debbil , Depression; when they will write of a leadership that was courageous and confident and determined, at that future day we hope the Prescotts and Gib- bonses of the eva will find time for at least a para- graph about the usually unsung, unhonored and unwept hero of it all—the boss. Just in case those future historians neglect their duty, we hasten to seize the opportunity here and now to cast a few bouquets and laurel wreaths at the fellow who is too busy to know or care about praise, who is only hoping he can scheme a way to make ends meet, while he devotes forty and twice forty hours a week to the process, nin Ge: cote ee ie CA tS, CONSE ' 7 i such as has been experienced this summer, | these winds carry away the top soil and | | Throwing a life buoy and line from x Bead United States has nearly 5,000 miles of seacoast, and in | addition chains of lakes and many sweeping rivers. Each year thou- { sands of swimmers and non-swim- mers flock to this water, seeking respite from the summer heat. And at the close of the vacation season a tragic annual toll of about 8,000 deaths from drowning is counted, due to ignorance and carelessness. All of this vast waterfront can be made almost accident-proof by fol- American Red Cross Life Saving Service, author of a gigantic safety program which already has cut down drowning accidents by a sub- stantial margin. Simple rules as set forth by the } Red Cross are as follows: In selecting‘a site for a camp— whether permanent or for the week- end—find one which will combine, if possible, deep water for proficient swimmers and shallow water for be- ginners. Have the beginners’ pool Py a | roped in-on three sides. attention of reformers and uplifters—and | Never go swimming alone. Find a “water buddy” to go with you. Solitary swimmers often lose their lives at beachfront and pool. The “buddy” system lessens the hazard of drowning by providing two voices to call for help, two pairs of eyes to watch for danger, and one swimmer to support the other in an emer- gency, such as cramps or sudden ex- haustion. Never dive into water that you do hot know, First wade or jump into KEY WESTIN DAYS GONE BY Happenings Here Just 10 Years Ago Today As Taken From The Files Of The Citizen aie ing and Duval street, the work of breaking ground started this morning. The first blow of the Boysen. | notifiedthe buildings will be torn | down. Colonel S. A. Jo! Key West last winter, stated he expected some time in the future! to build and erect a camp at Tav- known as the North; Carolina Fishing Club. It will cost about 000 and will he as fine as any in that section of the state. The colonel spends a great deal of his time boosting Key Largo and is having maps made of the island for distribution. He ex- pects many others of his friends to locate each winter in that sec- tion ad make Key Largo a large torians will look back upon-the summer of 1933 ! and populous resort during the season, ss of already Several instan boosting property heen ; ; broug ht to the notice of The Citi-' ‘xen since the building of the new | hotel has been assured, The prices} of some lots which, several weeks | ‘0. were considered reasonable! ve been jacked up until they; are out of reach of all but mil-; tionaires. This is foolish optim ism | on the part of the owners and will do nothing else than kill the chane- | es of other property being sold by owners who are asking prices! which are considered reasonable. | { A good idea of the importance | of the fishing industry to Key! West may be obtained from ; statement issued today by Angell Rios and company. This company conducts a wholesale fish business THE KEY WEST CITIZEN Why Drown? Here Are Simple Rules. To Prevent That. Fatal Accident: SS mighest a rowboat to rescue a drowning per- son; at right, a life guard bringing in an unconscious victim from the surf, using the “fireman’s carry.” it feet first to ascertain its depth and whether it is free from wreck- age. For diving, water should’ be at least six feet deep. Do not enter the water until two hours after eating—and thus avoid stomach cramps. When you try to beat your last summer's long distance record, be professional. Have a boat accompa- ny you. This is the practice of ex- perts. Train for a long swim. Don't ex- pect to swim a mile at the beginning of the season. Test your powers carefully, adding a little distance each day and when you begin to feel tired always come out of the water. If you are caught in an undertow do not Iose your head, even if you do lose your balance. The force of the water will bring you safely to the surface if you do not struggle against it. When your canoe tips over, hang on to it until someone comes to help you, or yon can paddle with it to shore. Remember that a canoe never sinks. It is the amateur canocist who leaves the overturned craft and strikes out for shore. The good ca- noeist hangs on because he knows that it will keep him afloat or that he can swim with it to a safe land- ing. Here is the expert method of res- cuing the drowning: Row a boat, throw a buoy, or go yourself and tow the victim to safety. If you are not trained in life never dive to the rescne of 2 p krow how | ou to land yourself. Double drownings, often happen when a fairly good) swimmer, not familiar with life sav- ing methods, plunges to the rescue j ofa drowning companion whom hi cannot possibly save, Drowning persons, unless théy } have become unconscious, always! } seek to grab their would-be rescuer } around the neck and try to climb up on him and out of the water. Unless the rescuer knows how to break ! these “death grips,” he is dragged ! below the surface. Life saving is a science. For every | hold a drowning person can obtain, | a “break” has been perfected by | means of which the rescuer can es- cape his grip. There are also a half | dozen different ways to tow a@ per- | son to shore. The Red Cross annu- | ally teaches thousands of persons | these methods of rescue. If possible, have one of these experts in your swimming party. See that your beaches and pools are protected by } life guards who have had this train- ! ing. An important feature of the Red Cross training is the resuscita- } tion of the victim. Under the care of | these experts, many lives have been | saved, when the amateur would | otherwise have given up believing ! that no spark of life remained. jand gives the figures of ary 1 to July 31 of this tyear. All of the fish were shipned {to Havana, Cu The numb pounds of kingfish, i shipped by the compa ' during the period of seven mon | 832,85 of | there was 91,802 pounds, | from snapper yellowtail mulle hrimy salted In compliance with orders re-: 42,190 pounds and mullet roe 2,- ceived ov long this! 476 pounds. Prices paid by the | j morning by Paul Boysen, contrac-| pound for fish are as follo tor, from Carl E. Aubuchon, pro-) snappers and yellowtail, 10. cen moter of Key W. new hotel to kingfish, 8 cents and others, + be erected at the corner of Flem-' cents, Yesterday The Citizen publish ed a story that the Florida F; a na EST «| (ay Weat’s First Funeral rena Key West’s First Ambulance | Service PRITCHARD Phore 548 Never Sleeps | TODAY’S WEATHER Normal Mean * | Low | cloudy tonight and Thursday with WEDNESDAY, AUGUST 16, ture* East Gulf: Moderate ae 88 | Winds, Lowest i] WEATHER CONDITIONS Mean . 84! | Pressure is moderately low tt ati | nciking in the central Yesterday's Precipitation 37 Ins. Normal Preeipitation ..... -15 Ins. States and in portions of record covers 24-hour period) West Gulf States; while high ending at 8 o'clock this morning. |... areas cover most other Rainfali* Hnetei's Hine { tions of the country east of fore Tie oe a | Rocky. Mountains, Showers anil Care 6 a. Mm.) thunderstorms have z | Moon sets - :34 p..m.| during the last 24 hours Hy Tomorrow's Tides ! South Dakota and the upper et A.M. M. i sivsippi Valley southeast ward a High The | the lower Ohio Valley, on the (dle Gulf coaet, and thre | most of Florida, the rainfall t heavy at New Orleans, La, 1 inches, and Chicago, fl. 1.40 ches, Temperatures are normal a& above throughout most sert from the Plains States east ‘being 11 degrees above the al average in Kansas, and mum temperatures near or ly above 100 degrees yesterday in the middle Missiw Valley, the central and northern Texas. - G. 8. KENNEDY, Official In Charee Barometer at 8 a, m., today: Sea level, 30.05. WEATHER FORECAST (Till 8 p, m., Thursday) Key West and Vicinity: Paft'y pi States, ) Today's Horoscope en ewesesent is another puzzling 4 zree. It promives well for bili as organizer. the drift being te ward military life. But there seems to be too little appreciation of the personal risk of life, which map Partly Cloudy scattered showers; gentle to mod- : and southeast winds. Partly cloudy’ tonight Thursday with Showers This scattered probabl and showers Thursday and in éxtreme south portion tonight.’ bring bedily injuries; or possibly, Jacksonville to Florida Straits aspects turn the cond Moderate east and southeast | tion toward eption in affairs winds and weather pa over- ness relations east tonight and Thursday. observed. DEPOSITS IN THIS BANK ARE INSURED UNDER U S. GOVERNMENT INSURANCE PLAN THE FIRST NATIONAL BANK OF KEY WEST Member of the Federal Reserve Member of the Federal Deposit Insurance Corporation - U. S. Government Depositary MOTOTTT Ss, Od hal ok kil ide heaitheataidl PPP PT. ANNOUNCEMENT This company has been appointed and sales representatives for the es, who was in |e run about the same distance to make the track team. | The Liberty Club and American] Legion teams played a good game’ of baseball at the b: ! iday. Both teams pla lently and the attending f kept on the keen edge Ny N . N N . ‘ . 8 . N) N , , . & ‘ were all through | the game. At the end of the ninth inning the game was called be- cause of darkness with the score standing 3 to The Key West auxiliary of the y Relief Society will give a bridge party in the recreation hall at the naval station evening at 8:30 o’clock can be obtained from Mr: der, Mrs. Muldron, Mrs. and Mrs. Martyr. : FAST DIRECT FREIGHT | SERVICE TO From KEY WEST Key Went Thursdays Sailings from alternate ate NEW ORLEANS to KEY WEST mon alternate ‘Tue: Key West Second D: Fr. SMITH, Agent, pc sey West i aee lowing. CLYDE-MA pick was struck by Mr. | Coast Rail: was ready to have} While some of the tenants in the | the drivew from Caroline and property have been making pre-; Grinnell streets placed in. good parations to move not all of them: condition. Since that time man have been able to get suitable! words of congratulation have places and have been waiting to heen reecived at this office and ! see whether or not the hotel was the hope expressed that the work to be built. It is understood that ! would start at once. | with construction work actually | epee dealer under way most of the tenant Editorial comment: | Férmerly , will be out of the buildings by | students used to walk five miles | Monday, /A sadn as they are| to get an education and now they Naina a iA aR aR Claude Neon Southern Corporation, whose installations of Neon lighting and advertising signs are well known throughout this territory. IPI ITIP IZPZLILLLALAZER ILIAD ITIL III IIOP oo Mr. Lou Smith is in charge of this department of our business, and will be pleased to receive inquiries for prices on installation of Neon work. Phone 522. South Florida Contracting & Engineering Co. Phone 598 White and Eliza Streets “Your home is worthy of the best”