Evening Star Newspaper, June 23, 1935, Page 12

A-12 ASSIGNMENT o THE SUNDAY STAR, WASHINGTON, D. C., JUNE 23, 1935—PART ONE. MAN-HUNTER AND HEADLINE HUNTER The 7,000-mile search of Detective Joseph A. Faurot, who brought the Bertillon and fingerprinting systems to America, uncovered fascinating evidence about Goodyear’s greatest tire — and an ace reporter shadowed him to write this eyewitness story (EDITORIAL NOTE: /7 are a little tired, and we think the public 15, of vague superlatives and unsupported claims in advertising. So a year ago, when we introduced the now famous *‘ G-3"" AlU-Weather Tread Tire, we held the story of that tire to the facts about the punishment it took on the Goodyear test-fleets. New the “6-3" has been in public service for a year or more, and we wanted the evidence, the cold truth, about its performance in the hands of users. This page tells how we went after that evidence, and then turmed the findings over to a newspaper reporter for writing, that you, as a car-owner, may have a true picture for your guidance in tire-buying.) By JAMES CANNON Former Ace Reporter, New York Journal I HAVE watched men die in the electric chair and covered the kidnap-murder trial that centered the eyes of the world on Flemington. I saw bodies stacked higher than my head the * frosty morning the Linseed King sank in an ice- ridden Hudson. I've been tear-gassed at strike riots. I saw the body of Starr Faithfull lying on the sands of Long Beach after the sea had washed ashore New York’s most baffling murder or suicide. I have interviewed almost everyone from the President of the United States to the executed Two-Gun Crowley. But I got a brand new kick out of shadowing former Deputy Police Commissioner Joseph A. Faurot across the country in his fact-hunt on the “G-3”. Fingerprint Faurot is fasi company in any league he plays in. Ask any crook in America, and he will praise Faurot by cursing his scientific flair as a crime detector. It was this relentless sleuth who first used fingerprints as evidence in an American court-room, and he’s a living legend wherever 3 reporters or coppers gather to tell a tale. Faurot “‘fingerprinted”’ tires — measured them —dug into their private lives—bared the driving habits of the people who owned them —ran down a mass of evidence that any D. A.would envy —to get a true answer to the question Goodyear wanted tosettle: How is the*‘G-3"All-Weather tire living up to its reputation for giving 43 % longer non- skid mileage—in average use on owners’ cars? ““Third degree’’ methods— what they showed Right from the start, this *“G-3"’ All-Weather Tread tire has had a sensational history. Perhaps you remember the story. Car owners wanted more safety, a longer-wearing non-skid tread to stand up on the quick-starting, fast- stopping modern cars. So Goodyear engineers devised tread tortures to find out what tread design could “take it”’—ground down tire after tire on granite grindstones — until they designed a tread with the laboratory symbol “G-3"’. Then that tire went out on the road. Test-fleet drivers gave it the works day and night— burned out brakes with their famous stop—start—stop— start driving. ‘“‘Speed up to fifty—jam on the brakes’’ was the driving order and they kept it up straight around the clock. You know the results. The *‘G-3" All-Weather stood up and kept on standing up. Under that grueling punishment, it delivered 4%% longer non- skid mileage than its famous predecessor —and kept its grip twice as long as tires tested against it. There is one factor in tire performance that only time can measure - —and that is the way you — and millions of other car owners— use tires. The man who burns up the gas on a get-away, burns up his tires, too. The sales- man who travels .city streets treats his tires one way —the farmer— the doctor — the Joseph A. Faurot, fo- mous slenthand Chief of Department of Identifi- cation, Commercial Crime CommBsion, “fingerprints’’ a tire. rancher—all get different results. Someengineersfigure that a tire may deliver anywhere from 4,000 to 40,000 miles, depending upon the treatment it gets and the roads it travels. So Goodyear wanted to know exactly what the ¢G-3” All-Weather was doing in actual service— bow it was living up to its test-fleet reputation. And to get the cold-turkey truth, the job of finding out was assigned to Inspector Faurot. Piling up the evidence We started on the Atlantic Coast—we ended on the Pacific. But the trail wound and doubled back and forth. Anywhere a car could go, we went. I didn’t know a tire from a doughnut when we started this zig; ing safari. All I knew was to get the news, and I did. }3 The first week I was convinced f] that the ““G-3"’ All-Weather must be a pretty good tire. By the time the trip was over, I was firmly sure that ‘““G-3” was the best tire rolling. No matter where we found one, no matter how busy the owner happened to be, he took time to tell us so. Driving across the mountains from Charleston, W. Va., to Logan, we came on a huddle of men. There had been a landslide in the night, barricading the way and sweeping cabins into the angry river. Commissioner Faurot saw a mud- caked car on the side of the road. It had ““G-3's” on all wheels. We found the man who drove it — the foreman of the crew. Ankle deep in the mud, Commissioner Faurot went after evidence—and got it. Then the photographer asked for pictures. “‘Listen,’’ the foreman shouted, ‘‘I got time to tell you about ‘‘G-3’’ because I think it’s the best tire in the world. But, brother, I couldn’t pose for pictures or anything else today. I got work to do.” We rode with doctors in their rounds of mercy— stopped salesmen calling on their trade—raced a dust storm across Kansas to talk with men whose farms were blowing away. But there’s no space here to give to human interest. So let’s dig into the records and read, in the blunt words of a detective, some typical samples of the evidence amassed: NuRsE-Cincinnati, 0. Mileage 18,808, careful driver, height of tread at shoulder 219/1000th inch, at center 167/1000th. Considers non-skid mileage more than 50% better than former tires. FIREMAN~Charlotte, N. C. Mileage close to 40,000, tread in excellent condition. At least 43% better non-skid mileage. TAxt DRIVER = Albuquerque, N. M. Travels 4,000 miles per month. ““G-3” mileage now 25,013. Still some grip on tread. Compared to former tires, ‘*G-3°’ shows 60% longer nos- skid mileage. VI [ GET THE GOODS ON SALESMAN — Chicago. Does all driving on city streets=cobble stones, car tracks, factory yards, etc., in industrial section of west and southwest side. “G-3"’ all round. Left rear smooth — others still have trace of tread. Mileage 37,028. Easily 43% better than former Goodyears. ADVERTISING EXECUTIVE—Kansas City, Mo. Mileage 26,327 in 19 months. ““G-3’ All-Weathers on all four wheels. Plenty of grip still showing — should deliver 50% longer non-skid mileage. DieseEL ENGINEER ~ Oakland, Cal. Exceedingly hard, fast driver, only 5% of his driving is on paved roads. Averages 1,000 miles per month. One-fourth inch of tread pattern still showing. Comparison with former tire — 50% better. . . . Now you have seen the evidence—and sensed the enthu- siasm behind it. But that’s only half the story of the “G-3" All-Weather. The other half is the extra endurance, extra come-back of Supertwist cord in the body of this famous tire — the patented Goodyear ply material which makes this heavier, broader, longer-wearing non-skid tread a complete suc- cess, and puts a defense against blowouts in every ply. Is it any wonder that the “G-3"All-Weather has been, since its first introduction, the largest-selling tire in the world? And this extra money’s worth of safety mileage is waiting for you at any year Service Station dealer’s—at no extra price. THE GOODYEAR TIRE & RUBBER COMPANY, INC. AKRON, OHIO Over and over Faurot's reports PROVED *6-3" All-Weather tread de- livers more than 43% longer non-skid mileage! = because of the broader road contact of a flatter, wider All- Weather tread = because of the slow, even wear of closer - nested non - skid blocks and wider riding ribs = because of more rubber in the tread — an average of two pounds more per tire AND QUICKER STOPPING SAFETY because of the greater road grip of more non-skid blocks in the center of that famous tread! "