Evening Star Newspaper, March 20, 1935, Page 25

COURAGE IS URGED AS BUSINESS CURE Advertising Expert Denies N. R. A. Has Tied Hands of Merchants. What American busincss needs to- day is a little old-fashioned fighting courage, Kenneth Collins, assistant to the president of Gimbel Brothers and well-known advertising _expert, told members of the Washington Advertis- ing Club at a luncheon meeting in the National Press Club auditorium yes- terday. “All of us in business—advertising men, merchants, manufacturers—are guilty of the same heresy to our own traditions,” Colilns said. “We are playing the game so safely, so de- fensively, that we are doing practi- ! cally nothing to help in the great work of business recovery. “N. R. A. hasn’t tied our hands. We have tied our own. Wrapped them up snugly in the mittens of in- ertia. We are afraid to speak out a good ringing, ‘Yes, let’s try it.’ to any- thing different or novel or unusual or experimentai. “This is the moment when a busi- | ness man with vision and imagination is going to go places if he will only get moving. This is the time the adver- tising man with nerve can hit the high spots quickly if he will only get | going. For, frankly, he has prac- tically no competition today.” ITHE WEATH Rl ‘ District of Columbia—Occasional rain tonight and tomorrow, slightly ! warmer tomorrow, lowest temperature | tonight about 46 degrees; colder late | tomorrow night; gentle easterly winds. becoming moderate southeast and south tomorrow. ] Maryland and Virginia—Occasional rain tonight and tomorrow; slightly warmer tomorrow, colder late tomor- Tow night. | West, Virginia—Occasional rain to- night and tomorrow; warmer in west | portion tonight, colder tomorrow m"m. and in west portion late tomorrow afternoon. Report for Last 48 Hours. | ‘Temperature. Barometer. Degrees. Inches. 30.03 30.01 30.04 Yesterday — 30.06 30.14 30.18 Record for Last 24 Hours. (From noon yesterday to noon today.) ! Highest, 60, noon today. Year ago, | 60. Lowest, 49, 6:30 a.m. today. Ycari‘ ago, 30. Record Temperatures This Year. Highest, 79, on March 16. Lowest, —2, on January 28. Humidity for Last 24 Hours. (From noon yesterday to noon today.) |f Highest, 84 per cent, at 3 a.m. today. Lowest, 50 per cent, at 4 p.m. yes terday. Tide Tables. (Furnished by United States cout and Geodetic Survey.) ‘Today. ‘Tomorrow. | 8:15am. 8:52am. 2:41am. 3:17am. 8:33 p.m. 9:10 p.m, 3:10 p.m. 3:48p.m. The Sun and Moon. Rises. Sun, today.... 6:14 Sun, tomorrow. 6:12 6:20 Moon, today... 7:04pm. 6:0lam. Automobile lights must be turned on one-half hour after sunset. Sets. 6:19 Precipitation. Mcathly precipitation in inches in the Capital (current month to date): Month. 1933 Average. Record January ... 527 355 17.09 February . 2. 37 327 684 March . 207 375 884 April ... . 327 913 May . 3.70 10.69 June . 413 10.94 July 471 10.63 August . 401 1441 September . 324 1745 October .. 284 857 November 237 869 December 332 156 ‘Weather in Various Cities. Tempera. 159m0T ejured Stations. * - mjworeE £9DI15IK o CRE * Jusgu jser © we g o) we g Cloudy Cloudy | 0.10 006 Indianapolis Jacksonville . hoe! Pittsburgh. Pa. Portland, Me. PLEASANT RELIEF FROM CONSTIPATION Shoulders droop under weight of years. Young, yet beauty has fled. Cheeks are sallow and drawn. Un- sightly pimples. Keep your system clean and you keep the beauty of youth. Its emergy. Its irresistible charm. Then life is not a failure, Sluggish bowels cause poisons to seep through the system. Health vanishes and with it beauty and energy. Dr. Edwards Olive Tablets will help save you from this dark hour, For 20 years they have been prescribed in place of calomel to men and women seeking health and relief from constipation. They act easily and smoothly. No dangerous griping. Take one or two Olive Tables at bedtime. Results will amaze you. Thousands of men and women would never be without Dr. Edwards «Olive Tablets, a_vegetable compound. U.S.SubmarinesTest Fangs Secret Pacific Maneuvers Prepare for Fleet Display Off Alaska. By the Associated Press. ABOARD UNITED STATES FLEET SUBMARINE NARWHAL, off South- ern California, March 19.—America’s lone wolves of the high seas slipped silently out to deep water yesterday to test their fangs and sharpen their claws. The Narwhal, ranked among the world’s largest and iost powerful undersea cruisers, is one of six big submarines of mighty Division 12, which wiil play an imporiant role in forthcoming maneuvers of the United States Fleet in the North Pa- cific. ‘Their commodore applied the name lone wolves to these big submarines, which went through secret gunnery exercises yesterday at the San Cle- mente naval drill grounds in the Pacific, off the coast of Southern California. Command Is Powerful. Submarine Division 12 is rated as one of the most powerful commands in the world for submarine warfare The PALAIS ROYAL Introduces a thrilling new Beautifier NO MORE COARSE PORES S Dioxogen Cream is a brilliant beauty discovery, recommended by Good Housekeeping. It brings a quick im- provement in any skin to which it is applied . . . because it releases active oxygen, the precious clemept that brings beauty to the rose. The regular use of Dn’nxogen Cream insures a complexion forever free from blackheads, open pores and other blemishes that cause the skin to look old. This is not an idle state- | ment, but the opinion of eminent skin specialists. Try Dioxogen Cream and see for yourself ! Dioxogen Cream Toilet Goods Dept. ~ Mail esders flied Main Floor on the high seas. The divers are the Nautilus and Narwhal, 371 feet in length, with 6-inch guns on fore and after decks; the 341-footers Bar- racuda and Bass, the 307-foot Dolphin and the newest of them all, the 260-foot Cachalot. True to their roles of lone wolves, the Lig submarines went separate | ways after leaving San Diego Harbor | early in the morning, and maneuvered individually. Details of the ma- neuvers are naval secret, this being one of the closing features of the annual target practices of the sub- marines. These fleet submarines are regarded as one of the most feared weapons of high seas warfare. Their cruising radius is some 12,000 miles, enabling them to seek out for destruction a dreadnaught in any part of the Seven Seas. With a surface cruising speed upward of 18 knots and a fast underwater speed, they form a marked contrast to the U-boats of two decades ago. WASHINGTON. Such diving cruisers as the Narwhal and Nautilus carry 88 officers and men. They glide through the ocean like great fish, under power of big Diesel engines of some 6,000 horse- power. It is uncanny to hear the command to dive, and to go down through the hatches from the comfortable bridge. With the hatches fastened, the crews in the control room man the great wheels and valves. The hands of the 20-inch gauges show the dropping into the depths of the sea. In the conning tower, the com- mander is at the periscope control and the great 371-foot cruiser be- comes an underwater fish. Forward and aft, the torpedo crews are at station in the torpedo rooms, the larg- est compartments of the ships. ‘When the order comes to surface |for gunnery, the crews of the 6-inch rifles go to the forward and aft hatches, ready to leap out to the decks while they are still awash and fire | the long-range 10-ton rifles which hurl | shells weighing 105 pounds. These rifles are heavier than those carried by destroyers and similar to those of the light cruisers, while the undersea cruiser has the vastly su- perior element of surprise, the abile ity to surface and fire and then quickly dive out of sight, having the range of its target before it surfaces. Its real weapons, the torpedoes that have a range of 9 miles or more, are shrouded in secrecy. The PALAIS ROYAL G Street at Eleventh District 4400 Gay, New Rayon Taffeta Shower Water repellent Washable, too Full size, 6x6 ft. Now you can take down Curtains 1.69 that dingy looking shower curtain which spoils the looks of your otherwise nice bathroom! usually cost much, These are lovely curtains—kinds that MUCH more! Luscious pastels— greens, orchid, peach, blue or white. Palais Royal—Main and Fifth Floor “My IH I Hl] year of NORGE ROLLATOR REFRIGERATION” AND THE ROLLATOR MECHANISM Bt 1S factory test. That's because of its superior cold-making mechanism. With but three slowly moving parts, the Norge Rollator is powered to make more cold than you'll ever need. little current that you'll scarcely notice it on It is almost everlasting. is the basis of new economy in the home. your light bills. Norge owners report savings up to $11 2 month. Savings by low cost refrigeration. Prices from 119.50 up H THAN N ® Instead of becoming less efficient with the years, Norge becomes more efficient—by actial Savings by eliminating food waste. by more economical buying in bargain quanti- Savings ties. The Norge dealer in your neighborhood can show you actual proof that a Norge will pay It uses so £ one important It Palais Royal—Main and Fifth Floors for itself over and over again. See the Norge. refrigerator you ever saw. And remember this ! fact. Norge, and only Norge, has | the famous Rollator Compressor. Compare it with any other See the Norge before you buy. NORGE CORPORATION Division of Borg-Warner Corporation, Detroit, Michigan THE ROLLATOR COMPRESSOR... Smooth, easy, rolling power instead of burried back-and-forth_action. Result—more cold for the current wused. Only Norge has the Rollator Compressor. Terms as low as 20c a day The PALAIS ROYAL XKnow them by their olive color. 15¢c, B80c and 60c, All druggists, I L G STREET AT 1ITH TELEPHONE DISTRICT 4400 COMMISSIONERS MAP PLANS FOR JULY 4 C. Melvin Sharpe Named Chair- man fo Committee to Work Out Celebration. The Commissioners took the lead yesterday in starting preparation of plans for a public celebration of the | Fourth of July. They sent invitations | to 119 civic leaders and representatives of many organized groups to meet with them at 3 o’'clock this afternoon in the board room of the District Building to effect a July 4 committee organiza- tion. C. Melvin Sharpe was designated as chairman. Others who have been asked to serve on the committee are Chairmen King of the Senate Dis- trict Committee and Norton of the House District Committee; Senator Copeland of New York, Rear Admiral Cary T. Grayson, new head of the of Kansas and representatives of all the civic bodies, social service clubs and patriotic groups in,the city. e Give the porch and summer furniture 3 Soing over with Moore's Utilaci ¥1.23 | a auart. 922 ,N Y. Ave. NW. | Nl.8610 New Way to Hold Loose FALSE TEETH Firmly in Place Do false teeth annoy and bother by dropping and slipping when you eat. talk or lauzh? Just sprinkle a little FPASTEETH on your plates. This new. tasteless powder holds teeth fi(m lnd pieasant taste s’ “Peoples J 29c¢ Pure thread silk.. knit to fit. Lisle heel toe. All sizes, new fashions. . "WEDNESDAY, American Red Cross; Senator Capper | MARCH 20, . 1935. SPENDING HIT BY SMOOT Utah Senator Asserts “Financial Fabric” at Stake. SALT LAKE CITY, March 20 (#).— Former Senator Reed Smoot warned yesterday that. the Federal Govern- ment must cease its present rate of spending to preserve~ its “financial fabric.” Speaking before a meeting of asso- ciated retail credit men, the tormer Republican stalwart declared “Things can’t go on as they are. Blame no one, but if we continue to spend as we have heen doing, I see ncthing but a failure of our financial fabric.” Former Eruptlons Kill Fuh After sleeping two years, the sea- bed off the southwest coast of Africa has been disturbed by voicanic erup- | tions, and the beaches have been | strewn with dead fish. MUSCULAR —_ RHEUMATIG PAINS | JT takes more than “just a salve” to draw them out. It takes a “counter - irritant”! And that’s what good old Musterole is—sooth- , warming, penetrating and help- ful in drawing out the pain and con- gestion when rubbed on the sore, aching spots. Muscular lumbago, soreness and | stiffiness generally yield promptly to | this treatment, ‘and w’tfi continued application, relief usually follows. Even better results than the old- fashioned mustard plaster. Used by - | millions for 25 years. Recommended by many doctors and nurses. All | druggists. In three strengths: Regu: lar Strength, Children’s (mild), nnd | | ExtraStrong. Tested and approved b; | Good Housekeeping Bureau,No0.4867, | 000;00“00000“““000“00000 Perfect Silk HOSIERY chiffons Brand-new Spring prints. . .sizes 46 to 52. @ Generous Armholes @ Extra Hip Fullness Goldenberg's—Second Floor, 8-Piece Jaspe SLIP COVERS For Living Room Suites YER( TR NEW ORLEANS MAYOR WELCOMES VETERANS Soldiers of Confederacy Invited to Hold Convention, Says Secretary to Mayor. By the Associated Press. NEW ORLEANS, March 20. -—Msynr T. Semmes Walmsiey has issued an| invitation to the United Confederate reunion in New Orleans this year, Daniel E. Knowles, sccretary to the mnyor, said last night. is announcement followed receipt or a dispatch trom Nashville by the ‘Times-Picayune, in which it was stated that the aged soldiers of the Corfed- eracy could find no city in the South ready to receive them, with the pos- sible exceptions of Jackson, Miss., and | New Orleans. Knowles asserted that the mayor had issued the invitation before leav- | ing last week for Washington, and that Veterans, unable thus far to fird a | he is expected to confirm it when he meeting place, to hold their sr.nuallreturns Friday. OMWOWWMW £ 30 PIANOS .2 Except for Proper Drayage Charge From Our Store to Your Home THE REASON: WE WANT TO AVOID STORAGE ON THESE PIANOS We want to avoid storage and will loan these selected families. There are no strings to this offer and you sign no agreement whatsoever to buy the piano we Simply come in and make your pianos out to responsible, loan you. selection. home. 400 Regulars of a Famous §1 and $1.35 Quality Sheer chiffons, full fashioned, rein- forced for extra wear ... All new Spring shades . .. Sunny ... Sungold ...Fawn...Falcon...Elf...Buffalo and Smart Spring colors. . .new colors ® Snug Necklines @ Extra Bust Fullness ...Sage...Others. Sizes8': to10%. Goldenberg’s—Main Floor. Complete With 5§ Separate Cushion Covers These eight-piece slip cover sets are full cut and were tailored from rain- bow jaspe cloth, in rust or green. All have pleated fronts. Will fit medium or large size living room suites. Goldenberg’s—Third . Floor, = FREE GRANDS, UPRIGHTS, PLAYERS Our stock consists of the latest models in brand- new small and medium size Grands in Mahogany and Walnut, Studio Uprights and Players. a few used pianos. We realize this offer is very unusual but it is bona fide. Also Select any one to fit your NO PHONE CALLS, PLEASE—OPEN EVENINGS ARTHUR JORDAN PIANO CO. 1239 G St. N.W. $1.29 Extra Size Slender-Appearing House Frocks