Evening Star Newspaper, May 25, 1932, Page 16

THE EVENING STAR, WASHINGTON, D. Tbe Monitor Top mechanism is giving WER COST REFRIGERATIO 'IN ovER 1,250,000 e EAcH /* DOLLAR *\ ff- 'NVESTED IN ) THESE DAYS when every dollar counts, your living expenses can be materially lowered by a General Electric Refrigerator. You will save more money through a General Electric’s unfailing oper- ation than by economizing on the purchase price of a “cheap” refrigerator. A General Electric costs less to own and operate because of its Monitor Top mechanism. LOOK TO THE MECHANISM It’s the mechanism that makes the modern refriger- ator different from old-fashioned methods. It rep- resents 70% of your investment, and is by far the most important factor. for you to consider. The mechanism creates the .cold that keeps your foods fresh and full-flavored. It freezes the ice cubes. It is responsible for every feature that makes the modern refrigerator a- thrifty investment. T S = T SSSSS=S If the mechanism of your refrigerator fails, all of these advantages cease. You are without refriger- ation. Service and repair charges commence. TROUBLE AND SERVICING ELIMINATED The General Electric’s Monitor Top mechanism is the most dependable, efficient, and the cleanest refrigerating unit ever built. Fifteen years were spent in the development of the General Electric Refrigerator. Every refrigerating principie was put to years of test and, in the Monitor Top design, mechanical parts that cause trouble and require frequent servicing were eliminated. The entire, simple G-E mechanism is hermetically scaled-in-steel inside the Monitor Top. You never need adjust it . . . can’t see it . . . 'scarcely hear it. It requires no attention . . . not even oiling. Every working part is out of reach of dust, moisture and 5 B Investigate the General Electric 4-Year Service Plan tampering fingers . . . sealed in a steel shell that only an acetylene torch can open! In more than a million and a quarter homes, this Monitor Top mechanism has revolutionized all previous ideas about refrigeration through its un- failing operation without care, attention or service expense. Today 1,250,000 General Electrics are giving their owners the lowest cost refrigeration service it is possible to have. IT'S EASY TO BUY A G-E You can afford this attention-free, uninterrupted and expense-free refrigeration service. It’s as easy to buy a General Electric asitisto pay for the 'cheapest” refrigeration. $10 delivers a full-sized General Electric to your home tomorrow. You can even buy it for as little as 20c a day. New low prices are in cffect. GENERAL @ ELECTRIC ALL-STEEL REFRIGERATOR GAMBLE? EFRIGERATION is a service that must go on day after day, year after year . . . without care, thought or attention. A refrigerator isin service more continuously than any other appliance in your home. It must operate more bours in a single year than even an automobile in its entire life-time. Compare the construction of the General Electric with any other. Here is arefrigerator designed and built to last a life-time. ALL-STEEL CABINET The cabinet is built like a sturdy safe...entirely of steel. Interiors are of one-piece molded porcelain. Exteriors are finished in lustrous Sanak that will not chip or scratch. Massive doors swing to a perfect fit, with black Textolite door strips locking cold in and heat omt. UNIT ON TOP The unit, containing all mechanism, is on top of the cabinet where it is cooled by natural air circulation. This eliminates the need for fans, belts, stuffing-boxes and compli- cated devices that cause trouble and requireservicing. Heatgentlyrising carries away settling dust, keeping the unit clean. GREATER STORAGE CAPACITY General Electric has more con- veniently usable storage space per cubic foot. There is no mechanism inside the G-E cabinet. .. either in the top or in the bottam. SANITARY SUPER-FREEZER The freezing chamber, or Super- Freezer, is porcelain inside and out. Itis entirely open and easily cleaned by a quick wipe with a damp cloth. Cannot collect dirt or retain food odors. Ample ice cube capacity. SLIDING SHELVES Sliding Shelves glide forward at the touch of a finger .. . bringing all food into plain sight and easy reach. They end “reaching in” and make the rear of the shelf as con- venient to use as the front. Every inch of storage space in the General Electric is instantly available. COMPLETE RANGE OF SIZES In the General Electric display you will find a full-sized model that will exactly meet every require- ment of your home and your purse. 1O pELvers vour GENERAL ELECTRIC It Pays for ltself! NaTIONAL ELECTRICAL SupPLY Co., 1328-30 N. Y. AVE.N. Bork WASHINGTON, D. C. w