Evening Star Newspaper, February 26, 1932, Page 23

* INVESTIENT HELD ADVERTISING BASS Special Care to Eliminate Speculative Nature Is Hardey’s Plan. Advertising, to be successful, must be treated as a sound business investment and not as a speculation, James W. Hardey, advertising manager of Wood- ward & Lothrop, told members of the Advertising Club of Washington at a luncheon meeting yesterday in the Raleigh Hotel. Mr. Hardey's talk, dealing with the general subject of what the average advertising manager expects of adver- tising in 1932, was the third in a series on the same subject. Previous ad- dresses in the series were made by C. B. Dulcan of the Hecht Co. and Ralph Goldsmith of Lansburgh's. “We should expect advertising to be better done than ever before,” Mr. Hardey said in discussing the part ad- vertising is to play in rebuilding Amer- | ican business this year. Urges Need of Goal. 65-Year-Old Soldier, On Roller-Skating Trip, Hunting Job ;Finds Some Work, but | Fears He Will Not Have Money for New Skates. By the Assoclated Press. COUNCIL BLUFFS, Iowa, February 26.—The paved highway of Illinois and | Towa are fine for traveling on roller | skates, according to Asa Hall, 65 years old, a resident of the Soldiers’ Home at Danville, TIL Hall strapped on his skates December 30 and set out in search of employ- ment, He carried a sign reading: “I am looking for work.” ‘That part of the trip was not so suc- cessful, although he found two Jobs en route. He has until April 22 to return to Danville, his leave expiring on that date, and he expects his skates will roil | him back on time. “That 1s,” he qualified, “if I get enough money to buy some wheels for 1l':ll"mm. It took three pairs to get me ere.” | BARBOUR GETS POST THE EVENING HELEN WILLS MOODY SHOWS ART TALENT Etchings by Tennis Star Dilphyedi in New York—Successful Future Seen. By the Assoclated Press. NEW YORK, February 26—Helen | Wills Moody, women's tennis cham- | pion of the world, displayed her ability | as an etcher for the first time today fo | Don’t Miss STAR, WASHINGTON, D. ¢ the opening of an exhibit at the Grand Central Art Galleries. The works represent an enlargement of her professional artistic career, which heretofore has been confined to drawings. = “Behind her name” sald Erwin S. Barrie, manager and director of the ! rand Central Gallerles, “lies real glent. ‘When she retired from tennis Her drawings and her etchings will tract attention for their merit alos Her sport etchings will be in demant for they are authentic.” It was Barrie’s urging that Miss Wills took up the study of etching. The first group, now on exhibit, consists of ction portraits of Efleen Bennett, enri Cochet, Senorita Lili de Alvare Cillie Aussem and herself, all tennis stars. She is at work now on plates of Tilden—"always the genius of tennis,” she called him in a letter to Barrie— and Vines—“The greatest young one.” The champion also is making draw- ings for the sport and art exhibit which the Los Angeles Museum will Games. R s Success in all forms of sport, which | demand the utmost precision in the use | of muscles, depends on the proficiency of the lower exchanges of our nervous system—the centers of the spinal cord and brain-stem. PALAIS ROYAL ... FURNITURE DEPARTMENT FAIR WARNING All good things must come to an end...and HALF- PRICE DAYS no exception TWO REMAINING FEBRUARY present in connection with the Olympic 26, 1932. e PALAIS ROYAL ELEVENTH AND G STREETS N.W. TELEPHONE DISTRICT 4400 gay, new,. just-right fashions for smart young things Intriguingly New Afternoon FROCKS 165 They look ever so much more expensive than Misses’ Sizes Junior Sizes they are, what with their dashing little jack- SHOPPING DAYS ets and their air of Springtime smartness. “We must have a goal—something | Named Trustee of National Train- nd shi in the and share i we are trying to accomplish with our | advertising. We've got to understand | ing School for Boys. that there is a difference in technique required for the ad which is to pro- duce next day results and the one that is to build or add new strength to a stable institution—that will sell solidl: “We expect advertising to be an in- vestment—not a speculation. “We must decide whether we going in for speculation or whether we are investing in advertising for certain but eventual profit. It seems to us that we should be somewhat fearful of spec- | ulation of all sorts—but there are sti many who want to speculate in adver- tising. A sane advertising man expects advertising to be placed on the basis of a sound investment if it is to show | gatisfactory results. | “We expect advertising in 1932 to be honest, straightforward, fair. “We have been taught to believe that understatement is better than over- statement—that the truth—while man: times it will not have the stampeding qualities of exaggeration—will last a lot longer—that it is the rock of stability and not the sand of insecurity. “We expect advertising to begin talk- ing quality, selling service, in 1932. | Stresses Future Results. | “Not in just a few isolated cases, but in general. If advertising is to be better planned—if it is to be better written—we think those that pay the advertising bills will get tired of paying for advertising that stops working to- | morrow. We think more and more of them are going to want advertising | that stresses the service, the con-| venience, the things the article will do for the consumer—and if the price happens to be low, it's just another | virtue of the merchandise. They will| want advertising that works for many | tomorrows. “Advertising never has, and will not in 1932, sell a single thing that will not sell without advertising, but it will speed up sales, secure larger volume and make selling much easier when the product is right, the business is right and the advertising is righ ‘Work for good advertising and adve: tising will do good work for you.” are | Senator W. Warren Barbour of New | Jersey was named by Vice President | Curtis yesterday as a consulting trustee | of the” National Training School for Boys here, succeeding Senator Daniel O. Hastings of Delaware, resigned. Senator Barbour long has been in- terested in boys’ work and is regional | director of the Boy Scouts of America |in the district embracing New Jersey {and New York. There are two super- vising trustees for the school, one chosen from the Senate and the other from the House. Senator Barbour is the first new Senator to receive the ap- pointment. Over ars of Quality Servi Freight Deliveries and Collections To and From All Railroad Stations and Steamship Docks SMALL and LARGE lots. Send us the bill of lading or telephone . . . and we will do the rest to your satisfaction. Reasonable Charges for This Service Merchants Transfer and Storage Co. JOHN L. NEWBOLD, JR., President 920-22 E St.—Nat. 6900 Storage—Moving—Packing—Shipping % PALAISROYAL “Bob Sart” Shoes for Men 5.00 Not only plain black and tan, but several sports shoes in combinations of black and white and two shades of brown. All sizes. (Downstal irs Store) 9 PALAISROYAL . The Grat itude of a Well-Cared-for Skin Is Beautiful to See! Watch your skin re- spond exquisitely to gentle, pore-deep cleansing with Coty Cleansing C r e a m or Coty Liquefying Cream. Each, $1.00. See its glowing reaction to the refreshing, crys- tal-clear Coty Skin Tonic, $1.00. Feel its welvet smoothness after a nourishing treatment with Coty Tissue Cream, $150. Discover for yourself how perfectly Touge and face powder blend over a finishing base of Coty Skin Lotion (for the dry skin), $1.50; or Coty Foundation Cream (for oily or nor- mal skin), $1.00. Then you will agree that the gratitude of a well- cared-for skin is beauti- ful to see! added every day . .. 2.PC. TAPESTRY LIVING ROOM SUITE. Formerly $159. Now 3.PC. MOHAIR LIVING ROOM SUITE. Formerly $190. Now 2PC. PLUSH VELOUR LIVING ROOM SUITE. Formerly $285. Now $139 Half-Price TAPESTRY ARMCHAIR. Formerly $29.50. TAPESTRY WING Palais Royal—Main Floor CHAIR. Formerly $39.50. Now ...........$19.50 FRIEZE ARMCHAIR. For- merly $59.50. MAHOGANY B O OK SHE Formerly $13.75. TILT-TOP TABLE. For- merly $9.50 Half-Price MAHOGANY SEWING CABINET. Formerly $17.50. Half-Price MAPLE UTILITY TABLE. Formerly $17.50. exceptional saving opportunities now being offered. We're making history . . . hundreds of thrifty Washingtonians have t;ken advantage of HALF-PRICE DAYS . . . hundreds of fine furniture pieces and suites have left our floors AT ONE-HALF OF THE USUAL PRICE! Just because we were bent on a “whirlwind” finish to our February Sale... ALL samples, discontinued patterns, broken lines, late arrivals and odds and ends are BEING OFFERED AT HALF-PRICE and LESS! New specials we urge you to take advantage of THESE HALF- PRICE DAYS IN OUR Sale! Here are just a few of many items to greet those who would like to take advantage of unusual price reductions less February Furniture MAHOGANY SECRE. TARY. Formerly $59.50. Half-Price 4PC. OAK BED ROOM SUITE. Formerly $159. Nowo hs. $79 Half-Price 4PC. WALNUT BED ROOM SUITE. Formerly $260. Now 4PC. WALNUT BED ROOM SUITE. Formerly 10-PC, WALNUT DINING ROOM SUITE. Formerly 10-PC. WALNUT DINING ROOM SUITE. Formerly Now COFFEE TABLES. For- merly $§7.75. Now..$3.75 WINDSOR ROCKERS. Ii\:ormerly $7.75. TELEPHONE STANDS. Formerly $5.95. Now ..5 % Hs -$2. PIER CABINETS. For- merly $9.50. Now..$4.75 A deposit reserves any Y, price item till desired Regular Charge Customers May make their purchases the customary Down Payment. without then Our Budget Plan A modest First Payment—and easy monthly amounts. Ge PALAIS ROYAL Where dependable merchandise is always fairly priced Telephone District 4400 11th & G Sts. Adorably young, tremendously good looking —and made of the new Jericho crepes that everybody wants, or the new silk prints, or the new dotted or striped silks. All sorts of clever fashion features— scallops, lingerie touches, new sleeves, gigolo skirts, soft fichus, shiny buttons and buckles. Choose the new beige tones or blue shades baby Irish lace and buckle. you're in line for a new suit this spring! The Suits That Misses and Juniors Want ¥25 Others—16.50 to 59.50 You'll get into the spirit of Spring— you can’t help it—when you try on these debonair, youthful new suits, Suits in the military manner—broad of shoulder and very trim; suits that are flatteringly feminine with their fur collars and scarfs—suits with rakish scarfs that flutter gaily— they’re perfectly delightful! White-dyed fox and galyak are the fa- vorite furs which trim them—and there are models of the fashionable soft wool- ens in the mew blues, beigeen and brown tones. Sizes for juniors and misses Palais Royal—Third Floor To wear beneath your new Spring frock Lovely New Slips —Many Models 1.98 bias—silhouctte—fitted—straight Nowadays you choose your slip for your especial need—that's why we show so many! Lace trimmed, embroidered and tailored styles—some with the new non- slip shoulder, some guaranteed seamproof. Sizes 34 to 50—tea rose, white, flesh, navy, black and tan. Palais Royal—Third Floor To make life gayer for 7 to 14 Just in! More of Those Silk Print Frocks 2.98 Last week we had a little lot of these at- tractive frocks—and how the girls did ex- claim over them! And how the mothers did buy them! Well, we have more for tomor- rov—Springtime prints, and prints and plain crepes combined —suspender, yoke and pleated effects in new styles and colors. They’re good! especially Palais Royal-Third Floor and Springtime colors. Palais Royal—Third Floor ' Beauty aids for that important Satur. day night “date” . . . Kurlash Set $1 ‘This combination includes & $1 Kurlash eyelash curler to ve your eyes that starry look—and & 50c tube of Kurlene—an eyelash grower that will strengthen and beautify your lashes. Houbigant’s §1 Size Face Powder Special 29¢ Which do you like better? “Au Matin” or “Fleur Bien- aimee?” You can have either in the shade that matches your complexion. 50c St. Denis Bath Salts Special 29¢ A restful bath with St Denis fragrant and invigo= rating salts is part of your beauty program. Volupte 50c Single Compacts 19¢ Just the right size to slip in his pocket on the dance floor. Colored enamel tops omamented with metal. $1 Double Volupte Compacts, 29c Palais Royal—Main Floor They're good looking—and good wearing! Boys’ 4-pc. Blue Cheviot Mothers will look at these suits and say— “How well they’re made—and what splendid material I"— and the boys will say, '\ “They’re the kind of suity we want!” All- wool cheviots, splen- didly tailored—a n d each suit includes two-button coat, vest and two pairs of golf knickers. 8 to 16 year sizes Boys’ Store—Main Floor