Evening Star Newspaper, September 23, 1931, Page 25

THE EVENING STAR, WASHINGTON, D. C, WEDNESDAY, SEPTEMBER 23, 1931. Lower production-costs . . . and pour greatly increased patronage « « « have made this price-cut possible To MANY PEOPLE in our city, this is the biggest and best news of 1931! Nisley is taking the initial step in evening-up pro- duction costs and retail prices. Nisley is in position to do this now for two reasons: 1. Shoe materials are down in cost. 2. You've been buying so many more Nisley Shoes, necessitating 80 many new Nisley stores that our volume of business has greatly increased. The benefit of this increase is now offered to you in the new $4 price. Nisley, of course, will continue to make all their own shoes in their own plants and sell them direct to you through their own stores. This is the largest concern of its kind in the country, making and selling women’s shoes exclusively. Even at the former price of $5, Nisley Shoes were the out- standing shoe-values in cities from coast to coast! Now you get precisely the same leathers . ..the same style ... the same workmanship . . . the same courtesy and skilled attention in our stores, at the new low price of $4! To prove to you conclusively that “Nisley cuts prices with- out cutting quality,” we start this change of policy AT oncE on all our brand-new Fall shoes . . . every number, style, color and size included. New price, but no change in policy! The NisLeY Policy is this: To build our ‘own shoes in our own plants for our entire 57 stores. To sell them, with only one profit, directly to you at a much lower price than would otherwise be possible. To make these shoes of the finest materials, and finich them with true craftsmanship and authentic style. Finally, to offer them to you in surroundings that you will find pleasant, courteous and efficient. Why not drop in now . .. to hear and see what's new for Fall . . . at only $4! STILL THE GREATEST RANGE OF SIZES AT THE PRICE...2!; TO 9—AAAA TO E NISLEY HOSIERY LOW PRICED, TOO QUALITY Shoes Thal hawve always sotd ot 5 - - thal have A AN AAARL finfi IMPORTANT SHOPPING NOTICE! While Nisley is noted for maintaining the widest range of sizes, this price-announcement, applying to all our new Fall shoes, will undoubtedly cause an immediate drain on our stocks. To be sure of your size in your style, come S B g e 1339 F Street, N.W., W ashington s oo 75e 81 $1.25