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THE HECHT CO.S SEVENTH 2 ANNUAL DRESS EVENT! Reproduced from| frocks now priced dat $25 to $49.75! The ilusrations tell you the stoey of this magnificent - . Pastel Tints! Vivid Colors! BT e T “#7 White! Black! And Inky Tones! - Frocks of dainty lace and met combined. Poi de Boie, in pa es and bustle flower-back style. We Draped NQCinnO‘——the most flattering fa: in yea R ing fashion mantic and bertha collar effects!’ At $15! Suberbly charming dresses! Chiffons! Velvets! Sleeve Detail—wide and fiowing to give the Moires! Metallics! Satins! Wool Crepes! Pure dyed 3 cape effect. Tight at wrists, some forming three- Crepes! All are here at $15! quarter idea. Astrakhan embroidered cuffs. At'$15! k | 3 Molded Hipline—-. sophisticated swathed effect Frocks for the formal evening oceasion. Informal to the knees—then a decided flare from the knee models with such a distinctive air to wear afternoons to hem. At $15! or dine in. At 8$15! ; Misses’ Sizes 12 to 20 Included are 50 lovely evening wraps—of transparent Little Women’s Sizes 1615 to 2616 . velvet—trim med or untrimmed. THIRD FLOOR, THE HECHT CoO. Women'’s Sises 38 to 44 and 46 to 50 NN !l A7 L e A s > - T T B ATELR =X “‘l’ " o E e ey iy, SN ) . ‘