Evening Star Newspaper, August 11, 1930, Page 21

| New Discovery Revolutionizes THE EVENING STAR WASHINGTON, e, 1930. Washing of Fine Fabrics Ethel Barrymore, Anne Morgan, Mrs. Kellogg Fairbank on distinguished Committee of 17 which sees new bead soap out-perform chips and flakes TINY bead of soap fio larger than a pinhead, yet it holds the secret of 20% longer wear for silk stockings! Science proved this recently, at a meeting at the Ritz Hotel, New York, to the entire satisfaction of the Committee of Seventeen, a group of distinguished women who were asked to sit as a jury, to give “the woman’s viewpoint” on this revolutionary new soap that promises to upset utterly all previous conceptions of how silks shoyld be washed. Reveal mistakes women make in washing silks Social leaders, home economics consultants, the wife of a distinguished cabinet member, eminent university author- ities—women representative of every type of American femininity—the committee watched authorities test the flake and chip soaps used by women for washing silks. They heard chemists tell how modern washbowl laundering of silks demands an entirely different kind of soap, one that dissolves instantly ... works in water as cool as 85 degrees F. and rinses away completely. Could soap really be improved? Could the ideal soap for silks be made? Chemist writes new chapter in soap history Science said “yes,” and before the skeptical eyes of 17 women tested a revolutionary new soap that performed miracles never witnessed before. It dissolved 30 times faster than flakes, cleansed in water 20 degrees cooler than required by any existing soap, and rinsed away like magic. (Above) Three distinguished committes members arrive at the Ritz for the soap . They are rs. Franklin Roosevelt and Mrs. James J. Davis, wife of the Secretary of Labor and chair- meeting that made histo: Mrs. Oliver Harriman, man of the Committee of Seventeen. Who'’s Who on the Committee of 17 These famous women form the Committee of 17—leaders rep- resenting every phase of feminine activity, who came from all over the United States to help create Palmolive Beads. Members of the Committee of 17 compare silks washed with instant dissolving “beads,” with those washed Distinguished committee approve with slow dissolving flakes. The microscope reveals L new soap discovery “The most amazing ... the most perfect soap for silks I have ever seen,” was the tribute of Miss Lillian Edgerton, consulting textile authority, “and I have tested soaps on over 6,000 different fabrics!” Dr. Ellen B. McGowan, noted Columbia University ex- pert, told of her tests with the new soap and how the olive oil base keeps silk threads soft and elastic and helps protect silk stockings against runs. So revolutionary was the new soap ... so perfectly did it fulfill requirements no soap has ever been able to meet before ... that the Committee of Seventeen went on record as “unanimously approving the new soap as ideal for washing silks and fine fabrics.” “The name of the new soap, ‘Palmolive Beads,’ reveals the secret of why this new soap gives such vastly better results,” said chemists who had helped create this discovery. Silk manufacturers, leading stores, designers of smart women’s wear came to the makers of Palmolive Soap—told them that modern hasty washbowl laundering was working havoc with beautiful fabrics—and asked them to create a soap as gentle and protective for-fine fabrics as Palmolive is for lovely complexions. And so Palmolive Beads were made. The first soap for fine silks ever made in the form of tiny, hollow, instant- dissolving “beads.” The only fine fabric soap ever to be made of olive and palm oils . .. oils hitherto reserved exclusively for complexion soaps. Palmolive Beads are for sale everywhere at 10 cents the ‘box—no more than you pay for ordinary flakes and chips. Get a box at your grocer’s today, that slow-dissolving soaps often fail to rinse away completely, causing soap damage. Mrs. James J. Davis (at microscope), Mrs. Franklin Roosevelt, Miss Ed- gerton and Miss Pollard, 9 ANNE MORGAN Famous daughter of a famous father, and member of the Committee of 17. Miss Morgan is gratefully remembered for her rehabilitation work in France. Famous Silk Manufacturers Unite with Committee of 17 in endorsing Palmolive Beads Cheney Kayser Stehli Corticelli Luxite Vanity Fair Holeproof Phoenix Van Raalte Surely, there can be no greater authority on the right soap for silks than the silk manufacturers themselves. They analyzed Palmolive Beads in their own labora- tories. They tested them again and again in washing tests of the silks which they manufacture. And now all of them recommend Palmolive Beads for safe washing of silks. PALMOLIVE BEADS - For washing fine fabrics. .. Larse Box \ MRS. JAMES J.DAVIS, Chair- man. Wife of the Secretary of Labor, charming Washington hostess — wife and mother. MISS ETHEL BARRYMORE. America's most famous actress. Mother of « daughter who is training 1o succeed her. MISS ELSIE DE WOLF of New York. The noted designer whose deco- vative genius has brought her wide recog- pition. ANTOINETTEDONNELLY. Known to millions for her interesting beauty articles in the Chicago Tribune. MISS LILLIAN EDGERTON. Head of testing laboratory for textiles which enjoys national recognition. MRS.KELLOGGFAIRBANK. Widely known Chicago social leader and writer. Her coming novel, "Lion’s Den,” is eagerly awaited. MRS. OLIVER HARRIMAN. Social leader of New York. Prominent in philanthropic and civic activities. MISS ANNE MORGAN. Daughter of late J. P. Morgan. Noted for ber social and charitable activities. DR.ELLEN B. McGOWAN. In charge of Household Chemistry, Colum- bia University, New York City, 6002 MARY RQBERTS RINE- HART. Americas most beloved woman fiction writer, Wife, mother, and charming Washington hostess. MRS. FRANKLIN ROOSE- VELT.Wife of the Governor of New York. Member of one of America's most distinguished families. NELLIE TAYLOE ROSS of Wyoming. Famous as only woman ever elected 1o Governor's chair in an American State. MISS GAY S. WALTON. Advertising manager of Julius Kayser & Co., silk manufacturers, and authority on textiles, MME. SCHUMANN-HEINK. Amievica's most widely known and best loved prima donna. Mother—homemaker—philan- thropist, MRS. CECIL B. De MILLE. Wife of the prominent motion picture direc- tor . . . a leader in philanthropy and an en- chanting bostess in Southern California. MRS. HANCOCK BANNING. A Los Angeles social leader of distinguished Virginia ancestry, whose kome is one of the community's cultural centers. SUZANNE POLLARD of « fameus old Virginia family. Daughter of Governor of Virginia and hostess of the executive mansion.