Evening Star Newspaper, June 1, 1930, Page 26

THE SUNDAY STAR, WASHINGTON, D. C, JUNE 1, 1930—PART ONE. We Are Building an Institution in Radio AT the General Motors Radio Ccrparm we bave laid the foundation of a permamens, progm'uw business— and on this grownd- work we are already raising the structure of an institution with ideals and ambitions quite defferent from . those the radsio industry bas known ~ The men who represemt us to you—onr dealers— bowe wet requirements which establish them, beyond doubt, as trastworthy, reputable merchants - Our prodext is distinctive in its design, in its appearance and in the way it performs ~ It reflects, we beliewe, the extraordinary value that our resources and omr experience and our manufacturing abilities belp ns to create ~ We want you to prefer this product . . . and to base yowr preference as much on your cotfidence in the dealer who sells it and in us who make it, as on your appraisal of the product itself. The Genersl Motors Radio Corporation entered the radio field with the purpose of peoviding more for the radio buyer than he previously had been offered. Some of the ablest engineers in the radio industry were called wpon to design s chassis capable of exceptional performance even in these times of fine radio reception. The Tone Selector was developed—so that you might “tune” your General Motors Radio to please your ear—empha- shing the degree of bass or treble you prefer, simply by turning a knob. General Motors’ vast experience in precision methods was concentrated on every step in the manufacturing process so that you might expect a product thoroughly well-built, dependable and lasting. The same consideration for the buyer is evident in our policy regarding cabinets. In appearance the models of the new General Motors Radio are truly admirable adaptations of authentic period furniture. And in order that you may consider them as permanent possessions—as you would any example of fine cabinetwork—any new developments in chassis or speaker will be designed so as to permit installation in these present cabinets, thus enabling you to enjoy future improvements at the lowest poss:’ble cost. Believing that no sale is quite complete without a background of service, we have instituted 2 service organization of national scope. Wherever you buy 2 new General Motors Radio, its continued satisfactory performance will be vouched for by a corps of trained radio technicians — expert, capable, and always within ready reach. We, the General Motors Radio Corporation, have developed these thor- oughly fine radios and radio-phonographs . . . established a reputable, responsible organization of exclusive dealers . . . instituted national service «+ . pledged ourselves to progressive masnufacturing policies and conserva- tive business principles—all, that you may find in radio the same assurance of value, of permanence and of fair-dealing that Product of General Motors” has come to mean in other ficlds. ‘We ask you to judge the sincerity of our purpose and the value of our product by calling on the nearest authorized General Motors Radio dealer in yuu: community. His name appears below. GENERAL MOTORS RADIO CORPORATION, DAYTON, OHIO R. G. Dunne & Co. 611 H St. N.E. WASHINGTON, D. C. Rudolph & West Co. 1332 New York Ave. N.W. WASHINGTON, D. C. Emerson & Orme 1506 Connecticut Ave. N.W. WASHINGTON, D. C.