Evening Star Newspaper, November 29, 1929, Page 12

12 ¢ THE EVENING NEWS ADVERTISING FE 1S ARGED Hearing of Restraint Chargei Before Federal Trade Commission. Whether the 15 per cent commission almost universally paid by newspapers to newspaper advertising agencies for | solicitation and preparation of national ! newspaper advertising is in restraint of | trade through an alleged agreement ori advertising agencies, or whether it is a | legitimate fee paid by the publishers | for value received was being argued be- | fore the Federal Trade Commissicn today. : The case, which is several years old, ! came before the commission for final | argument today. Attorneys for the commission are appearing against five organization, as follows The American Association of Adver- | tisina Agencies, the American News- | parer Publishers’ Association, the | Southein Newspaper Publishers’ Asso- clation, the Six Point League of New York and the American Press Associa- tion. Practice Is Charged. i Eugene W. Burr, attorney for the| commission, was the first to appear be- fcre the commission in argument. He charged that it is the practice of ad- vertising agencies to charge a commis- sion of 15 per cent on advertising se- cured for publishers, and that this com- mission is charged as the result of an agreement between the agencies. He| charged that the agencies were forced | by reason of this agreement to adhers to this rate without competition among them or price cutting. Mr. Burr cxplaingd that the attor- neys for the commission are not pro- ceeding against the advertising agen- cles for their agreement not to rebate | any of the commission paid by the pub- lishers. The agencics. he declared, wer> perfectly within their rights to forbid rebating. However, he alleged. the uni- fcrm commission adhered to by the ad- vertising agencies constitutes restraint or interference with the easy flow of business in interstate trade. Agency Lists Cited. He cit:d “black and white lists,” which, he said, were issued by the American Association of Advertising Agencies which gave full data as to the attitude of newspapers throughout the country toward the uniform commission | and to the acceptanc: of direct adver. tising: that is, advertising from th manufacturer or seller direct to the newspaper and advertising which 1s ob- tained through an agency. Clark McKercher, attorney for the Association of Advertising Ag=ncies, re- plying to Mr. Burr's argument, said that the association had not been formed un- til 1917, but that the practices com- plained of by the commission's attorney had been in use in the advertising 2gency and publishing business for from 20 to 40 years b>fore, and had simply been evolved as the best means of do- ing business with justice and fairness to all. i | | | | Direct Agreement Denicd, He denied that there is any direct | agreement. between advertisin, encies | and publishers. The practic: f col- lecting a 15 per cent commission on advertising solicited, created, and pre- pared, by the agencies was followed for at least 20 years before the Association of Advertising Agencies was formed, and had been recognized by the pub- lishers as simply proportionate pay- ment for the services rendered by the | agencies, he said. The Association of Advertising Agencies, he said, was formed to insure a more substantial growth of the ad- vertising agency business. The fight that the organized agencies have been waging is principally against those agencies known as rebaters, which, he claims, pay back a certain portion of | the commission they receive for placing advertising. He pointed out that all advertisers, regardiess of whether they submit their advertising through an agency, or whether they go direct to the news- paper with it, pay the same rate, known as “card” rate. Publishers’ Action Told. He said that the publishers in 1889 voted that the agencies should, for their own protection, keep the full | amount of the commission paid them | for securing business for the publishers. ‘The publishers held, he claimed, that the commission was paid for services. He claimed that there is no evidence before the commission of an agreement between any organization of newspaper advertising agencies and publishers. The advertisers, he says, are served by the agencies according to the advertisers’ choice. On questioning, from the com- mission, however, McKercher stated ' that scme actions, such as pubnrl speeches, have been taken by the agencies to discourage direct ad- vertising. J. F. Finnaly, representing the South- ern Newspaper Publishers’ Association, appearing before the commission, de- clared that the organization represented by him had never voted on the matter of commission to agencies. He main- tained, however, that some publishers pay less than 15 per cent to agencies for soliciting advertisements. He de- | clared that the only unethical situation with respect to advertising agency com- missions arises out of the practice of rebating. Hé declared that he saw no | 1eason, however, why the direct adver- | tiser—that is, the manufacturer or seller, who did not deal through an | agent—should get part or all of the | commission paid by the publisher to the | agencies. TESTS OF MINE GAS ARE MADE UPON MICE | Lovers of birds and men will doubt- | Jess be pleased to learn that an animal | whose response to carbon monoxide is | more rapid than is that of the canary | has been found. In the past mine | workers and others exposed to the dan- | gers of poisonous gases have carried | canaries with them to warn them of | the danger of these gases by their own | death. This value to men depended | upon the greater demand for oxygen in | the case of the bird, as compared with man. It resulted in the bird being first | affected. The demand for oxygen is also gov- | erned by the degree of activity, which | again made the canary valuable. The demand for oxygen in the case of mice | is great, but they tend to become in- | active when in the presence of gas.| Thus, their oxygen requirement will be | temporarily cut down, and they will| outlive the human worker under the | same atmospheric conditions. It is| also desirable to have as wide a margin | of safety as gossible because of the | variation among individuals in response | to the gas. | Recently the Bureau of Mines experi- mented with Japanes waltzing mice,l which constantly run in circles or whirl on one foot. These have been ' found more sensitive to gas than birds. | This find may relieve canaries of a very unpleasant job, and at the same time save the lives of many men. As for the waltzing mice, we have few tears to shed for them. Brazil to Harbor Refugees. BERLIN, November 29 (#)—Brazil has agreed to accept a large percentage of the German-Russian refugees, some of whom alrcady are in Germany. while others are awaiting opportunity to | g S TAR, WASHINGTON, THANKSGIVING CHEER AT GOSPEL MISSION Stie 5 ik e 7/ t. Harvey V. Prentice served 220 of the less fortunate of the city at dinner at the mission yesterday as a part of s activities. Baskets of food also were distributed to 150 homes. ~—Star Staff Photos. BECK APPOINTED ,‘m “SIGNING OFFICER” | Secretary Stimson Fills Post Pre-| viously Confined to Undersec- retary and Staff. | Willioam H. Beck of Washington, | acsistant to the Secratary of State, has been appointed by Secretary Stimson as “signing officer,” a post that had been confined previously to the under- secretary and four assistant secretaries. Beck, whose previous duties included mainly the dealing with callers upon the Secretary and the arrangement of his work and files, under the new orders is authorized to dispose of a large part of the routine matter which had demanded the Secretary’s personal attention. | Under these orders Beck will deal with requests upon Mr. Stimson for attendance at public, semi-public and | functions of a diplomatic and inter- | national character; letters and mes- | sages for functions at which the Sec- retary cannot be present and com- munications demanding a reply directly from the office of the Secretary. Beck has served in the post ot assistant to the Secretary under more | Secretaries of State than any other incumbent. Wrecked by a Woman’s Whim. The whimsicalities of womankind in regard to matters of the wardrobe have been the means of wrecking more than one great industry. A few years ago the tide of feminine approval turned from cotton to silk and the cotton in- dustry was dealt a severe blow, from which it has now only partially re- covered. The ostrich ranches of South Africa represented the greatest industry of the Dark Continent, without any exception. They have tried for years to b back the popularity of the ostrich | | WILLIAM H. BECK. | —Underwood Photo. hind. Once prosperous ranchers are reduced to poverty and the problem to- day is how to get rid of the birds which once represented great wealth. The year 1913 represented the be- ginning of the decline. That was the | last year of prosperity for the ostrich | ower. Birds of pedigree were worth | rom $5000 to $7.000 and the land suited for their cultivation was worth | $1,000 an acre. There is now only a small demand for the skins of the birds for leather and the land is largely un- | used. The Feathermarket Hall, at Fort | Elizabeth, has been given over to vari- | COPPER SAW IS RELIC OF 3000 B. C. INDUSTRY Field Museum Has Evidence o(} Hardening of Metal by Process Not Known Today. About 3000 B. C. man know how to harden copper. A recent item from the Field Museum of Chicago announces | the acquisition of a copper saw of ihat | period, similar to the carpenter’s saw But we do not have carpen- | saws of copper at presfnt. Copper | would be much too soft to be of any service as a saw. This has led many to | the belief that hardening copper is a |lost art, and many inventors are still hard at_ work trying to regain the secret. But.the reason that we do not use copper saws is that steel is better. We have known how to harden cop- per for some years. An inventor named Dawson many years ago made a copper alloy having ‘about 18 per cent tin and one-half of 1 per cent nickel. This was sufficiently hard to hold an edge, and it is sald that the inventor shaved himself with a copper razor. In 1905 Erwin A. Sperry made an alloy of cop- per and silicon which was likewise hard. A recent report from the En- gineering Foundation _ describes two hardened coppers, or hard copper al- loys, which have been given the names tempaloy and everdur. Both are alloys of copper with silicon and other metals and have the physical properties of steel. In addition, they are practically free from all forms of corrosion. It is a difficult matter to point to anything which the ancients made that we can- not duplicate at will. Spanish Palace Celebrates. One of the most striking displays dur- ing the exposition at Barcelona, Spain, this year was the illumination of the national palace. Eight powerful beams of light gave the structure the effect of wearing a diadem. In the center section and flowing down from the palace were several cascades of water supplying a large fountain spraying water 200 feet high. The light beams were visible for several miles. D. C.. .FRIDAY, CANADA PLANS ANCIENT ENGLISH ROADSIDE INNS i Coaching Houses Designed to Make Special Appeal to Motor Tourlsts. There is more than passing interest in an announcement that a number of inns reminiscent of old English coach- ing houses are to be established along the highways of Canada, says the Toronto Globe. These will make spe- cial appeal to the motoring public and will bear such names as “The Boar's Head,” “The Red Dragon,” and so on, read of in stories recording the progre: SELECTED Every Egg Guaranteed Carton of 12 | uating of the Housewarm- ing Tonight - Wildmere EGGS 49¢ NOVEMBER 929, 1929 of travelers dabout; the Old Lahd in. more leisurely fashion of: & lte!, ¢ 2go. i But can it be done? Where Will be found “the old blue-coated serving man,” with the mutton-chop whiskers and the deferential air, who carried in to. the diners the steaming viands? where a -supply of jolly bonifaces, rotund of form and ruddy of face, each to adorn the head of the table and carve as long as there.is any demand? It s a ' wholesome idea, this perpets ood old customs, but, alas, it has its limitations, and recalls the answer made to a wealthy visitor from the States, who asked an ancient English gardener how he could sccure lawns as beautiful as he saw every- where in the old land. The answer was_comprehensive and illuminating: “Seed 'em and rowl 'em for about 300 /| years, sin” ¢ i Radio Sets in Brazil Schools. By Cable to The Star. SAO PAULO, Brazll, Otfober ! The latest thing in modern ‘pub- the state government to install radio recelving sets in the schools of this icity. “The se step in this plan will be the formal of an organizing com- mittee made ul school teachers ‘who | will select radio programs to be trans. lr'l“‘“ld by state PRAE during recess ours, Middlesex, England, has just voted against Sunday movi At Our Recently Remodeled and Combined Stores 4803-05 GEORGIA AVE. Corner of Ga. Ave. and Emerson St. lic school teaching here has been for | Brave Curry Is Made Chief. VORK, November 20 (F)—- Chief Leading Star of the Blackfeet has presented to Chief Curry of Tammany a headdress, wampum belt and other trappings. Chief Leading Star, aime Al . E. Smith, received the title and e at. Helena, Mont., when cam- paigning for the presidency. Schoolboy Is Slain. DECATUR, 1Il. November 20 (#).— | Everett Barker, 12-year-old school boy, | was found fatally wounded on a street | here Tuesday amid mysterious circum- stances. He died without regaining consciousness from a bullet wound in his neck. A newsboy found the body !at about'5 a.m 7-10 Everyone Invited Sunnyfield SLICED BACON In All Grocery Stores and Meat Markets Vslb. Pkg. 17¢33¢ s reesrnmnmmmn lIllI“\\\\\\\\\\\X\\\\ Pound feather as a means of adornment, but without success, and the fight has been given up with a trail of wreckage be- ous other purposes. The small hat adopted by Dame Fashion has ruined this once gr industry. Why not make your ‘discovery’ today? A new delight! The world’s finest coffees —blended and roasted to perfection — and actually oven-fresh ! Never before was such coffee goodness available for you. Now the famous Boscul vacuum can lets us offer you Bos- culCoffeefullstrength —full flavor —full aroma. In no other way can you get this. A real discovery to a coffee lover! . ADVERTISENEN ( RECEIVED HERE B o Brookland Pharmacy—3500 12th St. N.E. Is a Star Branch Office If you want help —for the home or in your business—an explicitly - worded advertise- ment in The Star Classified Section will bring you a host of responses. Leave the copy for Classified Ads at The Star Branch Office— there’s one near you, rendering its service without fee; only regular rates are charged. THE ABOVE SIGN 18 DISPLAYED BY I AUTHORIZED | STAR BRANCH OFFICES The Star prints such an over- whelmingly greater volume of Classified Advertising every day than any other Washing- ton paper that there can be no question as to which will give you the best results. “Around the Corner” is leave Russia. The peasants will be given refuge in Souihcrn Brazil, where there are a number of German settle- Rl a Star Branch Office STEEL CUT COFFEE iy IVERING COFFEECO — 1007 Pyre ‘C affee Ask for EXTRA TRENGTH You Get More Cups to the Pound S " Also ORD ALVERT A p Delicio s GOOD TO THE LAST _DROP—! Sunnyfield FLOUR Karo Syrup BLUE LABEL Can 1Qc Sunnyfield Pancake and Buckwheat 3 Pkgs. ZSc Canada Dry |Abner The Champagne of Ginger Ales Light or Dark, 3 Bottles sOc Bottles Contents Keystone Mince Meat..........Ib., Peerless Mince Meat. ... ..2-Ib. jar, Wood’s Old-Time Mince Meat . 2-Ib. tin, 55¢ Del Monte Raisins. ., %c%s,, .pkg. 10¢ Mott’s N.Y. State Cider. . qt., 20c; gal., 69¢ Bog Sweet Cranberry Sauce.can, 10c; 23c Chocolate-covered Cherries. 1-Ib. box, 35¢ Sophie Mae Peanut Brittle. . .. .pkg., 10c Cocoanut Bon Bons. ...........Ib, 19¢ Sunbeam Kisses and Buds. . 1-Ib. jar, 39¢ Carnival Chocolate Drops. . .....Ib, 17¢ R.&R. Plum Pudding, small, 10c; 1-Ib., 29¢ Shredded Wheat] A&P 2 Pies. 19 Fresh Fruits & Vegetables Thin Skin Florida ORANGES 5¢..5.45¢ Fresh Cranberries.... .......Lb 20 Crisp Celery..........2 Bunches 25¢ Sweet Potatoes...........3 Lbs. 10c Iceberg Lettuce ...........Head 10c¢ Emperor Grapes..........2 Lbs. 25¢ Thin Skin Juicy GRAPEFRUIT Small Mediu Large 2/ 15c 3J25¢c 2o 25¢ Fresh Tender CHUCK ROAST L. 2§¢ Fillet of Haddock. Fresh Trout ..... Boston Mackerel . Standard Oysters . Select Oysters ... 17¢ 3. [ WHITE Quart 17¢ Medium Large Size, Doz. ize, Doz.| Maxwell House Coffee In Our Meat Markets LEAN . 23¢ Sweet Apple CIDER Gallon 49¢ Pound Tin 45¢ Fancy Creamery BUTTER From the Nation’s Finest Dairy Lands L. 45¢ KRAFT CHEESE American - Swiss Pimento Yolb. Phe, 2 Y Fancy Three Corner ROAST Ls. 29¢€ ...pt, 35¢c; qt., 65¢ ...pt.,, 40c; qt.,, 75¢ Encore Brand Spaghetti and Noodles 2 Pkgs. l sc Drury Clicquot Club Sec Aged in Wood 25¢ HOUSE For those who demand finer things 3 Bottles 5oe Imported Layer Figs. 25¢ Dromedary Dates.. Regier, ... .pkg., 20c Black Palm Dates. ........3 pkgs., 25¢ Cleaned Currants ......15-0z. pkg., 18¢c Marvin's Golden Dates. .10-0z. pkg., 15¢ CtromnPesll ool iass JE S0 Lemon and Orange Peel. .......Ib, 29¢ Diamond Walnut Meats. .* 3-0z. tins, 23c English Walnuts .............Ib, 33¢ Soft-shell Almends ...........lb., 37¢ BrasiliNubers i . oo il 8 1,-Gal. 29c | OATS | WHEATENA Piz. 22€ Regular Low Prices Del Monte Peas .............can 17¢c Del Monte Corn.............can 15¢ Standard Quality Tomatoes . .3 cans 25¢ Campbell’s Tomato Soup. . ..3 cans 25¢ Heinz Cream of Tomato Soup, 3 cans 25¢ Royal Gelatine and Jello. . . .2 pkgs. 15¢ Del Monte Pineapple .. .. .largs can 29¢ Tidewater Herring Roe .......can 12¢ Alaskan Pink Salmon. ........can 17¢ Chum Salmon ...............can 15¢ Mixed Vegetables ...........can 10c Indiana Pumpkin ............can 10c Waldorf Toilet Paper .......3 rolls 17¢ Scott Tissue Paper .........3 rolls 28¢ Babo, for brighter bathroom.2 cans 25¢ Old Dutch Cleanser ........3 cans 20c Quick Cooking 2 Pigs. 1§50