Evening Star Newspaper, September 16, 1929, Page 7

Foed ’x{' ey s v‘pc‘;b«;.“)-g S ,» . value has been reached through volume and superior % l}dqn-.udqnlfity-vdmhuthubunnhicudmdhnw WHE EVENING STAR, WASHINGTON, . O, MONDAY, NEPTEMBER 15, 19%9. 7%2\\0%‘ 8“‘ANNUAL P RE S ENTATION The most hlghly pelfected mot01 cars in the world today NEW CADILLACS NEWwW La SALLES New FLEETWOODS SRS A greater line of more than 50 magnificent new types and models A Lower and Wider Price Range on All Body Styles New Des1gns—Lower Racier Lines—Greater Seating Capacity—Larger Engines—More Power and Speed—Richer Finer Fisher and Fleetwood Bodies—Non-Shatterable Security-Plate Glass Standard Equipment in All Windows, Doors and Windshields—Syncro-Mesh Silent-Shift Transmission —Safety-Mechanical Four-Wheel Brakes—New Harmonized Steering Sys- tem—New Recessed Instrument Panel—Every Essential Engineering and Mechanical Feature Refined Beyond all Previous Cadillac Standards Wish the advent of these three superb lines of new Cadillacs, La Salles and Fleetwoods in & lower and wider price range, the doors aumfiuflyopcntoulmitthmmdlofnewmmthe Cadillac family. l-phlnudndlywfllodurm'ofv-lue.thuemplendentnew models make an irresistible investment appeal. ‘The market has never known cars as highly perfected or as com- plete in every major and minor detail. So, too, on a price com- parison basis, the market has never offered so large a measure of in-built worth. \ Carrying with them more strongly than ever the class distinction which has always made Cadillac so desirable, these three new groupe reach out and take over by right of conquest in value- giving what can almost be called a universal quality market. S isimportant to realize how this new distinction has been won. Cadillac has never built to price, realizing that such a policy -leads inevitably to climination from the high quality field. W,thhl.hutqmfltyhnbmm;htfint,whflepfieo- -nomtlhgfimlthumbmh&dflhc’lhhm : low true'this is.becomes evident as soon as you become personally familiar with these three new lines and then' look about for purposes of comparison. So sharp and striking is the advantage in favor of Cadillac, La Salle and Fleetwood jn the performance, appearance and price alignment of this greatest of all Cadillac programs, that it amounts to the creation of a new Cadillac business and a new and vastly greater Cadillac public. Cadillac, the world’s quality standard, becomes also the pricc and value standard of the world by which all other car values must come to be judgea Expressed in the fewest poulble words with a full sense of thexr weight and importance, Cadillac promises in these three groups the greatest chassis value, the greatest body value, and the greatest gross and met monetary value knm to the motor’ industry of the world today. The first promise of greater chassis value can quickly be demon- strated by description, examination and part-and-quality com- parison with the world’s costliest cars. It can be proved likewise by performance demommflnn-mul ing measures of power, speed and acceleration, transmission certain! ty and riding luxury which even Cadillac- ease, braking La S-lli-l"leetwood have not attained before. The second promise will reveal itself at a glance in Fisher and Fleetwood bodies so rich and beautiful that the average body appears almost tawdry by comparison. The third promise can be verified by studying the very best that the market offers in chassis, performance and appearance and noting how far beyond this other best the Cadillacs, La Salies and Fleetwoods go in all respects. A summing up of this comparison can have only one result— proof positive of the statement printed above and reprinted here for emphasis: Cadillac, the world’s quality standard, has become also the price and value standard of the world by which all other motor ‘car values must come to be judged. Not: inany one thing but in all things—in speed plus acceleration plus power plus economy plus appearance plus non-shatterable Security-Plate Glass plus Syncro-Mesh Silent-Shift Transmis- sion plus Safety-Mechanical Four-Wheel Brakes—so unmistak- ably the greatest monetary value of the industry that no buyer ! needu.lluponnsdeammtopointitoutfnrhim rv'Comid«thadabmedpnecuweuutholhtpmwhm comparing automobile values. Cadillac-La Salle delivered prices includcordymcmbbdm'ulordoflurylndfimndn'. g a6 CADILLAC MOTOR CAR COMPANY " Division of General Motors Corporation