Evening Star Newspaper, July 29, 1929, Page 16

16 AT ROOM MIXUP FURNHES LESSIN 5552 'Vhite House Feels Impor- tance of Public Relations After Recent Hitch. The mix-up in the east room which rrevented the microphone from carry- ng over the radio to the outside world the words of President Hoover, in his nroclamation of the Kellogg pact, em- nhasized the new problem of public rclations with which the White House is_confronted. It took & long time for newspaper re- rorters first to get recognition at the White House, as well as facilities for the men stationed there, and it took even ‘onger to arrange regular press confer- ences. Then came the battte over the rights of the photographers, wno not. only ~dded their own presence, but apparatus 25 well. Next came the motion picture rameramen with even larger instru- ments which took up space. Now have rcme the movietone machines with glar- ng white lights. And on top of all of these there have been added the micro- piones, with control operators and cquipment and, of course, the broad- casting announcers themselves. An Element of Noise. All these things introduce an element ni noise at official ceremonies. The voices of the broadcasters cannot be wuffied unless a telephone booth or some other inclosure is provided. No- hody arranged anything of this kind for the radio the other day at the White House; in fact, the microphones =t the speakers' table were not con- rected and the outside world lost much o° the effect of the dramatic ceremony whic was to have been relayed not only t1rough scores of stations throughout the United States, but abroed. It was 13 have been the big international event in_radio. The principal difficuity in officialdom i that tradition holds sway. The group ¢ workers for the press, photography +1d the radio is still regarded as more ¢ less intruding. The old-fashioned | ‘ea prevalls, for example, that such a iz affair as the proclaiming of the ~nti-war treaties was especially gotten 13 for the 50 people wha sat around the rresident, in the east room, instead of fer many millions who were represented s the 30 or 40 workers who were at- t-mpting to get an accurate reproduc- ton of what was happening for the tecnefit of the entire world. Hoover Uses Desk Phone. President Hoover is of such a prac- tical turn of mind that he will hardly 2llow any repetition of what occurred in the east room last week. He has 7one. further than other Presidents in rermitting apparatus of one kind or an- other to be used inside the White House. “Ie uses a desk telephone, for example, own office. Connections for microphones will probably be made in rifferent parts of the White House so as 0 permit broadcasting at short notice. Part of the difficulty this week was that while the ceremony for proclaim- ‘nz the treaties was arranged many veeks in advance nobody notified the ~-oadcasting companies that the affair rould be broadcast until just 24 hours sefore the event itself, making neces- ary all sorts of feverish operations to <2t myriads of wire and conduits in- alled at the last minute. All this --ork was rendered valueless, either +arough the failure of the White House «‘aff to tell the President that he was t7 pause two minutes to permit the riicrophones at the speakers’ table to THERE'S A the ceremony clearly except over the shoulders of some of the motion picture o] and newspaper men, who were huddled together in a mass at the south end of the East room. It would have been a simple matter to notify all the workers long enough in advance to permit the off without a ally marred the ceremony to some ex- tent and gave the whole thing an at- mosphere of that resembled the making of a motion picture in a studio in Hollywood rather than a dignified proclamation to the world of the all- %mp&x;tmt treaties that were being cele- rated. No seats were provided for the news- paper men and the whole event indi- cated a lack of teamwork on the part of the White House staff, which is so unusual that it caused much comment. It's water over the dam now, but the incident will serve a useful p , in that arrangements for reprodu im- portant events at the White House will be given more thorough consideration in the future. (Copyright, 1920.) e ‘Woman Eats 40 Bananas, SANFORD, N. C, July 29 (®)— Appetite stories come and go, but Sanford offers its bid to place with the best. A colored woman recently ate 40 bananas at a local grocery store at one sitting and upon eating the last declared she felt like she could eat two dozen_more—she didn’t, however. TIGER Az NONE BETTER A. G. HERRMANN 750 Tenth St. Southeast Phone Lincoln 1981-1982 " SAVE MONEY ON STORAGE € 9 GE L TORA LONG DISTANCE MOVERS AGENTS ALLIED VAN LINE RUGS DUSTED OR CLEANED CRATE AND PACK BY EXPERTS 1313 U ST. PHONE NORTH 3343 Depend on Zemo To Stop Itch . Use soothing, healing, invisible Zemo for that itching torture caused by mosquito or insect bites, sunburn, prickly heat, poison ivy or Summer rash. This clean, reliable family anti- septic promptly stops itching and draws the heat and sting out of the skin. ZEMO has been used for twenty years with remarkable success for ail forms of annoying, itching skin irri- tations, Have relief with one applica- tion. 35c, 60c and $1.00. All dealers. NEW-TYPE CLUB-LOUNGE CAR ON *The OLUMBIAN~” NO EXTRA FARE TRAIN 70 NEW YORK Thisnew-type Club-LoungeCar is a Baltimore & Ohio innovation, and provides two comfortable smokin, lounges, both lounges for men and women. Equi with dcegi easy chairs and settees, card tables, writing desksan ibrarytableswithnewspapers and magazines. This new fezature train also carries Individual Seat Coaches, Parlor Cars, Colonial Dining Car and Observation-Parlor Car. Leayes Washington Arrives New York Jersey City Station + « » Liberty St. Station West 23rd St. Station Brooklyn Station 42nd St. Station . Waldorf-Astoria Station . . Train Connection Motor Coaches take passengers and their hand-baggage from the trainside in Jersey City Ter- minal direct to the three Motor Coach Stations and inter- mediate route stops in the Heart of New York and Brooklyn, without extra charge. No bother with lnnd-bng% Baltimore & Ohio is the only railroad that provi age, taxicabs or red uss The es this more modern way to enter or leave New York. MOTOR COACH STATIONS 42nd St. Station—Chanin Bldg., opposite Grand Central Terminal and Commodore Hotel. ‘Waldorf-Astoria Station—19 West 33rd Street, near Sth Avenue. Brooklyn Station—191 Joralemon Street, in the Borough Hall District. Now 10 trains to New York leaving Washington 7:35 AM. 11:55 A M. 9:00 AM. 2:00 P.M. 10:00 A.M. 3:00 PM. _ 5:00 PM. 4:00 PM. *12:25 AM. *2:50 A.M. *Sleepers open 10.00 P.M. TRAVEL BUREAU, Woodward Bldg., 15th & H Sts., N. W., Phone District 3300. D. L. MOORMAN, Asst. Gen, Pass. Agent BALTIMORE & OHIO 'LANSBURGH & BRO 7th, 8th and E Sts—FAMOUS FOR QUALITY SINCE 1860—National 9800 Caracul and Muskrat Are Leading Fall Furs As Evidenced by the Many Different Styles in Which They Appear This Season Fur coats for the coming season have a silhou- ette entirely new. Flares, bows, capes, details once used onl)h?n cloth coats now appear in lux-- urious furs. is has been possible only because the soft, flat, supple furs have become fashionable —such as caracul, caracul paw and muskrat. MINK-DYED MUSKRAT is new, and is worked in such a way, and the golden tints are so marvelously alive, one can scarcely tell it from real mink! Model sketched, $250. Silver and dark muskrat fashion swagger coats and sports coats—with shawl, roll and Johnny collars, $125 to $250. CARACUL AND CARACUL PAVW are especially smart and new in the light sandalwood and castor shades. The model sketched, with Kolinsky bow: cuffs and bow col- lar, $195. Others plain or with blonde wolf, $125 to $250. Other New Fux: Coats $250 to $295 Choose Them Now—Pay On Our Budget Plan Fur Shop—Second Fidor CHIFFON Dramatizes the Moulded Silhouette f o r Evening and Afternoon W ear $25 No wardrobe is complete without its “sheer black chiffon” frock! Smart in itself—and a perfect background for brilliant colored jewels now in vogue for afternoon and evening wear! Slender looking models, long in line, and of a debonair chic for the young matron—and gracefully moulded affairs that outline the curves of the hips for younger fashionables! Long sleeves—or sleeveless with soft capelet collars, often- times of handmade lace. Pictured—A model, sponsored by Patou, which emphasizes the moulded silhouette. $25. ‘Women’s and Misses’ Dress Shop—Second Floor Piéot—"fop ‘ Chiffon Hose $1.35 3 Pairs for $4.00 Of a sheer quality chiffon you would never expect to find at this price—and all silk, too, from top to toe! Also an evenly woven service weight with' lisle interlined tops— both in the popular sun tan colors, allure, naive and white. Sizes 8}/ to 1015. Gordon V-Line Silk 'Ho'se One of our well liked “higher priced” lines Full-Fashioned reduced for special selling tomorrow! A beautiful All-Silk ' Chiffon- all silk chiffon hose with the graceful V-line heel. In fashionable sun tan shades, black and white. Sizes $ 1 9 5 Pty 814 to 105. You buy them now for only— oS J. . Midsummer Sale of ~ 'Swim Suits . Next Summer everyone » will be wearing sun tan . back bathing suits—buy ' yours now at substantial savings! All wool one- .’ piece suits—in black and wanted colors. Midsummer Sale of '+ Pleated Wash Crepe Skirts e SRS Half of the Summer yet to wear them!—of heavy, lustrous, washable flat crepe, well tailored on bodice tops. White and pastel colors. Sizes 14 to 20 and 36 to 46. Midsummer Sale of Sweaters to Match Skirts $1.59 The smart rayon and wool mixtures everyone is wearing! Vee, crew and round neck models, sleeve- less or with long sleeves. In white and pastel colors to match skirts. Sperts Shop, Second Floer Midsummer Clearance of Women’s and Misses’ COATS $16.50 1o $25 Coalsnouts(nnding Spring fashions—with models for street and dress wear. Of soft broadcloths, kash- meres and lustrous bengalines, beautifully fur trimmed or with scarfs, capes or interesting tucking and eeaming. $12 Black, blue, and tan; sizes 14 to 50. $25 to $39.75 Coats—dressy and street types that can go any place! Of fine broadcloths, kashmeres, basket weaves and silks—smart, youthful models, fur trimmed or with “dressmaker” touches. Black, blue, grey and tan; sizes 518 14 to 50. $35 to $49.75 Coats—distinct siyles, many one-of-a-kind models! Of broadcloth, basket weave, kashmere and silk—beautifully tailored with luxurious fur collars or cuffs, tucks and rows and rows of seam- ing. Black, blue and tan; sizes $2 4 16 to 50. Women's and Misses' Conts—Second Floor CORSETS For Midsummer Clearance $4.95 to $6.50 Corsets_including many well known makes. Of handsome bro- cade, rayon-striped and coutil materials— some with inner belt. Also 3 corsetlettes with panties at- $3 49 tached. All sizes in the lot. L4 $3 to $3.50 Corsets—of brocade and all-elastic materials—some with panel back and front, which flattens and at the same time supports the figure. A few corsetlettes of striped rayon and brocade elastic included. $ 1 49 All sizes in the lot. b4 Corsets—Third Floor Midsummer and Final " Clearance of Blonde KID SHOES - Pumps, oxford ties, step-in pumps and straps—of blonde kid! Every pair a smart 1929 Spring or Summer model designed along lines that are youthful and chic! With Lonis, epike or Cuban heels. All sizes in the lot, but not in every style. Shoe Shop—Second Floor Clearance Sale of Sports and Dress Frocks Reduced to $7.95 Flowered Chiffons Washable Flat Crepes Pastel Chiffons Sheer Georgettes Printed Crepes Coin Dot Crepes Polka Dot Chiffons Not enough room to tell you about this won- derful clearance of dresses—all we can say is—no matter what type frock you are looking for, it is here—but far below that price you had expected to pay. Ensembles with long or short jackets—chif- fons with bertha collars, smart navy and white dotted crepes, and the fashionable floral prints! White, black and pastel colors. Misses’ sizes, 14 to 20; little women’s sizes, 1614 to 2615, and wom- en’s sizes, 36 to 44. Sperts Shop Inexpensive Dress Shop Second Floor