Evening Star Newspaper, January 1, 1929, Page 22

THE EVENING STAR, WASHINGTON, D. C, TUESDAY, JANUARY 1, 1929. Choice-of-the-Market New Year’s Sales! Beginning tomorrow . . . one of the great events of the year! Beautiful new merchandise bought way under price' in this off season. Just another fashion yvith value demonstration. A number of the events are noted here—and the store is teeming with exceptional values! Come in tomorrow no matter what you are seeking . . . and see the Jelleff assortments first! 9 A FASHION INSTITUTION Daris Washington NewYork New! .Choice-of-the-Market Handbags s e AT delighted we were to get these lIE couldn’t offer you anything that @ 3 would be better value for the money! They are new. . .beau- 1“||!||ififfl(»m(fifilll|”"5 tiful...the latest fashions... fine leathers...handsome lin- ings and charming fittings! In fact, they're a real “buy” for any miss or woman! Those illustrated are excellent exam- ples! Representative bags that vou find in this collection. Bought out of season at marvel- lous savings. 5 for regular $7.50 bags Tomorrow will be a big coat day at the Jelleff Store! Rare values because manufacturers made these coats in an off season at lowered prices. And we bought them in the season’s best styles, best colors and choicest furs! - Wonderful new coats at Usually $ $98.50 to $110 Beautiful kashmir woolens . . . fine silk linings . . . careful fashioning . . . fine furs! We've seen that these coats reach the high Jelleff standard.of fashion-with-value! And these are coats that will give satisfying wear. Women’s Misses’ For Misses Straight slim-line coats, with slot seams . . . glorious furs, in large shawl collars, pouch collars, upstanding collars. ..spiral, bell or clbow cuffs. For Women furs in mushroom collars, half shawls, waist deep shawls and some with fur borders. ..flare, spiral, elbow, and bell cuffs. Beautiful The Furs on Misses’ Coats —are black fox, brown fox, beaver and they're here in beautiful sets. The Furs on Women's Coats Black fox, kit fox, Jap fox, brown fox, black lynx, krimmer, natural wolf, skunk, beaver. Women'’s Sizes 36 to 44 Misses’ Sizes Little Women's—19 to 27 14 to 20 The Best Colors of the season too! Plenty of black coats with black fox sets...plenty of brown and tan coats for both women and misses. ..plenty of gray for women. Coat Shop—Third Floor Smooth and grain calf . . . pin morocco . . . saffian . . . jutland ...lizard . . .stag...pin seal . which make for wonderful variety ! Roomy pouch bags with double handle to go traveling . . . to carry for general utility! Jaunty envelope bags with mar- casite rung trimmings that are merry bags for all day long wear! Women's Tan Coat with beaver fur, $85 Misses’ Black Cloth Coat, with shawl collar and cufls of black fox, §85. Another Choice-of-the-market Coup Sample Sale of All-Silk Umbrellas,’3.95 Tailored bags that will go Kid and Suede Gloves Sample line of gloves and in wonderfully varied assortment ., . quality and way below market price . .. in the lotare. .. Imported French washable kid and Pull-on washable glace gloves + &= suede gloves. scalloped tops. Pull-on suede scalloped top gloves Novelty cuff washable kid, turn- « « » pique seams. back cuffs. . all excellent Made to Sell for $5 to $7.50 A large respectable manufacturer sold his complete line to us! Such beautiful well made umbrellas and with the straight handles! 16-rib and wooden shanks, of course, for that’s the newest fashion! Fine silk coverings in navy, black and white, brown, purple, green, black! They’re $1.95 smartly down to the office or £ shopping . . . many have enamel lift locks, which make them dressy enough for almost any costume. . —and take your choice of the] season’s very smartest colors . . . black, tan, brown, grey, and wonderful values. This is a rare opportunity. Umbrella Shop—Street Floor Glorious New Frocks, $15 and $25! New Spring fashions...the manufacturers make these advance modes in colors you'll want to wear right now! EARLY we have these stunning frocks to offer you tomorrow! ¢ WOMEN'S frocks of georgette, can- ton crepe, and some printed crepe A I MISSES’ frocks of georgette, chiffon, printed crepe, canton crepe, satin Usually 3350 and $4 green. One button washable lace hand- Colors . ot . . beige, castor, mode, tan, sewn gloves . . . prix seams. grey, white. New Year’s Brings New Fashions and Special Prices for Sorosis Shoes $875 Usually §12.50 to $15.00 A January sale of So- rosis footwear, and that means a lot. The fine Sorosis quality in leather and manufacturing and fit! And all at a definite saving! Footwear in a great variety to wear into the Spring! The assortment includes. . ., And because we bought them in big quantities Daytime dresses for street, sports, after- noon. Just examine this list of fashion! —Burgundy (acajou) kid + and suede —Bottle green kid and suede —New brown mat (dull) evening jacket frocks coat style frocks Two piece bolero dresses all-around plaited Plaited tiers side drapes snug-fitting hips Front-fullness lace yokes lace collars and cuffs In the New Colors of Spring!— One piece Red, Aster puple, beige, maple, Summerleaf, new blue, Brandywine, violet, Brass, bud green as well as black and navy blue. Frocks Chiffon Jacket Frocks, slceveless dresses with all-over . plaited skirts and lace trimming. Misses’ Georgette, satin and Canton Crepe, in one piece style with all- around plaited skirt . . « Romvne Opens the New Season by Presehting Extraordinary Values in Costume Ensembles $49.50 So important is the “little jacket” mode for Spring that Rom- ney frocks for the current month have been chosen entirely in the new ensemble styles. For Women Full-length Coat Ensemble. for daytime . . . figured printed frock with long plain col- For Misses Finger tip jacket ensembles of printed silk . o . the blouse of lace yokes! - Ensembles with full length coats . . - long sleeved blouses of black printed crepe . 1 . con- trasting scarf. Mallinson’s Printed Silk Dresses, in charming two-piece styles and scarf collars . = « also printed blouse and plain color plaited silk crepe skirt. Sizes 14 to 20. Misses’ Prock Shop—Third Floor Women’s Daytime Frocks N —for sports, street, afternoon wear of georgette and flat crepe . . . finger-tip length jacket frocks .. w one-piece frocks .« . sprightly coat dr65§es . . and charmingly feminine flared tiers, side plaitings, soft drapes! And in the new and wanted colors . , . brandywine, aster, purple, Summerleaf, green, bud green, beige shades, brown tones, black. Sizes 36 to 44. Women's Frock Shop—Second Floor ored flat crepe ‘coat. Dressy 5 o'clock ensemble of crepe du jour in two tones. Revered, double-breasted coat with two-piece frock. Long coated ensembles with flowered print frock and plain silk coat faced with silk print. plain silk! Flat crepe ensemble.' Finger tip length jacket scarf . . . shirred blouse of another shade! Three-quarter Coat Ensemble of imported print . the scarf separate . . . the blouse of a light color piped, in front. Always $49.50 instead of a higher price, because 11 progres- sive stores throughout the country co-operate in buying. . Women's and Misses® Frock Shops—Second and Third Floor 4 kid combined with suede —Blue kid, lizard, suede —Mocha kid —Patent leather —Figured satin in black, gold, silver, brocade. Also Advance Spring Styles in Beige, simulated grey, snake, parchment and white-jade. All Kinds of Heels From Cuban and Spanish heels to Spike heels. , Sizes and Width From 3% to 9 and aaa to . Descriptions of Footwear Sketched 1. Burgundy kid with match- ing suede trimming. 2. Dark brown kid front quarter and brown suede back . . . 3-buckle straps. Black patent leather step-in plimps with real black lizard trimming. . Tan kid tie with reptile sad- dle trimming. Black patent leather opera pump with reptilian leather trimming. . Imported processed water snake-kid with black patent leather trimming! 7. Navy blue kid ties with pro- cessed snake-kid back. 8. Brown kid pumps with nov- elty strap of brown and tan kid. Sorosis Shoe Shop—Street Floor