Evening Star Newspaper, October 10, 1928, Page 16

18 ADVERTISING FRAUD PREVENTION URGED 200 Representatives of Pub- lishers Confer With Federal Trade Commission. By the Assoclated Press NEW YORK, October 10.—Two hun- dred representatives of the .periodical publishing industry, meeting here yes- terday in a conference called by the Federal Trade Commission to discuss means of controlling fraudulent adver- tising, decided that the National Bet- ter Business Bureau was the most ef- fective agency for aiding in the pre- vention of frauds in advertising. ‘The publishers passed a resolution requesting that organization “to advise publishers generally whenever an ad- vertisement is “established by the bu- reau to be fraudulent” after the bureau had “made reasonable investigation and given notice to the persons com-~ plained of.” E. L. Green, managing director of the bureau, the purpose of which is to prosecute fraudulent advertisers, said the organization could be enlarged to handle such investigations. He sug- gested - establishment of a department 1o scrutinize advertisements in copy form. William E. Humphrey, chairman of the Trade Commission, told the pub- lishers that the people were robbed of millions of dollars annually by false and misleading advertisements appear- ing in the periodical press. Pointing out that the commission's sole desire was to stop practices now prohibited by law, he asserted that the purpose of the conference was to get the pub- lishers to agree on what they would do 10 determine whether an offered ad- vertisement was false and misleading before it was published. With the as publisher, Chairman Humphrey de-| clated, “false advertising can be prac- | stance of the honest tically eliminated “With the few dishonest-and crodked who will not follow the judgment an the wish of the majority,” he added. “the commission will have to deal By proper action.” James O'Shaughnessy, an' advertis- | ing man who said he spoke for several | publishers, told the conference ‘that ||| “every publisher who has a sufficient investment to make him worthy of con- sideration knows he must apply censor- ship to advertising for the protection and preservation of his own property.” The advertiser. the advertising agency and the publisher—the three factors in present-day advertising—all know, Mr. O'Shaughnessy said, “that false or fraudulent advertising will bring failure 1o the one, efface the othet and wreck | the publication used as the medium of | carrying out the fraud.” The resolution adopted by the con- | ference provided that the Federal Trade | Commission serve as a board of appeal | for hearings on advertising labeled xraudlgent by the Better Business Bu- | Teau if the advertiser so desires. $10,000,000 INVOLVED. Relatives Allege Stanley McCor- x_nick Incompetent to Manage. -CHICAGO, October 10 (4).—Peti- tlons asking the appointment of con- servators for Stanley McCormick and his $10,000,000 estate were filed in Pro- bate Court yesterday by Mrs. Stanley McCormick and McCormick’s brothers, Cyrus H. and Harold F. McCormick. The petitions said that Stanley Mc- Cormick was incompetent to handle his business affairs. The Stanley McCormicks now reside in Santa Barbara, Calif., but the bulk of the estate is in Chicago real estate. “ The World's Famous Diamonds MOGUL 7933 Carats THE EVENING VETERANS BUY MAN'S FREEDOM JAILED 3 YEARS FOR CONTEMPT Californian Refused to Give Wife $20 Monthly for Child’s Support—Com- rades Pay Sheriff's Fine. By the Associated Press. WILLOWS, Calif., October 10.— More than three years' incarceration in jail for refusal to pay $20 a month for the support of his little daughter as ordered by the courts was at and end today for Samuel W. Reid, World War veteran, who was free as the result of action taken by his former buddies of the 363d Infantry. - Members of the infantry organiza- tion yesterday paid Reid's back alimony and a fine of $250 assessed against Sher- iff Roy Heard of Glenn County. The sheriff recently took Reid from jail on his own responsibility in order that the “alimony martyr” might attend a re- union of the service men in San Fran- cisco. Payment Due in Month. ‘How long Reid will remain at liberty was a matter of discussion among members of the Glenn County Bar As- sociation, which was instrumental in causing Sheriff Heard to be cited for contempt of court. Bar association members declared that although Reid had been purged of contempt of court, another payment would become due within a month and that Reid’s former wife might institute contempt proceed- ings tngnm if he fails to make the pay- ment. However, the former Mrs. Reid, who has remarried, was said by Reld’s friends to be willing to let the pay- ments lapse. Held in contempt of court and brought up for sentence yesterday, Sheriff Heard declared he had taken Reid to the veterans’ reunion in the hope that a visit with his old buddies would revive his desire for freedom, and thus might rid the county of an unprofitable boarder. The court took that into consideration, lectured the sheriff and assessed a fine of $250. Held Wife Undesirable. The veterans also paid $212 neces- sary to free Reid. He was delinquent by that much at the time the court ordered him to pay or go to jail for contempt in July, 1925. The total did not grow while he was in jail. But new payments for the support of the child will be due at the rate of $20 a month from the time Reid was set at liberty. Reid, who Is said to be well to do, refused to pay the money to his wife, on the ground that she was not a de- sirable person to have custody of his daughter. “I will stay in jail rather than yield to conditions repugnant to me,” he told Superior Judge Claude F. Purkitt, who held him in contempt of . court. The veteran offered to pay twice the amount fixed by the court, providing some other person than his wife were given custody of the child. The cuurt( refused the offer. STAR., WASHINGTON. D. U, WEDNESDAY, BER 10, 1998." oCTO AWARD OF HONOR TO NEWSPAPER MAN D. H. Conkling Cited for “Out- standing Service” in Reporting Hurricane Ravages. By the Associated Press. NEW YORK, October 10.—A Flo- | rida man—D. H. Conkling of the Palm Beach Post—who waded through flood waters to give the first news of the re- cent hurricane to the Associated Press through two amateur operators, has been cited for outstanding service by the board of directors of the news gath- ering organization. The radio opera- tors, Ralph Hollis and Forest W. Dana, are to be the recipients of suit- able awards. ‘The following resolution, unanimously adopted, was made public yesterday: “Resolved, That on behalf of the Associated Press the board of directors record appreciation of the outstanding service of D. H. Conkling, member of the Associated Press for the Palm ARTISTIC WALL PAPERS Wonderful new shades and patterns from which to choose. Now is the time to get your home ready for the winter social season. Painting Decorating Window Shades Draperies CORNELL Wall Paper Co. 714 13th St. N.W. Main 5373 ERTT | o "t/ For lasting satisfaction—deal with a responsible satisfaction. and “IMPORTANT FORMATION?” tell @. N. NICHOLS Secretary \ Mawager a study of the individual heating problem. Qur two booklets— "HOW SHALL WE HEAT IT” | Lieating IN- the w0 Hiping @, Dlateicts@ohmbin , Asspriation Iuc. LOCAL HEATING CONTRACTOR WHF,N you contract with a member of this Association for the installation of a new heating plant or the reconditioning of vour present one, you are not dealing with a stranger, but with a LOCAL firm that has been in business in Washington for the past 15 or 20 years, and who expects to stay in business for many years to come. This is certainly worth your consideration CERTIFIED Heating Plants are installed according to standards set by the Heat- ing & Piping Contractors’ NATIONAL Association, and each installation is the result of ¢ CERTIFIED Heating Plants are guaranteed by the contractor and by the Association to heat properly at all times and give lasting Certified Heating costs no more ! many advantages of CERTI- FIED HEAT. We will be glad to send you copies of both and list of our wmembers, without obligating you sn any manner, Suite 501 710 14th St. N.W. Main 3163 / NATION W ’@QT*il‘"TO‘/ZO” ¥ » ~) F OR ages, diamonds have been the gift of gifts. Once the Modern Fancy- Shape Diamonds Beach Post. Mr. Conkling, early on the morning of September 17, immediately following the hurricane, walked and waded through from West Palm Beach to Palm Beach, and to the fire station, where he found two young amateur operators, Ralph Hollis and Forest W. Dana, and through their courtesy Mr. Conkling was enabled to send the first news of the hurricane to his fellow members in the Associated Press.” Death by Gas Thwarted. Said by Second precinct police to have been his third attempt at sui- cide within the past week, Charles W. Bodman, 28 years old, 1344 Vermont avenue, last night turned on the gas| in his bedroom, but was discovered | before the fumes caused him serious | harm. Following treatment by a Casualty Hospital physician, he was taken to Gallinger Hospital for mental obser- vation. “An Unusual Place to Dine” Luncheon—Tea—Dinner 1116 F St.—Second Floor The ONE New-Type Dentifrice THAT Whitens Teeth - | and Hardens Gums ‘_ « Bencoline] I TOOTHPASTEL_ ]} Bafel Antiseptic! Refreshing! use Bencoline Tooth for 30 days om our endation. You will be rioyed with the new beauty and dazzling Whiteness of your teath . . . your.gums will be- come firmer and healthier + « . METAL KNUCKLES GET MAN 180 DAYS IN JAIL William Brown, Held on Traffic Charge, Sentenced for Carry- ing Weapon. Arrested at Fourteenth and Kenyon streets last night for driving while in- toxicated, William Brown, giving his address as 2545 Fourteenth street, was found to have & pair of metal knuckles under his driving gauntlets, and was sentenced to 180 days in jail yesterday by Judge John P. McMahon for carry- ing a deadly weapon. On the trafiic charge he pleaded guilty and was sen- | tenced by Judge Robert E. Mattingly to 60 days in jail and fined $100, in default of which he will have to serve 30_days additional. Brown claimed he was driving an automobile which he had borrowed from a friend. He found the gauntlets and metal knuckles in the machine, he de- clared, contending that he had no in- tention of using them. Policeman E. H. Hinson of the tenth precinct made the arrest, New York Speaker for Hoover FRONT ROYAL, Va.,, October 10.— ‘The Front Royal Hoover for President Club will have speaking at the high school auditorium Thursday night Capt. G. B. Young of New York, a native Virginian, who will address the voters. won’t you?.. . §r the jar. fl]" 2 you'll may it is the best and safest tooth paste creation in years. If, atter 30 days’ trial you do not agres bring ue the empty tube and the small purchase price will be refunded &ladly, What could be fairer? 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