Evening Star Newspaper, January 14, 1928, Page 16

18 CAPITAL REALTORS DEPART SATURDAY Delegation to Plan Details of Trip to Houston Conven- tion Monday. REAL Washington Real E delegation of local realtors AMidwinter convention tion of Real e here next Tex., the Board, the ates will Jeave Washington at o'clock next Saturday. Members of the local board attend- ing the session will hold a special meeting Monday afternoon at 1:30 o'clock, when plans for the trip will be considered. There 8 a possromer that the ngton delegates will make a post-convention trip to Mexico City, Mexico., rather than to Havana, Cuba. Present arrangements for the trip, as planned by the special committee of the board headed by Clarence F. Dono- hoe, call for a stop-over at Pinehurst, N. C., and at New Orleans, La., and thence to Baton Rouge by daylight, i1 give the party a view of ct that suffered damage {from the Mississippi floods. Warren to Make Report. es Warren of this city, chair- the co-operative apartment ional Association of is, while unable to will submit a of his section. accomplished in S the vear just nd objectives for the in legislation affecting ill be determined upon at | n ent further of definite f practice through which where | ntion will be | 7. The local| ESTATE. Residence at 3348 Tennyson street, which recently was purchased by Representative L. J. Steele, Georgia, office of Hedges & Middleton. from Terrell & Dinger, through the ADVERTISING OF EXPLAINED TO Y. M. C. A. CLASS Tangible Factor in Modern Business Pro- ducing Results and Not Merely Ex- pense, George A. Lewis Says. Advertising is a tangible rather than a visionary factor in modern business and it is a producing machinery and not merely an expense, George A. Lewis, local advertising man, told| ess of real estate has set up ion will be the third con- to come before the delegate 1 estate accomplishments jon from every sec- will be represented be made at the gen- eral session of the meeting. Hieatt of Louisville, . president of the association, will summarize the accomplishments of Teal estate organization during the past year. Will Study Army-Navy Needs. The problem of procuring real te for the use of the United States and its Navy will be discussed. Col. Ernest H. Agnew, Quartermaster orps, U. 8. A., of Fort Sam Houston, ex., open the discussions on Un- cle Sam’s ways and needs in selecting real estate. Nathan William Mac- Chesney of Chicago will lead a dis- cussion of the McFadden banking act, which is of especial importance to real Gen. MacChesney is the author of the MacChesney model real estafe license act, which has been used as the basis of real estate license acts which have been adopted in 25 States and one Canadian province. $150,000 REALTY SALE. Property at 1342 New York avenue, @djoining the corner of Fourteenth Street, was recently sold to a local investor by Stone & Fairfax for Mrs. Sallie H. Burth of this city. for a con- sideration approximating $150,000. It has been leased to the Grand Par- Jors. Inc., which has completely re- modeled the buildi The property bas a frontage of 25 feet and is four Stories high. HOME HEATING ADVICE BY ARA MARCUS DANTELS, Consultine and Advisory Engineer, Burning Coke. Bince coke fires have a tendency readily, small sizes of ed in the coke may be Guite desirable results, The e fills the voids, checks the measure and holds the fire The proportion of anthracite on the avallable draft and of the weather. 15 the fire coke should « rthracite. When the bed of coke is well ignited a thin should be #2d over the entire grate area and cient time aliowed for it to ignite. “The fire pot may then be filled with eoke Jeve] with the door and the fire allowed 10 burn until an even blue £ The dampers should then he et for slow burning. ‘When the fire is 10 be banked for the night a thicker layer of anthra. d be used. In some furnaces 10 fire one-half of the grate When 0 tended the fire i not cooled as when the entire . e of small coal is fired at once, for #mall sized anthracite ignites slow- Wkere draft is not particularly nay be found inadvisable to the small anthracite with coke in vere weather, hut its use must be reserved for moderate weather only. Experience with individual plants will demonstrate the suitable %l 18 burned for heating ix ot possible to utilize heat value. The «im should uce losses to & i purposes 1 members of the Y. C. A. class in real estate, which is conducted under the auspices of the Washington Real Estate Board, at sston this week. Mr. Lewis explained that no par- ticular formula need be followed in reference to advertising, buterather that each individual problem must be considered from its own circum- stances. Outside of the fact that ad- vertising should be consistent, there are two definite kinds of advertising which should be interesting to real estate firms, he said, one, Institutional advertising, relating largely to public- ity which establishes the reputation and selling the work itself and giving the general public information as to service policies and specialization of the firm. and the other the selling ad- vertising, which has largely for its ob- Ject the attainment of prospects. Produce Prospects. It should be borne in mind, =aid Mr. Lewis, that advertisements of them. selves will not sell the property, but will produce the prospects who serve as the purchasing power. The pros. pects can be limited according to the wording of the advertisement. Mr. Lewis stressed the necessity of | truth in advertising, declaring tha: falsity not only stops the sale of the | particular property advertised, but brings discredit for lack of confidence to the business. It is most necessary to be frank and straightforward in an advertisement, for the production of a large number of prospects is not al- ways the most beneficial, but rather the prospects who know exactly what the proposition is and approaches the seller with full knowledge is the one who will most likely become a pur- chaser, he said. In outlining the various mediums of | advertising Mr. Lewis placed them in | the following order: Newspapers, bill- boards, signs, direct mail and novelty advertising. * ‘Washington, Mr. Lewis sald, was one of the greatest hewspaper adver- tising cities in the country by reason of the fact that the intelligence of the average citizen here is somewhat high- er than in most cities, and therefore FOR REAL ESTATE the citizens read more carefully all the newspapers, | In dealing with the preparation of | advertisements, the speaker, while urging that they be made as attra tive as possible, stressed the necessity of the text being consistent with the property offered and worded in such a manner as to create a desire to pur. chase. A dignified business deserves a dignifled advertisement, he said. The speaker outlined other prob. lems of advertising of peculiar inter- est to the real estate field. The usual quiz followed the lecture. “CITY” EQUALING CHICAGO BUILT ON HOME LOANS 530,000 Persons Financed Associa- tion Purchases Totaling Over Two Billion Last Year. A collective city of homes, number- ing as many as there are buildings of every type in Chicago, was built with the aid of the building and loan asso- ciations of the count the X 1927, accordi United States League of Building and Lean Associations, Five hundred and thirty thousand persons financed the purchase of homes through these assoclations last vear, and records show ihe money in- v ed in the loans totaled $2,340,- 000,000, The membership in building and loan associations, of which there are 12,652 in this country, totals some 13, 000,000 persons. o o Before the eixteenth century the banana known as the “apple of f APARTMENT OWNERS! WHY ARE YOUR TENANTS : 1SFIED, NOT PERMANEAT ‘and 10U B APARTME - e tenant. attention 1o cive advice and be ways and means of mak- Ing your building u beiter paying invest: ust. 40%5’0”%@%%9%# ment, with no ebligation un your part. & L. T. GRAVATTE REALTOR 927 15th 8t N.W. Main 753 Evening Phone Georgla 2000 SALE Several lots splendidly situated between 14th and 16th Streets in SIXTEEMNTH STREET HEIGHTS, with water, sewer, gas, electricity, paved streets and sidewalks. The rapid development of SIXTEENTH STREET HEIGHTS, in which more than 210 homes have been erected; the permanent character of street improvements; the opening of 16th Street on to the District Line (which is now well under way); the close proximity of ROCK CREEK PARK, which is separated from the property ONLY by 16TH STREET and the plea ing approach—straight out this NATIONALLY KNOWN BOULEVARD, into the property, vALUES. insure continued increased SIXTEENTH STREET HEIGHTS The section in which values are steadily increasing, and have never depreciated. For prices, terms and full particulars, com- municate with ROBERT E. HEATER, Realtor Colorado Building Tel. Main 1064 PEI. B It Open Sunday All Day REALTY GAIN HERE SEEN BY BUILDER Buyers Now Rule Market, R. F. Lusk Tells Cafritz Group. The real estate market in the Dis. 3 of Columbia today is a buyers' market, Rufus 8. Lusk, president of the Operative Bullders' Association of Washington, declared in addressing members of the Cafritz organization at_thelr January meeting. Referring to the number of houses fn Washington, which now exceeds present demands, Mr. Lusk predicted that with the normal growth of the city the near future would see de- mand for new dwellings exceeding the supply. The present time, therefore, is ideal for the prospective home buyer, he said. Sees Active Demand. Present activity in the construction of new homes, held back by market conditions, he believed, would be changed during the coming year, with a corresponding change in the demand for new dwellings. “This is a_buyers’ market,” said There are approximately homes being completed a : the number of houses under iction are now about 607, as against 2,800 two years ago. If pres. ions continue, in a short time, instead of having a surplus of homes on the market, there will be a noticeable deficiency. In four or five months, at the present rate of building, there will be ahout 800 new houses available, Washington can consume about 2,400 new homes per year." “Sell Washington.” Mr. k also pointed to the ad. vantag i residential cities in the world, ou must sell Washington to your D. rospects; you must show them that I3 > here for what rage orld; nowhere do you find ter dressed people or more cul- tured people. There are more auto- mobiles for the number of people here than anywhere else. “Here you have a carefully planned and beautiful city, the capital-of the world, not only in politics but in cul- m{o in music, in literature and in art. —_— CONFERENCE TO STUDY BUILDING EXPENDITURES Associated General Contractors to Analyze 1027 Construction to Find Waste. The record-breaking expenditure for all types of construction in the United States during 1927 is to be studied at & conference to be held at West Baden, Ind., January 23-27, under the aus- pices of the Associated General con- tractors of America. The analysis is prompted, it {s claimed, by evidence that existing practices in the con- struction industry last year wasted a large amount of money intended to finance actual construction work. he construction industry’s ad- ministration is muddled, despite the remarkable strides made in develop- ments of ingenious mechanical methods, #hall, hes joring organiza- tion, declared today in making official announcement of the meeting, ‘‘Under present conditions,” the nouncement continues, know little more about construction Wwork than they do about the sale of butter and eggs are able to secure contracts, materials and equipment with which to attempt building opera- tions. Defaulted contracts, poor con- struction and delays in making proj- ects ready for use are the inevitable results which, in turn, cause direct losses to the public and threaten the atability of the Nation's second largest indus Representatives of many branches of the construction industry from all parts of the country are expected to attend the meeting, it was stated here today at headquarters of the contrac- tors’ national association, Room 1003 COOLEY BROS. Builders Announce the Removal of Their Office to 1103 Vermont Ave. Phone Main 7588 Vermont Bldg. gomwwwwwwmmmummm b * Saaa Announcement 3 MR. LAMBERT O, TURNER formerly with J. E. DoucGLAss Co. is now a member of the Sales Organization of 14th & K L“ sz M. 9080 A Unique Home In a Setting of Natural Beauty | from downtown, On the large bec Builtein garuge. Realtors 1412 Eye St. N.W, Forest Hills This home, of original design, blends pleasingly into the rustic beautics of Forest Hills—a restricted area adjoining Rock Creek Park and just a twelve-minute drive s solidly constructed of stone and stucco with variscolored slate roof. The first floor plun is most Livable with large living and dining rooms, finished in more fast room and wide screened side porch, room with private bath, and two oth, are 60x120 with effective landac complete and modern in every way. cosy break- cond floor there is one immense bed- ns and complete tile hoth, The grounds ping and a number of fine old trees. A deiightrul home, Offered at $27.500 For Immediate Sale Hedges & Middleton, Inc. Franklin 9503 C.. SATURDAY, .JANUARY 14, 1 Brazil Villages Flooded. RIO JANEIRO, January 14 (#).~The Natlonal Telegraph Co. today state ‘REAL ESTATE that floods in the States of Minas Geraes and Bahia had caused the peo- ple to evacuate several towns. The floods were caused by heavy storms in Irresistibly Charming Ol €nglish Stone Houses in Mt. Pleasant $13,9500 | - the upper plateau n of Céntral Brazil. The Nlllan:l.‘g’nd Cross bas ppealed for funds to aid the villdgers driven from their homes. Nothing like these homes “Parkside’ and City Meet location beauties of Rock availabl Very Attractive Payments 1416 Where Rock Creek Park As a location Parkside enjoys a Washington. heart of the city will save you and schools of eve: = hese ?omn are within easy reach of s of rapid transportation and REMEMBER, these are the last new homes with all in-town conveniences combined with all of vantages of the rural districts. 1 Woed-Burning Open Instantaneous Stor. Gar: have ever be- fore been of- fered at this Quaint, lntf-,ll' Doorwa; ton: Harmonious Interiors And All That Is Newest in Home Building— 7 or 8 rooms, including two large Creek P res, thea Exhibit Home irp Eye St. N.W. Main 8949 master bedrooms the full width of | the entire house. | peculiar eminence shared by no other l::kiifil dm“:ir and u-ll'-u- to the nlu.r:l. are an inspiration. Its proximity to many hours. It is convenient to churches ry denomination. Restricted against commercial, yet ters and a wide choice 1808 Irving St. N.W. Open, Heated and Lighted Until 9 P.M. Tastefully Furnished by the Peerless Furniture Co., 829 Tth 8t. NW. Sha % FIFTH ST. These Mcdern Homes Are INSULATED Celotex, a proven insulating material, has been used to provide an extra roof—an air chamber, over the entire house — a seal against heat loss, assuring warmer homes. And—this with a decided saving in fuel. Main 1267 AT GALLATIN $8,95 “DUNIGAN BUILT” oy N.W. PETWORTH HOMES Six Daylight Rooms Roomy Closets Built-in Tub and Shower 3 Porches Concrete Street and Alley Exhibit Home 5115 5th STREET N.W. ONE CORNER LEFT Eight Built HAMILTON at FIFTH ST. ‘11,500 8 ROOMS ROOMY CLOSETS SPACIOUS PORCH LARGE LAWN TILED BATH WITH SHOWER CLEAR OAK FLOORS SHRUBBERY BUILT-IN GARAGE D. J. DUNIGAN, Inc. 1319 N. Y. Ave. Homes Open and Lighted Until 9 P.M