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THE INCREASED IMPORTANCE OF FORMAL ATTIRE HE new social season is launched, promising more Dbrilliance than ever before, because of the increased importance of strictly forr.al attire. Morning, noon and night—each has its well-defined formal requirements that offer no compromise with correctness. Woodward's Fall Exposition Week presents a distinguished collection of formal clothes— for women, for misses. for men—for every occasion scheduled on your socia calendar—first nights, debuts and important functions in Washington's Official Circles. IF'ormal Attire for Madame and Mademoiselle—Third Floor, Formal Attire for Men—Second Floor. Formal Accessories for Madame and Mademoiselle—First and Third Floors IWondmard & Lothrop