Evening Star Newspaper, October 23, 1927, Page 42

ADVERTISING MEN 10 MEET THIS WEEK Convention Will Be Featured by Introduction of New Annual Report Volume. Speakers of national note will ad- dress the eleventh annual convention of the American Association of Ad- vertising Agencies, which will hold a two-day session at the Mayflower starting Wednesday. A fea- ture of the gathering will be the for- presentation of the first of a series of annual volumes devoted to information capable of being us in agencies here and abroad and available as text books in schools. Representatives of 140 agencies will participate in the con- vention, which will be called to order Ly 1ts president, James W. Young of Chicago. V. Hoyt of New York will ter at a luncheon which will follow the opening session of the convention and Robert Benchle; tor of Life will be the main sp 0. C. Harn to Speak. Speakers and their topics at the opening sesslon following the lunch- eon are: O. C. Harn, managing di- rector, Audit Bureau of Circulatfon, on “How to Get the Real Facts Out of A. B. C. Reports”; Gertrude B. Lane, editor Woman's Home Com- panion, on_ “How Much Have Women Really Changed in the Last “Ten Years,” and Dr. Julius Klein, di- rector of the Bureau of Foreign and Domestic Commerce, on “The New Lra in Distribution..” Harry Wright Smith will be toast- at the association’s annual dinner in the Mayflower Hotel Wed- nesday evening. Bruce Barton will be one of the speakers at the Thurs- day morning session and during the afternoon the election of officers and of the executive board will be feld. A number of social events have been arranged for women attending the convention. Volume to Be Annual. Concerning the first volume of “Papers of the American Association of Advertising Agencies,” James O’'Shaughnessy, the ciation’s executive secretary, says: “This will be the first time in the history of advertising that a publication of this sort ever has been issued, carrying with it the official indorsement of a nationally recognized advertising agency organization., For that reason alone the decision to publish these | papers annually is of unusual im- portance. The forthcoming volume will be the first in the series, which will be published in book form each year, after the proceedings of the annual convention of the association shall have been studied and edited by proper association committees. The purpose of the volumes is to make clear the practices and the standards by which the American Advertising Agency operates and the plan is to cover every angle of agency conduct.” An address on advertising by Presi- dent Coolidge will be incorporated into the first volume, which will contain features by technical experts. BIG AIR MAPPING PROJECT PLANNED Commercial Firms May Be Called on to Aid Federal Survey of Country. Commercial firms may be employed by the Federal Government to assist it in mapping portions of the United States by aerial surveys, if present plans of the United States Geological Survey materialize. A project for the aerial mapping of the country, the largest enterprise of this kind ever to be attempted, was contemplated last vear, and progressed to the stage where invitations for bids from com- mercial concerns were prepared, but the proposals were never mailed. Col. C. H. Birdseye, chief of -the division of topography of the Geologi- cal Survey, states that some aerial survey work already has been done by two units of the Army Air Corps, but that commercial companies may be asked to submit bids for further work next season, in accordance with specifications that already have been drawn up by William P, MacCracken, jr., Assistant Secretary of Commerce for Aeronautics. A conference of commercial firms interested in aerial surveying was called by Col. Birdseye last February. At the time he did not know that the air co-ordination cofnmittee, composed of the three assistant secretaries for aviation of the Commerce, War and Navy Departments, respectively, had broached the same propesition to the companies. F. Trubee Davison, As- sistant Secretary of War for Aviation, conferred with the representatives of the commercial firms, but nothing tangible resulted. No further action is contemplated by the air co-ordination committee this vear, but the work will be carried on next season, when it will be de-| cided whether to contract for the services of private firms or continue ! using the Army Air Corps. There is no likelihood that the Geological Sur- vey Will make these aerial surveys itself, as the purchase of planes would entail great expense. 2 e MOTORING DISEASES = | DISCOVERED BY FRENCH_ Eye and Nerve Troubles Laid to Traffic Difficulties by Physicians, i i | | Correspondence of the Associated Press. | PARIS.—Parisian traffic has brought about a big increase in certain mala- dies, says a French physician who has Jjust set up shop as a specialist in “automobile diseases.” | Women, espec affected, he dec! caused by constant have been | Strabismus, | n upon and | and nervous due to fear are particularly | among them. 1 5 and brakes es of varicose serts. | c accidents have become =0 in France that the depart- al council of J'Indre has urged the government to limit the power of nutomobile motors so that no car used In road work ean attain a speed of Yore t miles an hour. LONDON CLAIMS LISZT. | Musicians Find He Once Lived in| Sydenham, a Suburb. | Correspondence of the Associated Press, ! LONDON.—Music lovers have dis- covered that Liszt at one time lived | in Sydenham, a southeastern suburb | and had many soclations with mu- | sical people in South London. i Liszt was the guest for some time at Westhill, denham, of Henry | Jittleton, head of the music publish- ing House of Novello, The building is now an orphanage for the sons of school teachers. It contains a music rocm where Liszt met members of the best English musical soclety. It is proposed to erect a memorial to the great musician at this house, 1 —Regular $4.45 Felt-base Rugs, in 4}4x9-ft. size and attractive pat- Special, each at— $2.95 various terns. THE SUNDAY STAR, WASHINGTON, D. C. OCTODER 23, 1927-PART 1. —70 Regular $8.10 Lino- leum Rugs, in 6x9-it. size, and two good patterns. Specially priced, each at— $4.95 ReadyMonday--Our First Large Shipment of the Recently —100 Seamless Velvet Rugs, in 9x12 and 8%x" 1014 ft. sizes, at $22.85 _ . —100 Seamless Axmin- ster Rugs, in sizes 9x12 and 814x10%; ft., at $§28.85 Bought Alexander Smith & Sons AuctionSalePsey/ An Event of the First Magnitude—In Which You Can Buy Axminster, Velvet and Worsted RUGS ‘ny at Worth-While Savirgs! —TIt will be a joy to choose your Winter Rugs in this big sale. Every rug is seam- less and perfect, and the rich beauty of designs and depth of colors will male them a source of unending delight and rugs that any- home will take pride in owning. Rugs of the highest quality, made by the foremost rug weavers in the country—in sizes 814x1074 and 9x12 ft., every one especially chosen for this sale by our expert buyer, and every one a remarkable value. The low prices being possible only because we bought in large quantities. Every Rug Is Seamless, New, Perfect In 9x12 and Smaller Sizes —40 Heavy Seamless Axminster Rugs, in sizes 9x12 and 814x10%2 fts at $43.85 —120 Seamless Axmin- ster and Velvet Rugs, in 9x12 and 814x10%: ft., at $31.85 5 —90 Seamless Velvet Rugs, in sizes 9x12 and 814x10%; ft., at $33.85 On Sale Tonmorrow in Our Rug and Floor Covering Section—Third Floor. Use Our Convenient Payment Plan In Making Your Purchases— If You Wish! —72 Seamless Worsted Rugs, in sizes 9x12 and 814x10V4 it., at $93.85 Our A,hnuai Fall Sale ofHome Fittings Begins Tomorrow $5.98 to $9.98 Lace Curtains & Panels ~—Imported ‘and domestic grades, in various attractive patterns and including in the assortment ruffled styles, flat styles, lace-edged cur- tains, curtains with insertion. White, ecru, champagne, beige and cream colors in the collection, but not each color in each grade. “Seconds” of 85¢ & 98¢ Window Shades at —A greatly varied assortment, in- cluding Holland Shades, in green, linen color, white and ecru, and Oil Opaque_Shades in white, ecru and Terra Cotta. All 3 ft. wide by 5 ft. 9 inches long, complete with nec- essary fixtures and good spring rollers. Cretonnes $3.98 Fancy Pillows At $2.29. —Velour and Rayon Pillows, in various shapes and colors. —Reg. 29 grades at.. —Reg. 39 grades at —Reg. 69c grades at.. R e VELOUR PORTIERES $27.95, $29.95 to $34.95 Grades. Reduced to— $17.50 Pr. —THangings that will add beauty, warmth and comfort to your home are what we are offering you in this big Fall sale. The portieres are all 50 inches wide, of Sunfast double-faced velour in plain and embossed effects. The plain are finished with French or envelope borders and are in the beau- DT —A whole carload purchase of genuine red cedar chests, representing floor samples, brings this big value time. Plain and copper trimmed styles, in cedar and walput finishes with panel fronts. display samples, e at thi 7.50 to $49.95 “LANE” Cedar Chests $25 Ea. hand— 53 Chests Regularly 12 Chests Regularly 24 Chests Regularly $49.95 each $42.50 each $44.95 cach $39.95 each 25 Chests Regularly $37.50 each Kann's—Third Floor. Chests Regularly tiful two-tone colorings of blue and rose, blue and mulberry, blue and blue, blue and brown, blue and gold and blue and taupe. The embossed are in handsome all-over designs, in a blue and taupe combination and finished with French edge. [ —3-piece Velour Dra- pery Sets, usually $4.98. —36-in. Sunfast Dou- ble-faced Velour Por- tieres. Usually $19.98. Special, a set— $11.89Pr. | $3.39 Big Assortment of Sunfast Drapery Fabrics $3.98, $4.98 and $5.98 Qualities $2.29 Yd. —Plaiy, figured and striped Sunfast Drapery Fabrics, in rich colorings, and 50 inches wide, will be found in this comprehensive collection. Fabrics that will make ex- quisite hangings and coverings for pillows, etc. —98c to $1.25 damasks, 36 o S0l Vel —-27-in. Sunfast Dou- ble-faced Velour Por- tieres. Usually $12.95. $8.39 Pr. Wall Panels —Imported French Tapestry Wall Panels. Regularly 36c to $123.00. Special, each at— 18c to $61.50 some Sizes in the assortment are 44, 45, 47 and 48 inches—and when the sale begins the following quantities are on Searfs, Runners —Reg. $249 grades at $1.29 ea. —Reg. $398 grades at $2.98 eca. —Reg. $4.98 grades at $3.98 ea. Ruffled Curtains 5 4 —$1.49 to $1.98 Damask, 36 —$2.00 Marquisette Curtains at to 50 inches Yd $1.39 pr. wide, at....... $l . —$1.39 Scrim Curtains at 95¢c pr. ¢ Kann's—Third Floor. With Many Worthwhile Savings! At $5 Special Group—Plain and Embossed