Evening Star Newspaper, October 19, 1927, Page 31

Tune in every Wednesday Weekly Radio Program featuring noted singers, instrumentalists, or- chestras from WBAL Baltimore,W]Z New York, WBT Charlotte, N. C., WSB Atlanta, WJAX Jacksonville, WHAS Louisville, WSM Nashville, ‘WMC Memphis, WHAM Rochester, KDKA Pittsburgh, WBZ Springfield, WBZA Boston, WLW Cincinnati, WJR Detroit, WTM]J Milwaukee, KYW Chicago. Tune in every Wednesday from 9 to 10 P. M: (Eastern Time) for the Maxwell House Coffee program T HE EVENING STAR, WASHINGTON, — o " *Good to the D. C, WEDNESDAY, OCTOBER 19, 1927 Only once have coffees been chosen and combined in just this way A mellow shade of richness that bas won this blend such fame as never _before came to a coffee FROM steel blue to olive green— from straw yellow to mahogany— they look as different as they taste: the countless kinds and grades of coffee beans brought to this country for our breakfast cup. Hundreds of shapes and sizes and colors—myriad different coffee flavors from the tropical fields of four conti- nents. Yet of them all, no single one has ever pleased the critical men and women of America. The first real nation-wide fame has come to no one coffee grown—but to a skillful mingling of many flavors. To a special shade of mellow goodness cre- ated years ago in the South. Built up step by step A flavor no one had ever tasted —that was what Joel Cheek dreamed of down in old Tennessee. Coffee blended with coffee, patiently and skillfully —months of work, of endless trial, of combining and recombining. In the full-bodied smoothness of that blend which he finally perfected lay all the devoted genius of the man himself. He was a southerner of the old South, born with a talent for flavor. He alone has succeeded in combining coffees just this way. Years ago Joel Cheek’s blend was, approved by the great families of old Dixie—~became the favorite coffee of the entire South. Today it has won such fame as never before came to a coffee. Known to the South alone a few years ago, Maxwell House Coffee is now the first ever ta be approved by critical men and women throughout the entire United States. The newsof thatspecial touch of mel- low richness has spread swiftly to the cities of the North and West. An adventure awaits you and your family in the rich, mellow liquor of this blend. The shade of difference in Max- well House Coffee will bring you a new idea of how good a cup of coffee can actually be. ~Grocers l?uwe Mazwell House Coffee in sealed, blue_tins. Cheek-Neal Coffee Company, Nash- ville, Houston, Jacksonville, Richmond, New York, Los Angeles, Chicago. MaxweLL HouseE CoFFEE 1t is pleasing more people than any other coffee ever offered for sale