Evening Star Newspaper, February 4, 1927, Page 13

USED GAR PROBLEM BELIEVED SOLVED Dealers Handlmg Only Those They Can Readily Sell. In New Trend. BY J. C. ROYI Special Dispatch to The Star DETROIT, February car bugaboo does not re car manufacturers any manufacturers say dealers have learned more about selling cars ir the last two years than ever befo Dealers realize that ju: two things enable them to do busin and to buy new cars. One is cash and the other 1 credit. If they get themselves sewed up with used cars, both cash and credit are soon lost. Consequently they are handling only ears whick they can readily liquidate. A number ot makers, Dodge Broth ers among them, have a force o traveling _auditors who _circulate among dealers and correct tendencies toward danger of this sort. The usec 4.—The used motor more. The out the above statements. Dealers in some cases are advertising for usec Signs a: “You have the car; we have the cash Bring it in. ‘Won't Overcrowd Dealers. President Strong of the Buick Motor Car Co. told the writer in 1925 that never again would that concern over- owd its dealers with cars that they could not move. Today other officlals of General Motors confirmed the con tinuance of this policy. Dealers maintain that a large num- ber of people in this country have be- come sufficiently educated in the driv- ing and care of cars so that they no longer are likely to be fooled as to a used car's value, even if the dealer tries to deceive them. These prospect- ive purchasers in many cases would rather buy a used car of a medium or bigh price range from a reputable dealer than to buy a cheap new car. Increase in population has been a decided factor. Many families have grown so that it is no longer possible to put the family into a small car. 1f the head of the family cannot afford & new seven-passenger bus, he buys a used one. Factory Costs Cut. Sales and distributing expenses will play a larger part than ever in de- termining the profits of motor car companies in 1927. Factory costs have been cut almost as far as equipment and meth devised at present will allow. Competition is exceptionally severe. Cuts, therefore, must come in distribution and sales effort and in overhead. Some very expensive office suites promise to become vacant and some very high-priced executives may find themselves without jobs. The strain, according to statis- ticlans here, will come not so much on the small, quality producer, who has built up a clientele and whose output is limited, as upon those com- panies which depend on volume pro- duction for profits. One such com- pany, for example, sold 340,000 cars in 1926 as against 250,000 in 1925, yet these sales yielded almost the same profit. Turn Toward Advertising. The first turn the more far-sighted manufacturers made was toward ad- vertising. In the early part of 1926, when one concern found itself facing desperate competition in its price field, it was vigorously debated whether the price should be cut to stimulate sales. It was finally de- cided to stress advertising. This cost the company approximately $5 car for each car sold, but it not only was able to sell without a price cut the accumulated cars alread: . built, but it built up a sales momen- ‘tum which still continues. When some concerns, even among the big com- panies, have to produce at least 200, 000 cars a year to make a profit at all, it can readily be seen what such sales momentum means. In the writer's opinion, there are four companies which stand out as likely to make profits in 1927 com- parable to those of 1926. Threé others may do as well as in the past year, but with the chances against them. Still others among the small- er producers may do even better. The “industry has plenty of cash and is in splendid condition financially. The strain will come on those who are not properly organized. LUMBER TRADE SIOWER. NEW YORK, February 4 (P).—A slight decrease in the volume of the soft-wood lumber movement, outside of West Coast territory, is Indicated for the week ended January 29 in reports to the National Lumber Manu- facturers’ Association, compared with the week before and the correspond- ing week last year. The first four weeks of 1927 show a considerable recession of business compared with @ year ago. A shrinkage in volume’ of hardwood business also is shown Unfilled orders of 184 Southern Pine and West Coast mills were 438504, mills (he previous week. ¥ 4 riod, Rate. m.- record Carter (Wm) Co ar. 15 Casein Co of Am Congress Cigar Dn umhn i red h.x &) Pramitin G Atl&Pac 5. pi t Clk & Suit'pf Oil Well Supply .\lh, !l e best for blanket urers in 3 Prices are 12 per cent der last vear and con siderable forward buy Contracting for with | 71 cents pounds of sold in thi holding fo 4,000,000 has been State. Many growers are 40 cents TULSA.—Oklahoma oil L pletions totaled 85 wells in the las week, of which 39 oil wells had a com- bined initial luction of 13,896, bar. rels, the low in many weeks. LOUIS 000 worth of field com Approximately new locomotive coaches have Missouri Pacific the new will he engines. $4,000, locomotives 36 in number five mountain type passen KANSAS CITY. —The W g s reported ] lot the rights of the tndividual, not be- cause of possible error, cach within and_his_development in any line of activity depends upon his tend. ancles to achieve. The personnel man. ager can offer the worker the benefit of the most accurate and stimulating information, tribution of the worker lies in making the final decision, and this is most im. »oru;um for his' vocational develop- men MEN AND MONEY By M. S. Rukeyser. (Copyright. 1927.) Material prosperity has always been a necessary forerunner of a golden age In culture. American leaders are wondering whether the current flourishing con- ditions will lead to a bull market in things of the spirit. In his “‘Story of Philosophy,” which H. L. Mencken is likely any day to characterize as America’s fifth largest industry, Dr. Will Durant, taking an optimistic view, says: “We have had to’spend our energies in clearing our great forests and tap- ping the wealth of our soil; we hn\'e\ id no time yet to bring forth a na- ive literature and a mature phllngm phy “But we have become wealthy, and | wealth is the prelude to art. In every ountry where centuries of physical »ffort have accumulated the means for uxury and leisure, culture has fol- owed as naturally as vegetation grows n rich and watered soil. To have »ecome wealthy was the first neces- sity; a_people, too, must live before it an’ philosophize. When we have earned to reverence liberty as well as wealth, we, too, shall have our renais- ance, Recently a practical Wall street »anker, speaking at a trade meeting of hard-headed business men—agents »f the Metropolitan Life Insurance Co. addressed himself to a consideration »f what spiritual gains will result rom America’s material prosperity. )tto H. Kahn, member of Kahn, Loeb & Co nd a patron of the arts, was he speaker. Tmportance of Art. “It may seem incongruous,” said Mr, Kahn, “to refer to the subject of art in the midst of a business speech, out 1 feel that it is appropriate in a urvey which attempts to deal with the fundamental elements of our day (o call attention to the ever-growing importance and influence of art as a factor in the lives of millions of people. “Incidentally, I would point out that to cultivate art, to love it and tojl ({oster it, is entirely compatible with hose qualities which make a suc- |} cessful business man. It does not wveaken a man'’s fiber; on the contrary, t makes it more elastic, more capable o withstand strain. Many examples might be cited, beginning with the records of ancient times down to such recently departed figures as Morgan, Frick, Widener, Juilliard, of men who ~ere eminently successful in business wnd, at the same time, loved and cul- ivated art, and actively furthered its cause. “Art pays. Beauty is ‘the best policy.” The cultivated taste of the French people, developed for genera- ‘ions, has brought and is bringing untold millions into the coffers of hat nation. The beautiful things :reated in the cities of Italy in the dme of the renaissance in the fifteenth and sixteenth centuries, are oday, 400 and 500 years after they draw travelers and money to that country; they are today a highly im- portant element in the international balance of trade of Italy. Effect on Artistic Development. Attempting to assess the effect of prosperity on artistic development, Mr. Kahn declared: “One of the most welcome charac- eristics of the existing period of pros- perity is the fact that, side by side vith the successful pursuit of ma- erial effort, there is convincing in- lication that the country is getting more and more interested in the crea- Jon of cultural values and spiritual ts, “In the course of a recent extensive Journey throughout the West, which brought me into contact with all kinds and conditions of people, one of the <hings which struck me was the un- mistakable evidence that a stirring and moving is going on in the land, a searching for the attainment of a ‘uller and richer and more compre- hensive life. The very. prosperity of he people begets the query: Is that 11?7, Does this much-yaunted pros- perity hold no other reward? A little more money, a few more wants or luxuries brought within the reach of | our means, a few more diversions—is that all the compensation we get out of good times, ample employment and well remunerated work? There must be something else. More and more men and women are listening to the call of something wholly different from’material needs and aims. Appreciation of Beautiful. “One of the principal ways in which the tendency manifests itself is the appreciation and cultivation of art, the desire to advance the taste for the beautiful and give to it a greater and more significant place in American life. “Municipal auditoriums are being built, museums and symphony or- -hestras are established, traveling ex- hibitions of pictures arranged, con- certs and lectures, frequently of great excellence, are taking place and—an sspecially significant sign of the times —community theaters are springing up in many cities, small as well as large. And the entire field of art and esthetics is receiving in steadily .in- creasing measure the benefit of the sympathetic attention and encourage- nent of schools, colleges and univer- In view of the fact that European critics consider Americans mere dol- .ar chasers, this expert testimony on spiritual prosperity in the United States seems to me of more than pass- ing Interest. THE BUSINESS OF GETTING AHEAD. Finding Your Sphere, Vocational guidance—the science of ping square pegs out of round wles—is a comparatively new activ- y. It is only 16 years since Frank 1 office Tor vocational guidance. cational guidance, in the opinion | ablest practitioners, can accom- plish three purposes: ¥irst, it can help individuals to know themselves and, as Socrates pointed out, that is extremely im- | portant. It is Yeasible for an outsider o study an individual and report to um about his own capacities as re- Thus far such tests as have 1 devised are only more or less seful. Human nature being what it apable of infinite es and might develop along 1es that their examiners do not even Program for Individual. In the cond place, vocational uidance to set up a program »r the individual, involving not only { «n ultimate goal but also the inter- mediate posts leading up to it. This would include the whole question of ‘ontinuing formal education after hours, reading and other f sonal development. v, the final responsibility in > matters must rest with the in- lividual himself. He can only get ad- ice from a vocation counselor. He himself must decide whether to ac cept or reject the profferred advice. advizer can stimulate the indi- vidual, but should not undertake to | coerce him. In arsons of Boston University opened | ! As ated to the requirements of specific | popularized, there is a danger that picking a career may become a blood- less, unemotional process, be a mistake to dehumanize the indi | | | | | | | | | I | | | | | | | | | | | | ] | | | | | | I | | 1 I | I ] I THE EVENING STAR, WASHINGTON, D. C, FRIDAY, FEBRUARY 4, 1927 vidual's problem. but because individual is motivated from |energizing factor. backed by competence, success. dividi onl which cails for sesses. Is not enough, and yet intere: ‘husiasm are distinct Enthusiasm, lead to select a but the individual con- vidual is fitted Unless a particular job, busine: fession calls forth the creative ity of an individual, it will not g him genuine satisfact it bring materia vocational guidance . becomes It would Candy Treat You'll be sure to want to take advantage of this wonderful treat—a pound of Mammy Lou Peanut Brittle and a pound of M.‘;mxélj\ Lou Chocolate-covered Cordial Cherries—both for only 69 “Be Sure to Take Home a Treat” 77mmy Low Chocolate Covren Cherries A Pound Box of Mammy Lou Cordial Cherries Ripe, luscious cherries dip- ped in' rich, wholesome choco- late. Simply delicious! And a Pound Box of Mammy Lou Peanut Brittle Fresh, crisp brittle, just “chock” full of newly roasted, large size Virginia Peanuts. “Tempting,” you'll say. ) Both for 69c i Two Pounds of Pure, Fresh Candies at This Just for Saturday Save on Big Ben . 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If human skill could move as freely to the places where it would get the greatest rewards, as capital does, there would be far more happiness in the world of give and take. Accident piays too large o part in the direction of an individual's ener- gles. The beginner is prone to rush thoughtlessly into the first ob offered m. York, custodian and the War Finance Corpor: on F of the anhattan fund . plus the a commis per cent sifking series A, to p terest and les Spain is pushing its program of con- structing government rail v line: “ALL OVER TOWN” —The Better to Serve You February FEATURE For Your Beauty and £ Remarkably Low Prices on Toilet Articles i 34C 35¢ D. & R. 33c 19¢ 23c 18¢ 39¢ 35¢ Pond's Cold and 17¢ 65¢ Barbasol $1.00 Dan- derine Tooth Paste 25¢ R. & G. 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Fully A fortunate purchase by s remarkably low price, grosby Co. has awarded c | 3 bonstruction of 1,500,000 bushe fien the personnel manager or em- ’ tive onty 19¢ gt additional grain s ployer may know better what should will give a total stora 45, | e done. both for the benefit of the | 000,000 bushels, the lar in the |individual and society. He should Weat. The new buildines will cost |withhold his decision, however, not | $300.600 vee of the sentimental recognition & . *