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THE EVENING STAR, OCTCBER 30* n NOVEMBER 6&* WITH the opening of the newly enlarged store we welcome you most cordially to a com- plete inspection of the building and the many specially arranged displays of fine merchandise. HE windows, too, have a happy fascination, disclosing as they do many of the most beau- tiful conceptions in fashions, art and industry. This Week’s Special Values in Fashions Misses” Fur-trimmed Coats, of pile and suede fabrics, in 4 shades, $79.50 Larger Women’s Dresses, of satin, crepes and charmeen, all sizes, $59.50 Philippine Gowns, four styles, round and vee necks, $3.75 Crepe de Chine Negligees, trimmed with fringe or lace, pastel shades, $8.75 Smaller Women’s Dresses, of satin, crepes, etc., in five colors, $49.50 Women's Dresses, of silk crepe, satin, cloth and jersey, all sizes, $23.75 Misses’ Dresses, of silk crepe and cloth, seven colors, sizes 14 to 20, $22.50 Jersey Sports Frocks, one and two piece models, with pleated skirts, $19.50 Gowns from the Walnut Room, six styles, sizes 14 to 40, $50 Metallic Combination Hats, for afternoon and evening wear. $10 Women’s and Misses’ Sweaters, in cardigan and slip-over styles, $5.75 Overblouses, of radium silk, sports style, six shades, $7.50 Women'’s Fur-trimmed Coats, newest stvles, $79.50 Women's Cotton Combination Suits, in two styles, sizes 5 to 9, $3.35 Crepe de Chine Costume Slips, two styles, five colors, $6.75 Corset Brassieres of silk-figured batiste or broche, $9.75 Uniforms, of silk poplin, straightline model, in black and gray, $6.75 Misses’ Round-toe Opera Pumps, black satin and patent leather, $7.45 Women’s Pumps, of brown and black suede, lizard trimmed, $8.75 Women’s Genuine Alligator Pumps and Oxfords, $10.50 @ The Penich, oo A NEW SHOop L EXCLUSIVE HATS fosscusinnnamsicicng e Untvuit Fsom. A §$HOp of FINER FROCKS The NMews Shoe Section FOR, WOMEN-FOR MISSES Lo e iooas oz bt i "—.4 WASHINGTON, D. C. L il FASHION &, MONDAY, NOVEMBER 1, 1926. CIALIZATION ASSUDLS FASHION DIGLTNLSS To satisfy the innate taste and desire of womankind for fashions that are not only fashion-right, but particularly and indi- vidually created for definite types and personalities — fashion specialization — is the idea of our specialized fashion sections. So we go to the fashion center—Paris— for the modes that typify the demands and requirements of each and every woman. Our collection of fashions reflects not only the charm and wearableness of the master modistes’ creations, but exempli- fies as well, their newest and smartest styles of the season. For instance—DMartial et Armand’s new Bat-wing sleeve and the coat-effect frock; Premet’s distinctive use of fringe and rhinestone and sequin trimmings. Worth is noted for his drapes; and many of the smartest sleeves take their inspiration from Jenny, who is always counted upon for something unusual. You see the Patou influence in smart sports clothes, and the high African- crown hat of Agnes in its many variations. Goupy introduced the smart note of Rus- sian pony as a trimming—and practically every couturier of note uses both sides of a single fabric or combines two fabrics. The Fashion Section as a whole has been divided into individual Specialized Sec- tions to assure display and selection on an equality with the fashions themselves— The Walnut Room, a shop of Finer Frocks; The French Room for Exclusive Hats; the New Section for Women’s Shoes and Misses’ Shoes; separate sections for Women’s Dresses, Misses’ Dresses. Women’s Coats, Misses’ Coats, Larger Women’s Apparel, Little Women’s Ap- parel, Sportswear, Millinery, Blouses, Sweaters, Muslin Underwear, Knit Under- wear, Home Frocks, and handsome new display rooms for Negligees, Corsets. Uniforms and Aprons. So we repeat: Fashion Specialization assures Fashion-Rightness, oodward & Lonthrap