Evening Star Newspaper, October 15, 1926, Page 14

THE EVENING STAR, WASHINGTON, D. O, i“RIDAY OCTOBER 15, 1926. The Hecht Co. Announces for Tomorrow an Important SS Styles they are wearing today on Fifth Avenue. Lines and trimmings that are unmistakably new; and Parisian. Fabrics that are the last word in fashion— satins, flat crepes, cfepes de chine, velvets for formal and semi-formal events. Fluttering georgettes in new evening shades. Smart twills and jerseys for that indispensable cloth frock. On some few of these dresses you can save as much as $18; get an evening as well as a daytime frock for what either one would ordi- narily cost. Can you afford to miss such a sale? Sizes for Misses, Women, Little Women, and Larger Women (Third Floor, The Hecht Co.) Dresses that are worth $195° and 25 10 Styles Sketched Dre.?ses that are worth 5295 and *35 10 Styles Sketched Fashion Facts these Frocks show The Vogue for All Black Black with Other Shades Velvet and Silk Combined One and Two Piece Styles * Georgettes with Pail- lettes D), © Metallic Stitchings ‘l Every New Color of the ] e Season Fashion Facts these Frocks show The New Bloused Backs The New Dolman Sleeve Smartly Draped Skirts Neck to Hem Jabots Cartridge Pleated Tiers Cardigan and Bolero = Jackets ‘ 7| [ oo oot em ]l “Parisienne”--a New Fashion-Mode Oxford $¢-50 French 3-eyelet patent colt heel. K o "“"3" A / The New Belted \Waist- “ S uneeam (GEORGETTE $17 : 4 \ i line Sale of Full Fashioned Chiffon Hose In 27 of the newest shades for daytime and for evening wear. oxford wwith # square Sheer silk chiffon. \Worth a great deal more than $1, but bought in large enough quantities to warrant the reduction. Here are some of the shades, which are found in more expensive stock- ings: Champagne, vanilla, woodlawn, tortoise, silver, fa\ivn, bengal, blush apricot, shadow, illusion, malacca, blondine, almond. Every pair is perfect and reinforced with mercerized tops, toes and heels, lisle lined but soles are silk. (First Floor, The Hecht Co.) An oxford that will hold high favor with the smart younger set. The extremely chic French toe matching the square heel. The patent colt accented by dull Kafflr kid in a heart-shaped trim. Al- together a shoe that Fashion-Mode takes great pride in present- ing to the women of Washington. In all sizes and widths AA 7 ’ to C. (Fifth Floor, The Hecht Co.) Sport hats—Dress hats—Tailored hats Sizes for all keads, bobbed and unbobbed. Felts, Velours, Velvets, Satins and Combinations. Hats to wear to the games, street hats, soft velvets for afternoons, and dinner hats that are the height of chic. Plenty of black, which is very good this season. And jungle, wood, claret, reseda, sand, rouge prelate, chin-chin, Valencia, navy and canary. You will hardly believe they are only $5 when you see them. Dobbs Hats for Women exclusively at The Hecht Co. (Third Fioor, The Hecht Co.) Eleven Beauty Services at . “The Powder Box” Leather bags—Silk bags—Beaded bags. Regularly $4.95. New shapes and colors. An fmportant sale for thes woman who knows the im- portance of her handbag. cent the costume. You'll “find all the bright colors (and the always chic black) in leather underarms and pouches; charming pouches of silk: and gleaming beaded bags for $2.95. necessary to a fashionable ensemble. Mendoza Beaver Smart sealine coats with collars and cuffs of nat ural fitch, beige, squirrel or marmot. Caracul paw Natural and blonde pony with beaver or Sizes for . with fox. Smart bags have never been so low priced or more fitch. Mendoza beaver, seli-trimmed. Misses, Women and Larger Women. (First Floor, The Hecht Co.) (Third Floor, The Hecht Co.) For Paris insists upon a bag to ac- %alline, Caracul Paw, Pony, 5 ’ Crepe de Chine Gowiis . Very Special at $2.95 Elaborately trimmed with a fine quality Val or novelty laces. Made with careful attention to details. Very feminine and very dainty. A perfect garland of soft flower shades from which Sizes 15 to 17. to choose. Sizes 15 t (First Floor, The Hecht Co.) Store Hours: 9:15 AM. to 6 P.M. 50¢ Economical essentials to smartness Bobbed Shampoo .. .50c Hennd:Rinse. . ..o o4 50c End-€urling ‘= Touic Rub .. Re-2 ’ Sealp Toning Calamine Rinse c - Scissors Neck Clip Electric Applications, 50c 4“The Powder Box," Fifth Floor, The Hecht Ou.) —————————————