Evening Star Newspaper, October 3, 1926, Page 38

38 RADIO ADVERTISING PRIVILEGE GRANTED If Programs Are Good, Fans Assent to Propaganda if Not Tiresome. BY CARL H. BUTMAN. The somewhat overworked saw, “It Pays to Advertise,” is now being rewritten by radio listeners to read “Advertising Pays to Broadcast. Here we have the answer to the oft reiterated question, “Who will pay for broadcasting?” For some time we have realized that the national advertisers were turnishing the larger part of the good radio programs under the head of in direct advertising, and most of us sgree that "It listens well.” Most of these advertisers are real benefactors of the fans: they have carried radio programs over a dangerous period and have made broadcasting pay those station owners who sold time Incidentally, these advertisers scem te have found It worthwhile, for nearly all of them are continuing their annual contracts arid the time of the large semicommercial broad casters is reported as either sold out or nearly so for this radio season. It looks as if everybody should be happy—the fans. the stations and the organizations who provide the talent and pay for the broadcasting. Recently, however, there appears @ new angle to paid, indirect brpad- casting, which is causing some fans to worry over the future a little. This was the announcement that a typewriter company had purchased the right to sponsor the broadcasting of the Dempsey-Tunney fight. Here Was a4 new poser for the pessimists among the fans and the calamity howlers, who fear a general commer- cializing of everything put on the air. Some foresee other advertisers buying the privilege of broadcasting the world series, the Army and Navy foot ball games, and even the inaugu- g remonies, a well as the speeches of our Government officials. What if they do buy the rights to broadcast fights and games, so long as they are rpnder“’rre(‘l\y and are interesting? Tha Bpaadcasting of national ecents wh@s eoncern the Government are less o fall under the spell of profitmaming, but are admittedly possible, One thing s certain o advertiser is going to pay to broadcast anything which fan't good and desired by the listeners It wouldn't pay him to do so. So it geems we are assured of only good programs under paid-for spensorship. which may prelude some of the medi core free programs we tolerate under present conditions. Therefore, while wagpald no_brief for the national ad. Veetistg, 1t would seem a 10gis and dound step in the ioterests of all parties if the mem of the in- dustries which can a it con- tinue to present us good broadcas programs with their compliments. fe do not want direct advertising on the air, and we probably will never hear it, since it would not hold the attention to repay the backers We must Insis, however, that the owners of the privileges to broadcast athletic events, grand opera or other programs do not interject their names too frequently, lest it spoil the programs and defeat their pur- pose. Local Radio Entertainment | Sunday, October 3, 1926 NAA—Naval Radio . Station, - Radio, Va. (435.5 Meters). 10:05 a.m. and 10:05 p.m.—Weather Teports. 9:55 p.m.—Time signals. WRC—Radio_Corporation of America (4685 Meters). 11 a.n.—Services broadcast from Columbia Heights Christian Church. Baker Smith, pastor, p.m.—Play-by-play account of the second game of the world series, from the Yankee Stadium, New York City, st with WEAF. 4 p.m.—Services held at the Bethle- hem Chapel, from the Washington Cathedral. Rev. James A. Mitchell of the Church of the Messiah, Balti- more, Md., will preach. 7:20 p.m.—Musical program, broad. cast with WEAF, Theater, New York Cit 9:15 p.m.—Atwater Hour, with Anna_Case and Albert Spalding, from WEAF. Program fol- lows: Aria from “Il re Pastore,” Anna Case, Albert Spalding and Atwater Kent Orchestra. Andante from the Concerto In E Minor, Albert Spalding and Atwater Kent Orchestra. Prelude from “The Deluge,” Albert Spalding and accompanist. “Sweet Phyllis,” “Advice,” “Good 1, “Pierrot, “Song of the Robin Case and gccompanist. “Nobody Knows de Trouble I've Seen” (negro spiritual, arranged by Clarence), “Alabama” (plantation melody and dance), Albert Spalding and accompanist. “Believe Me If All Those Lndearing Young Charms,” “The Last Rose of Sum- mer,” “Coming Thru the Rye.” “Annie Laurie,” Anna Case and ac- -ompanist. “Panis Angelicus,” Anna Case, Albert Spalding and accom- wanist, “R0:15 to 11:15 p.m.—Maxwell Or- cnestra, from WJZ, with Efrem Zim- balist, violinist, the Jubilee Singers and a symphony orchestra, under the direction of Nathaniel Schilkret. Kent Radio Early Program Tomorrow. 6.4 to 7:45 a.m.—Tower health exercises from New York City. 11:55 am Arlington time signals. 12 noon—"Live Stock Flashes,” trom the Department of Agriculture. 12:10 p.m.—Organ recital. 1 p.m.—Willard Hotel Orchestra. QUEZON HURTS CAUSE, AGUINALDO CHARGES Declares Co-operation With Wood Will Help Filipino Independence. . Br the Associated Press. MANILA, October 2.—Gen. Emilo Aguinaldo issued a statement today in reply to Manuel O. Quezon, presi- dent of the Philippine Senate, who recently criticized Aguinaldo’s support of Gov. Gen. Leonard Wood. The little Filipino general asserted that the policy of non-co-operation with Wood by Quezon and others had done gncaleulable harm to the cause of in- dependence. Aguinaldo said: “In counseling co-operation With Gov. Gen. Wood T meant to say that an attitude of hostility and antag- onism would lead us nowhere. If Senator Quezon serfously favors non- co-operation, why doesn't he resign and thus set an example to all those who stand by him? . . . k “Quezon says that a policy of co- operation amounts to servility, de- structive in its effects. I say, by way of refutation, that a policy of co-oper- ation in order to gain sympathizers for the cause of independence |is prastical and beneficlal in its effects on the national cause which we all sustain.” from the Capitol | b THE SUNDAY STAR, WASHINGTON, D. C. OCTOBER 3, 1926—PART 1. RADIO GOSSIP AND NEWS LONG RANGE RADIO ENTERTAINMENT SUNDAY, OCTOBER 3, 1926 Programs of Distant Stations Scheduled for Eaatern Standard Time . " 9 TO 10 AM. P:00—New York: Children's comic stories and music . Stations, Meters Miles. 4543 204 10 TO 11 AM. Cathedral services . 11 A. M. TO 352.7 04 12 NOON. {00—New York: Baptist Church services ... Schen ! Boston: Cathearal Chureh Pittsburgh: Point Breeze Louisville: Pres! an Church "services { Sb'. Paul f{\'lm“; . terian Church services Philadeiphia: First Unitazian Church servic Cleveland : o New Yok Gt Bapiin 30—Cincinnatt. W 50— Minneapolis: vary Baptist Church services . ther and river reports ..... Westminster Preabyterian Church services. 12 NOON TO 1 P.M. 00—Cincinnati Chicago: Central Church services ... Memphis: First Baptist Church serv Des Moiries Hot Springs Fort Wort ., Cincinnati: Avondale Methodi 30—New York: Organ reeital . :00—Boston: Concert orchestr; Chirago: ‘Comics read to ¢ B0—Fort Worth: Funnies read Chicag,’ Organ' recital: soloists: Seventh Presbyterian Church services . es” Iniversity Church services .. ... First Baptist Church services . First Methodist Church services Schenectady: World eeries base ball game . 2703 P.M. 2:00-Chicazo: Organ récital by Ambrose Larsen Detroit: News Orchestra Davenport: Palmer Little Chicago: Organ recital: ch New Vork: i Pederation of Churches -.. .. 30—Philadelphia: Organ reci o 55—New York % 3 3:00—Cleveland: Musical program ....... w York: Young people’s conference cago: Musical Drogram: artist recit ¥ New York: Inspiration hour ... 30—Dallas: Farmers' hour: talks: niusi Pittsburgh: World series fame 00—Chicago: Muxical program New York: Men's conference Y. M. CA. B WEEL WTAG. WC! Cincinnati: Organ’ recital ... Kansas City: * Star's Orchesira * .. New, Vork he Transfiguration . 4 15—Avante City: Vocal drid i ames’ pal Church. WIP 30—New York: News: sports results .. Philadelphia: Federation of Churche: Evensong and devotional’ instramental " recital and 1 services ... .. Interdenominational services’ by’ il St. George's vesper services §. TO 4 P.M. from’ the’ Church” of 200.8 3612 3945 from St quartet: soloists WFI 5 T0 6 P. :00—New _York Aports_rerults . Kansas City: Vespers . ago: String eymphon e ool Philadelphia: Recital: " {alis 10—Minneapolis: Houss of Hope 30— o: Studio concert New Solow_ Sololsts New York: Walter Hassler, Louisville: Choral evensong tanist rom_Ch: 6 TO 7 P. :00—Philadelphia; Organ recital ... Cleveland: Hollenden Hotel Orchest Des Moines: Bankers' Life Little Chicago: Herbert Johnson. pianist New New Yo rk: Romer's Homers . 5:15—Pittsburkh ball results ... .. 30—New York: Libby's Hotel Orchesira 1708 00—New York: Hotel McAlpin Orchestra Springlield: Orgun’ recital: coflint Cleveland: Stillman Theater Orchestra Boston: New New York: Base ball reports ‘Calvary Baptist Church services . 3 Church et Bethany Presbyterian " First Presbyterian Church services .. Baltimore: WBAL Concert Orchestra . . g Davenport: M. E. Church services . :45—Cincinnati: Walnut Hills Christian Pittsburgh: Calvary Episcopal Church services .. .. Roseland Dance Orchestra: Tommy Coates, baritone: Blackstone : Orchestra_concert ‘with Genia and Giuseppe di Benedetto, tenor .. : weather: Congregational Church s it Church_ services. Baptist and Judy: Blackstone String Quintet &3 0 e @io epeou: 2 SIEJREE SR SShoaus G xor e o ‘mph rii' Orche: Leon Lichtenfeld. cellist: tring Qnuintet Zielinska, soprano, P Olcott Vail's String, S WM et &2 £S5 G gpas s 325 5% Rl >OOT 5 % 3OS sonke: services. ! Srgn a4 8TO9 P. 00—Xew York: Baptist Church services 0: Vocal and instrumental artists’ Cork : Paulist Choristers sermon 'WOR Quartet: John de Bueris, clarinetist . Blackstone String Quintet: “The Million” Sing" | Draki : Correll and Gosden, songs neReld . Drean reciiat ringfield: Organ’ recita New'York: Organ recital . :30—Dallas: Firat Baptist Church n're:{w uos irat Presbyterian Church services Paul Christianson’s Orchestra . Cincinnati Des Moine; :45—Cincinnati: Chimes concert ... :30—Newark: Bamberger's Orchesira ty: Seaside {pringfield:”Golden Rule hour New York: Broadway Merchan! Chicago: “Auld. Sandy" Pittsburgh: Base ball cores Chicako: Cope's Orchestra: Harvey's Orchesira: et sol Attntic ity WiP and . Zion, Ti1.: Zion' Junio: ists San Francisco: Lind's Orchestra; new: A5—New Vork: Afwater Kent B WAL WaN, Woed: Kb Wl WOC 'and WLIT, f 30—New York: Godfrey' Ludiow Tos Angeles:” Hollywood Ui Los Angeles: Talk: orchestra Cincinnati: Crosley’ Salon Orchestra: soloisi ' Dailag: Willard Muse. tenor: Ruth Muse. contraito .- Richelieu" New York: Musical drama, ‘Palace Hofel Orch WEEL® WGR. WRC SSEND GoEIaRS ESE 10 TO 11 P.M. 00—Los Angeles: Solomon's Orchestra Los Angeles Cicago® Music. Sorinekend: Naxwelt Soringtield: Maxwell Entembie. W2 Low Anieles: Firet M. E Hot Springs: Meyer Davis™ Minneapolix W Our Music Room’ Same _as WBZ Cleveland: Austin Wylie's Orchestra’ . Ror 3 '{)‘exa}-‘x "i?:;]‘r. [ rk: Paulin oGRS String ‘X{:n‘ .l.'.'" and: Firet Presoyte Bl Elimsicar "cneert o usical program from high t_Presbyterian Church 'services “Sam 'n* Henry school . and Church services Ensemble . Chippewa Indians’ program: ‘weather . 11 T0 12 MIDNIGHT. 00—Hot Springs: The Arkansas Traveler frolic Los “Angeles: Orpheus Four: Chicago: “Sam 'n' Henry' Sanders' Orchestra male quartet violinist: Bible Tead Los Angeles: Circle concort: orchestra: Cincinnati: Vocal and instrumental soloists San_Francisco: chestra ........ Davenport: Palmer Littie &3 o Los Angeles: Organ recital :30—New York: The Playground Minneapolis: Organ recital . Palace Hotel Orchestra: Rudy 12 MIDNIGHT T0 1 AM. :00—Los Angeles: Bottger's Venetians: Bex Mojnes: Musieal program Dallas: Ligon Smith's Orchestra Los Angeles: Beverly Hills Nurseried Portland: Little Symphony Orchest; Hot Springs: Organ recital by La Cincinnai: Davidson's Louisville Loons. dance orchestra program . : weather n Reid 1T0 2 AM. :00—Chicago Cope's Orchestra: Harvey Cincinnati: Miss Marie Turner, The Nutty Club: WBBM stal Orchestra . . . blues singer others; soloists:, “WBBM .WKRC 403 RADIO’S BEST OFFERINGS TONIGHT. Musical program from Capi- tol Theater, New York City, WRC, WEAF and other sta- tions, 7:30 to 9:15 o'clock. Golden rule hour, WBZ, 9 to 10 o'clock. “Richelieu,” :30 o'clock. Music drama, WBGS, 9:30 to 1 Atwater Kent program, with Anna Case and Albert Spald- ing, WRC, WEAF and_other stations, 9:15 to 10:15 o'clock. WRC, Maxwell 11215 and WJZ, o'clock. program, 10:15 to The famous Serpent mound, in Adams County, Ohlo, attributed to the mound builders, belongs to Har- vard University. Two Stations to Hook-Up Tonight. A permanent hook-up between Sta- tions WGBS in New.York and Wip in_ Philadelphia. will be inaugurated tonight at 9:30 o'clock. Later WPQ, Atlantic City, will be added, form. ing the nucleus of a permanent chain Prompt and Reliable RADIO SERVICE Sets Repaired. Aerials Erected, Batteries and Tubes Installed. HARRY C. GROVE, Inc. 1210 G St. Main 2067 Exquisite tone quality. Utilizes the exclusive Dyadic diaphragm, mahogany finished bell with wine gold crystal- line lacquered goose- neck and base Radio, it now seems, is not entirely infallible. Towers may be blown down, stations wrecked and the source of power cut, in which case, of course, the station is rendered mute until repairs can be made and power supplied or generated. This is what happened to most of the radlo sta- tions in southern Florida last week when the hurricane put them out of commission at the same time the land lines went down. However, most of them are back in service now and they beat the wire services. Hereto- fore it has generally been conceded that radio was almost immune to any- thing except static; it has been ac- corded a preference over wire com- munication systems, since there were no long lines, to be broken or dam- aged, but it now appears that aux- illary sources of power should be available at our land radio stations as well as on those located in vessels. The recent damage done to Florida radlo stations shows that, dlthough it is efficient and economical to buy power from a local power company sufficient storage battery pow gasoline - driven electric gen should be Installed at important radio stations as auxillary sources of power in the event of a local power short- age or breakdown. It is believed that the big commercial and naval sta- tions will take steps to prevent a similar shutting down in the future. However, it was radio that was first in service again, and to this end the naval, commercial interests and the amateurs are in line for congratu- lations. Radio was the first service to carry direct news of the calamity to the world, and also the calls for aid and supplies of various kinds. Sortly after the storm broke the radio station of the Tropical Radio Co. at Miami went out of commis: sion, ‘its towers blown down and its power lines out. Farly advices of the situation soon reached the com munication service of the N: De- partment, with a suggestion the naval station at Nassau might communi- cate with a station at Key West, where the manager of the Miami station offered to send its Miami op- erators. Nassau, however, was not in condition to operate, although it has since been put in commission again. The Jupiter station also was not on the air. One of the first acts of the commandant of the seventh naval district at Key West was to send the naval tug Bagaduce to Miami, where she established a send- ing station, and soon was in touch - &® LANSBURGH & BRO. &= with stations outside the stricken | zone, clearing considerable traffic for different_points. One of the first messages received from the neighborhood of Miami was from *a Jacksonville amateur, W. A. Battison, operator of station 4MH. to the effect that he was standing by and had been in communication with station 40A, owned by James E. McGraw at Fort Barraucas, near Pensacola. Forthwith Battison re. ceived a message from the director of naval communications thanking him for his offer, and advising that NAT at New Orleans was then in regular communication with NAS, the naval air station at Pensacola, So that things were being cleared up. NAS presently flooded with traffic and had to ask broadcasters to an- nounce there were no casualties. Other Naval Reserve operators co- operating through the Southern dis- trict, commanded by Lieut. Comdr. Willlam Justice Lee. at Orlando, of- fered their assistance, reporting that station NRRG and four amateur sta- tions were listening in on high fre- quenci The commander of the seventh district at New Orleans was instructed to call as many Naval Re- serve radiomen to training duty as he needed and to try to establish com- munications with other Pensacola and naval stations, which they did before NAS began operating. Naval stations in Florida were authorized to handle commercial and- private communica- tions until the commercial systems were functioning, and there was no longer need for such services. - The Army radio station at Atlanta also co-operated, as did the Jackson- ville broadcasters WJAX and several others in the South, before the code stations established ‘schedules. Crystal Sets and Distance. i good sized antenna, and no local interference. ‘listeners should be able 0 tune in the super-power stations, like WJZ, WGY and KDKA, if they live not more than two or three hundred miles away. This may be possible only on Winter nights when reception is good, according to Mr. R. Strock of the Bureau of Standards radio laboratory, who has made a study of crystal radio reception. Long before he became an engineer of the bureau Mr. Strock was an amateur radio operator living in Col- orado. In those days he frequently picked up_powerful, long-wave code stations on hoth coasts, and even in the Panama Canal Zone. With a selective crystal detector, | To intercept these long-wave sta- tions, operating far above the pres- ent broadcast band, Mr. Strock used a long antenna, which would not b practical today for radio-phone broadcasts. Nevertheless, he sug- gests a fairly long aerial for crystal operators, who may have become dis- couraged. Both of these stations, of course, are transmitting the same program, else the scheme could not be followed. The shift was made recently when WBZA gave up its 241.8 meter channel and adopted the same wave length util- ized by the older station at Spring- field. Although this plan is unique in broadcasting, since it permits two stations not at great distances from each other to utilize the same channel without interference when the same program is carried. It may be a forerunner of handing broad casts from several stations on a single channel’ and thus save using several individual wave lengths. Broadcasters Want Legislation. The American broadcasters may yet seek to enter the lists as their own champions in the defense of a reason- able form of legislation to govern ra- dio, including broadcasting. So far, they seem to have done little to aid 0k O X% % 2 b % 2 0 6 b t : » i Congress in drafting regulatory meas- ures to insure freedom of the air or in defense of the rights of the owners ind operators of active stations. Tt now appears that the National Asso- ciation of Broadeasters is alive to the situation, which amounts in brief to this: The Dill bill, passed by the Senate, would establish an independent com- mission to handle the regulations of all matters relating to radio; the White bill, passed by the House, would regulate radio under the present or- ganization of the Department of Com- merce. These bills are in conference and the Senate and House conferees are scheduled to meet in November, prior to the reassembling of Congress. There remains little time for a cam- paign by the broadcasters to present thelr views or ideas, further than the meager data they supplied the hear- ings before the House and Senate committees last Spring. The jurisdic- tion of the conferees is limited to con- troversial matter covered in the meas- ures submitted to them, and little hope for another hearing is held. The broadcasters, in_ co-operation with the radio industry, held their an: { nual dinner in New York, and also met in session among themselves. What they decided to do remains a secret, but they were able to secure Senator Dill's presence, although he had to make a special trip to New York from his home State, Washington, for the purpose. At the banquet he was in- troduced as the “father of radio leglslation,” a title usually conferred on Representative White of Maine, who really instituted modern radio leg- islation, and who also might have been on the speakers' list, had he not been a House conferce, and perhaps hesitate to speak on radio in public prior to joint action by his assoclates Provents and corrects pro- truding ears. _ Very light samitary and_washable. Sold n infants' wear depis. of dept. tores. Sizes: Small, 1'mo. to 1 year: medium, I year to 3 vears: large.’ 3 cars to_adu & Cotton, " 35¢ Reinforced, Tyroler Co.. 176 West 87th St 4 SERVICE MEN With 4 SERVICE CARS AWAIT YOUR CALL SMITH’S BATTERY AND RADIO SERVICE Fastest Service in Town Phones— North 9928 North 4896 2119 18th St. N.W. _ ATWATER KENT RADIO—EXIDE BATTERIES Again Monday—Sale of 5-Tube Freshman Masterpiece Radios This Freshman Masterpiece Receiver is new and perfect. Terms as low as $2 Weekly—after a small deposit is made. A small carrying charge if payment is extended over a period of two months. e X = Ui A beautifully made set, in a handsome mahogany cabinet— a real masterpiece! This wonder Freshman set is built in a massive, solid mahogany cabinet, with a beautiful two- tone finish. Combines every feature demanded by the most ardent en- thusiast in the perfect re- ceiver — distance, selec- tivity, tone quality and simplicity of operation These are the accessories you get with your set at $59.75: 5 Genuine Cunning- ham 301 A Tubes. Westinghouse Stor- age Battery. 2 45-volt Beacon B Batteries. Choice of two types of loud speak- ers. Complete Aerial. The new peephole speedometer-type dial facilitates true, exact tuning You expect exceptional radio values from Lansburgh’s—and. we provide them! That is why our offerings are so successful. We are not afraid to buy in large quantities, because we know you believe our values to be the best in the city. You may never again have an opportunity to buy one of these marvelous sets—complete for $59.75 A genuine Freshman—guaranteed in every respect, offered complete, at a price usually charged for accessories alone. And—speaking of accessories—please note that we sell no equipment that has not first been tested and which is not made of the highest quality parts by manufacturers of national reputation. ' ' Radio Balcony—Street Floor—Lansburgh & Bro.—7th, 8th and E Sts.. A L