Evening Star Newspaper, March 11, 1926, Page 42

THE EVENING STAR, WASHINGTON, D." C. THURSDAY, MARCH 11, 1926. different toilet soap you asked us to make. “Do, do, make us a toilet scap as exquisite as French s0aps,” you said. “We pay extravagant prices for imported soaps — make us 2 soap we will adore as we adore them, but that won'’t . be #0 costly! We know you can do it—you made Lux.” Did you know—fastidious, exacting, imperative women —that the makers of Lux are known all over Burope, in fact all over the world, as the world’s largest makers of soaps? ‘We have made the soap you asked for. Made Lux Toilet Form! Exquisitely, thoughtfully, made this true *‘savon de toflette™—made it quite differently from the white soaps you are used to. “Like French scap,” you said. Ah, that! That tested, tried, treasured French method—we made Lux Toilet Form by it! France uses this method for her finest toilet soaps —it makes Lux Toilet Form “un vrai savon condensé”™— firm, solid, lasting. That is why Lux Toilet Form wears and wears 8o long. Firm smoothness of imported soaps! made 1ust as FTRANCE ¢ toilet soaps “Savon parfume” —of course your personal soap must be fragrant! Beguiling, tantalizing, fragrance of French soaps! " The first gentle breath of Lux Toilet Form tells its story— how a European perfume expert, with his stock of rare ex- pensive attars, at last determined that delicate fragrancel THAT'S THE WAY FRENCH SOAPS MAKE YOU FEEL Luxurious, “soignée,” satiny-all-over—that’s the way French soaps make you feel. Absurd—yes, but it's true. You would never have paid 5oc—%5c—$1.00 for a tiny cake of French soap if it weren't! That instant bubbling lather of Lux Toilet Form even with hard water! It leaves your skin with that same soft, satiny, caressed, delicious feeling! Somehow —you feel so much lovelier! Have we made the soap you wanted? Ask the eager, delighted women who swept of the counters the first few hundred cakes we put on sale. There —6—16—18—24 cakes at a time they bought! Watching, we knew that the women who asked us for Lux Toilet Form . were right—"un savon de toilette” at a reasonable price. Ten cents. Lever Bros. Co., Cambridge, Massachusetts. I\lll"lin‘ci.”h'»iii'(:iM.Ill‘il'\ll‘.’;flllfl-z JERI Beauty-wise France developed this method for making fine let toilet soap Silky, shimmering hair on the dear head of that daughter! Gener- 0l == P 53 Profuselather—men want enough fora wholeneighborhood! That's . ous,gentle lather of Lux Toilet Form keeps it soft and gleaming A )4 . N why they like Lux Toilec Form for their bath—that brisk affair The swift joyouis bubbling lather you love —Manliefwlwnifnomz‘:hw hard the water! Wherever you are, Lux Toilet Form gives you that same smooth, satiny-all-over feeling you loved in im- | portedsoaps! A true <<savon de toilett=""10c.