Evening Star Newspaper, February 23, 1926, Page 18

THE EVENING BTAR, WASHINGTON, D. O, TUESDAY, FEBRUARY 23, 1926 truck like men have never seen befor f ~ o~ BIG BRUTE—General Motors’ Contribution to American Industry; A Colossus Among The Giants of Modern Transportation 1,000 of the world’s foremost automotive engineers are represented in General Motors newest transportation achisvement . . . Big Brute, a truck such as the indus- trial world has never before known. ‘The automotive experience of some 25 years stands behind it Over $500,000,000 inrassets backs it. What the gigantic General Motors Corporation has learned in the manufacture of more than 4,849,485 pas- and commercial cars, representing Billions of snolfi in sales to a satisfied public, is embodied in me- chanical, structural and operating features far beyond the achisvements of today in motor truck transportation. More than 71% of all General Motors vehicles ever produced, are still in constant and active use. Big Brute lives up to its name. There is no truck fairly comparable to it in the world today. It is a mechanical brute. A brute to stand, with a smile, the most brutal requirements of men and industry. Instantly you see it, you recognize it for what it is . . . a colossus among Giants; a mechanism to achieve econ- omies, power and endurance in heavy duty transporta- tion surpassing all previous conceptions of men. [l Y% 37 Main 7602 Distributors TERRETT TRANSPORTATION &CBig It is literally, probably and unquestionably a motor truck without “bugs.” e L) k1 The motor trucks of the entire world were studied in developing this amazing industrial vehicle. Their weak- nesses, through the last ten years —the experimental years in truck transportation — were weighed and ana- lyzed. Countless millions of miles of service records were taken into count Then one by one, those weaknesses were corrected. Engineering mistakes were overcome. Found strengths were fortified. Economies were developed. Then, Big Brute conceived, perfected and put to the most brutal PRODUCTS OF Yellow Truck & Coach Manufacturing Company Subsldisry of Genoral Moters GMC Big Brute, 5-ton Yellow Cabs GMC Big Brute, 3iton Yellow Coaches GMC 1, 1},and 2}-ton Trucks Yellow Light Delivery Trucks GMC 5 to 15-ton Tractors Haertz Drivurself Cars (Call Us When in Doubt—Truck Operators’ Infermation Buresu) .. (INCORPORATED) tests to which a man made achievement could be sube jected . . . tests to level an ordinary mechanism. From every detail, from tremendous material strength to the world’s supreme engineering; from the Fisher Built cab that provides driver’s comfort unknown before, to operating ease comparable only to the most tractable pleasure vehicle, to double transmission multiplying tractive power . . . Big Brute stands to change the ine dustrial motor transportation of the world. It must be considered first in considering fleets of trucks where the impossible must be achieved, day by day, without pause or interruption; where economical opera= tion is paramount, where re-sale value is positive and certain . . . and where the finest modern motor engi- neering and manufacture alone will satisfy. Big Brute is an institution . . . the contribution of a great industry to all industry. Sold Under GMAC Plan Big Brute, like other products of the General Motors Cor- poration, is offered under the liberal Get.eral Motors Acceptance Corporation Plan of deferred payments—the lowest cost under which any motor car or truck can be financed on time payments, Brute 30 to 38 M St. N.E. Distributors COMP. ENGINEERS