Evening Star Newspaper, November 3, 1925, Page 14

. 14 THE EVENING STAR, WASHINGTON, D. C., TUESDAY, NOVEMBER 3, 1925. e oy & s, e e s s S s, s s S S S S S B 1§ I | 1 1 | ] 1 lv I I I I ] 1 |. 1 i I | I i | 1 | ! il | i | I |, 1 1 1 1 1 ] 1 I ] 1 ] | ] ] 1 1 1 1 1 | i 1 { | ! 1 I 1 L. o o e i VoSS Ve i v I S T i W i e . S e . e e o e e EVER OUT OF SIGHT 720 New WYhiite Puildin RS A gentleman from Mississippi steps off the train, into the station, out on the street. Slightly above the building horizon a white exterior catches his eye. A new building has come to Wash- ington to greet the stranger . . . A lady from Rhode Island Avenue strolling down F Street elevaies her brow to discover a beautiful white building that seems to have arisen over night. She never noticed it before—this white masterpiece that blocks the rest of F Street from view. It is the end of the shopping district. The beginning and the end. For in this store that is never out of sight, you can now get everything you need at prices that are never out of reach. And service, that much maligned term that too frequently means so little, takes a new lease on life. Every modern shopping convenience that science has created and money can buy is now yours. jlare 2770, lneA2es~4 al Aes Starting with the head of the family —there’s an entire new floor for chil- dren. Three new floors for women. Two separate floors for men. More than two floors for furniture. One floor for home furnishings. And the Downstairs Store. And we almost forgot the new big section for toys, the sport shops and the Music Store. Ready Early in November Now the finishing touches. Soon the formal opening. But with all our enthusi- asm we realize that our future lies before us. A new building suggests succ,ess—it does not guarantee it. We hope to merit success by dealing honorably with our pub- lic. ‘'We will keep on keeping on, and who knows, may be five, ten, fifteen years from now another addition will be necessary on F Street where the shopping district begins —and ends. | HE. HECHT CO-~F STREFET pp— T e — " — o S— ———— —— —— — — A 1y W, 7, w % i, ¢, 7 G0 tm0 w2070 A 774 \ MR 7/ Z 7 -, 7 ;, ),