Evening Star Newspaper, June 18, 1925, Page 44

\ : THE EVENING STAR, WASHINGTON, D. C, THURSDAY, JUNE 18, 1925. AN IMPORTANT CHANGE iN PoLricy TUDEBAKER herewith announces the discontinuance of the custom of presenting a new line of automobiles each year. Instead of bringing Stude- baker Cars dramatically up-to-date once in twelve months, we shall keep them _up-to-date all of the time—with every improvement and refinement made avail- able by our great engineering and manufacturing resources. This policy not only directly benefits present Studebaker owners, but it also enables purchasers of new cars to obtain models that are always modern—without the necessity of waiting for annual changes, and without the danger of their new cars becoming obsolete. 2@ ACK of this new policy is an amazing P story—of interest to everyone who owns or expects to own an automobile. The dramatic success of the present line of Studebaker Cars is one reason for this important change. Month after breaking records—sales keep piling up. This year we will sell almost four times as many auto- mobiles as we produced in the big boom year which followed the war. Owners report endurance records, even beyond our greatest expectations. Out in the rugged mountain regions where Studebaker sclls four times its normal proportion of cars, owners talk about these models in the most extravagant terms. In 1924 the Corporation’s sale of repair parts dropped to $10 per car per year. Mechanical stamina under severe usage— remarkable performance under the most difficult travel conditions — these are the qualities for which Studebaker Cars have long been noted. Surely, these significant facts prove beyopd any shadow of doubt that Studebaker Cars are so soundly engineered and manufactured and so eminently satis- factory in the hands of owners, that drastic annual changes are not required. Improvements and refinements will be made from time to time. New features will be added. When our engineering department (maintained at a cost of more than half a million dollars per year) devises an im- provement in any model, it will be made without regard to the calendar. As in the past, we shall continue to pioneer vital bet- terments that have proved their merit through practi- cal use. Alert, aggressive, receptive to new ideas, re- sourceful in executing them, guided by scientific research and spurred by imagination, the Studebaker organiza- tion proposes to build better motor cars than ever E:fore. Now you may buy a Studebaker on any day of the year with the confident assurance that the sturdy, thrifty, one-profit car you drive away will not be stig- matized by any act of ours as a “last year’s model.” Today, in even more generous measure than in the past, Studebaker Cars offer the utmost value for the money. THE STUDEBAKER CORPORATION OF AMERICA, SOUTH BEND, INDIANA STUDEBAKER MOTOR CARS <This is a StudebakerYear