Evening Star Newspaper, May 18, 1924, Page 7

See our other $1.89 Longcloth Y Ten- Yard Soft chamois finish Longeloth, for Wide $1.50 Corset Brassieres, at 95¢ Comfcet Corset Brassieres, with four Farters, tape straps and elastic insert at Summer lingerie; 36 inches wide. War- ranted 10 yards. Only 200 pleces— come early. back. Hook-side model. All sizes, 32 to 46. SEVENTH AND K “THE DEPENDABLE STORE” History, Begins Monday, May 19 | Challenge Sale!| The Semi-annual Challenge Sale at Goldenberg’s has become one of the landmarks in the retail merchandising events of Washington. Its inception about fifteen years ago marked a new epoch in Washington, and the sale has continued with great force and pros- perity ever since. To us this Challenge Sale means everything. We have planned as far as two and three months ahead to bring forth items for tomor- row and all during the sale while it lasts. We point with pride to the record of thirty successful Challenge Sales, each in itself a wonderful success. In fact, since our first Challenge Sale was was launched the vogue of Challenge Sales has spread all over the United States, and there are Challenge Sales now in every city of the country, as well as Challenge Sales in this city. We feel it worthy of pointing out to our friends the special advantages of this occa- sion, and we are not going to boast of our achievement this time other than to say that in all our history we have never put forth better endeavors than we have planned for this coming event. ment includes all the wanted lin- gerie shades, as well as white. 36 inches wide. 50c Mercerized PlisseCrepe 25¢ 65¢ White Mercerized Poplin 49¢ Yard This handsome yarn-mercerized Poplin has a beautiful silk finish, and is made of the finest selected varn. Repeated washing will not affect the natural sheen. 36 inches emphasizing. A remarkable Chal- lenge Sale feature at 29¢ a yard. In our business career in Washington we have always kept ahead. Tomorrow’s values are outstanding—each one with our reputa- tion and guarantee back of it. 5 following pages Beautiful New Summer Wash Fabrics at Chall Pri Thousands of Yards of White and Colored Wash Materials Specially Purchased for This Event and Offered 79¢ New Printed C Chiffon Voile ¢ New Printed Canton Crepe 150 pieces, bought direct from the mill at an unusual pri i i | ] price concession. Su cotton woven Canton Crepe, in this season’s m ost desirable styles and effects, sucie:so:leiasz? at c a S{ ard grade wash fabrics. Color assortment include s all the.most-wanted shades. 36 inches wide. J X L4 L4 [d s e, s ey quty imporit com Engend 89 Primted Pongee Silks | 75¢ Silk-Striped Voiles finish, that gives it the appearance of fine georgette. The most i i i i i e High-Grade Silk and Cotton Mixed 36 Inches Wide—Beautiful Colors commencement dresses. 40 inches wide. zlosely resembles the high-cost all-silk pongee— and wears better. Styles, colorings and general cffect cannot be distinguished from more ex- > are distinctive, and owing to the hi £ . :'r:‘ :n;rzuli ::;:'nt:?dtr frocks, blouses and sport 5::]:3:.1‘ m ;e 'di=:liuxed in ehe?pcrw::Idoe Ol‘gil = . $1 Roman Stripe Silks : ieh A fine, transparent, permaneat-finish grade, im- pe 89¢ Rich Brocade ported from Switzerland. This beautiful White 1113 Organdie will retain its original finish after re- c Jersey Brilliant Canton Crepe Summer wear. 54 inches wide. 65¢ Lingerie 30c White 69c i d 6 gc Ydo Wash Satin Cannon Cloth i i By o . A brilliant, shimmering fiber silk (glos) : ruh ustrous silk and cotton quality, in One of the finest grad f 290 Yard styles that are entirely new and distinctive most novel styles. The fabrics are reproduc- crepes produced fhisgsaca.tsgn? %T;Sflf&mfl ith rich, satiny face. which can | ish qualit for middy sults, uni; ga)xe'st vogue—making this price exceptional. 3 S e white i Densive "wash satin, The aseori. | aproms and art neediework Fun O inches wide. Slight mill seconds. 32 inches wide. Sale value at 49c. yd. 3 inches wide, = 5 (19 2 C $1 Check “Amshan” Silks 50¢ New Printed Voiles Fine Silk and Cotton Mixture A superior grade two-ply quality, with _ beautiful soft chiffon finish, giving it the | draping qualities of fine georgette. Entirely | new assortment of distinctive patterns and 1 c color combinations, in dark grounds with | printings in many novel effects. Ideal for | dvertisements on at Savings That Will Startle Washington. 89¢ Imported Whit designs, cluster effects and many exclusive patterns and colorings shown only in the high- ’ and converted and finished in America. Soft, clinging, cobweb This beantiful silk and cotton mixed fabric Extra fine two-ply quality Chiffon Voile, with | neat woven silk stripes, in such favored colors as ~ - tan, gray, navy, cocoa, brown and black grounds, $1 ImPorte te pensive silks. Colors absolutely fast. Pongees D e it dssifae e pttiie C - . $1.25 Plaid Novelty ; Silk' and Cotton Mixed peated washings. Ideal for women’s and children’s | 49¢ Yd. quality, in a wide array of the newest and 9(3 Yard and only shown in the better class of this A heavy, close-woven, linen-fin- d a staple shades for street and sports wear, als, grounds with handsome colored overplaids. ienge pensive wash satin. The assort. 44 inches wide—a feature worth F . = o These silk and cotton “Amshan” Silks are oo g s g summer frocks. 40 inches wide. The ideal material for lingerie_ launders beauti- fully and gives wonderful service. Fine woven mer- cerized weave of permanent finish quality. In pink and honeydew. 30 inches wide. 65¢ Imported White Batiste 39¢ Yard A yarn-mercerized quality, im- ported to retail at 65c a yard. De- sirable, soft-clinging-finish qual- ity, and retains its beautiful silk- Some items not so conspicuous are equally meritorious as those in large display, and every page of this 6-page announcement is worthy of your careful scrutiny. During this sale we promise you most extraordinary bargains in good seasonable merchandise ; the desirable wanted materials at prices never before known. checks. Colors guaranteed absolutely fast. ngmches wide. o L made in America, but possess the rich | luster and appearance of the more expensive imported Shantung Silks. One of the most -popular materials for summer wear. In the 1 stylish tan grounds with neat colored over- | In conclusion, we wish to thank the Wash- ington public for their faith and good will toward us, and we will ever strive to merit the continuance and trust you have given us. wide. Positively the Most Sensational Values Ever Offered So Early.in the Season! like luster permanently. 45 inches strongly woven. In an assortment of fine white A Brilliant Challenge Sale Achievement—40 Inches Wide makes it possible for us to offer these beauti- wide. woven dots. Launders perfectly and is one of the Of first importance—this is a handsome all A grade of Satin-face Canton Crepe which ful Canton Crepes at $1.95 a yard. Rich satin- (3 = 311 . . $1 White Imported Dotted Swiss Genuine imported White Dotted Swiss, a supe- i5 most desired white materials for summer. 32 inches c === wide. pure silk quality—one of the leading silks for Spring and Summer. The price will go un- face quality. Full 40 inches wide. Its de- sirability and high quality make the Chal- rior quality imported from Switzerland; firm and [ [ ] ‘ $3 Rich Satin-Face Canton Crepe challenged. Only a very special purchase lenge Sale price sensational. QU N sells regularly at $3.00 a yard. A truly won- derful value at $1.95! And you have choice of the most-in-demand shades Yor Summer, too. Navy, brown, cocoa, Copenhagen, fallow, gray, tan, almond green, the popular zinc, as well as black. All roads will lead to Goldenbergs Silk Department Monday after this wonderful news gets abroad! Usual $2 Radium Silks | $1.50 New Glos Alpaca did laundering qualities. Comes in white, pink, coral, maize, turquoise, peach, light blue, fallow, gray, brown and tan. 40 inches wide. Radium Silk is a_pronounced favor- - ite for waists, frocks and lingerie this season. All pure silk quality, of ex- ceptional merit—and possesses splen- [] The newest vogue direct from Paris for handsome frocks, suits and skirts is this lustrous Alpaca. Of sturdy quality, guar- anteed to wear. brown, tan, tile chestnut, pheasant, fal- low, titan, etc. 36 in Challenge Sale special—at 89c yard. Offered in black, navy, 8 ) : ches wide. Extra Regular $2 AllSilk Chiffon Taffeta b One of the Challenge Sale’s greatest value offerings from-the silk depart- ment. Chiffon Taffeta.is in high favor for Spring and Summer gowns, for street and evening wear. All pure silk, rich, lustrous quality, in'the fashion- PY able changeable two-tone effects, as well as all wanted plain street and eve- ning shades; also black. 35 inches wide. Seven of the Smart Styles Sketched * From Models in This Sale. - Actual $5 and $6.50 Values! Cloches Mushrooms Pokes Turbans Off-the-Face and Clever Odd Shapes —all are included! Every Hat was selected for its newness of style and extraordinary value. You will instantly recog- nize these Hats as those selling regularly at twice this price and even more. Goldenberg’s—Millinery Department, Second Floor. .85 Regular $2.98 Fiber Gloriously trimmed with Dainty Ribbons, Newest tillating, Novel Ornaments. Shown in White and Flowers and Hosts of Scin- Calendar. Many are copies of high-priced Pattern Hats. All are matchless offerings. Women accustomed to paying much higher prices for their Hats are going to be surprised and delighted with these wonderful values. $1 Bungalow Silk (Glos) Scarfs fhe Aprons $1.59 Beautiful Fiber Silk (glos) Scarfs identical in style" '$1.39 Fiber Silk (Glos) Brocade $2 AllSilk | $2Heavy | $2 AllSilk Broadcloth | Canton Crepe Crepe de 8 1.49 yd. | Rich, lustrous, extra close woven, all-silk quality—a pro- pounced favorite for men's shirts and women's wear. Col- ors absolutely fast. The assort- ment includes white, pink, + bt , light bdlue, orchid, tan and almond green. 36 inches wid ors. $1.59 yd. 39 inches wide. Extra heavy rich pebble’ weave, with high migxc‘_”he lustrous finish. A Canton Crepe xnown for wear and durabil- ity, as well as beauty. In a complete range of wanted col- ‘wanted ~ Chine DD yd. eavy, firm-woven, all- de Chine, with beau- 1 luster—genuine Box-loom Very popular for dainty blouses and dresses. Choice of a complete range of $1 street .and shades. 40 inches wide. 89c¢ yd. Formerly called artificial silk —now known as Glos. Lus- trous self-colored brocades, in neat woven designs. Gleaming rich brilliant quality for dresses, skirts and sports wear. Black, navy, brown, orchid, tile, tan, gray, copen, cocoa, almond green, fallow, zinc, honeydew 1 i and white. 38 inches wide. and quality with those we have been selling in our regu- lar stock of $2.98—offered in tomorrows Challenge Sale at this unheard of low price as the result of a just ar- rived purchase. These Scarfs are right in the height of demand—a necessity in every woman'’s summer wardrobe. In beau- tiful two-tone combinations; attractively finished with Mah Jongg monogram. Two yards long. All the popular new shades—tan and brown, copen and white, tan and orchid, black and white, maize and brown, tan and red, gray and copen. Goldenberg’s—First Floor—Neckwear Dept. at 69¢ Brand-new Bungalow Aprons of high-count, fastcolor percales, in new and prettily trimmed models that will prove most effective. Pockets, sashes and medallions.