Evening Star Newspaper, February 9, 1924, Page 12

Newspaper Advértisihg inWashington, D.C. | Years 1923—1922 It seems desirable that advertisers should be accurately and fully informed as to the advertising situation in Washington, and for this reason the complete record of the Washington Newspapers for the last two years is set forth. 4 ADVERTISING LINES DAILY 1923 1922 The Evening Star 17,781,906 - 16,319,439 Washington Post amie Washington Times @i Washington Herald ommo The News @wnine) SUNDAY The Sunday Star Washington Post ‘Washington Herald g ot v s the Sunday edvertising lineage in 5,881,356 7,122,484 2,954,747 1,125,115 6,064,852 5,424,846 +2,899,553 5,765,701 6,429,901 4,266,722 507,311 5,340,211 5,224,651 2,146,371 Washington Herald gEieeiats TR 1,531,767 ~ AGGREGATE _ ‘ Evening and Sunday Star Washington Post sty s sudy Washington Times @ oy Washington Herald oy mi swsn Washington Herald ®5aran™ The News @:iy oty 23,846,758 11,306,202 7,122,484 5,854,300 21,659,650 10,990,352 6,429,901 6,413,093 1,531,767 1,125,115 507,311 *NOTE.—On November 19, 1922, the Washington Herald was s absorbed by the Washington Times and from that date until April 22, 1923, the Sunday edition ft.hccombinedp was issued as the Times-Herald, Since April 22, 1923, the Sunday edition has been issued as the Washington Herald an thzrehasbmno&mdayedifiun of the Washington Times. As it was not possible to credit the advertising to both papers, the above record shows the advertising of the Sunday Times-Herald credited totthashington T:mes from November 19, 1922, to December 31, 1922, and to the Washington Herald from January 1, 1923, to April 22, 19 According to the-latest. A. B. C. audit of all Washington newspapers the circu- lation of The Star in Washington and suburbs is 56% greater daily and 52% greater ~Sunday than that of any other Washmgton newspaper, morning or evening. » The Evemng and Sunday Star Washmgton, D C.