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THE FEVENING STAR, WASHINGTON, D. ©. FRIDAY. OCTOBER 19, 1923. ~ The 50th birthday of the foremost institution for women ~directed by a woman Tae WomaN's HOME COMPANION celebrates today fifty years of in- fluence in American life. | COMPANION showed a steady growth, —= ) reaching a circulation of more than a million. During the past five years, it has showed a phenomenal growth; gaining more readers than any other woman's magazine. l" SJJURING forty-five of its fifty years, the When a national institution has lived so long and grown so greatly, it is fitting to pause and inquire: “What is the reason for its influence?” and “What is the promise for its future?” The answers to these questions can be put into three brief paragraphs: ] The Companton is the largest and most important institu- tion for women directed by a woman. It has great fiction and important articles — as do other periodicals. But it has another quality of its own: an instinctive understanding of what women think and need, and a practical answer to their problems such as only a woman of genius can give. THE Fiftieth Anniversary Number of the COMPANION is now on the newsstands and in the mails, The Companton inspires and builds; it never scolds. You have only to turn the pages of the Anniversary Number to realize how great a magnet is this editorial ideal. Every page says: “This is a way to larger thinking and being.” No page says: “These are your short-comings; herein you fail.” The CompanTON is built by women out of women's lives. No other woman in the world receives such mail as does the editor of the Companton. No other vast group of women give so freely of their own experience for mutual help as do Companion readers. The word “magazine” or ‘journal” is too narrow; “institution” is the only fitting word — a university in which all are teachers, and life the teacher of all WE commend the Fiftieth Anniversary Number to the millions of American women who care for sincerity, for practical idealism and for solid worth. It contains John Gals- worthy, Margaret Deland and other great fea- tures—and that extra something which the instinct of 2 woman gives, and to which women instinctively respond. WOMAN'S HOME COMPANION Fiftieth Anniversary Number on sale Today—15¢ a copy; 1.50 a year THE CROWELL PUBLISHING COMPANY, 381 FOURTH AVENUE, NEW YOrk CITY Waneaw’s Houn Comparzons Tus AsmricaN MagazNe Faru aND Frresips Corrier's, The Navional Wekly Tas MenToR