Evening Star Newspaper, October 1, 1923, Page 31

THE EVENING STAR, WASHINGTON, D.- U, MONDAY, OUTOBER 1, 1923. Ten Cents Is the New Price of The Ladies Home Ioumal The reduced price takes effect with the biggest October issue ever published. Following the established policy of The Curtis Publishing Company to give the greatest possible value for the least possible money, it has for years bee been the aim of THE LADIES’ HOME JOURNAL, as it has been the achievement of THE SATURDAY EVENING POST, to provide the homes of America with the best magazine in its class, at the lowest price. THE LADIES' HOME JOURNAL circulation is now at the highest point in its history. QOur fall issues are the largest and finest ever made. Booth Tarkington, Otis Skinner, Senator Borah, Corra Harris, Harry Emerson Fosdick and a score of others, together with the latest fashions and with household features from the Journal’s testing kitchen, are in October. Edith Wharton, Zane Grey, Joseph C. Lincoln and many others are coming. THE CURTIS PUBLISHING COMPANY PHILADELPHIA, PENNSYLVANIA 240 “Page OctoberNumberNow on Sale A 5122 3 Year 10¢a Copy