Evening Star Newspaper, July 31, 1923, Page 3

Ice Cream Is Food - \ ' And on a scorching night, when “not a leaf is stirring,” a supper of ice cream is cool- i ing, healthful and nourishing. There’s the pure, fresh cream— ! *“liquid meat,” full of vitamines ! and rich in food value. And . pure sugar— for “quick en- ergy.” And it's to make ice cream with freezers and with plenty of pure, clean American Ice al- tways available. Dolly Madison intro- duced ice cream to Washinglon, and Washington hostesses know that it is siill the ci azorite” desserl. | Dealers Blocked From Mails Served by Misled “Recruits”—Crime Developments Follow Vigorous BY R. K. TREVOR. “Be careful about the malils." Such has been the admonition con- stuntly heard in bogus securities circles ever since the time of the vigorous crusade by the post offica authorities against orook- i ed promoters In the reform wave of 1908-1911, which sent so many crook- ed promoters to federal prisons for long terms. What has particularly impressed the criminal element, so far as fed- eral prosecution was concerned. is the determined manner in which the federal authorities keep on the job once they start a prosecution. It is entirely different from the lacka- daisical manner in which state prose- { cutions are too often conducted. The CordTires on redit Pay As You Ride i wholesome fear which was thrown !into the criminal element, lasting for years after the big raids made by the | Boveinment during the reform wave of 1908-1911, seems in fact to speak volumes In support of the theory ad- vanced by some criminologists that it . Is not so much punishment which de- conversation (M THE EVENING “Boob” Salesmen Employed + By Promoters of Swindles Federal Crusade. tlatter were he to believe that the Istock which he sought to sell to his {relatives and friends was worthless |or was nearly so. But he had him- self been very thoroughly “sold” by any number of clever methods which the sales organization was using to impress these recruits with the idea that the securities in question had remarkable value and enormous | possibilities. This enthusiasm often reached a frenzled point, so clever were the | promoters in driving home the idea jof enormous value for the securities. | | The relatives and friends of the re- teruit, particularly if they themselves were not versed in the subject of idiscerning securities values—as, of course, most people are not—were in’t {their turn carried away by the en- | {thusiasm of the recruit and the ! stories he told them, and trusting him {because of their wequaintance with {him, 2nd anxlous to help him out in | his new job. bought what he had to | I ell. | “Many of the recruits, after selling | {to théir relatives and friends, were unable, because of the lack of real {sales ability, to get any further in |their endeavors. The sales organiza- ition, realizing that that was to be the jcase with most of the recruits, just | Ikept on adding new recruits to the | STAR, WASHINGTON, D. C, ! Holiday Days—A Roadbook for Pedestrians. 0.0 MILES = SET OUT HAPRILY TOR BRISK. THREE - MILE NON-STOP WALK |\ [RESET TO 0.0 MILES AND RESUME WALK 0.2 MILES: STOP TO ARGUE ABOUT GOING BACK FOR CAM- ERA. SEND ALBERT TOR IT £ 0.‘4 MiLES : WAIT TOR FAMILY T PICK DAISIES WHICH YoU KNOW YOU WILL CARRY TUESDAY, JULY 31 —By GLUYAS WILLIAMS. 1923. \ FOR YOU TO CARRY 0.3 MILES: WAIT POR ALBERT Tt CATCH UP, TINALLY GOING BAC VOURSELF TR CAMERA AND A, 0.5 MILES: EVERYONE 1S TOD HOT AND TRKES OFP SWEATERS| to reach out beyond the sphere of relatives and friends of the “boob salesmen,” finally devised plans by which the “boob salesme were trained so that they were able lo &0 out and get an entirely new crop of victims. The swindle then reached proportions far beyond nvthing which had previously been kKnown. How those plans were worked out will be told In the next articic of thia series. That article will also tell of another gang of stock swindless—the meanest, most contemptible of all tae gangs of looters. (Copyright, 1928,.by New York Commercial.) MOTHER WHO SAVED 3 CHILDRE NIN FIRE DIES Mrs. Fred C. Parker, heroine of the blaze that swept her home, 1168 H street, December 31, 1921, during No Cover Charge at Dinner. which she saved the lives of her thres children. with peril to herself, died yesterday at the District Tuberculosis Hospital. Her death is belleved to have been caused by the exposure she epdured during the rescue, Mrs. Parkei, aged twenty-nine' years, was born in Compton, Md. She was well educated and became weal- thy from a fortune she reeeived through inheritance. She spent most of this money in humanitarian con- trivutions. Later she lost much of her money through reverse During the influenza epidemic she gave much of her time in visiting and comfor ing the stricken victims of its rav- | ages. Surviving her are her husband and four children, Alice Theresa. Mary Virginia, Sarah Catherine and Fred Carroll ' Parker. Funeral services will be held Thursday at St. Patrick's Church. Interment will be in Glen- ! wood cemetery. Starting tonight make Le Paradis Roof your dining place more often. Special Steak and Italian Dinners at $2 each invite you. Our chef, formerly caterer to Italian and Spanish nobility, is responsible for making Le Paradis famous for its food. In case of bad weather. service is resumed in the Cafe. Dancing at dinner and supper to Meyer Davis' Famous Le Paradis Band, ters_crime as it is the certainty of ! punishment N A se the mails in soliciting shut cut from new: A SMALL PAYMENT DOWN BALANCE ONE, TWO AND THREE MONTHS omoters who special- | largest items in the overhead of the o | OF ‘those stoc Guaranteed 8,000 Mlles { lzed in A.:u?ng stocks for which there | organizations, some of the advertise- jwas no trading market found that|ments running a column in length— T. 0. PROBEY CO. the only way left for them to doa size of advertisement such as the Phone West 133 ough_ direct solicita- | “help wanted” 2100 Pa. Ave. N.W. et s i tial e which is being featured at Keith's this week. wanted” columns of the papers in the |big cities became classic * literature and ufter ! TAMILY TALLS BE- 0.5 MILES: STOP TU LO- O.7 MILES : STOP T ARGUE WHETHER IND UNTIL DISCOVERING \ CATE CHILDREN WHG YOU Will ASK SOUR LOORING PARMER VIEW REQUIRING CAMERA. HAVE DISAPPEARED TOSTOP HAYING AND TETCH RETRACE TO 0.4 MILES GLASSES OF WATER. TRIP ENDS S A ARBRCPTLY (C) Wheeler Syn. Inc. cSlasdl Rt 1.400 “Booba” Working. LLATS - . | i izations for such work by the time of | i o the war shares boom of 1915-1916. f One New York sales organization, | {Which in the course of a few years! | | Chance to Entice Buyers. | . | As the news of big profits by some |unloaded several millions of dollars [not, to leave any of {DL'DDIL‘ in the stock market in the war | ©f worthless securities on relativ If these stocks had had shares boom the {a@nd friends of recruits before going trading market, the levels {country these into bankruptey with most of the|the market would have lendid chance to entic rers Into | Companies whose securities it sold el oih etoks they { had more than 1.400 “boob salesmen” | [had to make misrepresentations r operating out from ita office at one| arding opportunity for profit: n . p e A o e Paradoxical enough. th {The “prospect” would promo had its hevday d {ioar ahst erinsar e period of Lusiness depression A followed the war, one of the most; | depressions that the | country nown. The reason for this was that because of the busi- s depression there were more men ! out of work at that time than had been the case in years. and. conse- | quent! there was a greater num- b of men reading the “help want- columns and eager to try the luck at almost any kind of a job. | The adaptation of this system to the | of “come- one of the columns seldom, if by salesmen. |ever, known. Massachusetts Park Washington’s most beautiful residential section of detach- ed homes. Containing seven million feet of forest-covered land, with six miles of improved streets. Includes what remains of “The Triangle of Increasing Values” between Connecticut, Massachusetts and Cathedral avenues (Woodley Rd.). Over five million feet of land sold. Over 130 homes from $15,000 to $200,000 built and under con- struction. Wooded villa sites, lots and central and side hall brick homes, with lots from 30 to 115 feet front—Park Office. 32d and Cathedral Ave. (Woodley Rd.). Middaugh & Shannon, Inc. Woodward Building, lgh and H Sts. p! Established v had developed fa would have given the victims an ink-|they had been swindled until they re- ling of the swindle which .ad been |ceived news that the companies rep- n active|perpetrated on them. Bui., with no|resented by the stocks were cither in o which | such markets existing. most of the|bankruptcy or on the verge of it. | declined ' deluded purchasers did noi realize| The swindling promoters, anxious| TbeXetumg s Shop 1319-1321 F Street STORE NEWS Close Saturdays 2 P.M. n Park” and “Stratford” Clothes this literature spread through organizations saw E Time for a good picture of Baby SPECIAL S SUMMER RATES b form: the stock had | chosvta y —of Painting, Paper ? romoters had any inten- Teith e E IreEsanging ang Decorat of eventually establishing .,!’ el | trading market. | l:’f“‘"‘““ melsjenizaucst In order to reach a great number: ARRY W. TAYLOR CO prospects through the methods of | 4 \h& Ruatem c igh elling of fraudulent securities pro- PAPERHANGING AND PAINTING al solicitation” it became vided an opportunity for some of the | 18tk 8t N.W. Tel. Col. I ssary for the sales organizations 10|piggest swindles that had ever been | e | increase the number of th accomplished in the sale, of stocks | VY T iany salesmen were wanted | by personal solicitation. Stocks of 604-610 9:1; St. N.W. Formerly Fuiae Ma were few of these cases in “Fashi The sales orgarizations es-|, favorite form motion. There ok N-W. Itavlished schools that were a classic|were also extensiv romotions of | nir el { in_buncombe. {shares of automobile accessories com- | 81083108 Some of the foremost mercantile|panies, automobile companies, mo- | 4 | salesmen believe that salesmen arc|tion picture companies and various iborn, not made. It may be that men|other concerns. jwho ran these stock-selling schools| As was the case with the bucket came to the same conclusion. hese swindles went on uniy , did. they certainly did not 3 £ | salesmen recruits know that they had|collapsed fr such idea. main trouble was l|l}l!u i Their entire line of talk to thes: 3 lesmen | recruits was to the effect that any ac tion point ] Misstatement It has been facetiously stated that we investigat a man’s ancesteral tree before we let him buy a Home BDURIEITH We are careful, it is true, but if you are a real American citizen and would make a decent neigh- bor BURIEITH wants you. This also Pro- tects you. Go See This Remarkable Development 36th and R Sts. N.W. (Right at Western High School) TO INSPECT By auto—drive across the Q Street Bridge, turn north one block to R Street and drive due west to 36th Street (right next the Western High School). Or take P Street car to 35th Street and walk north to R Street or Wisconsin Avenue car to R Street and walk west to 36th Street HANNON - & LUCH shower and_lavi t Rooms Li Keen Buyers —are purchasing one or two SUITS for FALL from this. HALF-PRICE offering While it’s really the clearance of a huge stock in this particular form s S 7 2 e Skt recrally” vere | obiained Seneraily| e pTomoiert ot anty gevied | of summer woolens, all are 3-piece suits, and at b b eeried least 1,000 of them are of FALL weight and Fall August 1. 1923, to Share. An udvertisement | the mails in soliciting business but j of the swindle it. Ultra-ambitious ' finally developd by the sales organizations. also served to finish the organizations. The fact that the most companies promoted by !the organizations went to smash did ! the rest I'. 0. Department Handicapped. The post office authorities, wi {been the main agencies in proceeding { against such swindles when the latter | were practiced through the mails were powerless to act against the sale body could be a salesman. All that,and more people Zot an LEETH BROTHERS {1¥ necessary is for some one eise to|the real nature _ Service Charge Nev: help bring out that sales ability. herman—Several rowboats on| hand for immediate delivery. Safe and dependable. John J. 1200 H N.W. overhead that was Plcture of Steel Magnate. Newspapers were referring at that| {time to Charles M. Schwab as Ameri- o greatest salesman, this picture of the steel magnate having been Odenwald drawn because of the enormous mu- Phons Franklin 6903 | nitions sales which he had closed with e he allies. “You are as good { Charles M. Schwab! iprove it to yourself! Rt 1 Such was the gist of the inform:x-| HIVIHEND, T v {tion imparted to the recruit poration—-The directors of the C ekE | St rutte. were obtaloen a salesman us Get out and sness | might be inserted under the classifi-{many of them had the system o sec- f Cation of “cl and that advertise- | worked out that there was virtually | _{ment would ask clerks why they{no literature on their stock offerings | —|should be laboring along vear after;other than what was comprised in| car under a mere pitta the kit carried by the salesmen. This | phone; fary as clerks when fortune lay be-|would include attractive pictures r kind of | fore them in commissions on sales of [lated to the promotion and figures of ities. enormous profits that had been made milarly, advertisements might be{in meritorious issues of an_ industry placed under the ification of {similar to that representzd by the f = = “bookkeepers” or tenographers™ | fraudulent stock offering. But the UNT ON PIANO, P r “machinists” or “tailors,” salesman_was _generally _instrueted | EHicE el ullding. N % { men in each of these lines EI tion why they were £ in itheir lives in a humdrum O RTNG that meant no satisfactory returns! "\r‘n‘:‘q rom New ¥ Philadelphia { !\\hen wealth, and peace of mind, and ‘Washington, and to vanload to Rich- | easy living y right before them via Va. SMITH' ER & STOK-| the path of securities-selling. | Called Form of Raseality, ! Some of these sales organizations which_were selling stocks at prices absurdly high for what the stocks| represented—in some cases stocks By October you'll see regular prices 25% higher, which means that our present prices are LESS THAN HALF what vou must pay two months from now. < - | which to any one even slightly fa-| N a8 TEARS' EXPERIENCE O i millar with securities values were 3 o ol Siciwerks our. 4% | frauds on the face of them—were | - *~ | careful not to hire professional stock i ul s salesmen. For one thing, the pro- y H 2 = o ITTTRE =" -1 | fessional stock salesman, even PO N G e Shrvaeh IBED: | i¢""he were unscrupulous _enough | N ARMSTRO {to attempt the selling of st Franklin 7483, . stocks, would ask for putting! ul s through that kind of rascality a qom- | ’ "H, FIRM CONSTRUCTIO! i e Out MataliGarage muilolgnaluch l“gher;\l;‘la" lll‘e sales - - ' organ lons were vin, & “TIME GAR it Rt For the Fall Housefixing 1 | guileless recruits. | A Guaranteed €urage. Another reason was that the pro- | ‘Convenient Terms to Su | —look to the Recom- mended Service column njent to_ Sui | tessional stock salesman might ve -TIME GARAGE CO. in the Classified Section {easily break up the “morale” of the | Foom 333, Star bldz. Phione Fr. 89 schools through a natural Dropensity | for direction to reliable specialists — Painting — to ridicule the recruits because of the | BEAUTIFUL FLOORS |absurd manner in which the latter Main 1457 03 F st mw. oe |were being hoodwinked. Far, the AN {sales organizations, while imbuing P a perhanging — Porch Building — Carpenter work, etc. ting away | existence ! ¥ i T R o bils cirrracted Ly any one except myser. Owners and Builders WARD H. NA: FOR QUICK S remodeling, the A great many “Stratford” and “Fashion Park” clothes in this sale. Lines are complete in sizes and the variety of models. - | We have the extra sizes for very stout or very tall men, and the smaller sizes are wonderful bargains for bovs of high school age: We Must Add the Actual Cost for Making Any Necessary Alterations the recruits with the idea that the ilatter were to be salesmen, were in —that fulfills your highest expectations | €ffect virtually selling the bogus Istocks to the scalesmen themselves. {The National Capital Press To be exact, they were using the re- 12101212 D ot. nw. Recommended Service advertisers give Star Readers a guarantee of satisfaction. —— Have you everwashed the LAUN-DRY-ETTE way ¢ . THE Laun-Dry-Ette Way of washing is the different way and the better way. It never requires you to put your hands into water—hot or cold. 2 It never requires you to inspect the clothes to sew on broken or lost buttens, fasteners, hooks, etc., after the wash. It can’t.break or, tear off buttons. No extra tubs are required. You never have to handle wet clothes. It does not make hard-to-iron creases. You can,wash anything, no matter how delicate, without risk. The Laun-Dry-Ette dryer whirls a whole tubful wringer-dry in ohe minute without a wringer. Come in and let us show you the Laun-Dry-Ette electric washing machine—or phone for a demon- stration in vour home. Very convenient terms. 3 Co. Genuine Palm Beach Suits, $10.75 Silk Mohair Suits, §13.75 Aerpores and Gabardines, $18.75 White Cricket Cloth Trousers, $7.75 Linen Golf “Knickers,” $3.75 (Light and Dark Shades) oruits merely for the purpose of reaching the relatives ‘and close — e R | 1{(Cnds of the recruits. Here is the The Adams’ Impress explanation of tha ~—atands for satisfaction—plus in printing. “Selling” Hix Friends. ~High grade. but Dot bigh priced.” The recruit lacking real sales abil- | - = : ity would find himself unable to sell | BYRON S. ADAMS, FRITER 1Sl Shinhe wontamans steassncs | T e | The most natural thing for him to | do when that happened was to turn Save Your M;ta_l O0IS 115 Tis relutives and close friends N R LY, ;:nd lryldv.o uelbl to them. Naturally g ; e would not be apt to attempt the Hirsh Roofing Compound i » Does | rusted and ‘Pablic ga- Fourteen Persons Killed By Accidents in July Were you one of the unfortunate responsible parties? Wouldn't it be a comforting thought to know that you have $5,000 or $10,000 to back you and-a first-class law- ver to fight for you when the suit comes up, as it inevita- bly will? In other words, when you take out one of our AUTOMO- .BILE LIABILITY policies, you place one of the largest insurance companies at your service, together with their corps of lawyers especially trained for this work, and the cost to you is only a few dollars a month. Ceme in and talk to us, or phone Main 4340. Boss & Phelps The Home of Homes Phone Main 4340 roof warebouses, WATERPROOF. Applied by Paul H. Sears Co., Inc. Main 3034 CONTRACTORS. Bond bide. ~Biggs Puts HEAT mn Heatlng.” { Not Next Fall, But Now —is the proper time to have Biggs Replace or Re- pair that old heating plant. The Biggs Engineering Co. ARREN W. BIGGS. President. 1310 14th St. N.W. Tel. Frank. 317. ‘YOUR LEAKY ROOF —will be sound, tight, ready for the next storm_ if you have our expert roof men do the repairing. Cell Main 833 KOONS GO%raNT Phase sala son O AND APFIER ATGUST Toi - ¢ The Ironclad Roofing Co. Will be loeated at i their new address, ! 1121 5th St. N.W. The popular mod- els in Sennit Straws that sold at $3 $3.50. Straw Hats and National Electrical Su; -1328-30 NEW YORK AVENUE MAIN 6600 ALV 1417 K Street