Evening Star Newspaper, May 22, 1923, Page 21

COLLIER'S, The Netionsl Weekly THE EVENING STAR, WASHINGTON, D. C, TUESDAY, MAY 27, 1923. e e e ee—— _ 0 ———— Whom do you want for President ? FORD first; HARDING second; McADOO third; JOHNSON fourth The first returns of the greatest face-to-face straw vote ever taken For figures in detail, see this week’s Collier’s A OLLIER'S subscribers are now voting—unofficially ot course—for the next President of the United States. This straw vote differs from all others ever taken, for it is being cast, not by mail, but by face-to-tace personal contact, and includes only actual readers of one publication. 1,020 representatives of Collier’s are calling at _ . the homes of Collier’s subscribers, explaining the ballots and getting each to write down the name of the candidate he or she favors. These vote-takers are regular, bonded em- ployees of Collier’s, not casual workers hired for the purpose. We know of no other pub- lisher whose organization is equipped to undertake such a canvass. Within a few weeks we will get a cross- section of the opinion of the United States, not adulterated by political propaganda, not fenced by party restrictions, not controlled by political machines. Our representatives do not suggest how anyaone should vote. Collier’s has no candidate, and supports no party. ’ This vote is being taken in every section of the country. It will cover every kind of home, because Collier’s goes to every kind of home. It will include as many homes as our 1,020 representatives are able to visit within the next few weeks. The results of the first week’s balloting are in the issue of Collier’s out today. Further returns will appear from week to week. This vote has special importance, because it is recognized that Collier’s readers have positive opinions, and intelligent reasons for them. They are in the habit of doing their own thinking. They are the most respon- sive audience an advertiser of good goods can have. in more than a million homes Tue CroweLL PusLisuing Company - 381 FourTH AvVENUE, NEW YORK. .WOMAN'’S HOME COMPANION ' THE AMERICAN MAGAZINE FARM AND FIRESIDE (This is the Fiftieth in a series of advertisements) _ THE MENTOR