Evening Star Newspaper, December 25, 1922, Page 23

fe R 7/ ./’/ 1/ THE EVENING e g STAR, "WASHINGTON, D. C., MONDAY, DECEMBER 25, 1922, A All’s Well That }Ends~Well—The Year Ends at The Hecht Co. with Taffetas ‘ : . Sizes for Misses Satins : 14 to 18—for Satin Cantons ; i Women, 36 to 42 Canton Crepes : B i For Stout Women Lace Combinations 42 o 52 Poiret Tuwills i : See the Windows - Nothing succeeds like success, says the philosopher. The thing is cumulative, gathering force and momentum as it moves, like the proverbial snowball. Several weeks ago we held a sale of dresses at $16. The dresses were “perfectly stunning,” the event a knockout, the sale going over with an uproar, fixing a record and establishing a precedent. We determined to do bettér and, like Oliver Twist, went back to market for more—800 more dresses! We did do better. The dresses are here to prove it. They are preter. finer, fresher, and the price is even lower—on: dollar lower—now $15. Let us see what we can see! Dance frocks delicious like that which is given and taken of silk—as delectable as frosting on Christ- under the mistletoe. Of street dresses, a mas cake. Party frocks in late winter mod- wilderness, smartly turned out, trim and els, with the unmistakable influence of early trig, practical and sensible, in sizes for spring or Florida fashions, dainty and misses, women and large women. In mentioning the values, superlatives only will suffice. Unbeatable values! The power of the prestige referred to above stood us in good stead in New York. Manufacturers did the right thing—the big thing—co-operating’ enthusiastically and generously. Our margin of safety is as wide as a door and as deep as a well when we tell you that many of these dresses are worth double and treble $15. 800 to sell—$15 to pay! What a flutter and flurry it will be!, Many styles are hand- picked—that is, they are samples. They will go first. Descriptions of the Dresses Sketched A—Poiret Twill, silver cloth collar and cuffs. $15. F—Duchess satin with bead and braid girdle. $15. B—All-over lace, silk undersksrt. $15. G—Canton crepe, lace bertha and medallion. $15. C—Black canton crepe, rosette and fringe. $15. H—Elaborately beaded georgette. $15. D—Taffeta uith gold lace bertha and black velvet sash. $15. I—Taffeta with gold embroidery and rosettes. $15. E—Canton crepe with lace and ribbon rosettes. $15. J—Black canton crepe with open-work fagotting. $15. R (The Hecht Co., second floor.) «» 1 he Hecht o i v\ ¥ v A3 junuss® 2 o~