Evening Star Newspaper, December 12, 1921, Page 15

Added Elevator Service ‘HREE new A B See Electric Elevators give us an additional Elevator equipment, which now totals fifteen passenger Elevators. This enables us to offer for the first time in Washington one-way or “Up” and “Down” Elevator Service on the I street bank. assuring you of more rapid service and avoiding confusion. The New Eleventh St. Entrance, midway F and G Sts. The Down Stairs Store A)IERCHANDISING service where dependable merchandise is linked with lesser price. A light, well ventilated section, easily reached by the new F street clevators, or F street stairways. Many Christmas lists will be economically filled from selections which it is possible to make in this section. A TR DI D] The New IIth and G Sts. Display Window il e X&‘fi.t\’-fii&-_’ N Y N 1 I | s s EAES A E=— TR Z | S TSy ) Jocation of three new elevators. Another Step Forward C.‘-\RRYIXG out our policy of progressive merchandising in the store’s physical equipment and conduct—as well as in merchandising principles and distribution— we are glad to present for your approval and convenience these latest improvements of our store. They represent a nearer realization of the ideals which the people of Wash- ington have encouraged us to attain. For, after all, it is but the expression of a city's tastes and needs that an institution such as this store grows and develops. UR ideals of service and arrangement are constantly being bettered, broadened out, being elastic to every new thought and every recognized demand, so that improve- ments such as we have wrought this year we believe will be most welcome to the shop- ping public and the city at large. We have tried to make it a comfortable and attractive store, a store commodious, roomy and easy to get about in, a store pleasing architec- turally, and practically serviceable to the greatest degree; it is properh - -7 “~d:it is safe: it is modern. NE of the greatest benefits we can offer to our patrons is the systematic arrange- ment which nas been carried out in placing the sections of kindred merchandise in groups of close proximity—either giving them the entire space of a floor or bringing them together in such a manner that quick, convenient and satisfactory shopping is greatly facilitated. You see striking evidence of this studied planning in— Women’s Dress Accessory Sections, First floor; Men’s Sections, F street building, First and Second floors, with direct elevator service; Yard Goods Sections, Second floor; Women’s Apparel, both outer and under, Third floor; The Great Juvenile Fourth floor, including the Toy Store; Housefurnish- ing Sections, Fifth floor, and the Furniture and Rug Sections, Sixth floor. ERE we give in detail some of the most recent and most important improvements that are now making themselves felt in.the Better Serving of our Patrons during this busy shopping season: ; Three New Modern, Safe Electric A B See Elevators A New Roomy and Imposing Entrance on G Street A New Eleventh Street Entrance —which will be found especially convenient to the motorist who drives his or her own car in reaching the store by the quickest and most direct route from 11th street, where there is a limited time parking space for many machines. ’ : HE five direct street entrances afford quick entrance and exit to all parts of the store—two on F street, one each on the other three streets. And from each entrance you may quickly reach elevators to take you to the upper floors. : HE Main Aisle or Concourse 6f the first floor, extending from the main F street entrancg to the new G street entrance, is a shopping thoroughfare within this great institution. From it radiate the various selling sections that make up the first floor, and affording a view of, and easy access to the many widely varied stocks. UR progressive spirit will continue to be manifest, and every mod- ern' method or equipment that may come to the front in the future will be quickly adopted whenever it is found to be of service. Tflnfififiifiéfi & Mothwop The Main Concourse, first floor, directly connecting the F St. Entrance and the New G St. Entrance, and showing The Gift Secretary IS a Christmas Service that will help you find out just what vour friends or relatives want. The Gift Secretary will write to the persons to whom the gift is to be given, asking for a list of articles that she would like to receive, without disclosing your name. Then, in a few days call at her Chimney corner for the answers. asliis Tt haappm ATTEES The New 11th and F Sts. Display Window Special Gift Wrapping PL‘RCHASES desired for Giits will be especialiy wrapped, and given a setting that will reflect credit upon the giver and add to the pleasure of the recipient. A separate service, is maintained throughout the year for this. Purchases Intended for Christmas-Giving Suitably Boxed The Imposing New G St. Entrance, midway 10¢h and 11th Sts. [} 1