Evening Star Newspaper, October 14, 1921, Page 41

THE EVENING STAR, WASHINGTON, D. C, FRIDAY. OCTOBER 14, 1921. - ——————————— AN 73 o e " e Lt "How Much is 15 Your 10 Ten Dollars Worth Now The twenty-one Colgate Soaps and toilet articles THAT ARE CONSISTENTLY ADVERTISED have made a low price-level record. An assortment of Colgate articles costing $10 wholesale in 1915 now costs only $12.50. Contrast that six year war-time record with the big increase in prices on other every-day necessities. COLGATE'S COLGATES | The pictures tell the story. For example, clothing ‘ ]@%,’efl_! that a ten dollar bill would buy six years ago cost, [ T!@?E@% 3 Ve this year, eighteen dollars. Ten dollars in food s W ,ér' Y [—?v = stuffs has increased to $14.10. Likewise othercom- |] I‘fl:""- *\ N\ 2] | w. L & modities shot up as shown by illustrations below. 5-¢1o.°—°w...., Flghtmg Down Rlsmg Costs 1921 Same goods.now. cost #1252 During the war, as raw materials advanced, Colgate & Co. started a policy contrary used one pasteboard box for a dozen cakes of soap, where before three-cake boxes to most industries. Instead of increasing prices they aimed at reducing costs. A were used. The traffic men found out where a horse and wagon made deliveries study was made of how and where to cut costs, with the result that real economies cheaper than a motor truck. Customers co-operated with sales representatives by were effected and prices kept down. Many old methods were discarded and new ordering standard assortments. Big efforts, searching efforts to accomplish vol- onesintroduced. The manufacturing department speeded up machines. The packers ume kept down prices. And this without any sacrifice of standard Colgate quality! This announcement is made in the belief that the American public should know what has been done during the last six years to hold down the cost of living by this American House, established 115 years ago- W New York. The length of these lines show how five classes of every-day necessities have increased in price since 1915, as outlined on chart at the bottom of the page (Figures taken from last aveileble Depertment of Labor reports) Colgate’s 25% - - - - - Food Products 41% - - - [ Clothing 86% « = - - - - [ e ] 'Fuel and Light 99% - - [N HouseFurnishings1747% NN 1015 - $10%worts 1931 =~ 37 Bperm COLGATE'S - Low-Price Record chart compares: ol :j‘:’m« cf.tlcl‘lb :::m; A She who directs the family budget will 2 -ig E:-“"{;"fifl‘“ o A best understand the Colgate values em- Artitles from April 1915 to Y phasized by this chart. The 21 advertised 5 were taken items include such everyday necessities as Colgate’s Ribbon Dental Cream, Cash- mere Bouquet Soap, Talc Powders, Cold Creams, and Shaving Preparations. Save this unusual page-message to talk over in your family. On request, extra * copies will be supplied FREE for inspir- ing discussions in class rooms, women’s The shaded area shows the up snd down path of commodity prices from 1915 t01921. In April, 1915(see lower left hand corner of chart) consider all prices as averaging 100 cents. You can see therise in prices above the 100 by following the - shaded area on the chart. Note the even level of Colgate prices throughout these #ix years. Tze figures at the extreme right show the 1921 prices of major commodities. clubs, classesin economics, etc.,asanex- ample of how modern American methods mee master an economic crisis. Dealers in Colgate articles may have copies for dia%l:]y. Please address Data Department, Colgate & Co., New York. ‘whereas, House Col ?l: ninlslsmndsl.fiinl Furnishings costing in 1915 cost $2.74 in 1921,