The Daily Alaska empire Newspaper, October 22, 1948, Page 2

PAGE TWO LADIES’ NIGHT WILL MARK OPENING OF NEW COCKTAIL LOUNGE AT THE ELKS CLUB t ight will be okbservec ITOW au Elks Club tor wnd Ohs are expected to be Ladies 1 as Elks and their ladies the Jun is will mark the open- o Hbw 1oUnge ot Ate prann te _newly decorated and Among the numerous fea- ted cocktail lounge attr attention will be the clut the jew furniture. This was cre- Juneau by the Juneau Up- Company, the owners of are Harold and Warren Hous- mark Juneau 1e out ding cen- Fift in the Territor Avenue offers nothing finer y of which the fact, the tapest urniture is, in part, made, is one ram een of the famous creations by Schu- > Commi of New Y Structural I € pen to the hidden factors which and th anc record t ty furniture both durable ble, are composed of vears of experience oat is ant announced for t the membershin ¢ lone can give and benevolently served. GREETINGS GREETINGS TO THE OFFICERS AND MEMBERS OF THE ELKS CLUB. May the opening of your New Cocktail Lounge prove to be a milestone to mark the beginning of still greater service in the civic life of the community you have so ably And the resiliency of the furni- * . “CONEERER - 0 L] . L] {ture is-due to the fact that under the fabric lies layers of pliable, ar tough sponge rubber, known by the trade name “Foamex” and created for better grades of furniture by the industrial products division of Firestone, at Akron, Ohio, rubber center of the world. Adding the background to this Available t . furniture is the interior decorating as"neau and papering which give dramatic evidence of the skill of Walter D R Field, by whom the peining and| Advertising of Local Firms Striking indeed Is the mosaic inj the floor of the lounge which in-| cludes a beautifully executed em- | blem of the lodge. The artisan who | is responsible for this artistry isjSOm® the well-known Hix Anderson, whos2 logan is, “If tro it's done with a, ol Anderson does it.” jelitets of There are many other factors which have entered into the final|.. o na{“mats. embellishment of the lounge which,; will no doubt be brought to the! But what Is ncu often re: attention of the public from time!CY the user, is the vast investment to time. :of meney, skill and labor required However, in conclusion, it should |!0_turn out that service. be told that the. beautiful lighting| Bcfore ~the mats fixtures which are so imponamlmm'" is a vast amount of work re in giving a restful setting to the!dUired. An important part of t room and have such a vital part in}' the commercial art from which |cuts are made. To bring to the Ic ‘merchant a wide range of illust tive art work is an investment ol ceveral million dollars, Metro Associated Services is the corporation which is the source ¢ this material for Juneau advertis- ers. To bring to Juneau each month the art which illustra adve ng in these pages, Metro owns and cecupies the entire area of a large rodern building in New York Cit Thus the service that comes to Juneau each month, is received b} 3,600 other newspapers throu the world, and since Metro pr L duces numerous special service their work reaches an even widor | tield. | Published each month in connec- ition with Metro's Mats is a trad ipublication known to newspape by the name, Metro's PLUS BUSI- ENESS. { This is circulated internationally, i pink cardboard. and reaches, in addition to the newspapers ahove indicated, many schools of journalism. It will be of interest to people of Juneau that several of the advertisers in The Daily Alaska Empire have current- ly received world-wide publicity ' Among feature articles carried by !Metro’'s PLUS BUSINESS for No- |vember, is one titled, “Advertising iRellecLs Fashion Conscious ska.” and continues with an account of ithe advertising of several local firms done by WALTER B. F Phone 581 l ,+ : BEST PAINTING - DECORATING - PAPERING ————————————————————————————————————— WISHES Elks and Your Ladies May You Enjoy Your Beautiful NEW COCKTAIL LOUNGE \during 1ecent months. The article, {written wholly by Joseph A. Bern- istein, Editor of “PLUS BUSINESS,” l1ollows: |NEWSPAPERS {HELP STORES Alaska retail advertisers are defi- jnitely putting in their place those ;who regard the territory as a fron- tier region! Juneau businessmen are PRl doing a bang-up job with adver- tisements that reflect a style- R conscious, ern-services con- scious metropolis, though its popu- lation numbers not more than IELD P. 0. Box 754 % ¢ A" e’s “proof- W. W. SMITH positive” in tear- |sheets received from Walter W. !Smnh, Advertising Manager, The |Dally Alaska Empire, who helps Ithe decorative theme, were fur- {niched and installed by The Alaska {Electric Light and Power Com- {pany. W. S. Pullen, head of this firm, was especially proud of the installation and he predicts the tproved facility of the Elks Club in |Juneau. Who will be the successful con- testant-to name the rocom? Time and The Daily Alaska Empire will probably tell the answer. 1§ It's Done with a Trowel, Anderson Does It.” FLOORS laid by HIX ANDERSON - Telephone Black 230 DN £ THE DAILY ALASKA EMPIRE—JUNEAU, ALASKA Journal of Metro Services Twelve timies each year there to the offices of The Daily g Alaska Empire a paper carton con-|eoming to Juneau he was editor of .~ ltaining each month from 50 to 60 . These |, {sheets contain matrixes, more com- | g, monly known to tke advertiser as zed During his year and a half with are created to suggest his enthusiasm. 1|ed recer mod-; {increasing popularity of this im-| Harness your beauty with form fitting, form accentuating Kayser stockings. Fully proportioned to give you just the right width.and stretch at instep, ankle and calf. People of the Channel Area No. 420 Don’t Forget — LADIES NIGHT AT THE ELKS CLUB Ground Floor to tite Roof & ——and . GRAND OPENING OF (OCKTAIL LOUNGE i Completely Redecorated . .. New Furniture DANCING—REFRESHMENTS—TREASURE CHEST AWARD Juneau Booster ENTERTAINMENT CONTEST TO NAME NEW COCKTAIL LOUNGE ELKS CLUB - SATURDAY, OCTOBER 23, 1948 - 10:00 P. M. FOR BLKS AND THEIR LADIES ONLY Visiting Elks Welcome prepare much of the advertising hese merchants himself. Before anton (Pa.) Times and ed for the Bristow (Okla.) The Daily Alaska Empire Mr. Smith s Lecome highly enthusiastic about Juneau. He cites advertising A June: y Company ad, for example, ; campaign | techniques. A campaign was law tly with the headline Let Yo Home Reflect Your Personal- ity.” Some of the subsequent ads were headed: “Solid Home Comfort Let Juneau-Made Quality Furni- ure Bring You Pleasure,” “Might Well Get Set for Autumn Eve- nings of Restful Relaxation,” Designs Are Here NOW, “There's No Gift Like Furniture."| On Fashion Front l i i 1 CONGRATULATIONS On the fashion front S Store promotes a hosiery sale in an ad headed: “Could You Wear Cinderzlla Slipper?” An d dresses was headlined “Nominated for Qualit; When two-way radios were in- stalled in the Royal Blue Tax Loth Royal Blue and Alaska Elec- nics collaborated to advertise the vent on the same page! { A big black triangle enclosing!| copy with a literary flavor was one way the Triangle Cleaners Lrought their service to public at- tention. Mr. Smith points to one ad which ha thinks might be considered by some as “typically Alaskan.” Tt ys “Welcome Men of the Astoria to the hop, Famous for iC\u'.u ¥ ration—a totem | pole!” But, other Nugget Shop ads fea- ture the modern distinguished trea ment, One, illu ated by a large diamongd nestling on a velvet cush- ion, reads “Diamonds of Rare Beau- &y e Watches of Grace and Charm Known from Nome to New York”! In addition to the foregoing ac- count of the Juneau advertising scene, Metro reproduced one of the advertisements of Stevens. The comment below the advertisement in question reads as follows: “CHRISTMAS REALLY GETS an early start in Alaska with this above reproduced from The Empire. |The 97 refers to the days left in} which to select gifts, “so once again | Stevens leads Parade of Gift| Values,” says the ad feataring gift lines three months before the big holiday.” Thous, being subscribers to a “Mil- lion Dollar Art Service,” The Daily Alaska Empire has brought the| message of Juneau advertisers into) 3,600 newspaper offices !hrouuhom‘ | the world. A Pream Come T-rue! Grand Opening Night calls for jubilation “A Dream Come True” is the way the new Cocktail Lounge has been described. And a landmark, it is, in the Club’s program tc make Juneau Alaska’s Haven of Hospitality. Custom built furniture, designed and created in Juneau expressly for the comfort of Elks and their ladies. A touch of tomorrow in today’s comforts. Con- gratulations upon this achievement. JUNEAU UPHOLSTERY COMPANY HAROLD and WARREN HOUSTON 122 Second Street Telephone 36 “Things Produced for Alaskans In Alaska Help Create a Greater Alaska for Alaskans” el e Light Shines Brightly | ® Sun rises at 7:51 am. | Sun sets at 5:33 pm. e g . e & & ® v 0 0 0 0 0 00 i = > — | Look through THE WINDOW, Juneau Players’ production, Grade | School Auditorium, October 22 and 1 23. Tickets, $1.25 main floor, 75¢ balcony. 18 6t InaConfusedWorld . . . . . ... the Benevolent irfluencesand patriotism sireds its light brightly to preserve the liberties bequeathed by our forefathers. Congratula- tions to the Benevolent and Protective Order of Elks for its splendid, record of faithfulness to the ideals which have made America great. : Lighting Fixtures Furnished and Installed b.y The Alaska Electric Light and Power Company e UNDERWEAR -4 #