The Daily Alaska empire Newspaper, December 5, 1938, Page 3

The Show Place of Juneau TIMES TONIGHT AUDIOSCOPIKS The Third Dimension Thrill Reel DMORROW NI MARCH OF TIME. NEWS FLASHES * CITY STREETS MOTHER-DAUGHTER DINNER DELIGHTFUL MBS. V. R. FARRELL | Mrs. T. J. taining this EVENT ON SATURDAY afternoon at her Honoring their motiers of the Order of Rainbow Girls saturday evening in the banquet room of the one hostesses with a dinner Scottish Temple, Vi Rite i]‘»‘l‘,"“]‘"“l,,‘::::‘”l:‘;’mll’r'“‘ B mas season adds to the att -n\»»w’“fi"““ ;‘lt]l\'lil("‘ :;'l’v‘“\‘:‘m“:”t” ion| Mie James H. R, Cromuels, who| the weekend, but there Vere no gence combined with the untiring |that it is Stuart Marjorie is after During the evening Miss Isabell|ness of the luncheon table, the af-| "0 "‘w“‘ (-1!‘. Tt W it spent most of the last two|real fires. | efforts of Mr. C. W. Hawkesworth | There is another couple involved Do ompunied at the piano|ternoon being spent in playing| P (e SR B L FHE L o of | vears developing the four-acre,| OB the first call fo box 21 on|and Mr. H. L. Faulkner made this|in this encored romance: Olaire by Miss Katherine Torkelson, sang 4 mertvmakers. partaking of a_ ban- | Palm-studded spot on this island of Willoughby Avenue at 10:45 o'clock | benefit possible. Our sincere thanks | Trevor and J. Edward Bromberg o e 4o Banoh of - the imathiers sts present include Mrs,|MERIVIIAKerS PArCKINE B 8 e | Onhu, expect the work to be finish- | Saturday night, Mrs. Jake Cropley are also extended to Lillian Uggens make a sophisticated pair who find L. Reinke wac awarded first|Claude Hirst, Mrs. J. F. Worley, Mrs 1‘('.:rnxm:lud i |;£;(-1]l():'~ and an | ed by the first of the year called firemen when a water pipe|orchestra for their uncompensated al amusement in pointing out ize du the evening for her|John f'lmmfl‘vil Mrs. B Hugfln-m ~‘”';“m‘L ) ]nm‘l;_ }'{X;“_Ni;n Several countries provide archi- | burst, firemen obligingly shut off | efforts in making the dance a com- to Loretta little uncertainties in entation concerning the \n-z‘\Ll\- ;‘;"”“"xfi‘fim"’)\"k‘\‘;l‘: ?’)"'\w(’"“{'(lflh delicacies, while dancing girls undu- | tectural features for the rambling lhgl\l\:lnll‘vor “r::x‘ )I:L\::}. e plete success. e J:‘)‘\’;;Q‘"nfi]\xx-n 't:x:dlf‘::l :s;::gn:::)rh O o ompose & four-line | er9, &nd Mrs. H. G: Wilcox |t ke s ol natve Bl ) S R s i DIHISIO B s B e el AV Dlocat) 870 WA by BIUBRE T poem. Second prize was won by | Ty During the progress of the screen- | ant. {near the Totem Grocery sp(:;n“vi quist and ‘daughte.'.| by Lyle Talbot Mrs. R. R. Hermann play the silvery voiced Bobby Breen Orchid-Bordered Walks !‘?m}gpf"“,\ "',mr‘:h'a:% ":?,:m;a,,,:.‘- 7 B R thet ze- Dinner was served by candlelight, (I.EANUP MAN FROM sings half a dozen tuneful songs,| The walls of the patio are lined i‘,oi("l -‘”:“ .ve<l"|‘||x-:s ?)r chemical i’x-- SARFF PlEADS k"“d]cd the fired UL & "ye i with a rainbow of crepe paper form- | Hnchuding o written espeoialiy! far|with tree fern bark, from "WHIH | rore cobirs iy 2 love might have Leen forgotwer A1 3 Husband Number One had not de- ing a centerpiece for the occassion. | membe: were | in honor of Mrs, V with dence in the Assembly Apartments R. Farrell, who with her husband, will leave for vacation trip to the | day on the steamer Prir Decorations depicting the Christ- | |on its trip from San Francisco to | Honolulu the action of this col- | orful screenplay transpires amid = | the Iluxuri settings of “the is- Many of the best known of this great Pacific empire we seen in the film, including the amous Waikiki Beach, Honolulu’s AN AIRVIEW OF THE beautiful resort hotels, its pictur- SR esque oritental quarter and the HHONOI Tricky inno- fern-covered areas of the island of | yovion ) = e Oour B Qahu. The latter are dominated ;i elevator diving platform, by the Pali, towering precipice 600/, nixed with romantic old world | teet in height, over which the an- Bekich: al| 4 & touches on the estate being prepar- ijent King Kamehameha once d drove an opposing army to destruc- | °3 10F occubancy o il ) Doris Duke, tobacco heiress, and her | (OMPLIMENTED TODAY | Fitzsimmons is enter- resi- ates Wednes- | ss Norah. | FLAT HEADING our | e Hollywood Sights And Sounds By Robbin Coons HOLLYWOOD, Cal., Dec. 5—Scrooge sat in Reginald Owen's dressing room and talked. Scrooge was waiting to be called to the set, and he had on Reginald Owen’s dressing gown and Reginald Owen's battered old slippers. He even smoked Reginald Owen’s cigarettes, and talked about Reginald Owen when the actor was mentioned. But he wasn’t Reginald Owen. That was due, almost entirely, to Jack Dawn—and to Regin- ald Owen’s patience and forebearance. Owen has been Make-up Man Dawn's No. 1 guinea pig in —BOY SINGER IS 'Bobhy Breen in ""Hawaii | The semi-tropical beauty of the Hawaiian Islands forms the back- ground for “Hawaii Bobby Breen's latest STARRING IN MOVIE HERE | (alls” Now Playing at Capitol Theatre musical starring ve- hicle, which opened at the Capitol tre yesterday. the exception of scenes tak- place aboard a passenger liner ion on the rocks below husband he picture by Harry Owens, whose | will grow sprays of orchids, Chinese THE DAILY ALASKA EMPIRE, MONDAY, DEC. 5, 1938. 'Orchids in Patio and Elevator in Pool Feature The Cromwell’s Hawaiian Home GAY ROMANCE DRIVEWAY opened yesterday at the seum Theatre. el IN THEME HERE Betefioristas unequ's. Greatest oW NOW SHOWING ™ '3 357 ‘Screen’'s Most Exciting Sweethearis Reunited on Colissum Screen Tyrcne Power, so ardent, and Lor- etta Youne, so lovely, kiss' impul- sively under the Miami moon and their is news again! The ex- cit'ng swoethearts of “Love Is News” and “Cafe Metropole” care so much they fall for each other twice their latest Twentieth Century- picture, “Second Honeymoon, Coli- all the world loves a another lover, so Stuart 8 Tyrone's gentleman's gentleman, tries his darndest to HOME OF THE JAMES H. R. CROMWE introduce his master to a state of o ) o T happiness similar to that he has won with pretty Marjorie Weaver. F' D ' ' ,many Juneau establishments and Paradoxically, the valet's romance ire beparimen fraternal organizations for their un- | is the very thing that keeps Tyrone Does plumbing selfish and generous contributions |and Loretta apart, for many mis- for my cause, and do especially understandings spring from this And pfadi(e Jobs thank the committee headed by the |spectacle of innocent bliss. Loretta Demolay Council advisor sponsored |is sur that Tyrone is interested |by the Scottish Rite Masons: Mr Two fire alarms were blown over 'F. L. Garnick whose earnest dili- him, nes | fore returning o st mam was| NOT GUILTY IN e DB in Marjorie because she is al ays not knowing, of course, Hus tee chairmen in charge vest Teflani” A . Branits i e i 1 x::itn:«n‘;: £k :n« St i ”s S.\uu Leilani” is one of the pepu- | granite which came to Hawaii as plown, sending firemen out on band Number Two. Tyrone ar- angements for e evening i1-| G, giingenburg, in charge of tar hits of the day. These are “Ha- | sailing ship ballast many years ago| monthly drill, this time going to SHOO"NG [ASE ranges & PhrobpiaiwaesAltio #an tainment, Miss He len H;]m:.; decor.. | cleanups for Olson Brothers on | Wall Ulll-\ 4 theme song of the pic-| became paving material for the cov-| the top of the Seatter Tract to test | _7 the entire party, “progging” being e e e e iyl | thei® Fiab Gragiing¥opdetions, ari| SUik, 8L TR, WACH the Trade| ered walk axound three sides [ the private water system there and \est Sarff of Petersburg plead- |a thrilling adaptation of fishing tions and Miss Ruth Allen, dinner|ived in Juneau by PAA plane Sat-|, . il bl o g and| Probably most unusual among the|a fire hydrant connection | ed not guilty to careless use of fire- | after dark that is one of the new- b et urday and is on his way south for IS Or¢ ;;‘ u;x“ ake a prominent part | estate’s features is a dining room | ——e—— arms in Federal District Court this | st Of America’s pastimes. Hus- 8 |the winter. 1o AL S EnY. A Rl Yolng designed to give the guest the im i | morning and his case will go to trial | band Number Two displays him- e > 25 : and his young | pression he is eating in a cham- : fatély 5 : self in a not-too-favorable light 2 BT Hawailan friend, Pua Lani- Who|mer n refla Ion | immediately following fhe Forrest avoral gh EVERETTS RET B.P.W.C. MONDAY , Pua Lani, ber somehow dropped in midocean. | ks Y e |and that first kiss that might have N } | Rive: sained) dhalt vihad ca thel v re : | Smith murder case which is now be Cecil Everetts, for the al | evening, business meeting, 8 o'clock, | o SN oo g0 to Hon- ireat glass port holes, curved to| Words do not express the feeling|ing heard.,Sarff is charged as the |been forgotten is repeated, starting Corps Staff, now on furlough, is Council Chambers A T make the glass invisible, provide alof gratifying warmth and apprecia- | outgrowth of the fatal shooting of |& Series of gay events leading to | a passenger for Juneau for his home CAROLINE TODD, ! nins ede NG wak e of colored fish, native to Haw-|tion on behalf of my family and|James Altier near Petersburg last @ perfect modern solution. rd the Princess Norah adv Prasidnt ST o i e molioe. L vatdrs s they swim about in|myself for the wonderful spirit of Armistice Day when the latter was — e P ———————————————————————————————————— | DUSUiG. Their exciting adventures an adjoining aquarium made to sim- | kindly cooperation shown by the carrying out a deer. Although Mexico offers good in Hawaii, during which they are ulate rock grottoes, | Juneau publi¢ in making the recent| Susie Elstad of Yakutat, charged | fishing, the sport is not popular, so Secreted by, mative friands of Pua |, The Euest who swims and' likes|dafice for my banefis &-suocess. .with selling liquor without a license, | the government has established a v ' to dive—but for the climb to the! We are deeply grateful to the also pleaded not guilty. new national office to promote it. reach a thrilling climax.when the | boys become involved in the search for a band of criminals who have stolen government naval secrets. - PIONEERS ARE TO ELECT OFFICERS, TUESDAY MEETING Members of Pioneers of Alaska facial make-up experiments. Owen was the first actor to lose Igloo No. 6, are to hold a regular his face and get a new one from Dawn. That was for the [ meeting tomorrow night which movie “Suicide Club,” rechristened “Trouble for Two.” should prove of exceptional in- Owen, who or¢ Iy does not look like Robert Taylor and ""’i"*‘“ S : 34 never threatens the romantic leading men, still has a good i She fesuPDigep e WULD: nomination and election of of- enough face of his own. From Jack Dawn he usually gets f| ficers worse ones. That face in “Suicide Club” could belong only to a monster. The present one in “A Christmas Carol” could be- long only to Scrooge Scrooge is bald except for a fuzzy tuft planted in the upper center of his high round forehead. The face is florid, as befits a crotchety old gent with the gout and no Christmas spirit, and the scowl-lines are deep over the shaggy grey eyebrows. The nose is sharp, and the mouth is thin and tight. This day, however, Scrooge could smile. Jack Dawn had made the mask a little less tight so the Scrooge face could soften for the final, regenerating scenes of “A Christmas Carol.” The mask—and there is its importance in make-up—responds with the skin beneath to every change of facial expression. The mask, said Scrooge-Owen, is quite improved first use in “Suicide Club,” when it was prone to break out in “boils” under the heat of the lights. It’s fairly simple now. Each IT°’S MADE FRESH ——Every Day from highest quality materials in most mod- ern, most sanitary way—it's rich, its’s creamy and it's made in the flavors you like. since its Special orders for parties are readily filled with PERCY’S Ice Cream ol morning Dawn takes his material—a sort of fungus mass— spreads it on Owen’s face until Dawn yanks him off, all in one piece. Nights, at least, Owen can see what he really looks like. Scrooge-Owen was very happy, he said, to be a part of “A Christmas Carol.” “And thank heaven,” he said, “it is being made as simply and sincerely as Dickens himself would have made it It is not an epie, it is not colossal, it is simple and human and homely.” This brought up a discussion, naturally, of “Stablemates,” which Owen (minus Scrooge) co-authored. “Stablemates” really happened—almost. Owen, driving home from Santa Anita racetrack one day, gave a stableboy a lift, subsequently befriended him. In time the lad disappeared, but one 3 am. Owen and his wife were awakened by a long distance call, collect, from Arkansas. It was the stableboy, in distress. He needed $200 to take a horse to Baltimore. Owen sent $50, but the letter was returned un- claimed. “The boy had acquired the horse substantially as we made Mickey Rooney acquire his in the picture,” said Author Owen. «“We took this incident, plus an operation we saw at Santa Anita, and we had our plot. And—this is a secret—I wrote the part of the old vet for myself. But I'm glad now I didn’t get it. Wallace Beery did a much better job than I could have done.” In the second place, Trevor Davi: | will show some of his latest movie | colored film: ! In the third place, there will be a social session following the busi- ness and picture displa Gas Gas All Tinie i Mrs. Jas. Filler says: “Gas on my stom- | ach was so bad I couldn’t eat or s | Gas even pressed on my heart. Adlerika | Brought me quick relief, Now, I eat as I wish, sleep fine. never feit better.” ADLERIKA | Butier-Mauro Drug Co.,— | Guy's Drug Store, -in Douglas by adv. Good Leather NEW STOCK—LATEST WRIGHT'S HEALTH UNDERWEAR (Black) 1009, Wool—Now O DRESS SHOES.... high tower—has his problem solved. | | An automatic elevator is the div- ing platform. The bather climbs aboard at water level and goes up to the desired height. He takes off and automatically _the platform [ lowers again to water level | s No Guest Rooms | The living room also offers an| “automatic” feature, a huge gla. door, 20 feet wide and 12 feet high which drops into the flooring at the | touch of a button Guests will have a playhouse for | entertainment—but no guest rooms| are included in residence plans. Cromwell purchased the site, al beach frontage at Kaalawai beyond | diamond head from Honolulu, from | Ernest Hay Wodehouse, for $100,000. The estate has its own private | harbor, and is bordered by a public | | right-of-way on the beach PR | CARRIGAN ON NORAH | Roy Carrigan will arrive on the | Princess Norah from the south this afternoon | GENUINE I BLACK DIAMOND COAL Alaska Dock & Storage Co. | | TELEPHONE 412 LY S4.75 a suit $2.95 STYLES . . |HARRY’S THE YOUNG MEN’S SHOP 247 South Franklin FIRE is not the only des hazards take heavy toll, too. premium, have an Extended Coverage Endorsement attached to your fire insurance policy. you, in the same amount an as your fire policy, z{ga_l’nst ing aircraft, hail, “wild” m commotion and smoke (from ‘a permanently installed oil burner). Come in, write or telephone. | SHATTUCK AGENCY PHONE 249 ! Office—s——New York Life royer of property. Other || For a surprisingly small || It will protect d under the same conditions || explosion, windstorm, fall- otor vehicles, riot and civil COLl 7 OWNLD AND _ ODERATED E1 -5 - 3 THEIR LOVE IS NEWS AG . in a new, exciting w —~——ALSO— CARTOON—MUSICAL FOX MOVIETONEWS Value DOUGLAS CAFE OWNER ' AND MUSICIAN HOP John B. Marin, Douglas cafe MATRIMONIAL HURDLE widely known owner, and Ruth Wood, popular pianist, were married | this morning by U. S. Commissi oner Felix Gray, The couple was attend- ed by Winnifred Oberg and Howard Mosher. Marin is proprietor of the Douglas Inn and Miss Wood is ‘a musician there. - e LUTHERAN LADIES AID Fancy Sale, Tea and Dinner at Church Parlors, Wednesday, Dec. 7. Sale starts 10 am. Tea from 2 to 4:30 p.m. Turkey Dinner, 5:30 to 7 pm. The Daily Alaska Empire Presents--— SHORT TALKS ON ADVERTISING (FIFTH SERIES) Prepared by the Bureau of Research and Education, Advertising Federation of Ameriea Advertising Lowers Prices Num ber 10 Are you willing to spend 45 cents to save Of > you ar f you know the Sometimes advertising performs a le like that. Ten years ago, a certain camera sold for $30. It was advertised extensively, sales in- creased, and overhead costs were reduced. Now, with larger production, the manufac- turer is able to operate more economically and to sell a better camera for $15. The ad- vertising cost amounts to 45 cents for each camera. The saving to the customer is $15. ing. mir advertised article. In a similar way, advertising has helped to lower prices in many other specific cases. Yet there seems to be a common impression that advertising represents an extra cost, something that must be added to the price of what you buy. Everybody knows that advertising costs money and that it is used to help sell goods. Less known is the fact that good advertising sells goods so well that it is the cheapest way of 'selling them. This is one of the reasons why it is possible to sell well-advertised goods at a lower price than if they were not ad- vertised. Then there is the other important rea- son. As advertising builds the sales volume of a company faster and greater tham any other method, it makes large-scale manufac- turing possible, and that reduces the cost of making each article. When there is compe- tition, which there usually is, manufacturers and dealers lower their prices as rapidly as they can. In this way, consumers get the in your pocket. Copyright 1938, Advertis ing Federation of Amerrca benefit of the savings that advertising ef- fects in the costs of selling and manufactur- When you see thousands of dollars spent for a single advertisement or a single radio broadcast, it is only natural to assume that you have to pay for it when you buy the But few people realize how little this cost really is when spread over the large number of units sold through the advertisement and how large a saving this makes in the total cost. On canned food, the average cost of advertising is less than one- half cent per can. On one of the most widely advertised soft drinks the advertising cost is less than one-fiftieth of a cent per glass. Lumping together all the advertising in the country, the total expenditures amount to less than 2 per cent of the value of all goods sold. This is very small in comparison with other selling and distributing costs. The Department of Commerce estimates that in 1935 the total cost of distribution was 28 per cent. So it appears that the total amount spent for advertising is only one-fourteenth of the whole cost of distribution. If no money were spent for advertising, the cost of selling and distributing would be far higher than it is now, and prices would have to be higher. More important still, a smaller volume of goods would be sold and produced, and there would be less employ- ment, and a smaller share of the world’s + goods for each of us. Advertising puts money