The Daily Alaska empire Newspaper, May 13, 1938, Page 4

Daily Alaska Empire Published every cvening except Sunday by the EMPIRE PRINTING COMPANY HELEN TROY BENDER - - - - - President R L BERNARD - - Vice-President and Business Manager Becond and Maln Streets, Junsau, Alaska he Post Second Class Matter 10N RATES Deltvered by carrier in Juneau and Douls t the follc month nce, $6.00; Ons year, in advance month, ia ad' mflubsrrlbtr wiil if they will promptly notify the Business Of e or irregularity in the de- lver s = Office, 602; Business Office, 374 MEMBER OF ASSOCIATED PRESS. The Associated Pre: y entitled to the use for republication of all ne m pa s credited to it or not borwise Eredited in this paper and also the local news published herein. ALASEn CIRCULATION GUARANTEED TO BE LARGER THAN THAT OF ANY OTHER > “STOP AND GO” ADVERTISING Before these modern days of a great deal of business was done on the old theory that if one makes a good enough mouse trap, no mat- ter how far in the wilderness, the world would make a bedten path to that manufacturer’s door. Of course, it was word of mouth advertising which was depended upon for results, but it wasn’t recognized as advertis- as we know advertising today. Stress then stern competition ing then, was placed primarily on quality. Quality is just as essential today but competi- tion in quality and quantity coupled with the great advance in communication has left the chap with the superior mouse trap lost in the wilderness unless he has kept abreast with competition and is telling the world about his product. The method of telling is what we know today modern advertising. It is the vehicle by which the consumer and the producer come in contact to make business. As Secretary of Commerce Daniel C. Roper said the other day in an address, advertising “looks to wider distribution of the products of industry, hence increasing employment, social and economic progress.” 1In other words, it keeps the business wheels turning by creating a desire on the part of the buying public to buy. The merits of advertising and the important role it plays in bringing business back on an even keel as in times of economic stress were ably emphasized by | the Sccretary in these words: “While advertising is not solely responsible for | the succ of the advertiser, yet those who do rec- TH effective source of momentum for American busine periods of economic maladjustments ate initiative alone cannot success- the responsibility of the Government Naturally, durin, with which | fully cope, it i normal activities, elf-reliance and initiative of busi- 1ead of attack to assist in restorir However, the s the most effective spe: ness itself i that would impede prog Those who production on cond wre hesitant with n: their nd sales adven- tures while economic skies are clearing, frequently ind that, while they are thus waiting, their competi- are get ¥ i, under their own promotional forts. ‘Stop and Go' advertising, just as spasmodic ctivity of all types, can only be expected to achieve top and go' results.” There probably is no more important factor in keeping business at a normal pace and arousing il from the doldrums which it frequently’ gets into than advertising, and as Secretary Roper points out, it must be consistently done. “Stop and Go” advertising, that an adver ment this week and then another three weeks from now, will result in just exactly what the Commerce ' xecutive said— “stop and go” results. Business will be good when the public, threugh advertising mes- 3 knows what that particular business has to And, on the same premise, it will be poor buying public is permitted to forget that a commercial institution is in business by lack of advertising, and, naturally enough, that same buying public will make its way to the door of the merchant or busir institution which is keeping it alive to the fact that it has something to offer that the public wants by advertising. cffer. when the THE SIGNAL CORPS CHANGE It is with a feeling of regret that we record the retirement of Col. George E. Kumpe as head of the United States Signal Corps in this district. While after 45 years in the service of his country, Col Kumpe has well earned the more leisure days of re- tirement, his laying down of the reins means the loss to Alaska of a true friend and one, who through the Alaska Communications System, aftorded residents of this Territory a wonderfully efficient and satisfactory service. Wherever his retirement may take him The Empire wishes him well. has At the same time, we in the north have reason for gratification in the appointment of the Colonel's| has done successor, Major Paul Edwards, who, too, valiant service for Alaska as an officer of the Signal Corps. An able and affable man, whose friends in Alaska can be counted by the scores, Major Edwards has been in technical charge of many of the develop- ments made by the Signal Corps in Territory, and particularly more recently with the radio-telephone hookup which gave Alaska its first direct telephone connection with the Outside world Gov. John W. Troy was undoubtedly voicing the sentiment of all Alaska >sterday when he said: “I hate to see him go,” referring to Col. Kumpe, and continuing, “but we are fortunate that Major Edwards has been appointed his successor. The Signal Corps wonderful service to Alaska under Col. has given Kumpe and T am sure it will continue to do so with Major Edwards at the helm. Both are excellent men.” ognize its value are likely to be more progressive That chap in Chicago who wrote 12,000 bum checks ES alert and far-sighted in every way; hence, more suc-| in a year before he got caught should be a handy cessful than the non-advertiser. fellow to have around for paying off the national “dual initiative has always been the most' debt - ° ’ E CAUSTIC THRIFTY WEEKLY FOOD COMMENTS NEWS ‘_‘ “A Newspaper Within a | ('u'spap('r 3 = - [ THE FRIENDLY STORE Friday, April 29, 1938. THE FRIENDLY STORE s & P - E - A e s Large l’ackugco SWIFT'S Half Gallon Jugs Seaport Brand :! “’ C 95c No. 2 Can o BUTTER (] A Delicious Spread! SALAD Tall Cans . - EXTRACT o , «Yes, motoring is a wondertal| H€d and White L thing. I used to be sluggish but l Judge: “On what grounds are { 20 ¥ full of pep all thi you applying for a divorce?” ! :‘l::e." g el g Bott e zoc ‘ Husband: “She kept on having i “Y didn’t know you had an Lfi iceman deliver ice after 1 aute.’ installed a Frigidaire.” “I don’t—I dodge 'em.” . [ ] & @ | & A B o Ararican GOLD DUST oo GOT TO GO WASHING : SPAGHETTI Teacher: “Johnnie, do you POWDER ; with Tomato Sauce | want to leave the room?” Phekage Johnnie: “You don't think I'm cans c | standing here hitch-hikin’, do ¢ PHONE 174 ARNICK’S GROCERY : PHONE 174 the | | minutes each? X S DAILY ALASKA F_MPIR FRIDAY, MAY 13, HAPPY BIRTHDAY The Empire extends conyralu!a- tions and best wishes today, their |birthday anniversary, to the follow- fiki | 20 Years Ago ‘ From The Empire » | May 13, 1918 MAY 13 jie Natives of Alaska were be- | coming alive to the advantages of |becoming recognized ‘ as citizens of {the Territory and having the pri ‘mg'o of casting votes at elections. A number of them had applied to the courts for citizenship. Applica- tions had been received by Clerk | of the Court, J. W. Bell from Natives Juneau, Ketchikan, Kake, and Klawok J. B. Burford John McLaughlin Roscoe McLaughlin Edwin P. Pond A. C. Thane Mrs. Sigurd Tause Julia Terhune - >-o from Hydaburg . MODERN i e Mt ETIQUETTE winn and brother of Grover C. Wwinn, was in active service on one By Roberta Lee —# of the Great Lakes st ners. He had’ been attending the Naval Rad- io School at Chicago and had re- cently graduated, and had been ord- " |ered to see actual service for one month after which he was to report to Pelham Bay, New York. In honor of her two brothers, John McCormick and Richard Mc- Q. When eating baked potatoe: is it all right to take the potato fron the skin and mash it on the plate? A. No; the proper way split the potato and then directly from the skin. Q. How soon after receiving a wedding invitation should one is eat send a gift? A. Any time that s convenient COTMICK, Who were answering the after the invitation is received call of their country, Mrs. Edward | Q. What does “bon yoyage"|C: Hurlbut entertained at dinner. mean, when written on & card or J0hn McCormick was to join the Quartermaster’s Department at Fort Seward and Richard was going (o Anchorage. in a letter? A. “Good journey to you." " DAILY LESSONS "IN ENGLISH | By W. I. Gordon %; Mayor Eric Ness of | |left aboard the City of Seattle after | | spending several days in Juneau-on | ' business. Russell York entertained - Mrs at | her home in Douglas with a knitting party for eight of her friends. Words Often Misused: Do not say “The baby was named after father.” It is preferable to sa; e baby was named for (in honor of) his father.” The Juneau Woman's Club took the initiative in arranging a suitable program for Memorial Day. Presi- 'ngxf]l:“n M’{;lf::’""‘fflcz‘l" English. | qent wilson had ordered, through o unce frst syllable ing, not|, . clamation, that the day be made ; e ; one of prayer and fasting for suf- Often Misspelled: Rye (a grain).|joring humanity and the ending of Wry (twisted; contorted; as. the war. wry face”) Synonyms: Servitude, serfdom, | - STRaey: Tosings Themas Cole, old resident of Jun- Word Study: “Use a word me“"m accompanied by Mrs. Cole and times iand it yours.” Let us in __ | baby, had arrived on the Nfulhv\esu crease our vocabulary by mastering ll rn from Waterville, Washington to one word each day, Today's word. | it his brother Cash Cole for sev- Emendation; critical alteration or | WeekS correction, as of a literary text. “I | received a note from him in the fo! lowing words, with the emendatior L Bart slowly Thane said Juneau was ing for the lack of work- |ingmen and had asked the Seattle annexed to it.” CIVEITE WRndell e o N Holmés, ( ‘.(',“t}(’ of Commerce and the Uni- Ve ey versity of Washington to come to = " his aid. LOOK and LEARN ght steel ships, totaling 48,000 By A. C. Gordon tons, had been completed during the 25 = |seven days ending May 11. Fully 1. Who wrote, “In the spging a |19, Vessels totaling 1806021 tons young man’s_fancy lightly iullhs h)‘hdd been finished up to the first of May and were on the high seas. Highest, | thoughts of love?” 2. What percent of Canfidians are Catholics? f 3. What does “carte blanche” mean? 4. Who were the first pedple to divide the day into 24 unitsgof 60 ¥ Weather: Cloudy. JUNEAU GIRL 55; lowest 39. 5. Which state of the [Union ranks first in the productign of n natural gas? ANSWERS o OAKLAND, Cal, May 13—Cor- . Tennyson inne Jenne, daughter of Mr. and 2. About one-third. Mrs. C. P. Jenne of Juneau, Alaska, 3. Unconditional permission or authority to do what one pleases in |a matter. | 4. The ancient Babylonians, who were far advanced in mathematics | W |and astronomy. 5. Texas. has been elected to the Lachivette, National Honor Music Society, from Mllls College. Audlb—Tax and System Servi ct, JAMES C. COOPER, | C. P. D A tourist camp in the ection of Laredo, Tex., has a sign |made of 531 rattles from Snakes | Killed in the last four years. northern A. 303-05 Goldstein Building Public Stenographer Notary Public | ! ZORIC SYSTEM CLEANING Phone 15 ALASKA LAUNDRY l BODDING TRANSFER l MARINE BUILDING 707 Rock—Coal Hauling Stove—Fuel Oil Delivery ] FAMILY SHOE STORE | “Juneau’s Oldest Exclusive Shoe Store” LOU HUDSON—Manager Seward St.——————Junean _%. FORD AGENC‘X (Authorized Dealers) | | GREASES :‘ GAS — OILS JUNEAU MOTORS Foot of Main Street SATISFACTION IN FOOD QUALITY AT UNITED FOOD CO. TELEPHONE—16 [ | J s ‘ The B. M. Behrends Bank Juneau, Alaska COMMERCIAL and SAVINGS Resources Over Two an;i‘ { One-Half Million Dollars Petersburg 1938. Directo | Horosco pe “The stars incline but do not compel” e * W his G DRS. KASER & FREEBURGER SATURDAY, MAY 14, 1938 | ngxs;Ti?m Threatening aspects dominate to-| Blonégglm u“ ng day, according to astrology. The stars are ill-omened for men who ield authority. There may be sud-| den changes of public opinion un- Hours ? am. to 9 pm. o -_ # PROFESSION AL FRATERNAL SOCIETIES GASTINFAU CH/ANNEL o B. P. 0. EIIKS meet every Wednasday at § p.m. Visitng brothers welcome. N. C. BAN- FIELD, Exaked Ruler; M. H. SID#S, Secre- tary. favorable to government heads. Labor comes under a slightly bet- | ter direction than it has had, but| | it may retard important business plans. Legal interference is indi-| cated where employers are hostile' to workers 1 | # Dr. Charles P. Jenne DENTIST Rooms 8 and 9, Valentine Bldg. TELEPHONE 176 MOUNT JUNEAU LODGE NO. 147 Second and fourth G in Scottish Rite Temple beginning at 7:30 p.m. DANIEL PRIOSS, Wor- Monday of each montn shipful Master; JAMES W. LEI- Prosperity for a small minority is = 2 VERS, Secretary. prognosticated through 1938. New = U fortunes will be acquired. Extremes & ‘ EERAREARS in Anerican incomes will mark the % — .| | Perseverance Lodge No. 2-A meets period in which the middle ciass win| | Dr. Richard Williams | every.-second bt doih Fwednes continue ‘to decrease. DENTIST |day, L.OOF. Hall. RETTY Mc- Girls may expect a gay summer, OFFICE AND RESIDENCE CORMICK, Noble Grand: RUTh They will gain in popularity. for GOLDSTEIN BUILDING \BL.AKE Secret.ary the stars will cause extra suscep- | B Sy tibility among young men. & & [ e e Persons whose birthdate it is have |2 T PRSI | the augury of a year of certain per-|: plexities that may be decided by wise procedure. Men may lose busi- Dr. Judson Whittier CHIROPRACTOR ness associates and deaths may Drugless Physician change family incomes. } Office hours: 10-12, 1-5, 7-9 Children born on this day prob- Rooms 2-3-4, Triangle Bldg. ably will be precocious and extreme- PHONE 667 | PUROLA REMEDIES lly well-balanced. Subjects of this/ gz bR 5 sign usually are proud of their = s s ke = PRESCRIPTIONS CARE ability to succeed. T " FULLY COMPOWUNDED Thomas Somerby Hamblin, dis- 1 Froiil Nircot:./ Noat' Collsenm | tinguished actor, was born on this Dr. A. W. S}ewart | day 1800. Others who have cele-| | DENTISY ‘; PHONE %i--Free Delivery brated it as a birthday include Tim- Hours 9 am. to 6 p o othy Dwight, president of Yale Uni- | SEWARD BUILDING e Office Phone 469 versity, 1752; James Donald Cam- eron, statesman 1833. OSTEOPATH Consultation and examination free. Hours 10 to 12; 1 to 5; 7 to 9:30 by appointment. President Urges Action to Avoid | ™5 o35 it " DR H.VANCE “Tomorrow's Styles Today” \% & More Depressions === J ' Robert Simapson, Opt.D. Executive Hlls at Unabsorb-| | sopertol gngdes cglm ed Inventories, Unwar- of Optometry and 11 " 1 1 | Opthalmology lanted E‘gb P“CCS Glasses Fitted Lenses Ground WASHINGTON, May 13.—Presi- #|{ Juneau’s Own Store e Sl kst s e G D Y “The Rexall Store” your Relisble dent Roosevelt today expressed the :‘v hope tl.at Congress in its coming CALL COLE FOR OIL anti-monopoly study would cover | 34 plus or 27 gravity, in any methods of avoiding future depres-| | o Bloei bl syoidencs o)l smotn . QLTSRS sorbed inventories and unwarranted COLE TRANSFER high prices of some commodities. Phone 3441 or Night 554 The president made the remark at WHEN IN A HURRY compound preserip- tions. | Butler-Mauro Drug Co. = a press conference in denying that the administration’s original spend- ing and lending program was a fail-| ure. He contended certain business and economic methods ran away with the ball Ha‘ve Y)ur Eyes Examined by Dr. Rae L. Carlson OPTOMETRIST | office Ludwig Nelson's Jewelry Try an mem ad. wap Phone Green 331 H. S. GRAVES “The Clothing Man” ~ Home of Hart Schaftner and ] Marx Clothing — | The Charles W. Carter || FINE Mort“ary Watch and Jewelry Repalring Fourth and Franklin Sts. At very, resspablo 0ot PHONE 136 PAUL BLOEDHORN S. FRANKLIN STREET GASTINEAU MOTOR SERVICE PHONE 727 GENERAL AUTO REPAIRING S ON THE MEZZANINE HOTEL JUNEAU BEAUTY SHOP LYLAH WILSON Contoure Telephone X-Er-Vac i Nl:W ALASKAN /| HOTEL i So. Pranklin Street JUNEAU: Phone Single O cl | J. B. WARRACK Engineers—Contractors | JUNEAU ’ e R COME IN and SEE the NEW | | STROMBERG-CARLSON | If It's Paint We idave It! i| IDEAL PAINT SHOP “NEW AND DIFFERENT FRED W. WENDT FOOTWEAR” PHONE 549 1 DEVLIN’S | RADIOS J. B. Burford & Co. “Our door’step is worn by Satisfied Customers” g Paris Fashion Shoes em—— - — J o | i SPECIALIZING Jones-Stevens Shop | | JUNEAU LADIES'—MISSES’ i MELODY HOUSE In French READY-TO-WEAR Music and Electric Appliances | Seward Street Near Third | | (Next Gastineau Hotel) and I ___c",‘u Mo, Fiex e Italian | e I3 Dinners PORTRAITS by |1 sika Musi usic Suppl TED COWLING vt 2 Uggen, Maoter GASTINEAU CAFE Phone 39 —photographer [ | Fianos—tiesica Mhstruments Sl | 0ld 1st. Natl. Bank Bldg. | | Phone 206 122 W. Second | Lode and placer location notices for sale at The Empire Office. HARRY Try the Empire classifieds for e i RACE | results. Empire classifieds pay. DRUGGIST | “The Squibb | Stores of | DELCO and MAYTAG PRODUCTS | W. P. JOHNSON “The Frigidaire Man” PERCY’S CAFE Ice Cream, Soft Drinks, Candy COFFEE SHOP i Percy Reynolds, Manager 8 1 Alaska Federal Savings and Loan Association Accounts Enaured Up to 6,000 ». 2718———Phone 3 | The First National Bank JUNEAU [ J CAPITAL—$50.000 SURPLUS—$100,000 ® COMMERCIAL AND SAVINGS ACCOUNTS SAFE DEPOSIT BOXES vl