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' Daily Alaska Empire ROBERT W. BENDER - - GENERAL MANAGER Published _every evening except Supday by the EMPIRE_ PRINTING COm‘ANY at Secand and Balr: @treets, Juneau, Alaska Entered in the Post Office In Juneau as Second Class ratter. ropolitan Life Insurance Company in co-operation | DECEMBER 20, 1914 birthday anniversary, to the follow- SUBSCRIPTION RATES. with fifty leading business organizations. The inde-| The Germans, thirty miles from ing: ’mpg;lg‘g“n:“;ll“e’n‘ ! pm. Visiting brothers Owilvered by carrier In Junea‘uh and Douglas for Ol.z&qwndencn of the consumer and the dependence of Warsaw, were attempting to renew . il welcome. |rirsabeblond business upon his whims is now so well recognized, Lz e e s 7 23 s dat the tolowlis rathas | busix P L e their attack upon the Polish city DECEMBER 20 o 5 John H. Walmer, Ex- year, In advance, $12.00; six months, in advance, one month, in advance, $1.86. subscribers will confer a favor if they will promptly notity the Business Office of any failure or irregularity i the delivery of thelr papers. customers | Poland. NERLAND CHOSEN Electrie Cabinet Baths—Mas- | | Seghers Council No. i . Telephone for Editorial and Business Offices, 374. The study indicates also that business is wlde- On the western front the heavi- Andrew Nerland has,been named AG sage, Colonic Irrigations | | 1760. Meetings second awake to the importance of developing new products |est fighting was raging that had °5 the Fairbanks representative at ED IN WOOD Office hours 11 am. to 5 pm. | | :nd last Monday at The ArEM?::l::“‘::n:c',‘u:,‘:,ypzfii‘s,“d to the and Tagcreating old ones to suit the public taste, a been expgrienced since the Ger- the January meeting in Juneau of FOUR YEAR Evenings by Appointment | 30 p. m. Transient wse for republication of all news dispatches credited to program which a leading economist recently de- |mans had renewed = pt | the Alaska Territorial Chamber of L S OLD Second and Main =~ Phone 259 rothers urged to at- o ::vt"omfbr]n::d(‘fig‘l;,:]d in’this paper and also the cjgreq to be a solution of the relief problem in|to force their way to: English C’Jm"‘;"“- L“‘:‘Z Cé Hess has + BOTTLE T ————+ | tend. Council Cham- this country . | Channel. The battle fl}"&‘hd““ been chosen as naser » g |bers, Fifth 8t. JOHN F. MULLEN, ALASKA CIRCULATION GUARANTEED TO BE LARGER THAN THAT ©F ANY OTHER PUBLICATION. 5 and the replies had an important bearing upon tie Pioneers’ Homc. I S ARSI R A BRAVE AND GALLANT PEOPLE. every phase of customer relations. B. M. Behrends, his first patron, neau, Alaska, at 10 o'clock A. M. | | Telepnone 176 | | T “Pre-testing of consumer acceptance,’ the re-|Purchased $10 worth of tickets. |on February 7, 1935, at which time | | Our tru “s & 1808 ' The stories of the people of Nome carrying-on ko e land place all persons having ob- | 5 || time. A tank for Dieset ‘&i] after Nome's disastrous fire in September, as told by N. Lester Troast and B. D. Stewart, are heart- ening lessons in courage, gallantry and grit. People who had lost everything they owned, the accumulation of years of teasures, small and large, started to work with a smile as soon as cooling embers would allow them to clear way the debris and start building over again. There was no complaining at Nome. No tears a new product has been completed, it is then| . o o .o Con the Truesdell| bate Judge, Juneau Precinct - 4 ment&R?tmgBureau W shed 11 that was lost. All went to work proved and tested by placing samples in the hands OB . 5 | —— . O & Y of from 500 to 1000 housewives in all parts of mc\mvdal at the Sunday shaot of the | First publication, Dec. 6, 1034, | | Rohert gimpson Cooperating with White Serv- smilingly. | Juneau Gun Club with a score of |Last publication, Dec. 27, 1934. | | | ice Bureau Everyone suffered alike, so why complain, the Nomeites asked. Most of us complain about our “bad luck” when our misfortunes are trifling compared to those of the dauntless people of Nome. If we could learn the lesson their courages teaches, smile in the face of trifling misfortunes as they did in the face of A Novelist Resigns. - | . real disaster, the tragedy of Nome would have T il Y, CML SR e 28 H Butler M | Y7 DR. R. E. SOUTHWELL || Jones-Stevens Shop accomplished another purpose beside the rebuilding (New York Times.) by e o 8. Ly, | Z l',t er auro | Optometrist—Optician i of a city. readers thought them as boresome as he did they 5 Warning Japan. would never read them. This sounds like a man Sholce ‘articles at “ELAY “d__;:v"j i e o i Phone 238. Office Hours: 9:30 _". who needs a vacation,'and Mr. Hergesheimer is tak- | *| E’P"’-A ':“‘:" rders to 12; 1:00 to 5:30 + iy (New York Times.) ing one. But such is the avidity for new topics in | sHOP IN m.n‘n-: A.UX Syt B JUNEAU-YOUNG [ Phone 134 Free Delivery { |7 L Speaking expressly in the name of President Roosevelt, Mr. Norman Davis, American Ambassador at Large, gave an official notification at London yesterday to the Japanese authorities. It was that if they /persisted in their determination to denounce the Washington naval treaty they will be inviting, and almost compelling, a competitive race in build- ing war vessels. There can be no doubt of the President’s sincerity in striving to limit armaments. He has made a proposal of a horizontal reduction in naval strength. The bills passed by Congress for additional construction always authorized a sus- pension by the President if he is able to report an international agreement for limitation of arms. But if Japan discards the agreed ratios for naval strength, the United States will be forced to re- Pre-Testing Consumer Acceptance. (Seattle Journal of Commérce.) i The American consumer holds the whip-hand over lindustry and will not buy on the simple guaranty [or suggestion of a dealer, if an article fails to suit his taste. That is one of the facts brought out in a study of “Product Development,” by the Met- the study revealed, marketing a new product, take measures to have it passed upon by selected groups of potential| The cotton industry is shown to have developed many new products for use in aeronautics, in in- dustrial ‘plants, in highway wconstruction, in coal| ;A constant stream of le had FINAL ACCOUNT ' * mines nng in retailing, while efforts are now beingythronged the B. M. &hrm Bank |In the Commissioner’s Cauré for |1', } ‘ c':)?’gd ';,“;f:a 'Bifi:;m iy Second and fourth Mon- made to open up an important new market for | during the reception hours,: Sat-| the Territory of ‘Alaska, Division ! };’H(S)Nii 5 | a3 ‘of each month !B cotton canvas. A toy company, whose sales were{urday night, and gave woite to Number One. o e 2 Bcottish 1ite Temple, largely seasonal, has developed other articles wmch‘theh admiration of the fine build- Before J. F. MULLEN, Commis- ay n a I beginning at 7:30 p.m. have a market the year ‘round. Gaily colored ing. sioner and Ex-officio Probate o -————————fl L. E. HENDRICKSON, kitchen utehsils were found to be more popular | Judge, Juneau Precinct. Ge or Br DRS. KASEI?&FRI.EBURGEB || Master; JAMES W. LEIVERS, than those of the same quality which were more| The docking of the freightér La- In the Matter of the Estate of Jjeorge Dros. I DENTISTS Soer oty sombre in color. A roofing tile manufacturer in-|touche at the new wharf built by| BEN OLSON, Deceased. Ph Y 0 1 Blomgren Bullding I — creased his sales by the addition of bright color | Cash Cole, formally ushered that NOTICE IS HEREBY GIVEN one Iour rders. | PHONE 56 1 DOUGLAS ¥OF schemes, while improved package designs and more | structure into prominence. The La- That Arnot Hendrickson, executor . | Bours 9 am. to 9 pm. { AERIE Al convenient gadgets boosted business in other in- ;,aucge brought 2,175 tons of coal of the estate of Ben Olson, de- S!ore open untll a— < mFoOE stances. or Gastineau Channel towns. ceased, has filed herein and ren- Solos Z 4 | One of the most interesting cases in which the |dered for settlement his final ac- mldmght B 5 gdemeuEzlélse‘s'&;:.l lflgl'od ?dondayl, 8 public served as a jury concerned an automobile W. D. Gross was givinz a bene- |count of his administration of said — C. P. Jenne I brothire waldais ;B as. Visiting # This concern sent out 1,000,000 ques-|fit performance at the Grand The- |estate, and that hearing has been = . DENTIST | e ante Degan, company. tionnaires to motorists, regardless of the car owned, port says, “usually takes the form of getting rcac-j or actually tions from so-called ‘consumer jury,’ putting the product on sale in certain key cities and noting the progress of sales. “Both these types of consumer testing are em- | ployed by a certain food manufacturer. This com- | pany has organized a consumer’s department com-| posed of a group of women Who serve as a jury| of consumers. After necessary laboratory work on country, who report their reactions. If the results of this test are favorable, a further, final test is made by placing the product on sale in a few selected communities.” The public is the jury and its verdict is final. | One of our leading novelists, Joseph Hergesheimer, now announces that he hates novels and that if their the literary world that this announcement will no doubt soon be discussed solemnly in articles with| such titles as “The Revolt from the Novel.” If another novelist makes the same announcement the thing will be called a movement; if two more mskxz it it will be called a revolution. We shall be told | that nothing else could be expected in a decaying capitalist civilization. But what will the deserting novelists do? Mr.| Hergesheimer says he would welcome a job as a newspaper cloumnist. This may be consoling news | to those colunmists who think they would like w retire and write novels, but would it be so com- pletely satisfying to Mr. Hergesheimer as he seems to imagine? He would like to write for a news- paper, he says, so he could do some “balloon punc- | ——— | 20 YEARS AGO 5 Prom The Enpire P it " s It was announced that'the: Kaiser, disobeying doctor’s orders, had left his bed and gone to the front in from Alsace to Flanders. ater 1w ral residents of ending money for | Charles Pierce and Aldkh White | of Eagle River, and A. R, Young ’from Jualin.” were passengers for | | Juneau on the Georgia. | W. Koski dislocated his shoulder | | while clambering up a pile of |crushed rock at the Perseverance. 21 | Lynch, holder of the medal, started | from scratch and broke only nine birds. —_— . — | CHRISTMAS TREES ! Order Now from the Hiway Par-| NUGGET SHOP Special gift tables loaded with SUMMONS FOR PUBLICATION No. 3698-A In the District Court for the Ter- ritory of Alaska, First Division |EDNA RICHARDSON vs. 'WILL- IAM HERBERT RICHARDSON. The President of the United“States j of America, to the above-named defendant, GREETING: You are hereby required to ap- |pear in the District Court for the Territory of Alaska, First Division, within thirty days after the last | publication of this summons, name- ly, within thirty days after the 3rd | | r | —BIRTHDAY including a handicap of 3.‘ 7 The Empire extends congratula- tions and best wishes today, their George Spelvin - e —— NOTICE OF HEARING OF Pay’nTakit SAUTERNE -, George Bros. WINE PROFESSIONAL | —_— % ‘Helene W.L. Albrecht il PHYSIOTHERAPY | Massage, Electricity, Infra Red Ray, Medical Gymnastics. Rose A. A‘t_narews Graduate Nurse | | 90c i | . E.R. WILSON |alted Ruler. M. H. Sides, Secrelary KNIGHTS OF COLUMBUS 5. K, H. J. TURNER, Secretary. Fraternal Societies OF Gastineau Channel | 0. B. P. ELKS meets every Weduesday at 8 MOUN'I' JUNEAU LODGE NO. 147 set upon the same before the undersigned, at his office at Ju- jections to the final account o[} executor: may appear and file such‘; ocbjections, in writing, and contest | the account. of the executor. GIVEN under my hand and the | seal of the above named Court, this | 5th day of December, 1934. | J. F. MULLEN, | Commissioner and Ex-officio Pro- | Y | | f THE BEST f TAP BEER IN TOWN! ® | ! THE MINERS’ 1 i Recreation Parlors “ and Liquor Store BILL DOUGLAS ! Watch and Jewelry Repairing PAUL BLOEDHORN Building Rocms 8 and 9 Valentine | |W. P, T. W. Cashen, Secretary. | Rooms 5-6 Triangle Bldg. Office hours, 9 am. to 5 pr. g | Evenings by appointm.nt = i PHONE 321 d a tank for crude oil save burner trouble. PHONE' 149; NIGHT 148 RELIABLE TRANSFER e FINE ’ at very reasonable rates | | FRONT STREET | “THE CORNER DRUG STORE” Opt. D. i Graduate I.m Angeles Col- | lege of Optometry and | Opthalinology | Glasses Fitted, Lenses Ground —_— 4| Commercial Adjust- We have 5,000 local ratings | Room 1—Shattuck Eldg. on file B Office Phone 484; Drug Co. | Eyes Examined—Classes Fitted Room 7, Valentine Bldg. Residence | - e T T T R Dr. Richard Williams | DENTIST | OFFICE AND RESIDENCE | Gastineau Building | ' Phone 481 Seward Street Licensed Funeral Directors \ Night Phone 1851 Day Phone 12 READY-TO-WEAR LADIES’—CHILDREN'’S Near Third i Funeral Parlors and Embalmers P g A. W. Stewart DENTIST Hours 9 am. to,6 pm. SEWARD BUILDING Office Phone 409, Res. Phone 276 S Dr. P. O. Substation No. 1 FREE DELIVERY i SABIN’S Everything in Furnishings for Men P turing.” The practicing columnist, however, soon nzng::e ‘:‘Sn, e:;:zn::'og:;;nwan; t;c;l c:fitfm:m;::: discovers that though he puncture balloons ever so gay o8 "m?u“y' 1935, in oule "h.‘s 2 A —~___T THE JUNEAU LAUNDRY 'S. summons is published, or within THE Franklin between The Japanese Government is, of course, within deftly, most of them continue blandly to soar. It forty days after the date of its|| | s:”‘ froet its right in denouncing the Washington naval is necessary to keep puncturing the same balloons service up;)n you, in case this sum- MARKE'I‘ BASKET | Dr‘ Geo‘ L Barton }i Vst and b treaty. That was to run until December, 1936, un- over and over. Unless Mr. Hergesheimer enjoys this mond (& gervid uimn you personally, Provisions, Fruits, Vegetables CHIROPRACTOR H | t less one of the contracting Powers gave the two fOr its own sake, he may soon find that writing g = SEVES UPOR YOU BOTERATY | | prone 342 Free Delivery 201 Goldstein Bldg. Phone 214 | | | Thons years' notice of withdrawal from it. But it would columns is as tiresome as writing novels or goiNg|ghove named plaintiff on file in|®——————————§@ Cftiee: Boumdulee Job, BV | not be an ordinary case of ome nation refusing South in the Winter. the said court in the above-entitled | o i @ e RLMPAROR longer to be bound by a treaty. The Washington action, it document especially provided that if notice of The newspapers told us all about the royal wed-| The said plaintiff in said action BETTY MAC JUNEAU FROCK s denunciation were given by one Power, the treaty ding except whether the bride exclaimed “My word!” |demands the following relief: An BEAUTY SHOP | A DR H. VANCE would at once cease to be binding upon all the other or “Gosh!” when she finished counting the gravy |absclute divorce from the defend- 103 Assembly Apartments l.)SI'IOPATl! SHOPPE ) contracting Powers. Thus the action of Japan will Jadles and berry spoons—(Macon Telegraph.) ant. PITOI:'E 547 Consultation and examination “Exclusive but not Expensive” at once throw the door open to the competitive - And in the event you fail to so 5 | Free. Hours 10 to 12; 1 to 5; o 3 building of which Mr. Davis at London spoke so ominously. The result would be, in effect, a chal- lenge by Japan to other nations to outbuild her if they could. They certainly could if they were What casts an air of fantasy over the Fascist putsch alleged by Smedley is the unreality of a broker having $75,000 at this time.—(Detroit News.) glllllllllIlllllllll|lllllllllllIlIIIIlIIlIlIIIIilllIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIlIIIIIIIIIlIIIIIIIIIIIIIII|llIIIIllIIllIIIIIIIIIlIIIl IF IN DOUBT WE SU This will entitle bearer “Gift Certificate” merchandise from our store and makes an ideal GGEST YOU BUY A to a stated amount of appear and answer, the plaintiff want thereot, and will apply to the court for the relief demanded in affixed, on this 1st day of Decem- ber, 1934. Clerk. I-IFI FORIVER will take judgment against you for| o. IDEAL PAINT SHOP | Wiring Servicing and Repair Work Not Because We Are Offige uang (0% Cheaper RICE & AHLERS CO. " UMBING HEATING : FRYE'S BABY BEEF “DELICIOUS HAMS and BACON Frye-Bruhn Company Prompt Delivery Telephone 38 .. EXPERIENCE 7 to 8:30.and by appointment. tineau Hotel. Phone 177 near Gas- 3 GARBAGE HAULED 7 > d determined to do it. The question, therefore, for | his com vgm and as herel If It's Paint We Have It! | 8 Japan is whether she can afford, financially or The Republicans are looking for a big man with |stated. 4 & oy ‘ | BUT BETTER HOTEL ZYNDA i morally, to thrust such a dangerous issue upon the good sense and popularity. It is going to be dif- wx'rm'ss, the Honorable G. F. WENDT & GARSTER | Large Sample Room i world. cicult to find such a man—(Atchison Globe. ) Alexander, Judge of said Court,and PHONE 549 ELEVATOR SERVICE "' the seal of said Court hereunto| » S. ZYNDA, Prop. ROBERT E. COUGHLIN, “We tell you in advance what “Tomorrow's Styles Today” e LEQ“;" ! clene EI'E GT R l 0 A I' e ‘ ”s"""' | Y 4 First publication, Dec. 6, 1934, %I%HC]?A Last pubhca'mu Jan 3, 1935, : -t Phone 4753 GENERAL MOTORS 4y | and MAYTAG PRODUCTS W. P. JOHNSON McCAUL MOTOR | COMPANY | Dodge and Plymouth Dealers ! # The Florence Sh E Permanent Waving a l'nnnu gift. Nearly half a century’s accumlated ex-. - perience and conservative progress have : Mmg M. Behrends Bank to ‘offer s to the people of Juneau and Alaska in all matters pertaining to sound banking. We are glad to have you take advantage of our facilities in | Pnom-: Mize 3804 . .Store open Friday, Saturday and Monday nights. Banished forever are the clothes, basket, wash line, and laundry tubs. And she's Bchnnalnkflumlu i “Juneau’s Qwn Store” i fillIIIIIIIIIIIIIIIIII|IIIlIIIIIIIIIIIIIIIIIIHIIIIIIIIIIIIHIIIIIIIII]IIlIIIIIIIIIHIIII]IIIIIIIIIIIII|lllIIlIIIIIIIIIIIIIIIIIIIIIIIIIIII a gayer, jollier companion for her husband now that she sends her clothes to the laundry. YOUR ALASKA Laundry “Tomorrow’s Styles Today” “Juneau’s Own Store” all your banking problems. The B. M. Behrends Bank JUNEAU, ALASKA