The Daily Alaska empire Newspaper, January 28, 1928, Page 7

Announcing' 1928 Chevrolet Line Surpas building ¢ leader in the Motor Co. an- mobile of all g all its former achievements low-cost transportation, Chev distinctive low-priced ouncement of a complete line of Chev- closed, two open—{follows immediately on the of Chevrolet's greatest year, when its volume of one lion units made it the world’'s larg builder of automo- 2 vear of unexampled activity for the or- tion that has been the pioneer voiume producer of gearshift motor cars. ’ Known as the ger and Better” Chevrolet > new car 0 roughout the Unite sday not ost Beautiful Chevrolet,” incorpor- atemade the latter so popular, and in addition e 4 of refinements that combine to produce what eral Motors officials ve will bé tie gensation of the automobile industry A quick picture of the new car may be had by noting the following highlights of the 1928 Chevrolet: Improved Valve-in-Head Engine An improved valve-in-héad engnie, that in road tests de- veloped 34.6 per cent mo wer and approximatel miles per hour mere than the pr pus Chevrolet en extended wheelbase; 4-wheel longer, roomier Figher bodi new Duco colors; t! tat cooling; shock absorbing springs; indirect lighted instrument panel, and other ad- antages built in E 1t of lessons learned through 13 years of constant progr The *‘Bigger and Better” Chevrolet owes its outstanding virtues to the manifold facilities at the disposai of Chevrolet Motor Co., including /General Motors Proving Ground, the General Motors research laboratory, the Chevrolet experi- mental laboratery, the Chevrolet engineering department, and the skill and resources of her Bedy Corp. Every driving requirement is cared for in the makeup and appointments of the various body type: Jeamty in appear- ance, performance in driving, and eco in operation, are the keynotes of the car that owes its every detail to wither- ing tests of days, weeks and months, under all types of weather, road and driving conditions. Details Proved True in Tests Every detail has been proved true in exhaustive tests. As a result, the new line is stated to achieve a degree hither- to unexampled in the low-price field, a standard of smart- ness, advanced performance, striking color combinations, completeness of equipment and minute attention to style, comfort and luxury. The new r has a di foreign to its price cla inches to the wheelbas algo has been deepened and er-riding, sturdier that have been add beauty, Stre radiat depth ha to the base of the new low radiator and nearly level. Radiator shel ere of non-rusting airpline metal; and mostat control of the cooling system is am additional feature. Longer Wheelbase axd Bodies Complementing the extra 4 inches in wheel e is in- creased length in several of the The coach body is 5 inches longer than a year ago. dan body likewise has been increased 2% inches. Among the many new body refinements is a fully enclosed and indirectly lighted oval instrument panel, with the speedometer, ammeter and oil gauge in full view for day or night driving. All models have larger 30x4.50 balloon tires and steel disc wheels as standard equipment. Other standard equipment includes stoplight, rear vision mirror, gasoline gauge, com- plete tool set, and theftproof steeri d ignition lock. Additional equipment is standard on ce in model All closed bhodies are by Fisher, styled d designed with the smartness and beauty for which the sher name is fa- mous. All are of composite steel and rdwood construc- tion, of the type found on the highest-priced cars, and all are finished in genuine Duco colors—five beautiful combina- tions on the seven models. Finish of Mcdels Described The Imperial landau is finished in® Cossack brown Duco with Mountain brown body beading and gold striping; the coupe and sedan in Faunce green Duco with black bedy beading and striping in golden yellow; the sport cabrio- let in Dundes gray Duco with Brocatelle green Duco bead- ing and gold stripe; the coach in Avenue green Duco, Tar- tan tan wheels, black beading and striping in gold; and the open tou 1 Falmouth gray Duco with body beading i ng in French gra Mechanically s en improved to performance, a lity its new vanced body d g speedier, power head engins has been mentioned. engine features in- clude a new motor enclosure which completely cove the valve lifts and ma-es for a quieter and cleaner engine; a new crankcase breathing tem, eliminating legkage of fumes through the body new Z-port exhaust; new alloy coneta strut” pistons; new hydro-laminate improyved mushroom valve tappets; and lar, An oil pump provid efiicient Iubrication to all bearing surfaces, and an AC oil filter and an AC air cleaner protect all moving parts of the engine fvom dirt and other foreign matter, thus adding materially to the life of the motor. 4.Wheel Brakes Non-Locking \ The new 4-wheel brakes represent an outstanding achieve- ment of General Motors and Chevrolet engincers. They are the non-locking type, with positive brake linkage. Front brakes are internal-expanding and rear brakes ex- etrnal-contracting. Front and rear brakes have heen pro- portioned to prevent side drag or pull. Their total braking surface is 189 inches. Each brake has an individual, easily accessible adjustment,” and ‘‘stops” are provided at the wheels to simplify the adjustment operation. So accurately has the leverage on the foot pedal been worked out between the front and rear brakes that maximum application of .o» brakes is obtained with a ve slight pedal pressure. In addition to the 4-wheel brakes the mew g¢ars h.v emergency brake, with an add nal braking ¢ square inches. It operates independent of the ice brakes, thus assuring adequate braking facilities at all times. Another important achievement is the new shock-absorber semi-elliptic springs which run parallel *to the frame and equal 84 per cent of the increased wheelbase of the car, The springs represent still another *innovation pioneered by Chevrolet engineers, They provide 50 per cent better riding qualities than the old type of spring, according to observers. In developing the new springs, Chevrolet efigineers strove not only for smooth boulevard driving, but also for maximum comfort at high speeds over rough roads. This end could be attained, they discovered after exhaustive testing and experimenting, through increasing spring friction by put- ting reverse ‘‘checks”——two to each spring—midway between the center shackle and the spring end. These “‘checks” re- semble inverted steel bows, with the center section pressed down against the top spring leaf under 600 pounds pressure. The new models have a slender 17-inch walnut-finished steéring wheel, and increased steering ease has heen attained by he inclusion of several new features. Ball-bearing thrusts have been added to the steering machanism, and the steering ratio has been. :ncreased from 8-to-1 to 9%-to-1. Transmission, universal joint and rear axle are of the de- dependable construction that gave such satisfactory service in the “Most Beautiful Chevrolet.,” as is the electical system. An index of the safety of the electrical equipment and the approved vacuum-feed type of system with safety tank in the rear, is the fact that the underwriters’ approval obtains the lowest fire insurance rates. 3 The chassis, in addition to its 4-inch inecrease in length, has a new extra-strong fron: ax:e -The frame is of chaninel steel, 4% inches deep, with five rigid steel cross members. Stewart vacuum fuel feed has been retained, also the safe- ty 10-gallon gasoline tank, with a gas gauge in the rear, where a wide steel rear cross member protects it. ‘Chassis lubrication is by the Alemite pressure gun system. All models have one-piece, deep full-crowned fenders of heavy-gauge steel; deep-cushioned, comfortable seats; rib- bed rubber-covered steel running boards; chromium-plated hood catches and hood handles with aluminum bead on the hood; demountable rims with a tire carrier and extra rim; indirectly lighted instrument panel; theftproof steering and ignition lock; rear-vision mirror, and complete kit of tools, with tire pump and jack. In addition, the closed models by Fisher have plate glass windows, Ternstedt window regulators, 1-piece VV wind= shield, remote door controls with lock fn handle, military type sun visor, automatic windshield cleaner and dome light in cartt‘:hl models, as well as foot rest, ?h tray, robe rail, TR In anticipation of the demand of these bigger and better cars, Chevrolet factories are running day and night on ca- acity uction. Shipments are leaving daily for all parts the world, so that Chevrolet dealers may make prompt .ar appearance entirely achieved by adding 4 ng it 107 inches. The frame rengthened, to make a smooth- anced car. The 4 inches 1e materially increase the ed product. »mb Ha slender, graceful Their added o raised the front of the car that from the cowl ap the line is unbroken | The story begins in spiritad 'from that time. ife | | | MR.GOOGLE Mou ARE | WORKING, ToO HARD = Go' WAy ToR A SPELL = GO SOME PIACE L WHERET “HEY ABVER HEARD ‘ OF THE 8wy - ODAYS MAIL BROVGHT MORE LISTS FROM | ENERGEWC BILYGOATS Ano RER S'STER NANNES ENTERED (N TRE PRIZE CONTEST FoR The. EREATEST NUMBER OF SIGNATURES 3 5O For e BlLGoATs # 5 L ForR THE AANANGOATS NAMES ARE ncT OKMNX~ OKMNX UNLESS THEY ARE W Re 20000.000 SIGNATURES! / The pocter's Rigur il IM GOING Awa FOR A REST = TU GET AWAY FROM THE BILLY GOATS (F T GOTTA Go o CHINA! FRST OF AWL . TiLGET MY LOUNDRY AND “THEN DL BE ALL SEY i WELLO. CHARLIE, w 1S MY FAMOUS KLONDIKE HOTEL | the first ! 1S DESTROYED BY FIRE|town today 1 bovidila | > (Dawson News) P Ler us take cg The famous old Gold Hill hotol, | quer or cake I at Grand Forks, owned and oper- ated by Messrs. Cripp and Lea-| e man, caught fire ‘on Saturday For & night and burned to the ground.|Mrs. Lawrence. Phone 1531, oo e Nothing was saved from the; —_—————— Notices for this church column blaze, the origin of which is not| Advertising aiways pays. Tust be received by The Empire know not later than 10 o'clock Satur- day morning to guarantee change of sermon topics, et | DOUGLAS i Dou(.g,;las ’ Church NEWS | Services BT ROGRAM OF MUS!C FOR SUNDAY SERVICES -oe - A special song service, insteud the regular sermon, is ar { nounced for Sur by Rev. L. ».} | Hammock of the Congr Dnel 1 b aat S S B <2 church, The services will stast| | Dougias Preshyterian Native | at the usual hour, 11:30 a. m., and Mission | |everyone is -cordially invited (o - | attend. | | The program in full will be as! | follows: cnoo;—2 p. m. FOR SUNDAY NIGHT RAYMOND GRIFFITH dle; e Quartette; Vocal Duet, i, B chodar it i . - Yiiin St Mine Fiumine Hone. soterr SRRtidn. 1he: net S0 You will not have lived in vain if you die 38; G Chorug; Piano dence adjoining the old bank laughing at “Hands Up!” Jaste B R D B S . Every man, woman and child is entitled to | moclk; Song, ud Benediction. jmon. Ho life, liberty and the right to see “Hands Up!” “THE WHISPERING CHORUS” A Fighting Heart Comedy - Thursday—Mid- Doxology 59, Scripture | Prayer; Song, 94; are cordially weicome to | these ~arvices. m.—Low Mass and Ser- mmunion for ahl - No Sunds i HOSTESS AT BRIDGE g SV | e & St. Luke’s Episcopal Church J | Mrs. C. A. Fox entertained with | T and ortibn | three tables of bridge at her home 0" oliley, lon Wednesday afternoon of this Zay {weck. Mrs. W. M. Eddy was hizh T Congregational Cummunity | | scorer and Mrs. Aikens low | | | [for the atternoon, e 5 i FOX NEWS OPENS SHOW - D D. HAMMOCK, y S | — {“HANDS UP” IS AT Sunday School 10:30 to 11:30| peerrererecrceres | LIBERTY SUNDAY & m. | Evening ayer and Sermon, with Alberta Vaughn and Kit Guard Regular Sunday services 11:30 The thrilling adventures of Ray- 8. m. to 12:30 p. m. | mond Gritith as a roilickir e ‘ | carefrea Confederate epy and a SCURDCUGH DENTIST OF - | member of+ General- <Robert £, INTERIOR PASSES AWAY | Lee’s staff, ending with his effo. Dr/ 4. %, Hodg to find a way out of his great®it tist of the K | quandary, that of deciding . be-'died in . ploneer den-' anks district, 'R a Portland, Ore.,, Jenuary | tween the loyes of two beau(iful 10, where he had becn under- § The Clicquot Club Eskimos® girls—these are the I going treatment for intestinal z D H n‘”r says: comedi newest troubles for somet He ca for Paramount, yorth at the time of th: Klon- f at the Liberty Sun- » stampede and went to Fair- z “I had no idea that a radio unit with unlimited ainks in 1904, remaining there § power could boast of having eelectivity; I have al- ways been able to tune right through the locals and pull in distance whenever I wanted it. Summing the whole thing up, if it were impossible for me to got another Fada,you could not det this one away with three detachments of U. S. Regulars.” \ Come in and hear one of the new Fada radios. o stags shican; wnut cabioct ) I ing, t cal m control with combination on-and-off vol- ume contral switch. For battery or AC opera- tion direct from light socket. 4 patches Griffith to Nevada to al- ipg by a househoat’ on hoth the |tempt to dlvert to the south the panana and upply of gold from the fabulo | rich “Molly” mine which has been | of the Union’s financial acticed €%~ fashipn when General Lee dis-'tensively in the interior, travel- ; ikon rivers during the summer months. | et 2 it | the sourc We make mens sults for $55 | strength. F. WOLLANZD. —adv. Griffith meets the Union agent, fosk 1 A i z Montagu Love, and the owner of F ') l | the mine, k Swain, whic IRY SUL HJR UN | traveling westward on the stage| ] " |coach. He also mests Swain's| AM EGZEMA SKlN | beautiful nicces, Marion Nixon |and Virginia Lee Corbin, aud| | promptly falls in love with both | Tie story then developes. Trouble Almost Over Night RED PEPPER FOR .gul(-kly overcome by applying| | Mentro-Sulphur, declares a noted Red Pepper Rub takes thelgin' seotalist, Because of its| ‘ouch” from sore, stiff, c“_m“[zerm destroying properties, this| joints. 1t cannot hurt yoit, @0dig y 1 phur preparation instantly' it certainly stops that old rheB<})rings ease from skin irritation, matism torture at once. i+ iisoothes and heals the eczema When you are sufferiag 0 ¥oUlyriont up and leaves the skin can hardly get around, just tr¥Pclear and smooth. Red Pepper Rub and yout Willl "1y geldom fails to relieve the have the quickest relief KNOWI.|torment without delay. Sufferers Nothing has such concentrated | rom gkin trouble should obtain a | penetrating heat as red PePPeTS.igmall jar of Rowles Mentho-Sul-| Just as soon as you apply Red|phur from any good druggist. Pepper Rub you will feel the| —ady. tingling heat. In three minute!l - it warms the sore spot through and through. Pain and soreness| are gone. I Ask any good druggist for a| jar of Rowles Red Pepper Rub.| Be sure to get the genuine, witk| the name Rowles on each pac % age. . —adv.} “osts Little and Overcomes Radio Electric Co. MARTIN LYNCH NDIAN CUSTOM DANCES Will Be Interpreted and Per- formed. by 35 People. A PLAY— “The Chief's Daughter” yill be_ cnacted by 14 people. | ,%?Mn Daxyncel v;'?r:u from our New Black Diamo ""fline QUICK— PEPPY—INTENSELY HOT CLEAN BURNING $13.00 PER TON ON THE 1 r > i PHONE YOUR TRANSFER k . abandoncd some 25 years . but _wi . be ‘A. N. B. HALL ,’b-dv. Jan, 3L word of the disaster to ¢ ban- Mrs. Sully. —adv. | t F i t class dressmaking eall| ady. “se | | | ATTENTION FUR FARMERS AND: TRAPPERS 4 We are m tihe market for a large quantity of Blue Foxes. Before disposing of yom' supply get our prices as we are sure we can do better for you than oustide houses. CHAS. GOLDSTEIN & CO. L —— KEEP THEM WARM AND COZY with DIAMOND BRIQUETS With Diamond Briquets in your furndes, | heater or fireplace grate you can eésily’ W 4 tain a healthy even temperature at all'1 Order from your transfer man or INTERIOR IMPRO' Spruce or Hemlock will give you very good satisfaction. FOR FLOORING—WE RECO, TICAL GRAIN HEMLOCK Juneau Lumbér | Breast Drills—Screw Driven—% ! 1 D Straight Shank Drills — Bit Shank Drills—