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Nowe coffee-money travels just so far. Buy cheap coffee and you get poor “mileage.” You rob yourself of the very enjoyment you buycoffee for. Buy M-J-B Coffee [extra-rich in body and strength] and you get more “mile- age” for your money. M -J-B goes far- ther—that’s why! To prove that, try this: use a little less of M-J-B to the cup. You'll still “The coffee that-goes farther” have a better cup of coffee than any “cheap” coffee could hope to give you; and it will cost less inthe longrun. ¢ economy of M-J.Bis as simple as A-B-C. Morebody, more strength, more flavor to the pound means more cups to the can. More than that, the economy of M-J-B is sealed in— thanks to our own vacuum process. Every bit of the extra-strength that makes M-J-B truly economical is locked in the airtight tin until you are readytoopenit. nee Remember thatin coffee, asin every- thing else, you get just what you pay for. There is only one road to coffee economy and coffee contentment;and there are no detours. Simply use acof- fee so rich in strength and flavor thatit goes farther and costs less. In short — P.S.—Trez Tea Orange Pekoe [Black] or Japan [Green] gives you more tea-value for your money, too! /