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PAGE FOURTEEN UR JANUARY B oF We have given a lot of thought and have scouted the a Eastern markets in preparation for this sale. Every item ter has just recently been received and you are assured of » new clean merchandise. Le Every Good Reason for Buying 7 Undermuslins, Now “WILLA LOOM” As Deranee as It Is nexpensive Gowns, Chemise and Slips. All made of the genu- ine “Willa Loom” Cloth; a soft, fine. quality cotton, which is extremely durable and launders beautifully, \(g=and is in different weights. CREPE GOWNS Women’s Gowns, made of fine quality crepe; square neck, short sleeves, nicely tailored. Can be had in white or,flesh. : Special This Sale ENVELOPE CHEMISE Again we offer this beautiful Willa Loom fabric in Envelope Chemise, bodice and round neck styles; ex- quisitely trimmed with hand-made | 5 Gowns Of j “Willa Loom’’ 7 | “Willa Loom” Gowns are daintily 3 made, neatly and artistically trimmed! lace at with filet, torchon and hand-made it edgings and embroidery. You will $1.29 ee $2.48 | appreciate the real values offered : here in muslin gowns at ‘ $ $ $ PRINCESS SLIPS s 1.29 2.48 2.98 These Slips are also made ‘from. this a national famous fabric “Willa Loom.” = Well made; at GOWNS as For the Larger Women $1.29 $2.98 Featured at : | PETTICOATS bs $2.48 Muslin and Sateen Petticoats; some — i : : plain tailored, others with \lace and ¥c! Beautifully tailored models of fine, + 7 ee DE AViliai Loot: wedtly, stitehed|| eee i a . and finished with Irish Lace. Sizes E 2 18, 19, 20. $1.98 $3.98 An Event to Replenish Your Towel Supply Huck Towels There is always, room for additional towels in every home. Don’t wait until you are com- pelled to | replenish yours but buy now. All grades and sizes at this sale. 13¢ 12c ‘17c 19¢c Turkish Towels Your selection now in Turkish Towels: means a big saving to you. Our large showing will make it easy in your shopping. Towels pric- ed at this sale at 27c 86 33c 39c | 447c Crash Toweling Steven’s Pure Linen Crash Toweling, bleach- ed and” unbleached, in the various qualities and widths with blue or red borders. All Reduced Bath Towels The extra large size Bath Towels are also represented at this sale in great quantities. - 59c §=6638c 79c 95c Mortex Wash Cloths In all white, pink, blue, gold and helio borders. At 10c to 23c OF WHITE presents values of unmistakable merit in our linen and fabric sections and suggests the advisability of generous selection. FLAXONS Dainty Sheer Flaxons. So much dresses, In desired for infants’ blouses and undergarments. 47c plain, checks and stripes at 23¢ 35c LAWNS 27 and 30-inch India Linong just Choice of a big va- riety of plain and fancy at 19c 28c 33c 45c unpacked. WHITE MADRAS SHIRTINGS $2-inch Madras Shirtings. Can be had in a variety of neat, ‘pretty patterns. Prices for ths Oe WHITE VOILES Plain White Voiles have increased their popularity since they ‘are used so much now for the Under- things that women love. Priced this sale 29c 37e G68c 4 Replenish Your Linen Chest With Sheets, Pillow Cases, Bed Spreads Delightful New Cottons of Snow White Goods ~@ THE JANUARY SALE Bloomer Satinettes We show the most com- plete line of colors, in both the plain and striped. Offered at this sale at the very low price of C DOTTED SWISS 27-inch and yard-wide Dotted Swiss. “Very small dots; splendid for baby dresses and ruffle cur- tains. This sale-at 35c 58c Lingerie Cloths What a collection of soft sheer fabrics we are show- ing—the most beautiful weaves that nimble fin- gers will ‘make up into dainty garments. Priced this sale at 35c 45e 59c PLISSE CREPES In white, maise, pink, sky, helio and coral. Both:plain and figured. White Sale Pic Ook PILLOW CASES SHEETS BED SPREADS Goene Beato ere tus eee 72x90 Star............-.89¢ | Ourshowing consists of crochet 42x36 Gold Seal. “"37< | 72x90 Essex....... ...98¢ | and satin Bed Spreads. Crib 42x36 Fruit of the Loom. .47c -|. 72x90 Tomahawk......$1.29 | size, three-quarter sizes; the . 45x36 Fruit of the Loom..48¢ | 81x90 Tomahawk...... $1.39 | full size and extra large sizes. 42x36 Fruit of the Loom bere cua Biels ie b 1s aise $1.39 Priced this sale at Hemstitched ........- 49c ; a4 a eee seeeees ier - 45x36 Fruit of the Loom | £1550 Pullman. .......3179 | 9498 $2.48 42x36 Fruit of the Loom 81x108 Pullman........ $1.89 Up to $7.95 Scalloped-...........- 63c LACES Sheetings, Tubings and Muslins NAINSOOK The soft sheer nainsooks are here Yor..those that admire the finer weaves for summer. undergarments. Priced for this sale at, per yard 20ce 25c 29c 48c LONGCLOTH ~~ 36-inch Longcloth—the kind that makes into very cool, fluffy’ gar- co er Ss - th e e e 2 Kickernick Combinettes “s Introducing a new undergarment for women that is af as pretty as it is practical. an The famous Kickernick idea carried out*in a com- q plete undergarment. Made of striped lingette, in = dainty lingerie colors. Priced at........-- sre eeeee he > . e ° : At Convincing Reductions a Pattern Cloths Pattern Cloths * NAPKINS ‘And napkins to match All linen ready to hem pO Ae poe tag C ‘ reduced for this sale, Pattern Cloths in :a | others can be matehed (0 our _ to'set large number of designs ‘diced. Ranging from . to select from, at $4 69 TO $9 98 . e' o H $12.95 $3.98 TO $9.45 Dozen ve = HEMSTITCHED LINEN DAMASK 1 CLOTHS AND NAPKINS Very drastic reductions are recorded Bt - A on all Linen Damasks. | agen Linen $2.19 Grade. Sale. Price 31.78 , th $ 9.95 Quality. Sale Price....$ 8.45 | $2.25 Grade Sale Price 1.89 e $10.48 Quality. Sale Price... .$ 8.98 $2.39 Grade. Sale Price. eee $1.95 ob . A . $2.48 Grade. Sale Price $2.19 hy $11.48 Quality. Sale Price. ...$ 9.95 $2.98 Grade. Sale Price $2.48 = $12.48 Quality. Sale Price. . . . $10.45 $3.98 Grade. Sale Price......$3.29 a $27.45 Quality. Sale Price... .$21.45 $4.98 Grade. Sale Price.. $4.48 Golden Rule Laces of all kinds offered at this sale. You-will want your share for your spring sewing. Don’t miss this value giving sale. Main Floor EMBROIDERIES And the narrow Swiss and Lawn. Embroideries to finish the dainty garments which you will surely maKe up. See them at this sale. 4 Main Floor CREPE BLOOMERS: Made. of Windsor Crepe, by Kicknick; with all its advan- tageous teatures. Flesh and white, $1.49 Also in fine Nainsook; ‘white He ee $1.29 LINDSAY PEQUOT BLEACHED SHEETING Pequot Sheeting is considered one of the best brands of sheet- ing on the market. 7-4 Bleached: Sheeting. .. .63c 8-4 Bleached Sheeting... .73c 9-4 Bleached Sheeting. ...79c . 10-4 Bleached Sheeting. . .83c TUBING 86-in. Pepperall.......... 37c 40-in. Pepperall. . ..39¢ 42-in. Pepperall. . .-43¢ 45-in. Pepperall. . --47c Linen Finish Tubing 36-in. Senecca........... 38c 40-in. Senecca... 43c 42-in. Senecca... + -45¢ 45-in. Senecca..... eeeeee 49c Foxcroft Bleached: Sheetings ; Foxcroft Sheeting is standard count and heavy enough to withstand the most severe laundry handling. 6-4 Bleached Sheeting. ...55¢ 7-4 Bleached Sheeting. ...57c 8-4 Bleached Sheeting... .59c 9-4 Bleached Sheeting... .63c 10-4 Bleached Sheeting. . .65c¢ PEQUOT TUBING 86-in. Pequot Tubing: .... 43c 40-in. Pequot Tubing..... 47c 42-in. Pequot Tubing.....49c 45-in. Pequot Tubing..... 53c White Sale 43c ments for children. Price 27c 23¢ " MUSLINS All 36 inches wide Bleached Mus- lins, are included in the White Event. 15e i17c 19c 28c KNIT UNDERWEAR For Women ° The wise shopper will buy her wants in Winter Underwear to fin- ish out the Winter and next year’s use. See the values we offer at 98c $1.19 TO $1.98 Department Store