Casper Daily Tribune Newspaper, July 22, 1923, Page 9

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—— VOLUME 32. SECOND NEWS Editorial Auto AMERICAN YELLOW TAXIGABS TO INVADE EVERY BIG WORLD CITY Fleet of 650 on Streets of Paris Only Forerunner of Many Other Fleets in Europe, Asia, Australia And Elsewhere, Is Claim CHICAGO, July 21.—Yellow cabs, distinctively Ameri- can institutions that they are—now seen on streets and boule- vards in many parts of the world, will soon virtually girdle the glape. A conference of the export staff of the Yellow Cab Manu- facturing company, called by Gordon Lee, director of export sales, a few days ago, developed many details of the expansion of this ‘American taxicab idea. Tho first of fn fleet of 650 Yellow Cabs ere now in service on the streets of Paris,— forerunners of fleets that will. serve most of the capitals of Europe within a year or two. The first shipments of a fleet for Buenos Aires are now! enroute to the Argentine for metered travel on the boulevards there. Mel- bourne and Sydney, in Australia, Mexico City and Montreal, Valparaiso end Madrid, are among other places under foreign flags where the Amer- fcan on a trip around the world nowadays may “Call a Yellow”. ‘The conference which lasted nev- eral days developed also an ambitious program of further expansion to meet the inquiries from abroad for Yellow Cab. Marcel de Jarney, Euro- pean representative of the company, with headquarters at Paris, sald a| esb fleet is now in the process of organization at London, where a branch office has been established. He brought word of prospects that Jed to strengthening other factlities for _ service in Europe. ‘To Australia and to Asia, imme- diately after the conference, the,com: pany despatched the manager of {ts Far Eastern department, Lieut. Colonel Harry A. Yas! wit xwing around the world before he, returns, visiting countries from which inquiries have come or which America, cities lke Buenos Alres, offer a field for the American cab. Rio Janeiro, Bahia and San Pablo, , i Yellow Cab idea. Colonel Yagle who, with American troops brigaded with the Austrelians at the battle that gained for him the British mill- tary cross, at the hands of King George,—the first American to be 80 honored,—goes to renew acquaint: ance with his Australian brothers-in- arms, He will visit also China, India, Hawall, New Zealand, Philippines, South Africa, the Malay settlements, Egypt and other far places, He will be gone a year. Into South Amertea, where he fs no stranger, James Warner, Jr., went from the conference to assist in the organization of cab companies there on the Yellow Cab system of operat. ing, accounting and dispatching. This system, supporting the low costs per mile of operation of the cab business far in excess of those to be system and centralization of control, the success of the American plan. He is one of the pioneers with the while serving of Hamel, cleaned out two German ma- chine gun nests under circumstances itself, makes possible profits at low rates of fare with consequent volume gained through the operation of any other car. The situation in South America today is much the same as it wad in the, United States somo |.years..2g0, large fleets, but without and the operators there have been quick to get the word and to seck The broad boulevards of South SECTION mobiles Mornin Casper Sunday And WYOMING WEEKLY REVIEW CASPER, WYO., SUNDAY, JULY 22, 1923. SECOND NEWS SECTION y Crihime NUMBER 52; Advance Notes On Industry Theat ers Markets should soon teem with the trim taxt- cabs that in this country, are marks of civic advance. To the north, as to the south, Yel- low Cab’s representatives have taken the field. Our Canadian cousins are learning from H. T. Kessler, special representative in the Northwest, and from A. L. Hughes swinging acro from Nova Scotia to Manitoba, the Yellow Cab gospel of a good cab, low rates, volume buisness, and efficient system to promote and keep track of it in the interests of public service and private profit alike. Even the 55 per cent duties on cabs of Amert- can make have failed to dampen the interest in Yellow Cabs in Canada, just as the high rates of import duties have failed to lessen demand for these cabs in Europe. One of the first things that Gordon Lee did, after joining Yellow Cab forces from the office of chief of the automotive division, department of commerce, was to go to Europe to obtain data from which Yellow Cab engineers built an export model to meet special requirements overseas. This model, for instance, complies with the Scotland Yard requirements which R. Keith Jopson, British vice consul at Chicago, in a recent official report, said was understood to have been in the way of adoption by Eng- land of American cabs up to this time, a condition which he termed “A great pity ——>—___ TIRES WITH 0 NAL HOLES LEAK NO I Mr. K. K. Milburn of Chicago has invented a new puncture proof inner tube which, in actual test was punc- tured 500 times without the loss of and the beauty of {t all is that this 10,000 to 20,000 without removing thin wonderful tube from the wheel an @the beauty of it all is that this new puncture-proof tube costs no more than the ordinary tube, and makes riding a real pleasure. You can write-KK.K. Milburn at 350 Wi 47th St. Chicago as he wants them introduced everywhere. “Wonderful opportunity for agents. write him today.—Adyertisement. The Pikes Peak motor in the new Chandler, is the master of every hill. you stay—remember, a real western welcome awaits you! Pian your vacation trip to inctude Chey- emmne’s Frontier Days— you will never forget it! emesttin Loox ror THE Conoco SIGN swingsinto actionnext Tuesday—July 24.' Four days full of real old wild west thrills PUBLIC MUST BE PROTECTED ONBATTERIES National Vigilance Committee Takes Stand on Misleading Methods In This Field ‘The National Vigilance Committee of the Associated Advertising Clubs of the world has finally taken a definite stand in regard to abuses in the bat tery and automotive electrical field which are undermining public con fidence in the industry. ‘The committee has found that cer- tain practices, not only misleading and acceptive, but in ntmerous instances partaking of fraud, are not sporadic, but are quite general in many locall- ties and that prompt steps in pre- vention must be taken unless they are to become the general rules. Mr. Crawford, local Willard deales is authority for the statement that the National Vigilance Committee proposes to direct its attention to these abusive practices, in order that the public may be protected and given a dependable guide, and that legitimate concerns be provided with a standard on which better business methods may be permanently bullt. “No phase of battery advertisng the guar- states the report of the committee. “Prospective purchasers are told by one manufacturer that its batteries are ‘unconditionaly ranteed a year. The next says ‘uncondi- tionally guaranteed for two years,’ and #0 on, one outdoing the other until three, four and five year limits time guarantee incapable of fulfillment, and ‘of no advertising value to the reputable manufacturer who may care to use a guarantee. “Other battery makers state that thetr product ‘will outlast the éar.’ and mbuy tl Blank -Batte: troubles are over! To meet these claims competitors counter—‘Outlasts four ordinary batteries,’ ‘Will outlast any other battery on the market’ and so on. for| ry “and your) ‘In addition to these there are the guarantees made for so called ‘rebuilt or ‘reconstructed’ batteries, which are being offered and sold to motorists with gucrar of the rebuilder. When trouble comes | the user often learns to his s that he has simply pure ‘guarantee’ and not a batter: The National Vigilance Committee further states that the motoring pub. lic is being imposed upon from time to time by unscrupulous concerns who offer a remedy for all battery troubles through the medium of pastes, fillers, solutions and other compounds to take the place of reg: ular electrolytes. “Tests of severat of these ‘dope’ solutions, indicate that while apparently they give a battery greater momentary kick, they cond hand or | the often contain ingredients which are abso lutely ruinous to the plates and sep asators, thereby shortening the life of the battery from fifty to seventy five percent,” says the committee's report. The committee also cautions the motoring public against those few service stations, known and advertised as the authorized agent for a nsmed manufacturer by carrying on a ques [tlonable businees in the substitution of foreign and oftimes inferior parts in the reconstruction of batteries, This Is One of Ou of the last year in the au dustry have been the flat While it is true that the motor car industry, be sold In a like “The automobile owner is at the | Mercy of a battery service station in| the matter of having his battery charged, changed, rebuilt, or repaired, for it is impractical to disassemble a battery and identify the parts,” the report states. “If he wants the re-| pair parts put out by tho maker of his battery, he is entitled to receive them, even though there may be re-| pair parts made by others, which could be used just as efficiently. Substitution- under such circumstan-| ces constitutes a fraud upon the pub- le and jeopardizes the good will and reputation of the battery manufac. turer which the station purports to represent.” | “These extracts from the survey and report of the committee tndicate in part what the average service sta- tion dealer is up against who sincerely gives fair and square value tn ser- vice.and product,” says Mr, Crawford. “Absolute remedy and prevention these abuses really les only in the motoring public which is losing mil- lions of dollars every year because of such practice.’ LEVEL SEASON SALES PEAKS IN AUTO GAME tstanding Developments of Industry, Says Oakland Official The two, outstanding developments tomotive in tening down of the sonal selling peaks and the tremendous demand for closed models. Thus W. R. Tracy, assistant sales manager of the Oakland Motor Car company, Pontiac, Mich., ana lyzes the changing public sentiment which has brought this a bout. there may Probably always be selling seasons in the selling season as it was understood in former years !s no more,” explains Mr. J. ndoubtedly more motor cars were sold this spring than w period during the e e one Classified Ads ee succeeded open street cars, so vio a| all year round utility—and that id motor cars are being purchased to a] why the automobile selling season greater and greater extent because of | now fs 12 months in each year.” JEWETT SIX PAIGE BUILT Luxury’s limit at modest cost RE in the world Price, was ever more complete. remainder of the year, but the per _can you find a sedan Special upholstery over finest the whole year will be considerably that g you as much style,as cushioned springs;silvered fit-; smaller than in other years and will! muchcomfortandsuchdown- tings; heater; rear view mir-| grow smaller each year. ., 5 : : : b “Probably the biggest factor in| Tghtluxuryat$1695,Detroit? ror; automatic windshield! making the spring selling season hump rather than a sharp is the sharply increasing rounded high peak a sale of closed models—that in addi tion to the increasing nui proved highways. mber of im “During this last year dealers often sold the largest percentage of their January and February shipments after receiving them, where many of them had expected to store them up for the spring selling season. March, likewise, stands out as one of the biggest sales months this year in motor cars. And July, which falls off as a sales month, gives every indication of keeping up strong “Closed cars are bought every time during the y they can be used with the utmost} comfort any time of the ple are buying closed when they want them af: at any and ear because year. Peo- cars today ter they are “sold” on the model of car they wish to buy. “Just as closed street cars have SYS AES a ee 3 Law Ss ore In buying a motor car, consider what the cost will be when divided over a period of years. What is the car’s reputation for satisfactory service after the first year? After the second? And after the third—and fourth? These considerations, in the final analysis, are the true basis of economy in motoring. And itis this attribute of long life to which Dodge Brothers Motor Car owes its chief claim upon the unalterable loyalty of its owners. The Price is $880 f. 0. b. Detroit $1050.00 Delivered Jewett Six Special Sedan is the season’s prize value in its class—and no car, at any wiper; fine cord tires and all} the other equipment you see in | the picture. Let us show you. | DOUD-WEAVER MOTOR CO. Distributors Paige and Jewett Motor Cars, Stewart Motor Trucks 434-436 W. Yellowstone Phone 1700 NOTICE We are now established in our new home and bat- tery service station, prepared to give our patrons the benefit of our new equipment in caring for all bat- teries, generators, and ignition work. The Casper Battery Co. Formerly at 508 East Yellowstone 119 E. FIFTH PHONE 907 Next to the Coliseum Garage For Economical Transportation Light Delivery, In supplying the demand for quick Economical Service Chevrolet has developed a light delivery that ful- fills all the needs of the business man in making deliveries, Mounted on the new Superfor chas- sis: with a wel! built top and roomy body it is the most economical small delivery car on the market today. Wyoming Oldsmobile Co. 454 East Yellowstone

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